Welcome Software

JANUARY 19, 2024

Businesses leverage the wealth of customer data within Optimizely Data Platform in a variety of ways to enhance the customer experience. Discover how Optimizely Data Platform web campaigns enable marketers to seamlessly connect with the right audience, at the right time, and with the perfect level of engagement – all in one platform!

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Promotion Management Customer Product 45

Welcome Software

JANUARY 19, 2024

Businesses leverage the wealth of customer data within Optimizely Data Platform in a variety of ways to enhance the customer experience. The web campaign setup in Optimizely Data Platform allows users to: Determine the best targets for the content. The right time The next challenge is finding the right time to engage.

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Promotion Management Customer Product 40

Jeff Bullas

MARCH 1, 2023

This year, Microsoft has reportedly invested an additional $10 billion in the startup known as “OpenAI,” which released its highly successful ChapGPT platform in November of last year. Its platform can analyze customer data and generate language that resonates with specific audiences. Why should you care?

Transform 295

Transform Marketing Strategy User-Generated Marketing 295

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it.

SEO 107

SEO Gen Z User-Generated Entertainment 107

Search Engine Land

APRIL 17, 2024

By tailoring your content to meet Google’s recommendations and user preferences, you can boost your website’s chances of enhancing its presence on the platform and growing your audience. It is a proactive method of delivering fresh, relevant content directly to users based on personalized data collected by the platform.

User-Generated 115

User-Generated Entertainment SEO Fashion 115

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Support for personalization and optimization. Terms of the deal were not disclosed.

Retail 91

Retail Customer Journey Management Customer 91

Search Engine Land

APRIL 24, 2024

This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Enough budget LinkedIn Advertising operates on a bidding system similar to other platforms. Why LinkedIn?

Advertising 82

Advertising Advertisers Thought Leadership User-Generated 82

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. What is Google Marketing Platform? Why we care. Admin update.

Analytics 98

Analytics Marketing Marketers Advertising 98

Search Engine Land

MARCH 11, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. What is Google Marketing Platform? Why we care. Admin update.

Analytics 99

Analytics Advertising Advertisers Marketing 99

Search Engine Land

MARCH 11, 2024

But managing that content for various channels and platforms can be a monumental task. Streamlining content management workflows In addition to content creation and personalization , AI plays a crucial role in streamlining content management workflows and optimizing operational efficiency. The digital world thrives on content.

Management 118

Management User-Generated Analytics SEO 118

Martech

MARCH 26, 2024

Customers have the option to engage with the company through various touchpoints, such as physical stores, websites, mobile apps, social media platforms, email, telephone and more. Optichannel means using the most optimal channel to interact with customers. Can optichannel be integrated into omnichannel strategies?

Customer Journey 105

Customer Journey Customer Analytics Marketing Strategy 105

Search Engine Land

FEBRUARY 23, 2024

To do this, the platform suggests utilizing its Audience Targeting tools, like Audience Insights and Matched Audiences. The platform also advises prioritizing building audience trust through clear and transparent messaging about the data value exchange, alongside straightforward opt-in and opt-out options as you invest in first-party data.

Finance 119

Finance Health CRM New Technology 119

Search Engine Land

FEBRUARY 12, 2024

TikTok published a best practice guide on how to optimize your ad campaigns and bidding strategies for maximum performance. If you plan to run campaigns on TikTok this year, you should check out this guide as the tips provided are directly from the platform. The 13-page guide includes tips and recommendations for: Account structure.

Advertising 116

Advertising Advertisers Search Marketers Marketing 116

Search Engine Land

APRIL 11, 2024

We’ll also discuss the specific solutions, such as landing page optimization, leveraging Google Click ID (GCLID), integrating with Zapier and using call tracking tools like CallRail. This lack of optimization hampers the ability to track leads effectively. If so, you could optimize towards a group or those individual goals.

Digital Marketing 104

Digital Marketing Advertising Advertisers Customer 104

Search Engine Land

APRIL 19, 2024

The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to evaluate and optimize. Below are several free and paid tools that can help you pinpoint your problem pages and prioritize their optimization. Google Search Console Pros : Free.

Analytics 96

Analytics SEO Customer Management 96

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now. Automatic campaign optimization. Send time and channel optimization. Create forms and landing pages.

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Marketing Automation Platform Customer Journey Marketing Marketers 122

Customers.ai

DECEMBER 12, 2023

But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce. Your platform should grow with you. trillion this year and $1.5

eCommerce 120

eCommerce PR User-Generated Marketing 120

Search Engine Land

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Marketers are using a growing number of different platforms in their tech stack to advertise, engage customers, deliver better experiences and ultimately get people to convert. But it’s not only about connecting the data.

Analytics 105

Analytics Customer Journey User-Generated Customer loyalty 105

Search Engine Land

APRIL 16, 2024

Whenever Google “updated” Google Business Profiles over the past three years, it also updated three data fields each time, as observed by Mirador Local, a GBP listings management platform. Consistency in name, address and phone number (NAP) has long been crucial for local search optimization. Public user contributions (i.e.,

SEO 101

SEO Place Management Branding 101

Martech

APRIL 5, 2024

For example, it may lead to future budget reductions based on past platform usage. Many martech users may not benefit from using a given platform. Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work.

Marketing 97

Marketing Marketers Communications New Technology 97

Search Engine Land

APRIL 2, 2024

Automated bidding can make campaign management easier for advertisers by optimizing performance without requiring manual intervention. These conversion and revenue-based bid strategies rely on conversion tracking within Microsoft’s platform, achieved through Universal Event Tracking (UET) and/or offline conversions. Requirements.

Advertising 96

Advertising Advertisers Management Search Marketers 96

Search Engine Land

FEBRUARY 21, 2024

SEO helps ensure the messages are consistent and easy to see on different platforms, making the brand experience feel the same. Dig deeper: Video search optimization: Top tips for 2024 Influencer marketing Influencers are vital connectors between brands and consumers, fostering authentic engagement and trust.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Unbounce

MARCH 5, 2024

/ A/B Testing The 16 best A/B testing tools and software alternatives to Google Optimize By Paul Park. More blog posts by Paul Park Google Optimize was a popular tool for A/B testing that many marketers relied on—until September 2023, when it rode off into the digital sunset. Google Optimize is dead. Updated on March 5, 2024.

Price 98

Price eCommerce User-Generated Transform 98

Search Engine Land

MARCH 13, 2024

The platform claims that the updates will help give consumers “the confidence to make a purchase after seeing an ad.” ” Advantage+ creative optimizations. This feature can now automatically optimize video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Why we care.

Shoppers 116

Shoppers Advertising Advertisers eCommerce 116

Search Engine Land

JANUARY 29, 2024

Effective SEO now requires a cross-channel, “search everywhere” strategy as search behaviors expand across platforms. Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. Other competitors (i.e.,

Gen Z 113

Gen Z User-Generated SEO Millennials 113

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. Table of contents: What is a chatbot builder?

Customer 101

Customer Non-Profit Real Estate Transform 101

Search Engine Land

MARCH 4, 2024

PMax is an automated campaign type that uses AI to optimize and manage your ads across different formats and channels in Microsoft Advertising. PMax campaigns can help you reach a wider audince and automate online advertising optimization, making them ideal for those lacking time or resources for manual channel optimization.

Advertising 122

Advertising Advertisers User-Generated Management 122

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. These alternative platforms come packed with engaged users actively searching for products, inspiration and information. However, the search landscape is evolving rapidly.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Search Engine Land

JANUARY 31, 2024

With broken attribution models, how can you confidently report campaign performance and optimize ad spend? With the right approach, paid campaigns can still demonstrate value and guide effective optimization no matter how murky the tracking waters get. This may be an analytics platform, a CRM, or a CDP.

CRM 130

CRM Analytics Place Advertising 130

Martech

APRIL 11, 2024

Operative’s Adeline is an assistive AI platform that lets media companies optimize inventory, speed sales, and accelerate work. have partnered to merge EXL’s deep data, AI and industry expertise with Quilt.AI’s AI-powered platform which uses big data to find human insights and cultural understanding. EXL and Quilt.AI

User-Generated 98

User-Generated Advertising Advertisers Digital Marketing 98

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Social media platforms like Meta are, of course, rich in data. Meta saw 16.6%

Social Media Marketing 111

Social Media Marketing B2C Whitepaper Marketing 111

Search Engine Land

MARCH 28, 2024

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. Taking advantage of advanced bid optimization features like value-based bidding and custom variables. What is Search Ads 360 (SA360)?

Retail 86

Retail Shipping CRM Analytics 86

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. Additionally, diversifying retargeting efforts beyond just one platform, such as Google, can help mitigate risks and reach a wider audience.

Customer 86

Customer CMO User-Generated Advertising 86

Search Engine Land

NOVEMBER 7, 2023

Some ad platforms will allow you to optimize towards more than one conversion action at a time (which I’ll cover in a second). Numerical values tell the platforms which action is the higher priority while feeding more information to the platforms to dial in bidding like tROAS.

Advertising 119

Advertising Advertisers CRM eCommerce 119

Buffer Marketing

MARCH 21, 2024

Instead of trying to draw LinkedIn users to your blog in the first place, you bring the content straight to them on the platform they already use daily. LinkedIn drives 46 percent of social traffic to B2B websites, and a well-optimized repurposed post can tap into that traffic stream. This signals strong repurposing potential.

Thought Leadership 104

Thought Leadership Inbound Marketing Promotion User-Generated 104

Martech

MARCH 14, 2024

Here are this week’s AI-powered martech releases: xSession AI’s AI Incentive Optimization is a tool for ecommerce retailers that autonomously manages on-site promotions in real-time, aiming to increase promotional yield or revenue without using consumer personal data. Phrase added Auto LQA and AI Actions to its localization platform.

eCommerce 109

eCommerce User-Generated Retail Promotion 109