PR Tips for your Business
Zumvu
DECEMBER 15, 2021
For small or large companies, investing in Public Relations strategies can increase revenue generation
pr-tips-for-your-business 
What is digital PR for SEO?
Search Engine Land
FEBRUARY 6, 2024
The more links you could acquire, especially from authoritative sites, the better your search rankings were supposed to be. Key insights: Digital PR for SEO is not link building but an alternative to link building. Integrated SEO and PR. This is why digital PR and SEO have become so integrated around reputation.
PR 
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Do's and Don'ts: How to Pitch Your Press Release to Journalists
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How to use Google Gemini to improve SEO operational efficiency
Search Engine Land
APRIL 2, 2024
I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions.
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AI for all: How anyone can create AI solutions
Martech
SEPTEMBER 20, 2023
Could a small business use AI data analytics to forecast inventory needs or optimize customer experience? The only limits are those of your imagination and will to innovate. Now, there are some really great preexisting tech tools for PR. We are a marketing and PR agency, not a development firm. Absolutely.
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The Most Effective Link Building Methods For 2023
Jeff Bullas
MARCH 1, 2023
As Moz states, “ Link building is the process of acquiring hyperlinks from other websites to your own. ” It is no secret that businesses are putting their focus back on the web presence, thanks to the global pandemic. So first, let’s try to understand the essence of link building before we even start with link-building methods.
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Local SEO for new physical locations
Search Engine Land
NOVEMBER 22, 2023
Opening a new business location can be an exciting yet chaotic time. This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations. Uploading photo.
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11 Tools and PR Sites to Help Your Startup Succeed
Neil Patel
MARCH 22, 2021
What good is launching a new business if nobody knows about it? Millions of new businesses start every month, so distinguishing yourself from the competition can be a hefty endeavor. If you don’t take the right approach to PR, marketing, and advertising, it won’t be long before you have to shut your doors.
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App store optimization: 8 tips to leverage your SEO research skills
Search Engine Land
MARCH 26, 2024
By understanding how some critical SEO research components translate into ASO planning – and implementing them effectively into your app strategy – you can improve your chances of achieving stronger app store visibility, stronger app visibility on Google and increased downloads. So, let’s start with the basics.
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4 performance PR secrets to boost your search visibility
Search Engine Land
MAY 2, 2023
So how do you join them and leverage the power of those platforms to get your brand some high-powered visibility and third-party credibility? So how do you join them and leverage the power of those platforms to get your brand some high-powered visibility and third-party credibility? This makes the bar for inclusion extremely high.
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9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]
Hubspot Marketing
APRIL 9, 2024
Knowing and using the latest trends to your advantage can help you get more value out of the money you spend on advertising this year. Many business leaders believe we underestimate AI’s impact on companies, with 65% reporting that AI will rival the Industrial Revolution in its impact on productivity. What does this mean for you?
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13 ways SEO and social media teams can work together
Search Engine Land
MARCH 6, 2024
Make it a critical objective to meet with your social media or SEO team counterparts to ensure you maximize everything from your image to messaging. This overarching theme is critical to remember with each of the remaining tips for how teams can work together. Your audience isn’t naive to those connections.
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How to build trust and loyalty in retail with reception marketing
Martech
FEBRUARY 28, 2024
Let’s dive into how to ensure your brand is present when and where it matters most. Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches. What is business casual?” “How
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13 Things To Remove From Your Website Immediately
Orbit Media Studios
JANUARY 16, 2024
At the end of this article, we’ll give you a chance to provide your own input. The H1 header on the homepage answers that question by telling visitors (and search engines) what the business does. Justin Rondeau, Invisible PPC “ Whether it’s vague or just “cute” your messaging shouldn’t be left up to interpretation.
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Paid media success in 2024: A handy checklist
Search Engine Land
JANUARY 18, 2024
The beginning of a new year is always great for refreshing your outlook and resolving to find new ways to drive results in your PPC campaigns. Evaluate your options to engage your audience as the search landscape diversifies. Be creative and resourceful in the way you’re engaging your audience.
User-Generated 130
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The Ultimate Guide to Hiring a PR Agency in 2020
Hubspot Marketing
OCTOBER 16, 2019
Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you're "success" bound. Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public? That's where a public relations (PR) agency can help. or "What services does a PR agency provide?".
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Decoding corporate communications: Functions, goals and skills
Sprout Social
MARCH 9, 2023
In a world of information overload, corporate communications is your way to expand your reach and build your brand. You need to be able to convey your message clearly and consistently across a variety of stakeholders. It can be difficult to correlate corporate communication efforts to business impact.
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Got Press? 20 Things To Do After You Win Media Coverage
Orbit Media Studios
MARCH 10, 2024
It’s visible in your referral traffic and often your direct traffic. Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand. Your goal now is to maximize the impact of the press mention by amplifying the reach and building trust in your brand.
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9 SEO tactics for the holiday period
Search Engine Land
DECEMBER 1, 2023
Below are nine ways to optimize your website for the holidays and make the most of this high-traffic period. Here are a few examples: For a local business, you could compile a guide of events in the area. This approach saves you time and leverages the existing SEO value of your content.
SEO 138
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How to Write a Press Release [Free Press Release Template + Examples]
Hubspot Marketing
MARCH 9, 2023
One way to control the narrative surrounding your brand is through press releases. Whether it's sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time.
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How to find high-potential keywords for SEO
Search Engine Land
NOVEMBER 27, 2023
High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand or a seller of consumer products.
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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]
Hubspot Marketing
JUNE 28, 2023
So whether you’re just starting your career or looking for a fresh start, this guide will help you make a good impression on potential employers. How to Showcase Hard Skills on Your Resume Hard Skills to Show on Your Resume What are hard skills? Here are some tips for showcasing your hard skills on your resume.
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A/B testing mistakes PPC marketers make and how to fix them
Search Engine Land
JANUARY 22, 2024
This article tackles the top mistakes that cause PPC A/B tests to fail, plus practical tips to ensure your tests deliver meaningful results. We’ll cover issues like: Chasing statistical significance at the expense of business impact. What usually works : Placing that lead form above the fold on your landing page.
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This day in search marketing history: March 25
Search Engine Land
MARCH 24, 2023
Google turns on ‘mark a business temporarily closed’ for business owners on GMB 2020: The tool was under ‘Close this business on Google.’ ’ SEOs talk pivoting and planning for a future after COVID-19 2020: What veteran SEOs were doing to help clients adapt to business during and after the pandemic.
Search Marketers 133
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How AI is changing communications and PR: Risks and benefits
Sprout Social
MAY 31, 2023
In this guide, we’ll cover her tips, along with more advice on how communications leaders can empower their teams to use this technology with confidence. Many people claim that AI can increase your team’s productivity, but is there any evidence to support this? What can communications teams do with AI?
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20 AdWorld Pros to Pay Attention to in 2024
Customers.ai
FEBRUARY 7, 2024
Follow their lead for a masterclass in making your mark in the advertising universe. See Who Is On Your Site Right Now! Antonis has a pretty cool way of turning creative ideas into serious business growth, having worked with big names like PepsiCo, Unilever, and many others to create buzz-worthy campaigns that get results.
Transform 103
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Search universe analysis: A deep dive
Search Engine Land
JANUARY 29, 2024
A search universe analysis is a strategic audit designed to unravel the roles various platforms play in a search journey, while thoroughly looking at your brand, the overall industry, and your main competitors. What is a search universe analysis? When is a search universe analysis relevant?
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How To Put AI To Work for Better Content Marketing
Content Marketing Institute
AUGUST 31, 2023
We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy.
The Ultimate Guide to Press Release Distribution
Hubspot Marketing
JUNE 13, 2019
To thrive as a small business, you need press coverage. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. How to distribute your press release. Press releases can boost your SEO.
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Filming Your Own ‘Stock Footage’ Will Help You Create More Content, Faster
Buffer Marketing
MARCH 26, 2024
So you hop onto your stock photo site of choice and spend hours scrolling through expensive, too-perfect, generic clips that just won’t work. It’s a frustrating and all-too-common experience for marketers and creators alike. Scheduling your YouTube, Instagram, and TikTok content with Buffer makes this easy.
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5 of the Best Content Curation Tools for Social Media Managers
Hootsuite
APRIL 25, 2024
From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
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Is your brand guilty of greenwashing in your Google Ads?
Search Engine Land
OCTOBER 11, 2023
Greenwashing happens when a company tries to trick customers into thinking they’re environmentally friendly to attract their business. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly.
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Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps
Search Engine Land
FEBRUARY 9, 2024
However, your biggest strength is content SEO; specifically, creating blogs that consistently rank well on Google. Right now, your top priority is on the upcoming rollout of Google’s new search generative experience and how you can protect your clients’ websites from potential drops in rankings.
User-Generated 130
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Tips for writing guest articles
SmartBrief - Marketing
JUNE 12, 2023
Writing guest pieces offers entrepreneurs and other business leaders several advantages. By contributing guest articles, you demonstrate that you are on the cutting edge of your industry and cultivate trust with customers. Your personal brand is more than just what you say about yourself — it’s how you say it.
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5 tips from the man behind #Sprinklegate
Sprout Social
APRIL 7, 2022
In the wake of his newfound fame, Myers treated every moment in the limelight as a business opportunity. Here are five tips Myers shared to help marketers (and fellow notorious lawbreakers) sprinkle ingenuity into their social media strategy. Find unique and memorable ways to connect with your audience. Brand your business.
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Grow Your Instagram Followers Organically: Position, Create, and Engage
Rock Content
MAY 24, 2024
The platform also continues to be a valuable way to connect with your audience and boost your business. With over 1 billion active users found there each month, it is a gold mine of opportunities for you to grow your following. Yet, a common dilemma involves deciding how to grow your Instagram followers organically.
How to create link building OKRs for SEO (with examples)
Search Engine Land
JULY 5, 2023
This article explores how OKRs can influence your SEO efforts, highlighting the connection between overarching business objectives and SEO-centric targets. ” Key results These are the measurable indicators that show you’ve achieved your objective. How does SEO align with your marketing objectives?
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The secrets of successful martech event marketing
Martech
JUNE 26, 2023
The average US citizen spends almost seven hours a day looking at a screen, so their chances of seeing your brand’s digital ads are very high. This means that the more people you want to attend your event, the more thought you must put into your marketing strategy. We live in a digital marketing world.
Event Marketing 111
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The complete guide to B2B SEO
Sprout Social
JULY 1, 2021
But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. Each one plays a role in your overall strategy. What is B2B SEO? More time in each sales stage.
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What is Link Juice and how it impacts on digital strategies
Rock Content
OCTOBER 19, 2020
How to discover the Link Juice offered in your content? If you have a post, and there are links to other pages in it, a part of your ranking potential — called PageRank (PR) — is being distributed among each of these redirects to other sites on the internet. However, the less experienced may not be properly aware of Link Juice.
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Marketing Traditional Ways: Advantages and Disadvantages
OnPassive Marketing
SEPTEMBER 19, 2022
For example, businesses can send out mailings or make phone calls without having to leave their homes. Widely Accepted – Traditional marketing is widely accepted by most businesses, as it has been used for many years. PR can also help build relationships with key stakeholders (customers, investors) and attract new customers.
How to scale the use of large language models in marketing
Martech
MAY 18, 2023
In your inbox. Business email address Subscribe Processing. If you want your project done correctly, you won’t give your writer a one-line instruction. This is how LLMs will scale and change businesses for the better. You can’t go online without seeing everybody’s take on it. I’m spilling the tea.”
Transform 113
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How to Do Local SEO for Multiple Locations
Exposure Ninja
APRIL 2, 2024
Ranking in local search results is crucial for driving online traffic to your website and foot traffic to your brick-and-mortar stores. However, optimising your SEO for multiple locations can be tricky. Is your digital marketing underperforming ? It also signals to Google that this business is based in Texas.
SEO 52
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How to Optimise Each Page of Your Website
Exposure Ninja
FEBRUARY 9, 2024
Optimising your website is crucial to drive more traffic, leads, and sales. But with so many pages on your site, how do you know which ones to focus on? This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more.
What Are the Different Types of Marketing?
Exposure Ninja
OCTOBER 16, 2023
The word “ marketing ” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote themselves. Digital marketing occurs online through your business website, search engine ranking, social media and adverts.
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