Search Engine Land

FEBRUARY 9, 2023

Google Search Console adds review snippets performance, enhancement and testing reports 2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool. Previously, he had been in charge of search products at Google. Ah, Google FIber! 2010: Better in general.

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Search Engine Land

FEBRUARY 28, 2023

Ginny Marvin joins Google as its new Ads Product Liaison 2021: In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief would be helping marketers learn about Google Ads’ products and policies.

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Search Engine Land

JANUARY 13, 2023

We love this product and team; on strategy and profitable.” ” Google Search Suggestions For Mobile Get Locally Relevant. 2010: As the new Senior Vice President of the Yahoo Search Products team, Seth would manage Yahoo’s Search team and all things related to Yahoo Search. 2011: “Q.

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Search Engine Land

SEPTEMBER 25, 2023

Initially, curiosity leads them to sift through various options, scrutinizing features, reviews, and personal recommendations while considering the product’s aesthetic appeal. An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle.

Customer Journey 129

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Search Engine Land

JANUARY 7, 2023

And even if search engines are trying to understand more than just those words, showing specific words to users can make it a little bit easier for them to understand what your pages are about and can sometimes drive a little bit of that conversion process.” Machine vs. man: What really matters for SEO success. ” Why?

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Search Engine Land

JANUARY 9, 2024

We’ve turned the page on 2023, a year marked by the meteoric rise of AI-driven tools and their significant impact on the SEO landscape. As we begin to navigate our SEO strategies in 2024, it’s time to embrace these tools and supercharge our SEO tool stack. These powerhouse platforms can supercharge your SEO toolkit on their own.

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Search Engine Land

FEBRUARY 18, 2023

Google removes ads from right side of search results In 2016, Google removed ads from the right side of its desktop search results (with two exceptions: Product Listing Ad boxes and Knowledge panel ads) in all languages, worldwide. 2018: International SEO and search trends: How does it all work?

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Search Engine Land

JANUARY 27, 2023

SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend 2021: Those who knew him, admired him, learned from him and loved him, were left reeling from the loss. Moz 2014 Industry Survey Results: Google Webmaster Tools Ranked Top SEO Tool 2014: 68.8% The product is not complete.

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Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

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Search Engine Land

FEBRUARY 2, 2023

Read all about it in How Google uses artificial intelligence In Google Search. Also on this day Google will suspend merchant sites that show higher prices at checkout 2021: Starting on April 6, Google would begin enforcing price accuracy between Merchant Center feeds and checkout. wealth rather than merit).

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Search Engine Land

JANUARY 18, 2023

DuckDuckGo’s focus on privacy-minded users pushes it past 100 million searches in a single day 2021: DuckDuckGo served 102,251,307 search queries for the first time, breaking past the 100 million query milestone. Can Google Tell Us What Men and Women Are REALLY Thinking?

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Search Engine Land

OCTOBER 12, 2023

SEO professionals also need to step up. To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). In this article, I’ll share insights to help you enhance your distinctiveness in SEO, boosting your personal and brand identity. SUBSCRIBE See terms.

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Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

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Search Engine Land

DECEMBER 6, 2023

With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. SEO is critical in capturing high-intent searches and directing them to conversion-optimized pages.

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Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product listings on Google? This change, which initially took effect for U.S.

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Search Engine Land

MARCH 10, 2023

Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging. ” Video: Detlef Johnson on SEO for developers 2020: The long-time developer and SEO was working to bring the disciplines together.

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Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” And you will often see it in spammy SEO and link building emails.

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Search Engine Land

FEBRUARY 8, 2024

There is too much misinformation about how SEO works. You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. Light buyers are consumers who make occasional or infrequent purchases of a particular product or service.

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Search Engine Land

MARCH 15, 2023

Bing’s coronavirus tracker filters data, news and video by region 2020: ‘Coronavirus’ results pages became ad-free resource hubs on Bing, Google and other search engines. Too Much SEO? Gary Price of Ask.com & ResourceShelf Interviewed 2007: Gary was commonly referred to as the man who replaced Jeeves the butler.

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Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

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Search Engine Land

MARCH 6, 2023

Learn the complete history of Google’s core updates, what they are, and what’s important for SEO. Google’s ‘Russian invasion of Ukraine’ results includes new search features 2022: The new features included sections for background information, estimated casualties and photos of the conflict.

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Search Engine Land

JUNE 26, 2023

What many SEOs underestimate when they get into working for an enterprise company is that there is more to the job than just optimizing the website. However, if you, as an SEO, understand this process and are prepared, then it can go smoother. What is procurement for SEO in simple terms?

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Search Engine Land

MARCH 1, 2023

Video: Aleyda Solis on remote SEO work, international SEO and YouTube optimization 2020: The international SEO expert shared advice on managing her SEO clients while traveling to help educate the SEO industry. By contrast, 125 big brands were using the site to market their products or services.

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Search Engine Land

JANUARY 31, 2023

Google Search launches about this result feature 2021: The feature helped searchers learn more about the search result or search feature they were interested in clicking on. SEOmoz Leaves The Consulting Business To Focus On Software 2010: The SEO agency had recently launched Open Site Explorer and offered a variety of SEO tools.

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Search Engine Land

JANUARY 22, 2023

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings. SEMPO Institute: Online School For SEMs Announced 2007: The fundamentals course went live and provide 15+ tracks.

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Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

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Search Engine Land

JANUARY 11, 2023

E-commerce sales jumped this holiday season as search marketers weathered Google updates. Yoast SEO 17.9 Google News performance report added to Google Search Console. 2021: Google Search Console started showing you how well your news site performed in Google News and the Google News App. consumers spent $204.5

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Search Engine Land

NOVEMBER 9, 2023

The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors.

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Search Engine Land

MARCH 17, 2023

I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. This article will show you how to maximize ChatGPT’s API with specific SEO use cases. The price for the gpt-3.5-turbo Turbo) on March 1. SUBSCRIBE See terms.

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Search Engine Land

SEPTEMBER 21, 2023

These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO.

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Search Engine Land

AUGUST 24, 2023

In local SEO it’s essential for businesses to stay ahead of the curve to thrive in their communities. Below are key tactics to help you boost your local SEO efforts and connect with your target audience more effectively. Optimize Google Business Profile Your Google Business Profile is a vital asset for local SEO.

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Search Engine Land

SEPTEMBER 21, 2023

Enterprise businesses face a distinct SEO challenge. Their websites often house thousands of pages and diverse elements such as expansive product catalogs, sophisticated ecommerce functionalities, and even sprawling networks of franchise locations. Technical SEO pushes your content to the top of search engine results.

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Search Engine Land

FEBRUARY 15, 2023

” And clearly, everyone in SEO has heeded all of Google’s advice about not doing link building, which is no longer a thing in SEO. Conductor acquires technical SEO monitoring tool ContentKing 2022: This is the first acquisition made by Conductor. share of the country’s search market.

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Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

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Search Engine Land

OCTOBER 12, 2023

SEO is about to be taken seriously. And share of search is how we’ll make it happen. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. The SEO and the PPC did very little.

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Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

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Search Engine Land

JANUARY 23, 2023

As always, we build customer feedback into the final product. Data: Google organic search CTRs decline on desktop, see big drop on phones 2019: Mobile organic clicks on declined roughly 10 points between 2016 and 2018. “Our sales teams are always looking for ways to help customers get the best results from Google Ads.

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