Neil Patel

DECEMBER 14, 2022

As an e-commerce business owner, do you realize your product pages are the moment of truth for your business? Great product pages are vital to a successful e-commerce store, yet far too many sites don’t offer a decent User Experience (UX). Let’s be clear: Your product page is not the time to squander that hard work.

Product 98

Product SEO Shoppers User-Generated 98

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.   Of course, productivity tools are nothing new — but with the addition of artificial intelligence, they’ve become even more powerful. These are the ones I keep coming back to. 

Product 100

Product Price User-Generated Social Media Marketing 100

Ariyh

SEPTEMBER 25, 2023

This changes how you perceive the product, and how much you’re willing to pay for it. Unstructured, curvy designs make products seem more fun and exciting. Can be tested for B2B Research date : July 2023 📈 Recommendation Keep the packaging design and look of your product as simple as possible (e.g. P.S.: Remember.

Product 101

Product Food Health B2C 101

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce.

Customer Journey 107

Customer Journey eCommerce SEO Customer 107

Search Engine Land

SEPTEMBER 25, 2023

Initially, curiosity leads them to sift through various options, scrutinizing features, reviews, and personal recommendations while considering the product’s aesthetic appeal. An emerging emotional connection to the product influences their choice, potentially aligning with their personal narrative or lifestyle.

Customer Journey 132

Customer Journey SEO Customer Logistics 132

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey 120

Customer Journey SEO Logistics Customer 120

Search Engine Land

DECEMBER 6, 2023

With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. SEO is critical in capturing high-intent searches and directing them to conversion-optimized pages.

SEO 111

SEO CRM B2C eBook 111

Sachs Marketing Group

DECEMBER 21, 2023

Improving SEO on Amazon involves optimizing your product listings to rank higher in Amazon’s search results. It’s about understanding Amazon’s unique algorithm, leveraging relevant keywords, and enhancing product visibility. Fortunately, improving the SEO of your products on Amazon can help.

SEO 75

SEO Price Logistics eCommerce 75

Search Engine Land

AUGUST 9, 2023

The AI-generated summaries of customer reviews – called Review Bytes – appear on product pages, highlighting pros and cons. I expect more ecommerce brands to provide similar experiences soon because doing good and helpful things for shoppers also tends to be good for SEO. Why we care. Review Bytes. Ahead of Amazon.

eCommerce 94

eCommerce Product Branding Shoppers 94

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

Product 97

Product Shoppers Retail eCommerce 97

Search Engine Land

OCTOBER 12, 2023

SEO professionals also need to step up. To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). In this article, I’ll share insights to help you enhance your distinctiveness in SEO, boosting your personal and brand identity. SUBSCRIBE See terms.

SEO 122

SEO Transform Market Segmentation Price 122

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 141

Product Price Copywriting B2C 141

Ariyh

SEPTEMBER 18, 2023

It depends on what you want to highlight - or minimize - about your product. with minimal retouching) if your product’s core benefits are your key selling point of your products (e.g. animations, cartoons, sketches) if your product’s core characteristics might be a drawback (e.g. Use unrealistic images (e.g.

Product 90

Product Health eCommerce B2C 90

Search Engine Land

NOVEMBER 1, 2023

Optimizing local listings for SEO is essential for businesses looking to turn online interest into real-world visits and sales. Here is an overview of SEO best practices for managing and optimizing local listings for SEO. Here is an overview of SEO best practices for managing and optimizing local listings for SEO.

Management 127

Management SEO User-Generated Customer loyalty 127

Search Engine Land

NOVEMBER 1, 2022

Google has added new ways to find deals across the web using Google Search through new coupons and promotions, side-by-side deal views, and a new price insights navigator. Here is what that looks like: Price insights. Google also launched a new design and feature called price insights. ” Updated coupons and promotions.

Price 90

Price Shoppers Promotion Product 90

Search Engine Land

SEPTEMBER 21, 2023

These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO.

Neuromarketing 116

Neuromarketing SEO Content Placement User-Generated 116

Ariyh

JANUARY 8, 2024

The consultant tells you that even though this brand is known for their outstanding looks, for that same price you can find options with better quality sound and longevity. This is especially important if creating a beautiful product comes at the cost of quality loss. This in turn becomes a stereotype, even in non-beauty products.

Product 62

Product Direct Mail eCommerce Law 62

Search Engine Land

NOVEMBER 9, 2023

The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. As SEOs, we must adapt and expand our skillset to stay relevant in the ever-changing world of organic search.

SEO 120

SEO PR Transform eCommerce 120

Search Engine Land

MARCH 17, 2023

I’m bullish on ChatGPT’s utility for several different SEO-related functions like keyword research , local SEO , content , and link building. This article will show you how to maximize ChatGPT’s API with specific SEO use cases. The price for the gpt-3.5-turbo Turbo) on March 1. SUBSCRIBE See terms.

SEO 145

SEO Price User-Generated Place 145

Hubspot Marketing

FEBRUARY 29, 2024

The home goods industry is certainly a crowded space, so I know how important it is to get my site’s technical SEO right if I want a chance at showing up in search results to get in front of shoppers. To make sure I get my SEO right, I spoke to a few experts to find out which technical SEO elements my ecommerce site must have.

eCommerce 80

eCommerce SEO Shoppers Shipping 80

Sachs Marketing Group

SEPTEMBER 4, 2023

Some of the most important SEO tips for ecommerce sites include providing a secure shopping environment, optimizing product pages, using structured data, and improving website speed. Search Engine Optimization (SEO) is the backbone of any ecommerce business that wants to stand out in the crowded online marketplace.

eCommerce 77

eCommerce SEO Shoppers Price 77

AWeber

AUGUST 8, 2023

But what if you sell a service instead of a product? The solution is to leverage your time by switching from services to products. What if you could build a repeatable digital product that sells itself while you sleep? But before you do, you’ll have to know a few things about digital products: What you can sell?

Product 89

Product eBook Price User-Generated 89

Search Engine Land

NOVEMBER 15, 2022

With thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Ready to help your organization choose the SEO platform that is the right fit for your business needs and goals? Click here.

SEO 92

SEO Price Management Product 92

Search Engine Land

OCTOBER 12, 2023

SEO is about to be taken seriously. Share of search: What it is and why it matters Share of search is an SEO metric developed by expert marketers Les Binet and James Hankins a few years ago. Now, as SEOs, we’re taught largely to ignore brand search because it’s “free traffic.” The SEO and the PPC did very little.

SEO 124

SEO PR Branding Price 124

Search Engine Land

JULY 11, 2023

Cracking the code to achieve marketing success has always been challenging for marketers and SEOs. It caught my attention because it showed that many common tactics in the digital marketing playbook were not needed to grow Ahrefs, one of the most established SEO tools in the market. And what do they mean for us as marketers and SEOs?

SEO 79

SEO Non-Profit Price Marketing 79

Search Engine Land

AUGUST 24, 2023

In local SEO it’s essential for businesses to stay ahead of the curve to thrive in their communities. Below are key tactics to help you boost your local SEO efforts and connect with your target audience more effectively. Optimize Google Business Profile Your Google Business Profile is a vital asset for local SEO.

SEO 97

SEO User-Generated Price Communications 97

Search Engine Land

JUNE 8, 2023

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. No, strategy is the brain work of SEO. 99% of the time, nothing is documented.

SEO 101

SEO Price Place Branding 101

Search Engine Land

JULY 21, 2023

User intent is the foundational piece of strategic SEO efforts. This article what exactly user intent is, why it plays such a pivotal role in search, and how you can incorporate it into your SEO strategy. Leverage a user’s journey stage position Understanding the user’s search journey stage is vital for effective SEO.

SEO 97

SEO User-Generated Price Shipping 97

Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. This could mean stages of the buying journey (top, middle, bottom), primary products/services, or types of audiences/personas.

SEO 121

SEO Thought Leadership Price Product 121

Search Engine Land

AUGUST 21, 2023

By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to your marketing. SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. What are SEO KPIs?

SEO 98

SEO Key Performance Indicator Whitepaper Analytics 98

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  YouTube video SEO (or search engine optimization) is much easier than it sounds. The best part? ” Not bad for a five-month-old show.

SEO 107

SEO Analytics User-Generated Price 107

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

Transform 137

Transform SEO User-Generated Whitepaper 137

Search Engine Land

DECEMBER 6, 2022

Imagine walking into a grocery store, list in hand, and all of the store’s products were randomly strewn on tables displayed throughout. You wouldn’t want to spend the rest of your life sorting through all the products to find the things on your list. Organization is critical for a good user experience and good SEO.

eCommerce 93

eCommerce SEO Manufacturing Price 93

Digital Marketer

JULY 13, 2023

If so, then SEO should be at the top of your list. This ultimate guide to SEO for ecommerce websites in 2023 will give you insights into how SEO works, what are the best SEO strategies for ecommerce websites, and how to create an effective SEO strategy for ecommerce websites that will help grow your business.

eCommerce 82

eCommerce SEO Price Product 82

Hubspot Marketing

FEBRUARY 24, 2023

List three things you’ve done this year that pertain to search engine optimization (SEO). When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. There’s another set of tactics that fall under the SEO umbrella. Why is technical SEO important? If so, you’re not alone.

SEO 127

SEO User-Generated Place Product 127

Neil Patel

JANUARY 25, 2021

How do you ensure your products appear in a prime position on the search list? The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Why You Need an SEO Strategy For Your Etsy Shop. Shipping Price Score: Etsy shops often charge a good amount for shipping.

SEO 135

SEO Shipping Shoppers Price 135

Search Engine Land

MAY 16, 2023

So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Reviews and ratings can make or break a sale more than any other factor, including product price, free shipping, free returns and exchanges, and more. By the numbers. Reviews and ratings.

Gen Z 94

Gen Z Product Millennials Shoppers 94