Martech

AUGUST 5, 2025

A new report suggests retail media networks (RMNs) need to evolve from platforms that push ads and pricing into content engines that influence how a new generation of consumers shops. Dig deeper: Retail media networks: What you need to know What could RMNs look like in the future? Email: See terms. appeared first on MarTech.

Retail

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Table of Contents What is a retail media network? The Benefits of Retail Media Networks How Retail Media Networks Work Top Retail Media Networks Tips for Using Retail Media Networks What is a retail media network?

Retail

Martech

OCTOBER 3, 2024

True loyalty is about more than transactional convenience or pricing considerations. Higher lifetime value They often spend more overtime, buy more across your product lines and are less price-sensitive, contributing to higher customer lifetime value. It’s about trust, shared values and personalized experiences.

Customer

Martech

OCTOBER 7, 2024

Google is showing product information when using Lens for shopping, including a product’s price across retailers, reviews or where to buy. Shop easily with Lens. Why we care.

Retail

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Absolutely.

Price

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience. billion in online sales.

eCommerce

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a.

Gen Z

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. There are always leaders who prioritize low prices over the value products provide. The churn for this persona is high because they are likely to switch to lower-priced providers.

Price

Martech

JANUARY 22, 2025

” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. Heres how service providers and clients can work together to set precise expectations and avoid common pitfalls when pricing digital projects. How long is a piece of string?

Price

Martech

JULY 31, 2024

Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. On the pricing front, advertisers experienced some relief as the cost-per-click (CPC) growth rate slowed to 12% year-over-year, following four quarters of accelerating CPC growth.

Advertising

Hubspot Marketing

NOVEMBER 1, 2024

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales. online shoppers.

Manufacturing

Martech

JULY 15, 2025

The digital retail landscape is undergoing a fundamental shift. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions. Product pages emphasize features that match detected priorities, whether it’s price sensitivity, brand loyalty or specific needs.

Shoppers

Martech

JANUARY 7, 2025

The record-setting holidays were a result of strong consumer spending, not higher prices. Adobes Digital Price Index showed consumer prices have fallen for 27 consecutive months and were down in November 2.6% Traffic to retail sites driven by genAI-powered chatbots increased 1,300% YoY, according to Adobe.

eCommerce

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. About 78% of online shopping moments are not led by price promotions, which provides brands with an opportunity for richer storytelling and value-led engagement. back-to-school). Exclusivity (e.g., Prime Day VIP drop).

eCommerce

Hubspot Marketing

JULY 10, 2025

This comprehensive guide compares the top CRM solutions specifically designed for ecommerce businesses, complete with pricing, features, and real-world results. An ecommerce CRM is a customer relationship management system specifically designed to handle the unique challenges of online retail.

eCommerce

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. Adobe divided goods into four price tiers.) This is because of price discounts, not because shoppers are feeling wealthier. retailers,” said Pandya. retailers,” said Pandya. Pricing was the top factor in holiday spending. Why we care.

Gen Z

Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Garf is VP and GM of retail and consumer goods at Salesforce. The AI question “This season will be competitive, intense, and no doubt focused on pricing and discounting strategies.

Shoppers

Martech

AUGUST 1, 2024

The average price per ad was also up 10%. Retail Media revenue grew 23%, while Performance Media revenue declined 2%. The DAP figure is the number of people accessing any one of its apps. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. Processing.

Retail

Hubspot Marketing

OCTOBER 29, 2024

When you’re dealing with higher-priced goods or services or bulk orders through wholesale, each sale carries more weight. Pricing Similarly, pricing is also a major difference between B2B ecommerce and B2C. We're often adjusting prices based on volume, specific contract terms, or ongoing negotiations,” says Ferruggia.

eCommerce

Martech

OCTOBER 14, 2024

Increasingly, consumers are making purchasing decisions based not just on product features or price but on how well a brand’s values align with their own. One of my students told me she was willing to wait months for a product that aligns with her values of sustainability. This illustrates a broader trend toward conscious consumerism.

eCommerce

Marketing Insider Group

JANUARY 6, 2025

Price If someone cant afford what you are offering, they are not going to buy it. And similarly, even if they can afford it, if the price is too high, they are going to balk at it and find an alternative. Setting an appropriate price can be challenging, but it is indispensable if you want your marketing strategy to be effective.

Product

Martech

APRIL 29, 2025

Here is a screenshot of the interface, which shows a product grid with pricing, descriptions, photos, retailers like Walmart, and buy-now buttons. Suppose you say you prefer only buying black clothes from a specific retailer. Email: Business email address Sign me up! Processing. What it looks like.

Retail

Customers.ai

JANUARY 3, 2025

Where It Happens : Product pages, review sites, YouTube unboxing videos, and price comparison tools. Ecommerce Example : A fashion retailer notices customers spending extra time on product pages featuring video reviews and detailed size guides. Theyre comparing products, reading reviews, and hunting for the best deal. The result?

Customer

SmartBrief - Marketing

AUGUST 21, 2024

Perry (Image courtesy of Hallmark Media) Integrated brand experience: Hallmark is reconnecting its media, retail, and online touchpoints for a unified brand experience. “Hallmark created an interconnected ecosystem that linked all of our products, retail, and media experiences together across the brand,” said Perry.

Shoppers

Litmus

OCTOBER 17, 2024

Free trials/consultations: invite prospective customers to experience your product or service at no cost, or offer a consultation to showcase your expertise and make a persuasive sales pitch, including detailed pricing information. That’s not going to show up on your ROI dashboard, but it’s critical to how you’ll get there.

Email Marketing

Martech

JULY 22, 2025

How fragmentation became freedom Today’s buyers might research on TikTok, compare prices on Amazon, test in-store and purchase through a brand’s app. About 73% of retail shoppers use multiple channels throughout their journey. Their unified approach has consistently positioned them as the world’s top beauty retailer, with U.S.

Gen Z

Backlinko

JANUARY 6, 2025

How MX Store Uses Search to Drive $100M+ in Sales When MX Store, Australia’s largest online motorcycle parts retailer, first tried Google Ads, their approach was typical. Together, they drive consistent sales. Read more: SEO vs. SEM: Whats the Difference? Broad keywords. Generic ads. Homepage traffic. maximum ad spend per customer.

eCommerce

Search Engine Land

SEPTEMBER 30, 2024

As the graph shows, ecommerce retail sales have steadily grown, even as total retail has flattened. It shows a similar rebounding in ad prices, indicating marketers are pushing more money into both platforms as they chase growing consumer demand. So, how does that impact the marketer?

Retail

Martech

NOVEMBER 20, 2024

Key features : Google Lens now provides in-store product price comparisons. However, the enhanced price transparency and local inventory insights could drive competitive pressure, reshaping how and where consumers convert. Google Maps enables local product inventory searches. Expanded buy now, pay later options. Why we care.

Transform

Search Engine Land

SEPTEMBER 20, 2024

Sample ad creation Pricing structure The tool provides a 7-day free trial for testing but requires a pricier plan for managing multiple brands and integrating ad platforms. Sample ad creation Pricing structure Sivi.ai offers a free trial to test the tool and a 20% price cut on annual plans.

Price

SocialPilot

APRIL 28, 2025

While it offers valuable features like review collection and reputation management, its pricing structure can feel complex and expensive. This raises the questiondoes Trustpilots pricing justify the investment? Overview of Trustpilot Pricing Trustpilot pricing is divided into four tiers designed for businesses of different sizes.

Price

Martech

OCTOBER 22, 2024

and globally seemed to work well with customers, especially when prices were cut. Dig deeper: 2024 online holiday spending set for record year with $240 billion in sales A look at Prime Big Deal Days Globally, non-Amazon retailers had flat sales growth compared to last year, according to Salesforce. retailers saw a 5% decline in sales.

Shoppers

Martech

AUGUST 27, 2024

Many of these tools are affordable, with starting prices in the hundreds of dollars per month, and can be set up in just a few days. For one mid-sized retailer we worked with, a small $20,000 investment was projected to add $300,000 in bottom-line value — a 15:1 ROI on its first use case.

Transform

Martech

SEPTEMBER 5, 2024

Or maybe it’s not worth the price you’re charging? Pentaleap’s modular retail media platform creates an open, efficient ecosystem for retail media networks and advertisers. And that’s a statement about how budgets work. They can’t even scrape together the budgets to buy this stuff.”

Retail

Search Engine Land

JULY 22, 2024

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. With limited time to publish shopping lists, send email blasts and do social media posts, try increasing your pricing because you have to make up for the lack of quantity this year. It’s an election year in the U.S.

SEO

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example in Action : A visitor checks out pricing three times but hasnt taken action. High Intent : Visitors actively browsing pricing pages, booking demo links, or adding items to their cart.

Price