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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. With limited time to publish shopping lists, send email blasts and do social media posts, try increasing your pricing because you have to make up for the lack of quantity this year. It’s an election year in the U.S.

SEO 98
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The 4 Ps of Marketing: How to Apply Them in the AI Era

Backlinko

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Absolutely.

Price 115
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Ensuring precision and clarity in digital project specs

Martech

” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. Heres how service providers and clients can work together to set precise expectations and avoid common pitfalls when pricing digital projects. How long is a piece of string?

Price 122
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands. Retailers often even help shoulder some of the marketing to drive sales.

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AI-powered martech news and releases: September 5

Martech

Or maybe it’s not worth the price you’re charging? Anyway, here’s this week’s AI-powered martech news and releases: Yoast’s AI Optimize is designed to simplify SEO tasks for WordPress users. The tool addresses the often tedious and challenging task of manually optimizing content for SEO.

Retail 112
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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Read more: SEO vs. SEM: Whats the Difference? How MX Store Uses Search to Drive $100M+ in Sales When MX Store, Australia’s largest online motorcycle parts retailer, first tried Google Ads, their approach was typical. So you want to maximize their SEO potential. Organic search is free but takes time to build up.

eCommerce 111
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The Most Important Fundamentals for Marketing a Product

Marketing Insider Group

Price If someone cant afford what you are offering, they are not going to buy it. And similarly, even if they can afford it, if the price is too high, they are going to balk at it and find an alternative. Setting an appropriate price can be challenging, but it is indispensable if you want your marketing strategy to be effective.

Product 68