Hootsuite

OCTOBER 7, 2024

Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

Analytics

Hootsuite

OCTOBER 16, 2024

Hootsuite Best for: Business owners who run their own social media, social media managers at small-to-medium-sized businesses, and large marketing teams Coolest feature: Custom recommendations for the best time to post on TikTok based on your account’s metrics and historical data (a.k.a. Rival IQ’s come a-knockin’.

Analytics

SocialPilot

JANUARY 8, 2025

When evaluating social media management tools like Zoho Social, pricing is often a deciding factor. Whether youre a social media manager handling a few accounts or a business owner managing multiple platforms, you want a plan that works without paying for extras you dont need. But is it all worth the price?

Price

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing

Buffer Marketing

JANUARY 15, 2025

  Buffer’s data  shows that when it comes to  social media  platforms video outperforms every other type of content by a landslide — and that’s on all platforms. Price: Free, with paid plans starting at $9.99 Price: Free, with paid plans starting at $9 per month. Price: Free.

Price

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Social media analytics tools are usually used to complement social media management tools.

Analytics

Buffer Marketing

AUGUST 14, 2024

While both Buffer and Hootsuite offer similar core features — social media management, scheduling, and analytics — these tools were built with pretty different users in mind.  Hootsuite, on the other hand, is primarily focused on large social media marketing teams at bigger businesses. 

Management

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Key takeaways Social media audience analysis is about more than just demographics.

Analytics

Hubspot Marketing

OCTOBER 18, 2024

Venues in major markets have a price tag to match. While some event organizers save on costs by moving their events to secondary markets, this can impact attendance. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage.

Event Marketing

Buffer Marketing

DECEMBER 16, 2024

Bitly The 12 best URL shorteners for different use cases at a glance URL shortener Best for Free plan Price Buffer Shortening links for social media Free plan available for buff.ly links on paid social media plans — starting at $6/month per social media channel. Price: The buff.ly

Price

Buffer Marketing

NOVEMBER 14, 2024

Avoid buying fake followers When websites sell 1,000 Instagram followers for the cheap pricing of $12.99 (yes, those are real figures), it’s enticing to snag a quick win to inflate your follower count. Experiment with different types of Instagram posts 12. Talk to your audience in comments and Stories 13. Get verified on Instagram 1.

Social Media Marketing

Buffer Marketing

JANUARY 16, 2025

Quick summary of the 6 best social listening tools Click on one of the tools below to jump to a section, or scroll for a big-picture overview in the table. Track media coverage across social media, news, blogs, and podcasts. Price : Pricing starts at $5/month for 100 searches.

Price

Hubspot Marketing

JULY 22, 2024

In your market research, you should consider your competition, what they do well, and where the gaps are that you can potentially fill. Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion."

Marketing Plan

Neil Patel

JUNE 25, 2025

I’ll show you how to use relationship marketing to create long-lasting customer relationships, attract loyal fans, and sustainably grow your business. Key Takeaways: Relationship marketing goes beyond transactions, prioritizing long-lasting customer connections. What Is Relationship Marketing?

Shoppers

SocialPilot

JANUARY 27, 2025

By applying these strategies, you can create a B2B social media presence that not only attracts attention but also builds meaningful relationships and drives results. Competitive pricing plans are suitable for businesses with varying budgets. Pricing: Brandwatch offers customized pricing based on specific business requirements.

Thought Leadership

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Price : Plans start at €16.58/month. Pricing starts at $4.50/month. Pricing is not publicly available. competitor/month.

Price

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. Because having an impact shouldn’t come at the price of burnout.

Social Media Marketing

Buffer Marketing

AUGUST 13, 2024

Pricing: Free plan available; paid plans start from $89/mo with a free trial. HypeAuditor Best full-cycle influencer marketing tool HypeAuditor provides a comprehensive solution for brands looking to manage all aspects of their influencer marketing campaigns, from influencer discovery to detailed performance analytics.

Influencer Marketing

Hubspot Marketing

JUNE 30, 2025

Early in my career, I read and devoured everything about social media marketing, digital marketing, and online marketing. I recorded interviews, wrote articles, and created a ton of content — all for the price of a plane ticket. 4 Tips for Marketing Without a Budget 1. We didn’t have a booth.

CMO

SocialPilot

JULY 24, 2024

16 Social Media Metrics That Businesses Always Look For Every team has its business priorities; based on them, they curate their marketing strategy. However, there are always some key metrics that all social media marketers and businesses keep track of. Be sure to check it often.

Key Performance Indicator

Hubspot Marketing

JULY 16, 2025

HubSpot's CRM helps social media companies streamline their customer relationship management by connecting all social interactions directly to their customer database, enabling personalized communication at scale.

CRM

Hubspot Marketing

NOVEMBER 1, 2024

In turn, they can pass those savings on to buyers in the form of a lower price tag, and lower prices can lead to more sales. Improved Brand Loyalty Great customer experience and affordable prices foster brand loyalty and improve customer lifetime value (LTV). It’s a beautiful cycle. Personalize your customer experience.

Manufacturing

Hootsuite

JULY 26, 2024

The competitor analysis dashboard is clear and easy to understand, and Phlanx offers a beginner-friendly price point. Free 30-Day Trial The post 8 Social Media Competitor Analysis Tools To Help You Get Ahead appeared first on Social Media Marketing & Management Dashboard.

Analytics

Martech

DECEMBER 18, 2024

Wellness-focused tech companies are increasingly breaking traditional marketing molds by being openly transparent about their processes, pricing and even their challenges. Social hubs like TikTok, Reddit, X and Bluesky, let companies engage and enhance brand trust more than ever.

Gen Z

Martech

JULY 31, 2024

On the pricing front, advertisers experienced some relief as the cost-per-click (CPC) growth rate slowed to 12% year-over-year, following four quarters of accelerating CPC growth. Advertiser spending on Google search ads increased by 14% year-over-year, a slight deceleration from the 17% growth observed in the previous quarter.

Advertisers

Buffer Marketing

AUGUST 7, 2024

Audience size isn’t the only thing that changes with each category — pricing also varies wildly. Mega creators are best suited for large-scale campaigns with significant budgets aiming for maximum visibility. Your Mr. Beasts and MKBHDs fall under this category.

Influencer Marketing

Buffer Marketing

DECEMBER 3, 2024

But the good news is we have various affordable pricing plans to match your needs and your budget. Not to mention, having pre-made hashtag lists also reduces the cognitive load of thinking about ‘what hashtags to use?’ ’ every time. Buffer’s hashtag manager is for paid plans only. The best part?

User-Generated

Jeff Bullas

JULY 28, 2025

Algorithm changes: Social media platforms often alter their algorithms, potentially affecting engagement dynamics. Pricing You can begin with UseViral’s pricing as low as $2, and the final cost can range up to $250+ based on what you’re ordering and the service type you select. Can I customize my growth plan?

Analytics

Buffer Marketing

OCTOBER 17, 2024

They invested heavily in ads and agencies with big price tags, but the result was a mountain of content that didn’t match their brand or audience needs. I’ve worked with small businesses that have tried to grow their business and expand their audience too quickly. The result was always disappointing.

Whitepaper

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertisers

Sprout Social

DECEMBER 2, 2024

Influencers and creators play a pivotal role in global social media marketing. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. Familiarize yourself with common influencer pricing figures.

Influencer Marketing

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. And with Buffer's pay-by-channel pricing model, I've been able to scale the services I pay for up and down based on what I need. Pricing: Free plan available. Pricing: Starts at $69/month. Pricing: Free plan available.

Digital Marketing

Hootsuite

MARCH 21, 2025

Add a product image, name, description, website link, and price. You can choose to manually add products to a set or use filters to automatically group products by type, price, or other attributes. Option A: Commerce Manager 1. Log into Commerce Manager. Select your catalog and click Add Products. Select Manual. Try it free today.

eCommerce

Hootsuite

MAY 28, 2025

Some tools are general all-in-one influencer marketing management solutions. Feature sets, complexity, and pricing vary. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. (The Premium brand pricing starts at $49/month.

Influencer Marketing

Customers.ai

DECEMBER 4, 2024

Sprout Social’s audience segmentation is built into its social listening tools, allowing you to identify key audience groups based on interactions, hashtags, and sentiment. Social media marketers who want to go beyond basic engagement metrics. MoEngage : Provides flexible pricing tailored to your business size. .”

eCommerce

Hootsuite

NOVEMBER 7, 2024

A customer lifetime value higher than the initial purchase price of your product or service indicates repeat purchasing. A customer lifetime value significantly higher than the initial purchase price indicates a longer period of customer loyalty. It’s a metric that heavily impacts your bottom line. Try it free today.

Branding

Hubspot Marketing

JULY 8, 2025

So, you'll need a good CRM that helps you turn first-time visitors into loyal regulars by tracking preferences, automating marketing, and creating personalized dining experiences. We‘ll compare features, pricing, and show you how each system can help your restaurant grow.

CRM