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IAB Tech Lab expands Multi-State Privacy Agreement

Martech

privacy compliance agreement. National Section of its Global Privacy Platform (GPP) will now be known as the Multi-State Privacy Agreement (MSPA) U.S. In addition, the MSPA has now been expanded to include 14 additional states as more states advance legislation addressing privacy issues. The Global Privacy Platform.

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Privacy is the new currency in digital marketing

Martech

Safari and Firefox moved early to block third-party cookies, pushing privacy into the spotlight. Dig deeper: As Google brings back cookies, marketers stick with privacy-first strategies Privacy expectations have changed Legislation like GDPR, CCPA and their global cousins have done more than shift legal requirements. Take Apple.

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What marketers need to know about data and privacy in 2025

SmartBrief - Marketing

Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy. Privacy remains a concern for consumers. Here are some of the ongoing data privacy trends and tactics marketers should be aware of heading into 2025.

Marketing 126
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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers. How can consumer demands for data privacy coexist with the realities of effective digital marketing? blocklist providers. Dig deeper: U.S. Dig deeper: U.S.

Law 131
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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. How marketers are adapting to a privacy-focused data ecosystem. In this report, you’ll learn: How marketers define their roles in the digital-first era.

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3 strategies to navigate change as digital privacy evolves

Martech

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 117
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As Google brings back cookies, marketers stick with privacy-first strategies

Martech

The industry-wide shift toward privacy-first marketing strategies continues whether Chrome catches up or not. ” Dig deeper: Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration But beyond strategic philosophy, there are tangible limitations to the cookie status quoeven if they continue to be available.