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SEO Jobs: How to Build a Career in Search Marketing

Backlinko

The post SEO Jobs: How to Build a Career in Search Marketing appeared first on Backlinko. This means there’s plenty of room for growth in SEO jobs. Ready to take the next step? Brush up on the most common SEO interview questions so you’re fully prepared when you secure that interview.

SEO
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How search analytics can tailor messaging and maximize performance

Martech

Search analytics are still a powerful tool for that — just not in the traditional sense. The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Search data can show you: The specific problems your customers are trying to solve.

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Why YouTube SEO requires a different strategy than blogs

Martech

Paddle puts audience needs first, focusing on topics SaaS founders care about, like pricing, product-market fit and go-to-market strategy, instead of just promoting its billing platform. Look at what winning brands are doing Some of the most effective B2B channels treat YouTube more like a media brand than a corporate archive.

SEO
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CRO for PPC: Key areas to optimize beyond landing pages

Search Engine Land

Get the newsletter search marketers rely on. Ad copy, creative and product An ad should urge people to take action. You cannot use a one-size-fits-all approach to copywriting, creative production and tone of voice. Product and offer positioning Ad copy and creative often fail to clearly explain products.

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Evaluating 7 AI video generators while waiting for OpenAI’s Sora

Search Engine Land

This enables marketers to create training, how-to, and product marketing videos for global audiences. Get the newsletter search marketers rely on. It includes more than 160 AI avatars that can speak your text in over 130 languages. Business email address Sign me up! Processing.

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This day in search marketing history: January 8

Search Engine Land

Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. 2014: IgnitionOne released its fourth quarter Digital Marketing Report, showing that the paid search market in the US continued to grow. Google Is Hiring Someone To Find Ways To Make You Want To Search While Signed-In.

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Microsoft Advertising launches new video ad product

Search Engine Land

Video and Connected TV (CTV) ads are served across Microsoft’s sites, publisher partners and on connected TV in the US: Microsoft Start MSN CNN Hulu The Washing Post The Wall Street Journal People and many more More publishers are expected to be announced soon as the product is rolled out to markets outside of the US.