Martech

JANUARY 7, 2025

In B2B, where the purchase journey is longer, its not as simple as optimizing for product-related queries; its essential to incorporate educational content to ease users into the awareness and engagement stages. Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster.

SEO 114

SEO Logistics User-Generated Finance 114

Backlinko

DECEMBER 6, 2024

Lets use a practical example to illustrate this. Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. A narrow bottom represents the people who purchase your product. But he’s not going to launch any new products. Lets take a look at our example.

Customer Journey 93

Customer Journey User-Generated Marketing Marketers 93

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Source: idealnutrition.com.au

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

NOVEMBER 6, 2024

You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services. CarParts is a great example of what happens when you get it right.

Transform 128

Transform Advertising Advertisers Branding 128

Hubspot Marketing

OCTOBER 21, 2024

AI writing , AI images , AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. Your product, company, unique selling points). This means I need to scale demand and the product fast to take advantage of the opportunity.”

Marketing Plan 134

Marketing Plan Key Performance Indicator Marketing Marketers 134

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 130

Gen Z Branding Retail Content Placement 130

Hubspot Marketing

SEPTEMBER 30, 2024

For example, say I have an automation that segments my target audience. As I was researching use cases for this article, I turned to X to ask marketers for examples of how they use AI for personalization. Landing Pages Another great opportunity to use AI is for programmatic SEO. Upwork is a great example of this.

Thought Leadership 141

Thought Leadership User-Generated Marketing Marketers 141

Backlinko

JULY 15, 2025

Step 1: Align Your Content Strategy with Customer Awareness Levels Every content decision you make should map back to the customer awareness levels: Unaware Problem Aware Solution Aware Product Aware Most Aware This includes the topics you cover, formats you use, and where you publish. But forget what you’ve been taught in the past.

Customer 118

Customer User-Generated Price Analytics 118

Search Engine Land

JULY 31, 2024

You can analyze data by the users’ landing page + query string, country and device type. This helps you evaluate the performance of specific pages. The landing page report In Reports > Engagement , the landing page report shows the first page visitors land on and the number of visitors to each page.

SEO 124

SEO Analytics Product Advertisers 124

Customers.ai

JANUARY 3, 2025

Youve got products. Whether its comparing products, reading reviews, or searching for deals, the majority of the buying journey starts long before customers hit buy now. Ecommerce Example : A DTC skincare brand runs Instagram ads showing before-and-after results of their best-selling moisturizer. Youve got traffic.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Backlinko

DECEMBER 5, 2024

In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location. Local search marketing helps businesses connect with nearby customers who are actively searching for their products or services.

Search Marketers 102

Search Marketers Marketing Marketers SEO 102

Backlinko

DECEMBER 23, 2024

The page targets over 1.7k Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google. In our example: Investopedia, Alchemy, and NerdWallet. Well continue with our Backlinko example. For example, a keyword like “seo terms” gets 1K searches per month. Click Search.

SEO 105

SEO User-Generated Management Customer 105

Hubspot Marketing

APRIL 30, 2025

I know which landing page converts and which keywords influence sales, and I can quantify the monetary contribution articles had on sales. SEOs who want to serve buyers and sell products or services need to understand the buyer journey to effectively strategize content. Lets stick with the example of a buyer looking for a CRM.

SEO 125

SEO CRM User-Generated Education 125

Hubspot Marketing

NOVEMBER 26, 2024

For example, take one of your 1,800-word blog posts and rework it into punchy short-form content for channels like Instagram or TikTok. After looking at just one example of Facebook’s algorithm from Meta, I get it. Content has the same need to find product-market fit as products and solutions do.”

Social Media Marketing 109

Social Media Marketing Gen Z Marketing Marketers 109

Hubspot Marketing

NOVEMBER 5, 2024

B2B conversion rate optimization (CRO) is a strategy to improve the number of desired actions on your website and landing pages. Going back to the engagement software example, your sales team will use that software differently than your marketing and customer support departments. your services, or schedule a live product demonstration.

B2C 132

B2C Millennials Customer Journey User-Generated 132

Buffer Marketing

NOVEMBER 14, 2024

For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions. The link in bio is your chance to redirect your audience to an external page. Want to take it up a notch?

Social Media Marketing 122

Social Media Marketing Education Analytics Entertainment 122

Backlinko

NOVEMBER 18, 2024

A good brief helps everyone—writers, editors, and strategists—stay on the same page. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. They aren’t popular enough to deserve their own page but still add value. Use them as references.

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Backlinko

NOVEMBER 22, 2024

Want to see this data for specific pages instead? The same report lets you do just that: Having this kind of data at your fingertips for so many pages is invaluable for large-scale SEO campaigns. It’ll show you internal links to include across all of your pages, along with anchor text to go with each one.

SEO 97

SEO Price User-Generated Analytics 97

Litmus

OCTOBER 17, 2024

Anatomy of a modern email marketing funnel How to build an email funnel Industry-specific email funnels & examples What is an email marketing funnel? Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Engagement. Consideration. Conversion. Onboarding.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

AUGUST 19, 2024

An ICP acts as the company counterpart to an individual buyer persona, outlining the characteristics that define the organization most suited for your products or services. The messaging in your emails should reflect the same messaging used across the ads and dedicated landing pages you have created.

Key Performance Indicator 120

Key Performance Indicator Marketing Marketers CRM 120

Buffer Marketing

SEPTEMBER 17, 2024

  So, we can confidently say that your LinkedIn content is  more likely  to get engagement in these windows, whether you're looking to grow a LinkedIn Page for a brand or your own  personal brand  with a LinkedIn profile. However, there are a few slots that have slightly higher engagement rates than others. 

Analytics 135

Analytics Social Media Marketing Place Branding 135

Hubspot Marketing

DECEMBER 6, 2024

Read on to find some high-quality examples from brands that stand out. Below Ill go through some examples of brands that I think do a stellar job of making their values clear to consumers. The brand goes deeper by sharing its B Corp status with a page clearly visible in the main navigation of its About Us page.

Communications 117

Communications Branding Shoppers Fashion 117

Orbit Media Studios

JANUARY 8, 2025

First, a quick credibility check Look at your homepage or any of your key pages. Now ask yourself: if a start-up competitor formed today, how much of this page could be on their site? In other words, how much of your page is unique to your brand? The page is 1600 pixels high and 700 pixels of that height is proof.

Copywriting 112

Copywriting Transform SEO Place 112

Martech

DECEMBER 16, 2024

SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Elevate your contents credibility beyond the page Seth Godin said, You are your work, and that may not be more true than in modern content SEO, where LLMs make content generation cheap.

Transform 117

Transform User-Generated SEO Communications 117

Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal.

Marketing Strategy 118

Marketing Strategy Content Marketing eBook Marketing 118

Hubspot Marketing

JULY 12, 2024

The station has a popular Facebook Community page called First Coast Weather Watchers, where viewers can speak to the station's meteorologists in real time, discuss local weather, and share interesting photos and videos of weather phenomena. An example that comes to mind is DuoLingo's TikTok account. It drives traffic and conversions.

Management 122

Management User-Generated Entertainment Social Media Marketing 122

Hubspot Marketing

JANUARY 16, 2025

Ive gathered examples from my own websites and brands across industries, plus tips to help you create a powerful content scoring system. After explaining each step, Im going to show you how this looks using the example of a blog post from my website, Walk The Camino Portugus. Landing pages. Product pages.

Analytics 126

Analytics SEO Price User-Generated 126

Search Engine Land

SEPTEMBER 20, 2024

At our agency, we often find pages missing meta descriptions or using titles and descriptions that haven’t been well thought out or tested. How to optimize SEO metadata through PPC Identify the top three pages of organic traffic (or organic revenue). Landing page UX Landing page user experience is crucial for driving conversions.

SEO 108

SEO Key Performance Indicator eCommerce Price 108

Scoop.it!

NOVEMBER 21, 2024

Your products may be great, but sales don’t seem to flow more than a trickle. Here’s how to nail your testimonial game: Ask at the right time : Reach out when your customer’s feeling good about your product – maybe right after they’ve had a win using it. Try “What problem did our product solve for you?”

Customer 110

Customer Shoppers User-Generated B2C 110

Backlinko

NOVEMBER 1, 2024

Take Washington-based Home Care Contractors as an example. This is just one example of the countless ways that the right SEO strategies have helped businesses grow. T&S Roofing Systems is a great example of a roofing company with lots of positive reviews, having a 4.8-star Another example is Philadelphia Quality Roofing.

SEO 98

SEO Real Estate Key Performance Indicator Management 98

Backlinko

APRIL 7, 2025

For example, our SEO strategy guide dominates the search results. You’ll also see examples from real sites that excel at creating helpful content. Plus, you’ll get a free checklist to ensure your pages meet Google’s quality standards. It checks your whole domain, not just single pages, for helpfulness.

User-Generated 104

User-Generated Health SEO Finance 104

Hubspot Marketing

JULY 16, 2024

After all, if they land on a page and see that the content doesn’t relate to them, they’ll leave your site, negatively affecting your SEO efforts. So, how can you make sure you apply each keyword to the right landing page or blog post? Correctly understanding your readers’ intent is key to ranking high in Google. Optimize keywords.

SEO 140

SEO User-Generated Transform eCommerce 140

Martech

JULY 29, 2024

For example, marketing teams can easily share assets with content creators, ensuring that everyone has access to the latest materials for their projects. For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. Examples include HubSpot and Marketo.

Management 121

Management eCommerce CRM User-Generated 121

Marketing Insider Group

JANUARY 6, 2025

They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. For example, a blog discussing industry trends might include a graph showing year-over-year changes. Use headings, subheadings, and bullet points to break up content.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Marketing Insider Group

NOVEMBER 5, 2024

By identifying and implementing the right keywords, you can make sure your ads appear in front of audiences already searching for relevant products or services. For example, someone searching for “best accounting software” might be comparing options, while a search for “buy accounting software” indicates purchase intent.

Advertising 114

Advertising Advertisers User-Generated Customer Journey 114

SocialPilot

OCTOBER 20, 2024

A viral post gets shared, liked, and commented on so much that it gets featured on the Explore page and in trending sections. For example, if your typical post gets around 100 likes, but your recent post quickly got at least 1,000 likes and more views from unique viewers, it could be considered viral. Take McDonald’s for example.

User-Generated 110

User-Generated Analytics Promotion Branding 110

Martech

NOVEMBER 5, 2024

Let’s dive into these often-overlooked emails with examples to help you get started. Video walk-through of the product Using video is a simple way to make your emails more engaging, convey information to customers more quickly and generate conversions faster. The benefits and features of the product.

Copywriting 122

Copywriting CRM Email Marketing Price 122