Search Engine Land

SEPTEMBER 17, 2024

Discovering video content in the era of social search The way users discover and interact with video content on social media platforms, with social search at the core, has already evolved the way users interact with social content. This means social search doesn’t rely on assuming the user’s intent.

Key Performance Indicator

Search Engine Land

JULY 15, 2024

Content marketing is defined here on Search Engine Land by Julia McCoy as follows: “Content marketing is the process of planning, creating, and distributing relevant, valuable content (like blogs, videos, podcast episodes, ebooks, guides, and more) with the intent of attracting and engaging a specific audience.”

SEO

Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. mobile users use voice search every day. Whether you believe that ChatGPT and other LLMs are going to be viable marketing channels, your bosses probably do. Monitoring competitor websites for changes. Processing.

SEO

Search Engine Land

AUGUST 22, 2024

Segmentation by best sellers, product attributes, location, profitability and user type. One campaign fits all This approach is common for small accounts that don’t generate high levels of conversions, making segmentation difficult to justify. Get the newsletter search marketers rely on. No need for separate campaigns.

Non-Profit

Search Engine Land

SEPTEMBER 6, 2024

Have you formerly had a poor mobile experience, but the site has been updated and you can’t wait to send users there? If your campaign is getting ~100 searches per day, you’ll only need to check it once a week or once every other week. Get the newsletter search marketers rely on. Business email address Sign me up!

Market Segmentation

SMA Marketing

MAY 15, 2025

AI Summary: This article helps marketing leaders track what matters most by outlining the 20 most important KPIs for campaign performance. Organized by priority, it explains each metric’s role in measuring efficiency, engagement, and ROI – from Customer Acquisition Cost to Net Promoter Score. Are you generating quality leads?

Customer Acquisition

Search Engine Land

JULY 24, 2024

Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot. Get the newsletter search marketers rely on. Business email address Sign me up!

SEO

Search Engine Land

JULY 12, 2024

My users loved my content. The long-tail shift from niche sites to user-generated content sites You’ll hear a lot of speculation about what happened, but this report from Sistrix tells you all you need to know. Other sites with user-generated content (UGC) also saw huge increases in the last year or two.

User-Generated

Duct Tape Marketing

FEBRUARY 26, 2025

Rand is a well-known expert in search engine optimization (SEO) and digital marketing, with deep insights into the evolving landscape of Google search and the rise of the zero-click internet. To the user. In 2019, Google answered just under half of all searches without a click. like 49 % or something.

Marketing Strategy

Search Engine Land

AUGUST 26, 2024

It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative AI, the way we approach search has fundamentally changed and clinging to outdated concepts won’t get us far. Sorry kids, but SEO isn’t what it used to be.

SEO

Search Engine Roundtable

AUGUST 12, 2025

Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services.

Energy

Search Engine Roundtable

JUNE 10, 2025

Barry is also the founder of the Search Engine Roundtable and the News Editor of Search Engine Land. He is well known & respected for his expertise in the search marketing industry. He only provides consulting services to expert SEOs and also performs search marketing expert witness services.

SEO

Search Engine Land

NOVEMBER 17, 2023

One activation that is seeing growing prominence for brands is user-generated content (UGC). Understanding UGC Before we delve into its impact on SEO, let’s start with the basics and define what user-generated content actually is. Google is developing a UGC-prominent search feed with Perspectives.

User-Generated

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on. billion to a truly staggering 8.5

Search Marketers

Search Engine Land

APRIL 1, 2024

User-generated content (UGC) has emerged as a powerful tool for enhancing search marketing. In a previous Search Engine Land article , I highlighted the potential of UGC in SEO. Search marketing today mirrors real-world human connections. It’s like forming friendships and relationships.

User-Generated

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? One factor that is important to explore when talking about local marketing is something called a local pack.

Search Marketers

Search Engine Land

JANUARY 13, 2023

” Google Search Suggestions For Mobile Get Locally Relevant. 2010: Query suggestions varied based on user location. Market Share. 2010: Yahoo, Bing, and Ask.com all saw their search share drop from November to December. Market Share. Google Creates Smart Sitemap Generator Tool. Hell yes we are!

Search Marketers

Search Engine Land

JANUARY 17, 2023

Google Android search app will keep trying your searches when your internet connection is poor. 2017: The new version of the Google Android search app worked better when you were in a poor internet connection area. 2008: Local search was $2.5 Singapore Offers Cash Incentives To Build New Search Engine.

Search Marketers

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. Best Buy to sell search ads under its own in-house media company. 2018: Search marketers weighed in on their experiences since the change took effect.

Search Marketers

Search Engine Land

MARCH 9, 2023

Pinterest adds in-app checkout and personalized shopping recommendations 2022: Billed as a “personal shopping concierge, powered by a taste-driven algorithm,” the “Your Shop” feature was a recommendations engine designed to suggest products, brands and creators to users based on their activities and preferences. 2011: Spoiler alert: No.

Search Marketers

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Get the daily newsletter search marketers rely on. Brands can now buy Walmart sponsored search ads via API partners.

Search Marketers

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. He also added “for SEO” to the title of his post. You just got a list of web results. Yahoo Sees Big 1.6%

Search Marketers

Search Engine Land

MARCH 23, 2023

Twitter adds keyword search to Direct Messages 2022: Twitter announced it was giving users a long-requested feature – the ability to search the direct messages (DM) inbox by keyword. SES New York 2010 Day Two Coverage Google Insights For Search Adds Valuable New Features 2009: New data sources, category suggestions and U.S.

Search Marketers

Search Engine Land

JANUARY 15, 2023

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser.

Search Marketers

Search Engine Land

MARCH 1, 2023

Google Would Like You To Buy Products Using Voice Search 2016: Conversational search would allow users to buy or locate products by just talking to their devices. iPad-apalooza: Yandex Looks At iPad Search & 30 Percent Of North Americans Want iPad3 2012: iPad users accounted for about 1% of all internet users in Russia.

Search Marketers

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.”

Search Marketers

Search Engine Land

JANUARY 19, 2024

LinkedIn has introduced sponsored articles, providing marketers with an additional tool that may contribute to enhancing brand awareness, increasing engagement, and driving lead generation. When a company account publishes an article on LinkedIn, admins now have the option to promote it. Why we care. How it works.

User-Generated

Search Engine Land

SEPTEMBER 6, 2023

Other expected trends and consumer behaviors include: Generative AI As virtual and augmented reality continue to stake their foothold on interactive shopping experiences, consumers are also discovering new products with Google’s Search Generative Experience (alongside shopping ads ) and via conversational AI like Bard and ChatGPT.

SEO

Search Engine Land

SEPTEMBER 19, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. What are search ads? More than 60% of Google’s total revenue is generated by search ads. SUBSCRIBE See terms.

Price

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. In 2024, this has become even easier with generative AI. Amazon has even introduced a new AI-powered image generation tool to help you produce improved creative. See terms.

Marketing Strategy

Search Engine Land

NOVEMBER 20, 2023

After months of seeing Google’s Search Generative Experience (SGE) in action, it’s not the digital marketer’s apocalypse many thought it would be. Here’s how marketers should prepare for Google’s SGE. This new paradigm leverages generative AI to provide personalized answers to user queries.

User-Generated

Search Engine Land

OCTOBER 27, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

Digital Marketing

Search Engine Land

JANUARY 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. Generating detailed insights. Providing false or misleading information generated by chatbots.

SEO

Neil Patel

JANUARY 31, 2022

E-commerce advertising is the part of e-commerce marketing that focuses on increasing conversions by promoting specific products and driving sales. Types of E-commerce Marketing. It’s easy to get overwhelmed when trying to learn about digital marketing. Paid Search Marketing for E-commerce.

Affiliate Marketing

Search Engine Land

APRIL 12, 2024

During testing, TikTok researchers discovered that AI avatars haven’t generated as many e-commerce sales as human influencers. This is reportedly why the new feature hasn’t been made available to marketers yet. Some advertisers worry that AI influencers could be used for manipulative marketing tactics. Why we care.

User-Generated

Adobe Experience Cloud Blog

JANUARY 11, 2019

As marketing professionals, we do market research, develop buyer personas , conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. There are numerous articles on this topic explaining how to leverage psychology in marketing. Census Bureau.

Millennials

Search Engine Land

MAY 13, 2024

It seems like the search algorithm changes have been hitting harder than a Taylor Swift breakup song. OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. If you aren’t thinking about user needs, personas and intent, you’re already failing. See terms.

SEO