Sprout Social

JANUARY 27, 2025

Social media for retail in the UK: crafting an engaging customer journey The beauty of social media in UK retail is its capability to captivate shoppers along their purchasing path. Whenever youre running a sale, launching a new product or promoting a special offer, you need to let your social media followers know. Dont be shy.

Retail

Power Digital Marketing

APRIL 7, 2025

One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shipping, and availability before making a purchase. Brands that use targeted campaigns see higher conversion rates, particularly when highlighting Amazons fast shipping options.

Branding

Backlinko

JANUARY 24, 2025

By limiting the options to these key choices, it avoids overwhelming shoppers. This reassures shoppers that a real, knowledgeable human is always ready to help. Design product pages for people AND search engines: They should load fast, give clear details, and guide shoppers to buy. Take the homepage, for example.

eCommerce

Litmus

OCTOBER 17, 2024

a special welcome offer—like a discount on the first purchase or free shipping). “50 shoppers are checking this out!”). Loyalty programs: emails that promote exclusive rewards and benefits for returning customers, encouraging them to participate in loyalty programs. Tap into click-boosting tactics.

Email Marketing

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% Shoppers spend more on Instagram than on other platforms: Instagram ranks highest among all social media platforms for people who spend $200 or more 40.1% of Instagram shoppers reach this threshold. spend $200+), and 37.3%

eCommerce

illumin

JUNE 12, 2025

Shoppers expect to spend an average of $199.38 Going personal is the way to go Moreover, the NRF survey showed that shoppers are prioritizing gifts that feel unique or help create lasting memories this Father’s Day. To capitalize on this, brands should be ready with targeted offers and messaging that appeals to late shoppers.

Advertising

Hubspot Marketing

NOVEMBER 4, 2024

When you work with creators, they can easily tag the products they’re promoting in posts or Reels and send traffic directly to the brand’s Shop page to take action. You can view full details about the product, its price, how long it takes to ship, and even return information. Promote your product content with ads.

Product

Search Engine Land

AUGUST 13, 2024

More than 45% of global shoppers say accurate product descriptions influence them the most when shopping online, according to a 2023 VML study. Order and inventory management One in three brand leaders say rising shipping costs and an inability to maintain inventory levels impede growth.

eCommerce

SmartBrief - Marketing

JANUARY 31, 2025

For example: On checkout pages , you’ll want to quickly offer a discount or free shipping since these people are primed to buy, and you want them to see the offer before they take action. Complete Your Purchase Today for Free Shipping!” Use attention-grabbing language for these so people see them and feel compelled to stay.

Shipping

Customers.ai

JANUARY 2, 2025

Browse Abandonment Emails : Re-engage window shoppers who clicked around but didnt take the plunge. Their abandoned cart email highlights the product left behind, includes a clear CTA to return to the cart, and sometimes sweetens the deal with free shipping. Theyre relevant, timely, and most importantly, they convert.

Email Marketing

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. online shoppers. And all of that helps your brand awareness.

Manufacturing

AWeber

JUNE 9, 2025

With automation, they’ll receive a timely email reminding them about those shoes, maybe with a gentle nudge like a discount or free shipping. Increases Retention : Welcome sequences, birthday offers, and post-purchase follow-ups keep shoppers coming back instead of moving on to competitors. That’s revenue you might have otherwise lost.

eCommerce

Customers.ai

NOVEMBER 14, 2024

With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. With AfterShip and Klaviyo, you can send timely notifications straight to your customers’ inboxes, from shipping confirmations to delivery alerts. This transparency reduces “Where’s my order?”

Email Marketing

Set Up

NOVEMBER 26, 2024

This is further supported by a recent Forbes report that reveals that many shoppers feel Black Friday "no longer means anything," signaling a growing fatigue with the over-saturation of deals. Amazon, Walmart, and Target began their discounts weeks in advance, reshaping the shopping season to accommodate a broader audience​.

Transform

illumin

AUGUST 27, 2024

The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. Fast delivery drives purchases Same-day delivery continues its meteoric climb in popularity and speedy shipping will be incredibly important in late 2024.

Retail

Customers.ai

NOVEMBER 18, 2024

This strategy encourages satisfied customers to promote the brand, leading to increased sales and a growing customer community. Additionally, they create targeted banners promoting free shipping for orders over a certain amount, encouraging higher cart values. Ratings & Reviews: Shopify App Store : 4.8

eCommerce

Sprout Social

JULY 18, 2025

With that in mind, e-commerce brands typically tailor their content to leverage this spending frenzy, showcasing countdowns and promoting their products, discounts and offers. Per Statista , most shoppers are motivated by the increased variety of products and deals available online.

Retail

Vertical Response

JULY 27, 2025

By leveraging SMS marketing campaigns, companies can reach customers with timely updates, promotions, and personalized offers. Personalized messaging and timely promotional campaigns enhance customer engagement, driving sales and loyalty through targeted communication strategies.

Law

Customers.ai

NOVEMBER 27, 2024

These aren’t your basic “add free shipping” tips. Think personalized product recommendations or localized promotions that make visitors feel like your store was built just for them. It reassures shoppers they’re making a good decision, answers silent doubts, and gives them the confidence to move forward. That’s where we come in.

eCommerce

Use Insider

NOVEMBER 13, 2024

Our platform enabled them to source recommendations based on the interests displayed by customers and promote these products in their email campaigns with just one click. Order confirmations and shipping updates. For example, Chow Sang Sang used Insider to implement crowd-sourced recommendations in their email marketing strategy.

Customer Journey

Sprout Social

MAY 12, 2025

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%).

Gen Z

SocialPilot

FEBRUARY 3, 2025

Where 31% of online shoppers are using social media to browse for new items to buy and 4 out of 10 Americans shop because they saw it on social media, you are missing out on a lot without having a brand awareness strategy, ** Jeff Bezos, CEO of Amazon, once said, ‘ Your brand is what people say about you when you’re not in the room.

Social Media Marketing

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail

SocialPilot

JULY 28, 2025

Moreover, The Bazaar Voice’s 2023 data reveals that when shoppers engage with reviews, there’s a 144% increase in conversion rate and a 162% increase in revenue per visitor. Add short review snippets or 5-star highlights to your welcome emails, promotional campaigns, or abandoned cart sequences.

Marketers

Search Engine Land

AUGUST 28, 2024

As surely as birds fly south for winter, shoppers start hunting for cozy sweaters and boots when the temperature drops. Start in November to capture those early bird shoppers. Remember, implementing and managing seasonal PPC campaigns is a bit like steering a ship through changing waters. Take the fashion industry.

Shoppers

Welcome Software

FEBRUARY 20, 2025

This further enhances the shipping process's efficiency leading to increased order throughput. It allows you to promote your goods both near and far effectively, making sure your brand rules its own game. More revenue per customer AA B2B e-commerce platform isn't just about reaching more customers with a digital channel.

eCommerce

Martech

MAY 27, 2025

For apparel, 43% are waiting for sales or promotions. 47% are delaying the purchase of high-ticket items (over $200) until necessary, 44% are waiting for sales or promotions and 30% are switching to less expensive brands. What we do know is that far fewer cargo ships are arriving in U.S. Email: See terms.

Branding

Martech

MAY 29, 2024

The latest Salesforce Shopping Index data suggests that shoppers are holding onto their purse strings until later in the year — at least, if 2023 is any guide. “We’re seeing a lot of trends precipitate from last year,” she said, “which is mainly this price-conscious shopper.

Shoppers

Martech

JUNE 30, 2022

Summer’s here and the shoppers are wary. shoppers are searching online for reviews and better prices before buying in store, according to a new Adobe Commerce study of sentiment among over 1,000 U.S. Other findings: 61% said receiving personalized promotions or recommendations will make them more likely to make a purchase.

Shoppers

Neil Patel

APRIL 20, 2021

True to its name, it gives shoppers the option to order items online and pick them up in-store. Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. Once packages are ready for pickup, shoppers can receive a notification through SMS or email.

Shoppers

Neil Patel

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Offer Free Shipping Discount Codes.

Shipping

Hubspot Marketing

APRIL 10, 2018

Penney stopped promoting sales and offering coupons. The rush of finding a deal can often entice shoppers to make more purchases. A flash sale is a short-term discount or promotion on products offered by ecommerce stores, typically lasting for less than 24 hours. In 2012, J.C. Except, in 2012, sales for J. Pottery Barn.

eCommerce

AWeber

FEBRUARY 6, 2024

The short answer is promotion. To stand out, you need to promote your shop actively. So, whether you are new to promoting an Etsy shop or you had some initiatives in the past, in this article, we’ll cover the what, why, and how of promoting an Etsy shop. Why do you need to promote your Etsy shop? Let’s dive in.

Promotion

Sprout Social

SEPTEMBER 21, 2021

fee on items costing $8 or less: merchants are responsible for setting their own shipping/return policies. Then, you’ll be asked to specify your shipping policies and return window. Want to set up a free shipping threshold or offer rush delivery? Grab shoppers’ attention with sales and discounts.

Shoppers

Martech

NOVEMBER 15, 2023

Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. How are holiday shoppers processing this change in the calendar? Also, don’t forget about the post-holiday season and where shoppers discuss their #hauls. A survey of U.S.

Shoppers

Sprout Social

SEPTEMBER 21, 2022

Or, if you’re a marketer for organizations in these industries, consider partnering with these apps to gain awareness and loyalty from shoppers. Online marketplaces connect shoppers to sellers. ThredUp also assists sellers with cleaning out their closets on consignment and shipping pre-loved products to the company.

Shoppers

Neil Patel

DECEMBER 8, 2021

Holiday shopping season is quickly approaching, so now is a great time to start thinking of ways to attract shoppers to your online store and increase e-commerce conversions during the holiday season. To convince your shoppers to come back and complete their purchase, consider offering something extra with time sensitivity.

Shipping