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From third-party cookies to zero-party data: The new rules of email engagement

Hubspot Marketing

As Georgia Riga, Moosend’s Customer Success Manager, puts it: “Collecting zero-party data through an email preference center is just the start. Moving on, they explain why they need this Net Promoter Score (NPS) survey and the time it takes. In this email, Virgin Atlantic starts with a heartwarming thank-you note.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. Combining organic and paid content is the secret recipe for Facebook marketing success.

Gen Z 101
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6 marketing team silos you need to break down, and how to do it

Martech

Instead of the usual planning meeting, invite a representative from sales leadership, a product manager and a customer success manager to a dedicated “Campaign Kick-off and Alignment Workshop.” Marketing handles the editing, SEO optimization and promotion. Start with one upcoming, high-priority campaign.

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Your guide to content repurposing: Get the most out of content

Welcome Software

Gains new followers By promoting your content on different channels and platforms, you'll see that additional reach turn into a greater following too, particularly on social media, email newsletters, and video platforms like YouTube. Optimization, don't we just love it? Where are you seeing gaps in the SERPs, in terms of content formats?

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8 employee advocacy tools to amplify your social media reach

Hootsuite

Sprinkler Sprinkler offers basic but very usable advocacy features built into its marketing and customer success management platform. But I wanted to include it because it would be a good choice for brands that want fewer point solutions and the ability to incorporate advocacy into their CS and social management efforts.

Price 58
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What Is Revenue Operations (RevOps)?

Lusha

This means everyone, from sales reps to marketers to customer success managers, understands why data is important and uses it to make decisions. This allows you to tailor your offers and maximize your chances of success. Step 4: Build a Data-Driven Culture Having the right technology is only part of the solution.

CRM 40
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Top 16 Klaviyo Alternatives Put to the Test – #1 Revealed

Campaign Monitor

Pricing starts at $16/month Plan Price Features Standard $16/month for 500 contacts 500 contacts, 6,000 emails /month, web push, 1,000 published reviews (Shopify), success manager. SMS Credits Included : Pro plan includes SMS credits equal to your plan fee, providing better value than Klaviyo’s separate SMS pricing.