Trade Press Services Newsletter

DECEMBER 7, 2023

Promoting that content is where the marketing magic happens. Whether you are publicizing a bylined article, white paper, case study or customer success story, promoting your content extends its reach, connecting you with new and interested target audiences. Promote it on your blog. Generate academic citations.

Thought Leadership 130

Thought Leadership Promotion Whitepaper Transform 130

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Promote Content Across Your Website. The New 80/20 Rule.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Measurable: Use metrics like engagement rate, clicks, or conversions.

Thought Leadership 97

Thought Leadership Whitepaper User-Generated Price 97

Hubspot Marketing

JULY 12, 2024

When I’ve helped grow newsletter communities, I found it very common to see the growth rate soften after the explosive first few months when promotional efforts were in full swing. In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. In other words, just ask them!

Management 112

Management Whitepaper Promotion Health 112

Hubspot Marketing

MAY 26, 2023

In order to be successful, your offer must be compelling enough that it practically begs users to opt-in. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Pro Tip: Don't forget to mention that you'll be promoting the offer to your network.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Tiecas

JULY 15, 2024

Writing Technical Content: The Shift from Information to Conversion While all technical content aims to inform, not all technical content is created equal when it comes to lead generation and conversion. Promoting Technical Content Beyond Social Media Creating top-notch technical content is only half the battle.

Whitepaper 52

Whitepaper Manufacturing Thought Leadership Education 52

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Marketing Insider Group

OCTOBER 15, 2024

Popular Paid Media Channels Google Ads (Search & Display): Ideal for businesses looking to capture users who are actively searching for specific products or services. Both formats help increase visibility and drive traffic, but search ads typically generate higher conversion rates since they target users with immediate intent.

Advertisers 62

Advertisers Advertising Whitepaper User-Generated 62

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Ask users to sign up, share, or follow. Here they are! Add Relevant CTAs.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Visit your competitors’ social profiles to see where they have the most active users Use tools like Google Analytics to determine consumer online behavior. Resources for Starting a Blog.

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The result?

Gen Z 82

Gen Z Customer Whitepaper Analytics 82

Rock Content

AUGUST 15, 2023

While there are many written assets that can really help put a company on the map as a trustworthy industry authority, whitepapers are truly in a class of their own. A whitepaper is an in-depth written document that covers a specific subject or issue in great detail. What Is a Whitepaper? What Should a Whitepaper Include?

Whitepaper 75

Whitepaper B2C Non-Profit SEO 75

Neil Patel

OCTOBER 18, 2021

podcasts email newsletters and campaigns user generated content (UGC) long form pieces white papers. White Papers. White papers are informational documents that go in-depth to highlight a specific topic and how your product or service can help solve said problem. You also need to promote it.

Whitepaper 140

Whitepaper Promotion Customer Acquisition SEO 140

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Are you a Hootsuite user? ChatGPT can help.

Whitepaper 145

Whitepaper User-Generated Social Media Marketing Real Estate 145

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. More than two-thirds of consumers across generations (71%) find themselves using social more than ever before. Whether you’re working with a single buyer or a team of 10, you’re likely talking to an active Instagram user.

Whitepaper 139

Whitepaper B2C User-Generated Marketers 139

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Product promotion : Highlighting specific products or services. Content downloads : Offering ebooks, whitepapers, and other resources. Why it’s important: Tracks metrics to understand user behavior.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Adobe Experience Cloud Blog

OCTOBER 19, 2010

With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. To understand some key ways to attract more fans and boost lead generation, consider the following 7 tips to get new Facebook fans to increase your share of voice in the network: 1.

Whitepaper 131

Whitepaper Promotion User-Generated Product 131

Backlinko

MAY 31, 2025

Further reading: How to Promote Content on Social Media 1/3 User-Generated Content User-generated content (UGC) builds authentic social proof for your brand and saves production time. Since Notion is free for up to 10 users in a workspace, its a good option for lean teams.

User-Generated 90

User-Generated Analytics Whitepaper Management 90

Adobe Experience Cloud Blog

APRIL 1, 2011

They are a great way to promote thought leadership and generate leads. We pick topics relevant to our audience, arrange for engaging speakers, build landing pages, develop email campaigns, and promote it all on social media. Part of a webinar’s success depends on finding the right audience to promote it to.

Whitepaper 133

Whitepaper Thought Leadership Promotion User-Generated 133

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Types of content include blog posts, whitepapers, case studies, and eBooks. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. Unfortunately, they only have enough money for one white paper to be written, created and produced.

Whitepaper 102

Whitepaper Thought Leadership User-Generated Content Marketing 102

Rock Content

SEPTEMBER 16, 2020

Simply put, SaaS uses cloud technology to allow users to access the software remotely from any device connected to the internet. Instead, applications are web-based, and users can access these applications wherever they are. SaaS stands for software as a service. There is no need for expensive IT hardware, such as servers. Scalability.

Marketing Strategy 124

Marketing Strategy Whitepaper Content Marketing B2C 124

Adobe Experience Cloud Blog

NOVEMBER 16, 2010

To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. Sharing content from other B2B sources is a given, but be sure to include links to your own content from newsletters, B2B blogs, white papers and other sources in your tweets.

Whitepaper 126

Whitepaper User-Generated Marketers Marketing 126

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Types of content include blog posts, whitepapers, case studies, and eBooks. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Now don’t get me wrong.

Branding 145

Branding Transform Whitepaper User-Generated 145

Marketing Insider Group

SEPTEMBER 21, 2020

When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Downloading an ebook or white paper. Lead generation and nurturing. Sixty-eight percent of adults are Facebook users. Subscribing to your newsletter. Publish Frequently.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. User-Generated Content User-generated content, or UGC, is 2023’s version of word-of-mouth marketing.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Hubspot Marketing

OCTOBER 12, 2017

Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? Depending on the topics they're discussing, this content may help you hone in on their lead generating strategies. Content Promotion. From engagement, you'll move right along to your competitor's content promotion strategy.

Whitepaper 145

Whitepaper eBook Price Promotion 145

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Social media lead generation. Once a social media lead is generated, good marketers will nurture their leads.

Whitepaper 145

Whitepaper User-Generated Thought Leadership Analytics 145

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. I would create a few campaigns focused on creating user-generated content that we could repurpose.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Adobe Experience Cloud Blog

DECEMBER 4, 2012

Promoted Tweets in Timelines. A Twitter strategy we have used with great success was launching Promoted Tweets in timelines targeted to followers and users who were similar to our followers. Our Promoted Tweets contain timely and engaging content like contests for trips to industry events and links to thought-leadership pieces.

Whitepaper 134

Whitepaper Thought Leadership eBook Promotion 134

Unbounce

MAY 5, 2022

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. billion times, with more than 1 billion active monthly users currently—and with over 1 billion video views per day! One thing that you might be interested to know is that 59% of TikTok users are female.

Whitepaper 144

Whitepaper Marketers User-Generated Marketing 144

Hootsuite

MARCH 31, 2025

Download now 11 smart ways to use AI in social media The AI conversation these days tends to focus on generative AI. That includes everything from meeting transcripts to technical whitepapers to collections of notes gathered from multiple stakeholders. It will even generate hashtags to help get your content seen.

User-Generated 100

User-Generated Logistics Whitepaper Social Media Marketing 100

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Content Creation.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Marketing Insider Group

APRIL 7, 2020

It’s user-friendly, and it gives you a wealth of helpful tools to use once you get more accustomed to posting. Start with your customers’ pain points and interests: Too many companies we talk to think that their blog posts need to be self-promotional. Promote Your Blog Posts on Social Media. Publish content consistently.

Content Marketing 145

Content Marketing Whitepaper Marketers Marketing 145