Remove Promotion Remove User-Generated Remove Whitepaper
article thumbnail

How to harness the power of data gathering for SEO

Search Engine Land

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. However, they are time-consuming – to conduct and analyze – and that generally means limiting the sample size to make things more manageable. Don’t forget to promote your research.

article thumbnail

How to write a white paper that inspires a year-long content strategy

Sprout Social

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead gen tactics for B2B: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. This could include blog posts, white papers, webinars, or infographics. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access.

article thumbnail

The greatest hits: Repurposing your best content for social media

Sprout Social

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. Instead, users want to see shorter videos under a minute on X, along with static images, text-only posts, GIFs and memes.

article thumbnail

The Role of Blog Writing in Inbound Marketing

Marketing Insider Group

Promotion and analytics drive results, with tools like social media, newsletters, and performance metrics enhancing reach and refining strategies. Fresh, relevant content consistently improves SEO performance and draws in users looking for answers. User intent plays a big role here.

article thumbnail

Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown.

article thumbnail

How to Market a Manufacturing Company in 2024

Marketing Insider Group

Digital Marketing Strategies Digital marketing is a cornerstone of successfully promoting a manufacturing company. Your website must be user-friendly and mobile-responsive, ensuring a smooth experience for visitors on any device. Website Optimization A digital marketing strategy starts with website optimization.