Hubspot Marketing

JULY 12, 2024

When I’ve helped grow newsletter communities, I found it very common to see the growth rate soften after the explosive first few months when promotional efforts were in full swing. In other words, downloading a whitepaper will likely have a different value to you than signing up for a webinar. In other words, just ask them!

Management

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing

SocialPilot

JANUARY 27, 2025

Unlike B2C (business-to-consumer) strategies, which often focus on driving emotional purchases, B2B strategies prioritize building long-term relationships, establishing authority, and generating leads from decision-makers like CEOs, managers, and teams. Measurable: Use metrics like engagement rate, clicks, or conversions.

Thought Leadership

Marketing Insider Group

OCTOBER 15, 2024

Popular Paid Media Channels Google Ads (Search & Display): Ideal for businesses looking to capture users who are actively searching for specific products or services. Both formats help increase visibility and drive traffic, but search ads typically generate higher conversion rates since they target users with immediate intent.

Advertisers

Tiecas

JULY 15, 2024

Writing Technical Content: The Shift from Information to Conversion While all technical content aims to inform, not all technical content is created equal when it comes to lead generation and conversion. Promoting Technical Content Beyond Social Media Creating top-notch technical content is only half the battle.

Whitepaper

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Social media marketing is the practice of using social media platforms and tools to promote your business and connect with your audience. What is social media marketing?

Social Media Marketing

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Types of content include blog posts, whitepapers, case studies, and eBooks. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertisers

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. Over 60 million of its stories were shared across social media in 2021, and over 156 million users engaged with the campaign year after year. The result?

Gen Z

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Types of content include blog posts, whitepapers, case studies, and eBooks. Advertising for these events can include digital promotions, sponsorships, and traditional media.

Advertisers

Hubspot Marketing

FEBRUARY 25, 2025

But, people arent often meeting in committees for weeks to buy paper towels or ground beef. In a B2B selling process, youre managing more user needs and touch points. social responsibility) User-generated content. And how much revenue are they generating? Right behind them is Gen Z. What are their pain points?

Transform

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Product promotion : Highlighting specific products or services. Content downloads : Offering ebooks, whitepapers, and other resources. Why it’s important: Tracks metrics to understand user behavior.

User-Generated

SocialPilot

MARCH 26, 2025

Source Social Media Share of Voice Calculating the social media share of voice lets you assess how many users mention your brand and products on social media compared to your rivals. Heres how to go about it: Begin by tracking your brand’s impressions generated by the PPC campaigns over a specific period.

PR

SocialPilot

JUNE 18, 2025

Generate Quality Leads — Without Relying on Paid Ads Lead generation on social media is about attracting potential customers and guiding them into your sales funnel. While ads can help, many businesses generate quality leads organically with the right content, timing, and engagement from social media.

Real Estate

Backlinko

MAY 31, 2025

Further reading: How to Promote Content on Social Media 1/3 User-Generated Content User-generated content (UGC) builds authentic social proof for your brand and saves production time. Since Notion is free for up to 10 users in a workspace, its a good option for lean teams.

User-Generated

SocialPilot

AUGUST 1, 2025

11 Creative Ways to Use ChatGPT for Social Media There are eleven ways you can effectively use ChatGPT for social media, from content ideation to proofreading and image generation. Example Prompt: I want to create an Instagram post using the trending ‘[insert meme name]’ meme format to promote my fitness brand.

User-Generated

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Cost Generally more budget-friendly. Think of inbound lead generation as a garden.

CRM

Customers.ai

JANUARY 2, 2025

Engagement : Target active users differently than those whove gone quiet. The ROI Impact: For a store generating $50,000/month, recovering 15% of abandoned carts adds an extra $7,500/month to revenue. Building Loyalty with Personalized Triggers Personalized emails generate 6x higher transaction rates , according to Experian.

Email Marketing

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. With the growing number of social media users, integrating social media platforms into your brand’s PR strategy is necessary. Community building: This is the heart of PR.

PR

SocialPilot

JULY 4, 2025

billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Boosting Conversions and Sales 60% of B2C businesses generated their leads through social media. And with over 5.24 The question is: will they stop and buy from you?

B2C

SocialPilot

JULY 4, 2025

billion social media users , your next customer is definitely scrolling. They have consistently shared product and user-generated content to achieve this. Boosting Conversions and Sales 60% of B2C businesses generated their leads through social media. And with over 5.24 The question is: will they stop and buy from you?

B2C

Hubspot Marketing

MARCH 5, 2025

Marketers use marketing analytics to understand if marketing promotes a product or service successfully and increases sales. When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. When it comes to your users journey through the funnel, CRMs like HubSpot keep track of this information.

Analytics

Hootsuite

APRIL 29, 2025

Kim Snow is the Head of Demand Generation at TeamOhana. Plus, the Amplify mobile app lets user share on the fly. A little picky, but it would be cool if you could set separate goals for individual users. I like the emphasis Sociabble puts on employee-generated content (like UGC but for employees!) Whats lacking/missing?

Price

Hubspot Marketing

JUNE 25, 2025

When generative AI first came out, I was skeptical. Based on the responses, the user experience, and how well each one fits as your copywriting assistant, you can pick your go-to. Whitepapers and Ebooks: Not everyone has these, but if you do, they help establish how you present yourself in more formal types of writing 5.

Copywriting

SocialPilot

JULY 16, 2025

Businesses can use carousel posts to promote products, highlight case studies, share industry insights, or even repurpose blog content into snackable slides that generate leads and establish authority. Share onboarding guides for new users or customers. This format helps establish you as a thought leader.

Thought Leadership

Welcome Software

JULY 3, 2025

👋 AI instructions vs AI prompts To get the most out of AI these days, it's really important to understand the difference between system instructions and user prompts. User prompts are like individual commands— narrow , immediate , and user - controlled , but always within the boundaries set by the system instructions.

User-Generated

Welcome Software

MAY 12, 2025

It's content on content on content, and more recently: it's a lot of AI-generated content too. It’s quick to generate a whole bank of content ideas that are—or should be—tailored to your brand, audience, and campaign themes. Social media is a bit of a beast these days.

Transform

SocialPilot

JUNE 26, 2025

billion active social media users worldwide. Whether you’re trying to reach decision-makers, build your authority, recruit talent, or generate leads, LinkedIn is the place to be, especially if your business sells to other businesses or offers high-value services. The statistics for 2025 show that there are 5.24

Gen Z

Exposure Ninja

JULY 18, 2025

Today, AI-driven platforms like Google’s AI Overviews and ChatGPT shape how users discover, evaluate, and engage with information and brands. It’s competing to be the source behind AI-generated answers , securing visibility with users during a critical stage of their decision-making journey.

User-Generated

Animalz blog

JUNE 10, 2025

If I promoted it more, how do I get to that next level? In enterprise settings, it’s easy to credit success to bigger promotion budgets. So yes, that’s great that this was a top performing, but if I promoted it more, how do I get to that next level? whitepapers and find out how to set the new benchmark for your industry.

Whitepaper

Animalz blog

JULY 8, 2025

Technical users want actionable templates. It’s a smart model for teams who want productivity gains but worry about AI-generated content. And we ended up doing this calculation and finding that the blog generated 454%. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry.

Thought Leadership

Animalz blog

JULY 3, 2025

Smart marketers are rediscovering what they’d forgotten: SEO is just one way to generate pipeline, educate the market, and build authority — there are many others. Generate Pipeline Without Search SEO used to deliver a steady stream of new prospects discovering you through their searches. That world is back.

PR

Animalz blog

AUGUST 5, 2025

31:44) Kirti sees generative AI as both helpful and challenging. Microsoft Copilot (11:48): Generative-AI tool used for first-draft writing and research in enterprise content workflows. Adobe Firefly (41:54): Generative-image tool used by the team for creative prototypes and visual content experimentation.

Thought Leadership

Animalz blog

JUNE 24, 2025

His team interviews users, reviews recorded calls each Friday, and logs insights in a shared document. He drove content-led demand generation at Amplitude, fueling 400% revenue growth. This multiplies reach, since collaborators are more likely to share and promote content they helped create. They don’t eat very much.

B2C

Animalz blog

JULY 1, 2025

She says, “I need to make sure that we have distribution and promotion plans in place before I ever put pen to the page. A request moves forward only when a channel-specific promotion plan is in place. Every article or resource needs a clear promotion plan like email, social, or paid to actually reach people.

Promotion

Lusha

DECEMBER 9, 2024

Its goals are to: Build relationships Generate leads Nurture prospects Drive sales It’s a focused way to share valuable content, show your expertise, and build trust with potential clients. Customer Retention : Keep existing customers engaged by telling them about new products, updates, or promotions. What is B2B Email Marketing?

Email Marketing

Martech

FEBRUARY 19, 2025

This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. Demographics Gender distribution: TikTok’s user base is relatively balanced in gender, with 54% identifying as male and 45% identifying as female. of TikTok’s US user base are Millennials.

Gen Z

DirectMail2.0

FEBRUARY 12, 2025

Transcript: thank you for coming to our webinar today I would assume that most of you guys have been to one of our I guess 0:05 every other month panels um the goal here is to educate and stay on The 0:11 Cutting Edge of what is new and different in marketing in its relation to direct mail so as we have done before 0:18 we’ve assembled a panel (..)

Direct Mail