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How to Make Short-Form Videos That Stand Out

Hootsuite

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. If you want to know the best sizes for content on every platform, check out our social media size guide. Drops: 7am PT & 3pm PT on 9/13 & 9/14; 25K codes avail.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. Paid social.

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5 Do’s and Don’ts of Employee Advocacy

Adobe Experience Cloud Blog

Questions you should consider include: What is our policy on social media in the workplace? On the employee side, it will encourage participation because they are getting content that is relevant to their work and will help them advance their social authority in their network. Who will “own” our employee advocacy program?

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Big Changes to 5 Important Online Tools

Duct Tape Marketing

Twitter Cards: You can now embed a photo or other media into a tweet with the 2.1.0 There are only three options: 13 pt.-Small, Small, 14 pt.-Medium Medium or 15 pt.-Large. This also allows SEO services, social media marketers and business owners to see data on businesses with numerous locations with improved analytics.

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What is the Best Time to Post on TikTok in 2024?

SocialPilot

TikTok has been pretty atypical in the social media landscape. Creators, on the other hand, want to use its creative features to boost their visibility in the most amusing ways possible. And this applies to all social media platforms. Now you will be able to see the “Analytics” section in your Settings menu.

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19 Engagement Post Ideas That Will Blow Up Your Analytics

Hootsuite

Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement. Calculate it on a post-by-post basis or for an entire campaign — for any social network. What is an engagement post on social media?

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5 Tips for hosting a successful virtual conference or event

Sprout Social

Direct-to-consumer businesses often have digital-only product launches and social media features only make these easier and easier. To make this easier on speakers, prepare several promotional materials in ideal social media sizes and suggested captions. Virtual events are not a new concept.

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