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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. A deep dive into its social activity over the past few months gives us several clues.

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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. For these aspirations to come true, it starts with CEOs proactively asking for a social media scorecard to review on a regular basis.

PR 78
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How to Make Short-Form Videos That Stand Out

Hootsuite

Easily customize them in Canva, and take your Reels game to the next level today. Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service.

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

But thanks to the combined forces of Netflix and social media, teens are flocking to thrift stores to find everything you probably wore back in 2010. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion. Twilight Bella Swan outfits pt.

Retail 122
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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories.

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Twitter ecommerce: How to embrace the next social shopping frontier

Sprout Social

They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. available Friday at 10am pt! Shop Spotlight. Product Drops.

eCommerce 108
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5 Simple Strategies To Help You Create A Marketing Funnel That Converts

OnPassive Marketing

It enables you to move customers from one stage of your funnel to the next, creating a path that leads to conversion. This will help you attract more leads and convert them into customers. Targeting: Identify your target market and what kind of product or service they need. C reating a n o pt- i n f orm.