Rock Content

MAY 13, 2024

If you feel like you haven’t been able to go a day over the past couple of years without hearing about artificial intelligence (AI), it’s not your imagination. AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight. This process is called prompting.

Marketing Strategy 93

Marketing Strategy User-Generated Digital Marketing Marketing 93

Search Engine Land

MARCH 12, 2024

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. It combines your expertise with Google AI. While the AI model is not without criticism, here’s my take on Gemini after field testing its capabilities.

User-Generated 122

User-Generated Advertising Advertisers Logistics 122

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. So, we are talking about a generational revolution not a slow burning evolution. AI has the power to automate routine tasks, improve operational efficiency, enhance customer experience and much more.

Transform 273

Transform Logistics Manufacturing Retail 273

Rock Content

MAY 9, 2024

Google’s Search Generative Experience (SGE) is changing how people interact with search results. This new AI-driven feature, part of Search Labs, combines information from multiple sources to give detailed answers directly on the search results page, reducing the need for users to click on links. What Is Google SGE?

Health 96

Health User-Generated Finance Advertising 96

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. To some extent, we all are. It’s coming from every direction.

Copywriting 126

Copywriting User-Generated CRM Marketing 126

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. The personalized images created could not have been duplicated by even the most seasoned graphic designer. These AI “Aha!”’

User-Generated 128

User-Generated Fashion Market Research Product 128

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. They utilized AI by creating compelling and personalized ad copy.

User-Generated 113

User-Generated eCommerce Social Media Marketing Copywriting 113

Martech

FEBRUARY 20, 2024

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

Marketing 122

Marketing Marketers Management Customer 122

Martech

APRIL 17, 2024

It’s getting longer, but we are still fighting for inch-by-inch gains with the usual lack of time, money and resources. Generative AI Generative AI is still in its infancy, but it helps you see what it can do for companies and where it’s going. I see three areas where this acceleration is happening.

Email Marketing 126

Email Marketing User-Generated Marketing Automation Platform Customer 126

Hubspot Marketing

FEBRUARY 14, 2024

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. I started in digital project management nine years ago, and AI project management tools were unheard of. Today, my workflow relies on AI tools to keep my clients and team happy. What does AI project management software do?

Management 110

Management Price User-Generated CRM 110

Search Engine Land

SEPTEMBER 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. Creators are advised to use this label on content that’s been fully or heavily edited by AI to comply with the platform’s rules on synthetic media. These labels should be used on content that includes lifelike images, audio, or video.

Education 128

Education Search Marketers Branding Marketing 128

Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser.

Finance 128

Finance eCommerce User-Generated Entertainment 128

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Only 23.2% in the U.K.

Global Marketing 118

Global Marketing Customer Journey New Technology Customer 118

Search Engine Land

MARCH 11, 2024

Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. AI technologies such as natural language processing (NLP), machine learning (ML) and computer vision are becoming integral components of modern content management systems (CMS).

Management 115

Management User-Generated Analytics SEO 115

Search Engine Land

OCTOBER 4, 2023

Meta Ads Manager has started rolling out its first generative AI-powered features for advertisers. The new tools, which have been designed to maximize productivity, personalization and performance, include: Background Generation Image Expansion Text Variation Global roll out is expected to be completed by next year.

Advertising 101

Advertising Advertisers Product Management 101

Martech

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI offers the potential to accelerate these benefits. Automation provides the foundation on which AI can be most effective.

Advertising 121

Advertising Advertisers Transform Communications 121

Search Engine Land

FEBRUARY 7, 2024

Optimizing image file names, alt text, and schema. Incorporating user-generated content (UGC) like reviews. Image optimization If you work for a brand that prioritizes minimal text on their pages (like luxury brands), or if you’re required to have no text on key pages, then images become crucial.

Product 129

Product SEO Copywriting eCommerce 129

Martech

MAY 13, 2024

I am the first generative AI chatbot for marketing technology professionals. It is important to assess the organization’s goals, resources, and capabilities to determine the most effective alignment that will drive cross-functional collaboration and support the overall marketing strategy. I am trained with MarTech content.

CMO 83

CMO Key Performance Indicator CRM Analytics 83

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

User-Generated 120

User-Generated Transform Advertising Advertisers 120

Businesses Grow

MAY 6, 2024

Here are three colliding trends that seem to indicate a massive business opportunity: AI models are running out of content they need to grow. AI companies are under attack by copyright lawsuits. Apple, for example, floated offers worth $50 million in licensing multiyear agreements with news publishers in order to train its AI models.

Law 73

Law User-Generated Fashion Education 73

Martech

MAY 6, 2024

I am the first generative AI chatbot for marketing technology professionals. Lead scoring for existing customers can help you prioritize your efforts and allocate resources effectively. For this prompt, try selecting the Demand/Lead generation expert. I am trained with MarTech content. Here’s something somebody asked me!

Customer 106

Customer Communications Product Management 106

Hubspot Marketing

MAY 30, 2023

It's no secret that AI is rapidly changing the marketing industry. In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. Applicants are also expected to stay up-to-date on AI best practices in copywriting.

New Markets 114

New Markets Copywriting Digital Marketing Marketing 114

Hubspot Marketing

SEPTEMBER 26, 2023

Well, one experiment from Google AI may provide the perfect solution. The team’s AI-powered Magic Compose provides multiple sample texts, so you just have to choose the right one. This year, we’ve seen an explosion of AI tools — with the rise of Chat GPT and pending developments in AI search. What is Google AI, anyway?

User-Generated 110

User-Generated Education Product Management 110

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 96

Transform Content Marketing Marketing Marketers 96

Hubspot Marketing

MARCH 19, 2024

Image Source Short-form video is also incredibly effective with consumers. Image Source As a result, one of my top recommendations in 2024 is to build a social selling strategy that makes it easy for people to buy from you on social media if it makes sense for what you sell. Image Source As a marketer, this makes sense.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. same text, video/audio, or image, depending on the task). Improved image search rankings and site visibility.

Transform 129

Transform SEO User-Generated Whitepaper 129

Marketing Insider Group

DECEMBER 4, 2023

’ We wanted to see how AI, like ChatGPT-3.5, Quick Takeaways AI content lacks the nuances and depth of human-written content, but the hybrid model shows promise. Google treats AI content like any other, focusing on quality and relevance. How Do You Define “AI Generated Content”?

User-Generated 104

User-Generated CMO SEO Product 104

Content Marketing Institute

AUGUST 31, 2023

But generative AI hits differently and closer to home. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations.

Content Marketing 117

Content Marketing PR Law CMO 117

Search Engine Land

MARCH 26, 2024

Previously, the suite of free, AI-powered tools was only accessible in the U.S., Its tools can be used to generate scenes, increase image resolution and edit backgrounds. Its tools can be used to generate scenes, increase image resolution and edit backgrounds. What is Product Studio? Why we care. Getting started.

Product 84

Product Search Marketers Marketing Marketers 84

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. Images and multimedia. However, this has increased with Amazon’s focus on using AI and machine learning for product recommendations, search relevancy, and customer behavior analysis.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertising 124

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave.

User-Generated 128

User-Generated Copywriting Marketing Automation Platform eBook 128

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Search Engine Land

OCTOBER 17, 2023

As we look to 2024, advertisers are building their strategies—and their resourcing plans – to incorporate the most impactful and practical applications of both AI and automation. AI offers the potential to accelerate these benefits. Automation provides the foundation on which AI can be most effective.

Advertising 109

Advertising Advertisers Transform Communications 109

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. What is AI?

Transform 118

Transform User-Generated Analytics Market Trends 118

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations. They are increasingly prevalent in a variety of industries. The result?

Content Marketing 122

Content Marketing User-Generated Marketing Marketers 122

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.

Transform 112

Transform Price User-Generated CRM 112

Hubspot Marketing

DECEMBER 19, 2023

AI for Amazon sellers has the potential to help smaller sellers close the distance between themselves and more prominent brands even more. But here's the catch: You must know how to use AI effectively. I also share insights from Amazon sellers who use AI in multiple business areas.

Price 91

Price Transform User-Generated Market Trends 91