Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. What is AI?

Transform 118

Transform User-Generated Analytics Market Trends 118

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 131

Whitepaper Content Marketing Thought Leadership Marketing 131

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media Marketing 107

Social Media Marketing Key Performance Indicator Influencer Marketing Management 107

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. These AI “Aha!”’ Before the birth of generative AI, these large language models (LLMs) were primarily used to analyze large datasets and predict outcomes.

User-Generated 130

User-Generated Fashion Market Research Product 130

Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As businesses explore AI applications, it’s important to evaluate both free and paid options.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Search Engine Land

APRIL 8, 2024

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Finance 102

Finance Manufacturing Health Education 102

Marketing Insider Group

JANUARY 8, 2024

A seismic shift is underway, brought on by one powerful acronym: AI. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. AI algorithms can analyze data patterns, understand user preferences, and optimize content for maximum impact.

Key Performance Indicator 103

Key Performance Indicator Transform Marketing Mix Marketing 103

Sprout Social

OCTOBER 19, 2023

Luckily, innovative technologies like artificial intelligence (AI) offer long-term solutions to meet these challenges. They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency.

User-Generated 126

User-Generated Marketing Marketers Advertising 126

Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Table of contents: What is a chatbot builder? Sprout Social Sprout Social is a social media management platform with an integrated chatbot builder.

Customer 104

Customer Non-Profit Real Estate Transform 104

Jeff Bullas

MARCH 15, 2023

When I asked ChatGPT to perform a task, I used the prompt “ Write a 700-word article on the topic what is ChatGPT and how you can use it to Create Content” ? I grabbed a stopwatch and checked its creation speed. ChatGPT is a revolutionary AI technology that has the ability to generate human-like text responses.

Health 202

Health User-Generated Transform Education 202

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. But ChatGPT is far from the only AI game in town. To some extent, we all are. It’s coming from every direction.

Copywriting 129

Copywriting User-Generated CRM Marketing 129

Martech

JANUARY 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content.

Key Performance Indicator 101

Key Performance Indicator Personalized Marketing Social Media Marketing Product 101

Marketing Insider Group

APRIL 17, 2023

As content marketing experts, we realize that not everyone has this superpower. That’s why we’ve done the groundwork for our fellow content marketers, and compiled a list of the 25 best marketing articles that everyone needs to read. Here’s 25 of the best marketing articles that every content marketing needs to read.

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Buffer Marketing

JUNE 19, 2023

There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. Since then, we’ve seen an influx of thoughts and tools around the topic and the use of AI. However, we understand its limitations, especially when it comes to creation, better than most.

PR 126

PR Communications Management Place 126

Martech

APRIL 28, 2023

With the rapid adoption of generative AI, that evolution is happening in real time. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. Up to 44.5%

Whitepaper 128

Whitepaper Transform User-Generated Marketing 128

Spiralytics

FEBRUARY 7, 2024

We may want to stay away from artificial intelligence (AI) and automation for particular tasks, especially when it comes to the creative domain. However, there are several avenues where social media automation can be a game changer. What is Social Media Automation? What is Social Media Automation?

Transform 105

Transform Analytics User-Generated Management 105

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Digital Marketer

SEPTEMBER 22, 2023

In a world dominated by video marketing, artificial intelligence (AI) plays a role, in transforming the industry. By improving customer experiences increasing engagement and providing content AI is reshaping video marketing strategies both now and, in the future. of marketers are using AI tools for work.

Video Marketing 102

Video Marketing Transform User-Generated Marketing 102

Hubspot Marketing

JANUARY 22, 2024

Approach social media as an ecommerce platform. But now we're seeing social media platforms — like Instagram, TikTok, and Facebook — evolve into shopping destinations, creating new opportunities for marketers. On the consumer side, 67% have already bought through social media platforms.

eCommerce 110

eCommerce Marketing Marketers Influencer Marketing 110

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. So, let’s explore the best ways marketers can use text-based, genAI tools like ChatGPT.

User-Generated 131

User-Generated Copywriting Marketing Automation Platform eBook 131

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. Or you simply want to learn more about the state of AI for SEO.

SEO 130

SEO User-Generated Affiliate Marketing Finance 130

Hubspot Marketing

JUNE 5, 2023

AI has undoubtedly upended the way professionals across the organization work. And content creation is no exception. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. How HubSpotters Are Enhancing Their Content with AI 1.

Marketing Plan 119

Marketing Plan SEO Management Product 119

Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 75

Whitepaper eBook User-Generated Marketing 75

Buffer Marketing

OCTOBER 17, 2023

Coming up with new content on a weekly or even daily basis isn’t just time-consuming, it can be infuriating. Fortunately, Buffer’s AI Assistant can help. But   For AI to thrive, it needs adequate information.   For AI to thrive, it needs adequate information. BlackFriday is near.” 

Transform 128

Transform User-Generated Product Promotion 128

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

User-Generated 122

User-Generated Transform Advertising Advertisers 122

Calvyn Lee Blog

JANUARY 4, 2024

This will help you create content that aligns with user search queries. Step 4: Plan Content Calendar Develop a content calendar that outlines when and how you’ll create content for each sub-topic. Step 5: Build Logical Site Architecture Organize your content logically by creating a clear hierarchy.

User-Generated 130

User-Generated Law SEO Management 130

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. How has AI impacted the market? What is your current brand perception?

Social Media Marketing 129

Social Media Marketing Marketing Marketers Influencer Marketing 129

Hootsuite

MAY 3, 2022

AI-powered content creation: You’ve definitely heard about it, but should you use it? Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. We won’t tell you to phase us out and give all your content work to machines.

Management 97

Management Social Media Marketing User-Generated Copywriting 97

Hubspot Marketing

NOVEMBER 13, 2023

Low-Budget Marketing Campaign Tips Media Campaigns Be Realistic When you have few resources, one of the worst things you can do is have unachievable expectations. She adds that this can be challenging if you’re an ideas-first person, but also a lesson in prioritizing time, resources, energy, and budget.

User-Generated 112

User-Generated Energy Promotion Advertising 112

Search Engine Land

AUGUST 18, 2023

The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. In the past, some marketers would optimize content regardless of its quality.

User-Generated 96

User-Generated SEO PR Content Marketing 96

Martech

MARCH 30, 2023

Here is a roundup of the AI-powered martech products, platforms and features announced this week, grouped by function. Artificial intelligence (AI) is sprouting everywhere in marketing technology. As a result, more and more AI-powered solutions are being announced every day. Why we care. Five9’s Agent Assist 2.0

Product 102

Product User-Generated Customer Journey Influencer Marketing 102

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Buffer Marketing

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. ChatGPT Price : Free (for now).

Price 128

Price User-Generated Management Education 128

Search Engine Land

OCTOBER 24, 2023

AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations. New businesses can produce and share content more effectively by automating regular chores.

Content Marketing 126

Content Marketing User-Generated Marketing Marketers 126