Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. A lot of marketers find that AI analytics tools are tremendous time-savers.

Analytics

Hubspot Marketing

AUGUST 20, 2024

In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. And another 68% say AI has actually helped grow their careers.

User-Generated

Martech

JANUARY 27, 2025

DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. He said DeepSeek’s open-source model, which allows many people to use and improve it, is going to spur major AI breakthroughs. ” said Mali Gorantla, chief scientist at AI security company AppSOC. What it is.

Copywriting

The Marketing Operations Leader

DECEMBER 23, 2024

AI-powered tools and templates – Implement everything faster and with more precision. Manage resources, technology, and campaigns like a pro. Each week, I write an exclusive article or guide just for paid subscribers. By the end, you’ll know how to: Structure and scale your marketing ops team.

New Markets

Martech

DECEMBER 19, 2024

Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. If you dont have clearly defined segments, you may want to check out my video on AI-enhanced market segmentation.

Market Segmentation

Buffer Marketing

JULY 23, 2024

And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press. When you’re considering writing a press release about a facet of your business, ask yourself: Who cares? Why is this newsworthy or important?

PR

Sprout Social

JANUARY 9, 2025

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? Enter the impetus for solving both challenges: artificial intelligence (AI). Cole brought in Nicole Leffer , a CMO AI advisor, to help navigate this new frontier. But I also dont want to slow down.

User-Generated

Buffer Marketing

JUNE 26, 2025

At Buffer, we don’t just write about social media — we study it. This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. But what about how the content gets made — and whether AI can help?

User-Generated

Martech

SEPTEMBER 30, 2024

But now, marketing processes are shifting even more rapidly, with generative AI emerging as the top catalyst. How do you combine agile marketing and generative AI? Generative AI is poised to accelerate priority work — especially in content management and SEO. What will this powerful duo do for you?

Transform

Hubspot Marketing

DECEMBER 12, 2024

Digital content includes, but is not limited to: Blogs/Articles Videos (Static and Live) Podcasts Images (Photographs, Graphics, Infographics) Emails (Newsletters, RSS feeds, transactional emails) Downloads (Guides, Reports) Webinars Templates Interactive Tools (Quizzes, Calculators, etc.) Learn more in this article. Need some assistance?

Tentpole

Hubspot Marketing

JANUARY 16, 2025

I even have a metric that one entrepreneur says can impact conversions by 50% measured using a free tool. How to Score Content Content Scoring Best Practices Content Scoring Tools ChatGPT For Scoring What's a good content score? Step 3: Choose tools to score content. The numbers youll get from tools arent all the same.

Analytics

Backlinko

NOVEMBER 22, 2024

Ever wondered which enterprise SEO tools drive the success of the largest companies? After more than 20 hours of in-depth research, input from Backlinko’s head of SEO, Leigh McKenzie, and thorough analysis of numerous review sites and forums, we’ve narrowed it down to the top six tools. What’s the Best Enterprise SEO Tool?

SEO

Hubspot Marketing

SEPTEMBER 11, 2024

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload. Recruiters can (and should) be taking advantage of AI recruiting software to help streamline their processes, too.

Price

Martech

FEBRUARY 27, 2025

In the rush to deploy generative AI for marketing, organizations have overlooked one thing: Training. A 2024 report from The Marketing AI Institute found that although 99% of marketers say they’re using AI, 67% say a lack of training remains a barrier to its adoption at work. “If you are a marketer, the No.

Communications

Hubspot Marketing

JUNE 30, 2025

So I like to think of job descriptions as being a powerful tool for advertising your company. Table of Contents Marketing Job Description Types of Marketing Jobs Marketing Job Description FAQs As you embark on writing job descriptions for open roles on your team, make sure you include the following pieces of information.

Management

Hubspot Marketing

JULY 22, 2024

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere.

User-Generated

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Backlinko

MARCH 26, 2025

If you publish writing, youd be crazy not to use artificial intelligence. Writers have always embraced new tools to improve their craft. The challenge with AI, or any technology, is that we want the easy way out. And for mediocre content, AI is the perfect solution. No matter what tool you use. But why would you?

eCommerce

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. What is AI? Why is AI significant in marketing? Self-correction.

Transform

AWeber

SEPTEMBER 3, 2024

I can’t think of anything to write. They just run out of ideas or topics to write about. Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. Never waste time trying to think of a topic when you should be writing. Sound familiar?

Copywriting

Martech

APRIL 28, 2025

AI is changing how clients view creative work. I’m not sure which AI writing tool they’re using to create these, but they may want to take a second pass a lot of these pieces of copy are clearly first pass AI generations” The problem is that our copywriter didn’t use AI and would be offended by the feedback.

Copywriting

Chief Martec

SEPTEMBER 14, 2024

So I greatly appreciate that a number of you responded to my survey over LinkedIn asking what you loved and hated about that experience and which resources you found helpful and trustworthy (or not!) As a resource for buyers, vendor sales reps were not only considered the least helpful (19.1%), they were the least trusted/least liked (46.7%).

Price

Hubspot Marketing

SEPTEMBER 16, 2024

AI public relations” (PR) kind of sounds like an oxymoron. Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. Table of contents Why Use AI in Public Relations How is AI used in public relations? In fact, 76.6%

PR

Hubspot Marketing

JANUARY 8, 2025

Content development and publishing: This includes establishing a content cadence , building a content calendar , writing content and creating multimedia content (e.g., Tools and software: This includes publishing, reporting, campaign management, social listening and monitoring, and other social media management tools. (If

Social Media Marketing

Hubspot Marketing

NOVEMBER 5, 2024

Those touch points include: Sales and landing pages Sign-up forms Pop-ups Call-to-actions (CTAs) Compelling content and copy Free trials and freemium tools Making an effort to optimize each of these things can help convert a lead to a loyal customer. You also don’t want to make a ton of changes at once.

B2C

Backlinko

APRIL 7, 2025

Add personal stories and examples (real ones not AI-generated). ” He shared specific tactics and advice that actually worked for him, including: Real email templates he’s used for outreach Screenshots showing actual results Step-by-step instructions Tool recommendations Specific case studies with traffic metrics The result?

User-Generated

Hubspot Marketing

MARCH 14, 2025

Writing a great marketing brief will give you a strong foundation for your campaign. How to Write a Marketing Brief The marketing brief is the starting point with which every decision and movement made on the project should align and that means it is also a living document. What problem are we solving, and why are we solving it?

Marketing

Buffer Marketing

AUGUST 21, 2024

Many of them also contain directions for creating content, writing A+ captions, and more. 2: Impactful social writing Best course for becoming a thought leader in your niche Price : $127. 3 courses on writing social media captions & ads Writing well is one of the most coveted digital marketing skills.

Social Media Marketing

Hubspot Marketing

DECEMBER 4, 2024

You know who you’re writing for, you know how your readers should feel, but … what exactly are you writing about ? In other words, when you write a great newsletter, how do you know it’s great? It has a lot more details and examples on the nuts and bolts of newsletter writing. Read more about AI segmentation tools.

Education

Buffer Marketing

APRIL 16, 2025

Be more efficient and save time  I’ve touched on this above, but time is your most valuable resource. Will using scheduling tools affect my engagement? No, using scheduling tools will not negatively impact your engagement. ’ 3. Select your Facebook Page or group. Craft your Facebook post. Schedule your post.

User-Generated

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s release , AI has become a hot topic of discussion. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? Generative AI can streamline communication.

Whitepaper

Animalz blog

APRIL 9, 2025

Your boss thinks AI can 10x your content output. Should you double down on in-house AI workflows? We think AI content creation can work. But the tools are just the starting point. For most teams, AI doesnt entirely reduce work. AI helps you create more, but it means you also have to manage more. Wait it out?

Transform

Hubspot Marketing

NOVEMBER 14, 2024

That’s a surefire way to waste your and your buyers’ time and resources. Draft copy for short-form and long-form content Great writing comes from great thinking. Pro tip : I wouldn’t use generative AI to write full drafts. But, AI tools can help you include personalized information from your CRM to humanize copy.

Direct Mail

Hubspot Marketing

JUNE 2, 2025

Theres no team behind her just Jovanovic, her AI tools, and a process that turns one hour-long conversation into weeks of high-quality content. Here's exactly how she did it and how you can replicate her success, whether youre an aspiring solopreneur or just want ideas on streamlining your workflows with AI.

Copywriting

Hubspot Marketing

DECEMBER 16, 2024

Benefits of Content Optimization Optimizing your content is an involved process, sometimes taking as long as writing the original content. Content optimization can rescue lagging rankings and boost your visibility in search engines and AI programs like ChatGPT and Perplexity. Use a content optimization tool. So, why bother?

SEO

Hubspot Marketing

JUNE 9, 2025

“I tried using AI for our marketing content, but it just doesn't sound like us.” I hear this constantly from marketing leaders who've experimented with AI tools only to get results that feel generic or off-brand. Most are approaching AI wrong, treating sophisticated technology like a vending machine. The problem?

Management

Buffer Marketing

SEPTEMBER 5, 2024

Our blog and writing process have seen many iterations throughout the years.  We use different tools and processes, although our commitment to transparency and frequent communication is still essential.   Writing toolkit This is not an exhaustive list as we might individually use different tools.

Thought Leadership