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Threads Drives 73.6% More Engagement Than X — Here’s What You Need to Know

Buffer Marketing

Threads is driving significant engagement. For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources. million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths. To find out, we analyzed 10.2

Branding 137
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The Most Up-To-Date Social Media Data From Buffer

Buffer Marketing

This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. For example, LinkedIn may have a higher engagement rate, but Instagram often drives far more total views and interactions due to its larger reach. These are trends, not guarantees.

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41% of brands using AI for video, up from 18% last year

Martech

It also addressed video engagement and budget trends. Video engagement metrics and trends The report found that short-form and how-to videos were among the top performers. Overall, video engagement experienced a four-year low in 2024, with 3 to 5-minute videos seeing the steepest decline (10%). Click to enlarge. Processing.

Branding 119
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16 Crucial Social Media Metrics to Track In 2024

SocialPilot

From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. Metrics like shares, comments, and CTR reveal what content truly resonates with your audience, allowing you to optimize your content strategy for better engagement. What are Social Media Metrics? on your content.

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I Posted to LinkedIn Consistently for 30 Days - Here's What I Learned

Buffer Marketing

I led and participated, sharing resources and prompts. Despite generating "only" 83,000 impressions (compared to October’s 300,000), the quality of engagement landed me my first brand partnership just 21 days in. In January 2025, we held our fourth (!) Each participant selected a platform, format, and posting cadence.

Transform 110
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8 Social Media Competitor Analysis Tools To Help You Get Ahead

Hootsuite

Post length: Average character count and number of hashtags in your competitors’ posts. You can compare your results for several metrics to the industry average and see charts tracking the pattern over time. It’s based on metrics like number of followers and engagement rate.

Analytics 115
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3 Nonprofit Marketing Tactics That Every Small Business Should Try

Buffer Marketing

I’ve seen firsthand how nonprofit testimonial videos can achieve high engagement rates on social media.    This video from Lincoln Literacy achieved a 62% engagement rate on Facebook, by far one of their most popular posts of the year. People buy from people.