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Threads is driving significant engagement. For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources. million posts published to X and Threads in 2024, breaking down their engagementrates, trends, and strengths. To find out, we analyzed 10.2
This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. For example, LinkedIn may have a higher engagementrate, but Instagram often drives far more total views and interactions due to its larger reach. These are trends, not guarantees.
It also addressed video engagement and budget trends. Video engagement metrics and trends The report found that short-form and how-to videos were among the top performers. Overall, video engagement experienced a four-year low in 2024, with 3 to 5-minute videos seeing the steepest decline (10%). Click to enlarge. Processing.
From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. Metrics like shares, comments, and CTR reveal what content truly resonates with your audience, allowing you to optimize your content strategy for better engagement. What are Social Media Metrics? on your content.
I led and participated, sharing resources and prompts. Despite generating "only" 83,000 impressions (compared to October’s 300,000), the quality of engagement landed me my first brand partnership just 21 days in. In January 2025, we held our fourth (!) Each participant selected a platform, format, and posting cadence.
Post length: Average character count and number of hashtags in your competitors’ posts. You can compare your results for several metrics to the industry average and see charts tracking the pattern over time. It’s based on metrics like number of followers and engagementrate.
I’ve seen firsthand how nonprofit testimonial videos can achieve high engagementrates on social media. This video from Lincoln Literacy achieved a 62% engagementrate on Facebook, by far one of their most popular posts of the year. People buy from people.
This involves estimating the average purchase frequency, average order value and customer retention rate for each group. This analysis can inform your decision-making process and help allocate resources effectively to achieve your marketing goals. It indicates the level of engagement and loyalty among existing customers.
They drain your resources, confuse your audience and deliver little real value. With the right strategy, your welcome emails build a strong first impression and continue to drive ongoing customer engagement and loyalty, resulting in significantly higher revenue. Link directly to valuable resources or product pages.
The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. What are customer engagement metrics?
Average time logged in the app (2003 and 2004). Average monthly support costs (2023 and 2024). So I asked Gemini to draft an email to send to customers with high support costs offering them resources to help. Please let us know if you’re interested in learning more about these resources or if you have any other questions.
As a result, new subscribers trickled in at a slow rate. Limited Segmentation All subscribers received the same generic newsletter, regardless of whether they were first-time buyers or repeat customers, leading to low open and click-through rates. saw their open rate jump from 25% to 40%.
reach, impressions, engagements), building reports, and optimizing content performance. Miscellaneous expenses: This includes social media giveaways, contests, and other promotions that hold monetary value or require additional resources. But if your audience isnt engaging on [those platforms], that investment wont pay off.
So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.
This is incredibly valuable when annual budget time rolls around, or when you want to request new resources. The Adobe Experience Manager CMS integration allowed the university to track the entire student journey, from initial social media engagement to becoming prospective students. That’s the theory. Here’s an example.
1: Website traffic (total page views/visitors) Why it’s weak: More traffic sounds good, but it doesn’t tell you if the visitors are the right people, engaged or moving toward a conversion. filling out a form, downloading a resource, requesting a demo). Measuring the conversion rate from those clicks (e.g.,
According to research by WordStream , the average conversion rate in Facebook Ads for lead gen campaigns across major industries is 8.25%. According to RevealBot , the average CPM on Facebook is currently $8.45 This translated to an average cost per lead (CPL) in a leads campaign across all industries of $23.10.
Understanding engaged sessions within GA4 is crucial for anyone looking to optimize their online presence. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action. What Counts as an Engaged Session?
Google, Yahoo and many other mailbox providers are getting more and more frustrated having to deal with spam,” Al Iverson, industry research and community engagement lead at Valimail, told MarTech. “So Spam rates Google says bulk senders must keep their reported spam rate (i.e., Yahoo says the spam rate must be below 0.3%.
As a result, Pinners must prioritize visual resourcessuch as high-resolution footage, stunning imagery and text overlaysto effectively engage with users. Increase engagement Pinterest boasts 553 million monthly active users and theyre some of the most engaged users on the internet. Specifically, Pinners are 1.4
You can spend your time optimizing what works and improving what doesnt if it makes sense to assign resources there. Conversion Rate Optimization (CRO) About 40% of marketers measure the success of their content marketing strategy based on sales. However, the average conversion rate across all ecommerce sites is just 1.8%
Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. By understanding these principles, you can capture the audience’s attention and drive engagement. Ever wonder what really makes people click on your emails?
Personalized messages keep customers engaged and loyal. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. ” and customer lifecycle marketing wonders, “How can we keep our customers engaged?” When done well, this approach builds loyalty and keeps customers coming back.
And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. For this post, I sat down with Daniel Lynch , President and Owner of Empathy First Media, to discuss optimizing B2B conversion rates. Table of Contents What is B2B conversion rate optimization?
Metrics such as views, engagement, shares, and backlinks are tracked to analyze content quality and performance. Video view rate. Bounce rate. An engagement tool, on the other hand, may share that content's engagementrate is up 5%. Engagement begets more engagement. What is content scoring?
Answer: The best measurement technique to determine marketing incrementality often depends on your specific goals, resources, and the nature of your marketing activities. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel. KPIs: Open rate: Percentage of recipients who opened the email.
Get to know them, get to know their pain points,” says Max Pete , community engagement program manager at Square. Because our cross-functional partner and I had a common goal of increasing engagement, we came up with a month-long activation campaign for members to participate in the community,” Pete says.
You won’t catch a C-suite executive losing sleep over bounce rates. Are users engaging with the content? Metrics they track include page-level traffic, user engagement, crawl errors, and backlinks. Pages with high engagement likely meet search intent. Note: You’ll also want to track metrics like click-through rate (CTR).
Its an indicator of brand trust, customer engagement, and marketing effectiveness. She recently pulled off a great PR campaign and shares her tips: "We ran a study using data from our platform on the average costs of childcare, pet care, and cleaning services in Croatia for 2025. While they secured solid placements, engagement stalled.
Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand. Despite the clear benefits, only 44% of marketers use lifecycle emails to activate, engage, and retain customers—leaving a significant opportunity on the table. Quick tip: Make it easy to share.
This sets you up for faster wins, better conversion rates, and less competition. Then, go to “ Reports ” → “ Engagement ” → “ Landing Pages ”: This report shows you which pages users land on first when they visit your site. Look at performance metrics like sessions, averageengagement time, and key events to identify top performers.
Did you know that email marketing has an average ROI of $36 for every $1 spent? Use exit-intent pop-ups to catch visitors before they leave or time-delayed pop-ups to engage them while they’re browsing. Email List Growth Hack 6: Gamify Engagement Who doesn’t love a little fun? Sephora keeps it simple, engaging, and value-packed.
Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. Retention: Keeping Users Engaged Once customers start using your service, retention becomes crucial. This helps keep users engaged with the platform.
Without a clear strategy when partnering with creators and influencers, you risk losing time, opportunity and resources. Plus, templates offer guidance on creating engaging content, tracking performance metrics and managing relationships with influencers. That’s where this flexible seven-week influencer marketing plan comes in.
This article will explore strategies to boost your email marketing engagement, covering types of campaigns, personalization, and list-building techniques. Utilize various email campaign types—promotional, informational, and transactional—to effectively engage your audience at different stages of the buyer’s journey.
Break the process into a multi-step onboarding to keep users engaged without causing friction. Fun aside, the average user won't appreciate going through a tiring process just to get a personalized recommendation. Consider offering a small incentive, such as a freebie, downloadable resource, or a discount. A better approach?
In this article, you’ll learn how to: Create SEO reports that people actually read (and act on) Tie SEO performance to business goals Highlight wins and uncover growth opportunities Free resource: Download our SEO Report Template. Add links to educational resources on SEO concepts. Check out our guides on bounce rate and dwell time.
Whether you work with a smaller group of reliable influencers or with hundreds at once, depends on the resources you have to manage those relationships. It also depends on your campaign goals; smaller influencers can be better for engagement and conversions, while larger influencers grant you further reach. It’s not all about size.
LinkedIn made more than $16 billion during the 2024 fiscal year In Q4 of FY2024, LinkedIn’s revenue increased by 10% year-over-year , with the platform reporting record engagement and member growth metrics. 40% of LinkedIn visitors organically engage with a page every week Organic engagement is hard to come by these days.
EngagementrateEngagementrate tells you how much your audience is interacting with your content — not just seeing it, but actively responding to it. Things like likes, comments, shares, or saves all count towards engagementrate. Was the post tied to a trending topic?
But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution. The average marketing budget is 7.7% We usually find that companies are driving a lot of traffic, but the engagement ends there. The cornerstone of that solution is email marketing.
I think that AI is a real lifesaver when it comes to conversion rate optimization. Table of Contents Why use AI for conversion rate optimization? How to Apply AI to Your CRO Strategy Why use AI for conversion rate optimization? Understand customers better — and faster. How to Apply AI to Your CRO Strategy 1.
With budgets for 2025 set, marketing leaders face a familiar challenge: limited resources and growing skills gaps. The average empty role remains open for more than two months. Metrics like employee engagement, turnover rates, skills gained and promotion rates will assist in planning resources for next year.
The average B2B buying committee has around 11 people, according to Gartner. If you’re like the average consumer, that’d be 13 seconds. Increased Brand Engagement Across digital and physical channels, Goodwin’s client saw more people interact with their brand. You can expect a response rate for a B2B survey between 10-30%.
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