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LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team

Buffer Marketing

It’ll come as no surprise that many of the Buffer team are active on most social media platforms. It makes sense: Buffer is a fully transparent company , so we’re spoilt for choice when it comes to content about how we work — a luxury many employees don’t have. How can you help your audience learn and grow?

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13 Ways to Get More Followers on Instagram in 2024

Buffer Marketing

But if you want to go the extra mile, use  link-in-bio tools  like  Buffer’s Start Page  to combine all your URLs into one. For example, at Buffer, we add our Instagram link on our website footer. Reflect your company values  on and off the app. Use a scheduling tool like  Buffer.

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How to Schedule Facebook Posts in 3 Easy Ways (+ Save Hours Every Week)

Buffer Marketing

Buffer’s data scientist, Julian Winterhiemer, analyzed engagement across all platforms Buffer supports — Instagram , Facebook , TikTok , LinkedIn , Bluesky , Threads , X , YouTube , Mastodon , and Pinterest. Plus, you’ve got a buffer (no pun intended) to refine things before hitting ‘publish.’

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The Most Up-To-Date Social Media Data From Buffer

Buffer Marketing

At Buffer, we don’t just write about social media — we study it. This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Median → The “middle” value in a list of engagement rates. Even short posts.

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Data Shows Instagram Reels are Best For Reach — But Not Engagement

Buffer Marketing

” An analysis by Buffer’s data scientist-in-residence Julian Winternheimer uncovered that, since 2022, Instagram Reels have consistently outperformed carousels (multi-image posts) and single-image posts when it comes to reach. How we define reach At Buffer, our metrics for Instagram are based on their own definitions.

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Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)

Buffer Marketing

  Buffer CEO Joel Gascoigne recently summarized this in a (text-based) post across platforms: Text-based post ideas 1. In fact, thread functionality on platforms like X, Threads, and Bluesky (if you post with Buffer) really lends itself to summaries of long-form content. Here’s her clever system for creating these videos).

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I Posted to LinkedIn Consistently for 30 Days - Here's What I Learned

Buffer Marketing

I led and participated, sharing resources and prompts. I focused on creating stronger hooks and scheduling posts (with Buffer, of course). Make direct, valuable asks LinkedIn users respond well to clear calls to action when they're framed authentically and provide mutual value. In January 2025, we held our fourth (!)