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It’ll come as no surprise that many of the Buffer team are active on most social media platforms. It makes sense: Buffer is a fully transparent company , so we’re spoilt for choice when it comes to content about how we work — a luxury many employees don’t have. How can you help your audience learn and grow?
But if you want to go the extra mile, use link-in-bio tools like Buffer’s Start Page to combine all your URLs into one. For example, at Buffer, we add our Instagram link on our website footer. Reflect your company values on and off the app. Use a scheduling tool like Buffer.
Buffer’s data scientist, Julian Winterhiemer, analyzed engagement across all platforms Buffer supports — Instagram , Facebook , TikTok , LinkedIn , Bluesky , Threads , X , YouTube , Mastodon , and Pinterest. Plus, you’ve got a buffer (no pun intended) to refine things before hitting ‘publish.’
At Buffer, we don’t just write about social media — we study it. This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Median → The “middle” value in a list of engagement rates. Even short posts.
” An analysis by Buffer’s data scientist-in-residence Julian Winternheimer uncovered that, since 2022, Instagram Reels have consistently outperformed carousels (multi-image posts) and single-image posts when it comes to reach. How we define reach At Buffer, our metrics for Instagram are based on their own definitions.
Buffer CEO Joel Gascoigne recently summarized this in a (text-based) post across platforms: Text-based post ideas 1. In fact, thread functionality on platforms like X, Threads, and Bluesky (if you post with Buffer) really lends itself to summaries of long-form content. Here’s her clever system for creating these videos).
I led and participated, sharing resources and prompts. I focused on creating stronger hooks and scheduling posts (with Buffer, of course). Make direct, valuable asks LinkedIn users respond well to clear calls to action when they're framed authentically and provide mutual value. In January 2025, we held our fourth (!)
Buffer: Create social media posts and ideas Buffer (hi! Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. You don't need to be a data analyst to get value from it. I also love the Projects feature.
Creating standout content takes significant time, effort and resources. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences. This approach helps stretch the value of every content investment.
Know your target audience deeply Some resources will start with setting social media goals, which is a great first step, but Instagram creator and consultant, Elise Darma , recommends putting audience research front and center. A chievable: Be realistic about your goals given your resources and platform’s algorithm.
With all of that data at your fingertips, you can also clearly see the ROI of your social media strategy, which can help prove the value of the work you and your team do every day. This is incredibly valuable when annual budget time rolls around, or when you want to request new resources. That’s the theory.
In a September 2023 interview, X CEO Linda Yaccarino shared that the company currently had 550 million MAUs, so we've gone with that value. The aim is to engage with members in the respective subreddits by asking and answering questions, sharing tips and resources, and participating in discussions. Mastodon ~1.7
You need to add not just the engagement metrics but also prove you’ve made informed decisions to get the value of money & resources. Take Buffer. There are plenty of benefits of using an analytics tool like Buffer (over creating dashboards yourself): You don’t have to collect the data manually.
At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our social media marketing strategy. With some tools — like Buffer — you can do both. BufferBuffer takes the admin and the guesswork out of social media analytics.
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.
We analyzed hundreds of thousands of Threads posts sent through Buffer — 730K posts, to be precise — to figure out if some time slots stood out in terms of post performance. Gabby Beckford regularly shares high-value tips and tricks for her fellow travel enthusiasts. More Threads resources 📚 We Analyzed 1.7M
Image source Tool Spotlight: Publish & Plan with Precision BufferBuffer keeps things clean and simple. Auto-scheduling works based on peak engagement times—which Buffer suggests automatically. Buffer even pulls in RSS feeds, so your blog posts get shared without manual effort. or Canva for fast, polished posts.
💡 Schedule your Facebook posts and save time with Buffer : Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools. And check out Buffer's top Facebook advertising tips to help you get started. What are the benefits of advertising on Facebook?
It was about adding value. And when it comes to how consumers value individual creators, 49% make daily, weekly, or monthly purchases based on influencer posts. You want your posts to be value-driven and to actually add something to your audience. I didnt go into it thinking it would be a social media business per se, says West.
Surveys are another valuable resource; you can ask direct questions and reveal what topics your audience wants to see. Writing High-Quality, Value-Driven Content High-quality content is the foundation of any shareable blog post. Social media scheduling tools like Buffer and Sprout Social help you post regularly.
Tools like Hootsuite, Buffer, and Google Analytics help streamline the integration process, making it easier to track and optimize your results. When your content consistently appears across social media channels and ranks well in search results, it reinforces your brand as a trusted resource.
A sustainable calendar takes into account the entire production cycle and available resources, ideally with a quick review process. When planning these timelines, work backward from publication dates and build in buffer time at every stage. Pro tip: Build buffer time into your production process.
Those who value privacy and prefer not to use the platform for professional or promotional purposes. ⚡ New feature alert: Now you can connect your Instagram Personal Profile to Buffer, too! Buffer can help — for free. More Instagram resources Looking to grow your Instagram account? Sign up here.
Sprout Social Sprout Social tops our list of Agorapulse alternatives for its value and scalability. Its tools provide value for brands prioritizing Instagram and TikTok marketing, offering insights to optimize posting times and improve engagement. SocialBee SocialBee is an Agorapulse alternative powered by WebPros.
Every month, we’ll update this resource with the top Instagram Reels trends heating up on the feed, what they are, and how you can incorporate them into your content creation. You can also save your ideas in your Buffer Create space. ” Use it to bust myths and stereotypes, or make fun of assumptions.
So you can trust that the newsletter is going to provide consistent value. What the Author Says “Rich Snippet’s value prop is I read the documentation so you don’t have to. And along the way he’s consulted for companies like FreshBooks, ConvertKit, and Buffer. I keep every email short and sweet. What Readers Say 3.
Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. And since this is the Buffer blog, you’ll forgive us for being a little biased, right? And since this is the Buffer blog, you’ll forgive us for being a little biased, right?
This is because the average order value of a B2B purchase exceeds B2C averages (sometimes by a mile and more).Consumers A study by Content Marketing Institute found LinkedIn delivers the best value for B2B marketers. Using Buffer, you can schedule your posts in advance and not worry about doing it manually.
⚡ Maximize your videos' potential by scheduling your YouTube Shorts with Buffer — you can even cross-post them on Instagram and TikTok with a few clicks! Just like your video uploads, regular posts on your community tab offer value to your audience and a deeper way to connect with them. Post (and reply!)
Buffer has developed multiple touchpoints for their audience across various platforms, including LinkedIn, TikTok, Instagram, and even Discord, with their “Creator Camp” challenge. That means their audience has multiple opportunities to get hooked into Buffer content. Follow up on the promise of your title. Check out Revive here.
These analytics go beyond basic application numbers to reveal the true ROI of different recruitment sources, helping teams allocate resources more effectively and improve their hiring success rates. Including pre-meeting questionnaires and preparation materials ensures that interviewers and candidates are well-prepared for conversations.
I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. It’s the place to share your origin story, social proof, mission statement, company values, and a whole lot more. Company’s core values : Brand values define the company culture.
A strong content culture makes it easy to turn your organization’s best thinking and values into publishable content. Signs You Don’t Have a Content Culture Content feels disconnected from your company’s values and expertise. These values, the company’s mission, and Todoist’s product vision live in a clear brand strategy.
A strong content culture makes it easy to turn your organization’s best thinking and values into publishable content. Signs You Don’t Have a Content Culture Content feels disconnected from your company’s values and expertise. These values, the company’s mission, and Todoist’s product vision live in a clear brand strategy.
Length : Unknown (it’s a text-based resource). I’ve purchased this course and found immense value in it. The instructors are buyer psychology expert, Katelyn Bourgoin and Buffer’s very own growth marketer, Phil Agnew. Instructor(s) : Erica Schnieder , Rob Lennon. The playbook contains 26.5
They also show a range of resources on various subtopics, giving users the option to quickly and easily learn more. Like: A guide on water tank sizes for a pressure washing business: A YouTube video titled “Does your pressure washer need a buffer tank?”: Or dive deeper via links and drop-downs.
How she was able to assess her strengths and deploy resources at each stage of her life to get to the next step (as a broke college grad, she mailed companies old running shoes as a sign of her work ethic!). How she demonstrated courage to say “no” to financial opportunities when they were not aligned with her values.
This leads to confusing feedback and endless revisions that waste time and resources. The inability to analyze past performance systematically means you can’t make data-informed adjustments, leading to inefficient resource allocation and wasted effort. SocialPilot, Hootsuite, Buffer, Later).
I'm delighted to share that we have introduced support for Bluesky in Buffer. Supporting independence and ownership in social media Buffer has now existed for almost 14 years, and throughout that time I've seen a lot change in social media, and in our space of tools to support people and businesses with social.
But sometimes, the real value of social media comes from smaller , more meaningful interactions. 💡 Schedule your Instagram posts, carousels, stories, and reels with Buffer. Share value-driven content on your feed and Stories regularly. Having thousands of followers is great. What is Instagram Close Friends?
You might want to try batch-creating content and scheduling pins using Buffer. If you add a destination link, Buffer will automatically pull through the available images on your website. So, if you're adding Pinterest-worthy photos on your website already, you don't even need to upload the image if you use Buffer.
Bookmark Buffer’s trending Instagram audio list Why hop on the latest audio trends? Scroll down to the Tips and resources section. Bookmark Buffer’s trending Instagram audio list Let us do the trend-hunting for you. Follow Instagram’s Creators account 7. Browse the Instagram Reels feed for repeat sounds 8.
Here are the platforms you can manage with Buffer: Facebook Instagram Threads TikTok LinkedIn YouTube X/Twitter Pinterest Google Business Profile Bluesky Mastodon Heres what I love about Buffer: Manage Your Content Workflow with a Built-in Kanban Board Buffer gives you a simple, visual way to manage your entire content workflow.
Key takeaways : If you have the budget and resources, partner with influencers in your industry to improve the visibility of your social media campaigns. Why was this campaign successful : The focus allowed people to build a personal connection to the brand, especially if they align with Black Girl Vitamin’s values.
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