Hubspot Marketing

SEPTEMBER 3, 2024

Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly. But what should your Facebook Ads budget actually look like?

Advertisers

Sprout Social

OCTOBER 10, 2024

Consider this: Early social media was primarily about connecting existing communities through text-based content and personalized profiles—think custom-coded MySpace page or writing on your friend’s Facebook Wall. Today, about 83% of all social users have a Facebook profile. Social media is an incredible resource for competitive intel.

Gen Z

Buffer Marketing

OCTOBER 17, 2024

  This video from Lincoln Literacy achieved a 62% engagement rate on Facebook, by far one of their most popular posts of the year. Image source: Facebook So, where can you find these stories in your small business? Image source: Facebook Small businesses can operate with a similar mindset. People buy from people.

Whitepaper

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads.

Advertisers

Hubspot Marketing

SEPTEMBER 12, 2024

Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. Learn how to reshape your marketing plans with these three, high-impact approaches, along with resources from HubSpot’s Free Advertising Plan Kit. Kieran and I have you covered. Let’s dive in!

Advertising

Buffer Marketing

JUNE 26, 2025

This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. Meanwhile, Facebook remains consistent, driven in part by active Groups and local communities. At Buffer, we don’t just write about social media — we study it.

User-Generated

Marketing Insider Group

JANUARY 14, 2025

Image Source Conversely, failing to target correctly can waste time, money, and resources. Tools and methods for audience research include: Social Media Insights: Facebook Insights and Instagram Insights provide valuable data on your followers, including demographics, activity patterns, and content preferences.

Thought Leadership

Marketing Insider Group

AUGUST 5, 2024

Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. Analytics Platforms Tools like Google Analytics and Facebook Ads Manager are your best friends here. Agencies like ours bring specialized knowledge and resources to the table.

Transform

Hubspot Marketing

JANUARY 8, 2025

Miscellaneous expenses: This includes social media giveaways, contests, and other promotions that hold monetary value or require additional resources. Mushfiq Sarker , CEO of LaGrande Marketing, notes that being realistic about your budget involves understanding that each objective requires a different allocation of resources.

Social Media Marketing

Buffer Marketing

NOVEMBER 4, 2024

Facebook 2. Facebook 3.65 billion MAU Facebook  is the largest social networking site, with over 3 billion people using it monthly, according to  Statista. This means roughly  37 percent  of the world’s population are Facebook users. Jump to a social media platform: 1. WhatsApp 3. Instagram 5.

Branding

Hubspot Marketing

JULY 15, 2024

This nonprofit offers an excellent resource for connecting with experienced community managers. Facebook Groups. Facebook is home to community management groups, some location-based while others are industry-specific. Here are a few of my favorites: Community Club.

Management

Hootsuite

OCTOBER 7, 2024

This is incredibly valuable when annual budget time rolls around, or when you want to request new resources. Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. That’s the theory. And that’s it!

Analytics

Martech

OCTOBER 8, 2024

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tool allows advertisers to create more immersive video ads for Instagram and Facebook users. The new genAI video tools let advertisers get involved in video where it matters most, with minimal additional resources.

Advertising

Hootsuite

JULY 26, 2024

Competitor analysis is available for X (formerly Twitter), Facebook, and Instagram. Industry benchmarking is available for Facebook, Instagram, X, LinkedIn, and TikTok. Sprinklr Source: Sprinklr Sprinklr provides competitive analysis insights for Facebook, X, Instagram, and YouTube, as well as Quora, VK, and Sina Weibo.

Analytics

Scoop.it!

JULY 18, 2024

Optimizes resource allocation The more you know about your customers — such as their preferred content types, devices, channels, interests, etc — the more resources that you can dedicate towards these areas. And, in turn, you can shift resources away from less-effective content and poor-performing channels.

Gen Z

Buffer Marketing

MAY 5, 2025

You're spoiled for choice when it comes to Facebook ads — from images and videos to carousels and collections, there’s a format (and placement) for just about every goal. Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand.  Facebook accepts it, too.

Advertisers

Martech

DECEMBER 9, 2024

Industry blogs and websites: Websites like No Film School and Videomaker offer articles, tutorials, and resources for aspiring videographers. r/VideoEditing) or Facebook groups dedicated to video production for tips, feedback, and inspiration. Channels to use: Facebook and Instagram Ads: Target specific demographics with paid ads.

User-Generated

Customers.ai

DECEMBER 4, 2024

Whether it’s a discount, an exclusive guide, or a downloadable resource, offering something valuable in exchange for an email is a surefire way to boost signups. By combining helpful resources with persistent opt-in opportunities, Canva keeps their audience engaged and growing. Make email signups a requirement to join.

CRM

Marketing Insider Group

SEPTEMBER 3, 2024

Facebook: This platform allows users to create personal profiles, post various types of media, and engage with their friends and families. Facebook has more features than many other platforms such as exclusive groups, longer text posts, and live events—however, Gen Zers aren’t as active here as they are on other sites.

Gen Z

The Marketing Operations Leader

JANUARY 14, 2025

Inconsistent UTMs = Dirty data: “facebook” vs. “Facebook,” missing parameters, or random naming conventions lead to messy, unreliable reports. 📅 Planning: Aligning GTM strategies with company OKRs, timeline development, and resource allocation to drive focus and results.

Marketing

Sprout Social

DECEMBER 2, 2024

Whether you work with a smaller group of reliable influencers or with hundreds at once, depends on the resources you have to manage those relationships. Now that Instagram Stories and Reels are accessible within the Facebook app, it’s also possible to negotiate bundled content packages with your influencers.

Influencer Marketing

Sprout Social

NOVEMBER 4, 2024

Social has evolved into consumers’ favorite holiday marketing resource: a one-stop destination for discovering gifts, finding the latest deals and seeking customer service. Facebook: As the social network with the most global monthly users , the platform is also the top destination for customer service.

Gen Z

Martech

JUNE 19, 2025

filling out a form, downloading a resource, requesting a demo). LinkedIn Analytics, X Analytics, Facebook Business Suite), Google Analytics (using proper UTM tagging for social campaigns), CRM systems (integrating social lead forms). Where to find them: Native social media analytics platforms (e.g., Vanity metric No. Vanity metric No.

CRM

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

SocialPilot

JULY 24, 2024

From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. With access to data, you can make decisions about resource allocation and optimize your campaigns. Think about why you click “like” on someone’s Facebook post. What are Social Media Metrics? It would be 4.6%

Key Performance Indicator

Buffer Marketing

OCTOBER 3, 2024

But there are also Facebook groups , Slack channels, and Discord servers. You can use these resources to find new and exciting content ideas. Anything industry-specific is an amazing resource for finding content ideas, staying updated on what’s going on in your niche, and discovering unique content topics.

SEO

Hubspot Marketing

JULY 12, 2024

Social Communities Naturally, these types of communities live on social media channels like Facebook, Instagram, TikTok, and X (formerly known as Twitter), LinkedIn, and Reddit. The first example I think of is an interest-based Facebook Group (my millennial is showing).

Branding

Sprout Social

JANUARY 15, 2025

Facebook: Influencers and creators can add affiliate links or stories to Posts, Stories and Facebook Groups. They can also share third-party links during Facebook Live events. Story ads: Use swipe-up links or stickers on Instagram and Facebook Stories to track affiliate links.

Influencer Marketing

Hubspot Marketing

MAY 8, 2025

Did you know that Facebook is the most used social network worldwide, with over 3 billion monthly active users ? For example, if you want to run a social campaign on Facebook with the Facebook Ad Campaign tool, start by setting a budget. Table of Contents How effective is social media advertising?

Advertising

Martech

AUGUST 5, 2024

Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns. Lead downloads: Track how many people download your resources. Email marketing Tactic: Build an email list by offering a free resource (like a financial checklist) in exchange for contact information.

Whitepaper

Vertical Response

JULY 7, 2024

Key Takeaways Facebook remains the top choice for businesses, offering extensive advertising tools, customer engagement options, and effective community-building through groups. With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. billion monthly active users.

Gen Z

Sprout Social

MARCH 27, 2025

Facebook With other social networks at the center of creator marketing conversations, you might be wondering if Facebook is still a viable opportunity. As the largest social network in the world, Facebook influencer marketing is most effective for brands targeting a wide, diverse audience.

Gen Z

Buffer Marketing

AUGUST 26, 2024

Remember when social media content was limited to Facebook statuses and, er, “pokes?” Short-form videos Short-form video is known by many names across platforms — ’Shorts’ on YouTube, ‘Reels’ on Instagram and Facebook Reels , and ‘TikToks’ on well, TikTok.

Social Media Marketing

Hubspot Marketing

JULY 12, 2024

Facebook groups and platforms like Reddit are a really good place to start.” A few tools and resources I recommend to learn more about your audience are market research , social media analytics, and customer surveys. For example, if you want a forum structure, you can create a free Facebook Page to entice discussion.

Management

Neil Patel

JUNE 25, 2025

From Facebook groups to Discord communities , these spaces are ideal for investing in engagement, collecting user-generated content, and gathering customer feedback. Spindrift’s Facebook Group While Spindrift has a strong social media comment game, that’s not the only opportunity the brand has to connect with shoppers.

Shoppers

Sprout Social

SEPTEMBER 18, 2024

In 2024, Facebook is the most popular social media platform in most countries. Here are a few things to consider when you’re doing so: Platform popularity and availability: Facebook is the most popular platform worldwide in terms of monthly active users. If they skew older, Facebook will be key.

Social Media Marketing

Martech

JULY 30, 2024

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

CRM