Buffer Marketing

JUNE 26, 2025

This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. For example, LinkedIn may have a higher engagement rate, but Instagram often drives far more total views and interactions due to its larger reach. These are trends, not guarantees.

User-Generated

Sprout Social

OCTOBER 10, 2024

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. Which social media networks should your brand focus on? But times have changed.

Gen Z

Hubspot Marketing

SEPTEMBER 3, 2024

Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly. Table of Contents What is a good budget for Facebook Ads?

Advertisers

Buffer Marketing

OCTOBER 17, 2024

Here’s what you get when you focus on growing too fast: Less trust: When growth outpaces your ability to maintain quality, customers notice — and they might start looking elsewhere. I’ve seen firsthand how nonprofit testimonial videos can achieve high engagement rates on social media. 

Whitepaper

Marketing Insider Group

OCTOBER 16, 2024

B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media Marketing

Hootsuite

JULY 26, 2024

Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. More of a visual learner? Clear data.

Analytics

Buffer Marketing

OCTOBER 23, 2024

When it comes to growing your Instagram following, it’s no secret that Instagram Reels can be a powerful tool. The Meta-owned platform has been doubling down on video content in recent years, with CEO Adam Mosseri candidly sharing that , “People are more interested in videos — they’re just more engaging.”

Entertainment

Buffer Marketing

OCTOBER 3, 2024

And how do you ensure you never run out of them? Ask your followers what they’re struggling with, how you can help, understand their pain points, and create content they would find most beneficial right now. Your social media success hinges on creating content that makes your audience tick. on Instagram Stories.

SEO

Hubspot Marketing

JULY 15, 2024

There‘s just one problem: You’re not sure how to hire a community manager. Well, you‘ve come to the right blog because I’m about to explain all of that and more. Well, you‘ve come to the right blog because I’m about to explain all of that and more. Facebook Groups. What qualities should you look for when hiring?

Management

Marketing Insider Group

AUGUST 5, 2024

Partnering with a professional marketing agency provides specialized knowledge and resources, making campaign management more efficient and effective. Data-driven decisions boost your ROI and make your campaigns more effective. In fact, businesses that use data-driven marketing are 6x more likely to be profitable year-over-year.

Transform

Hubspot Marketing

JANUARY 8, 2025

A whopping 60% of marketers feel that the way they spend their budget and the ROI it produces is being scrutinized more now than in the past. So, its no surprise you landed here to discover how you can better optimize your social media budget this year. As a content pro (and former social media manager), Ive got you covered.

Social Media Marketing

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads.

Advertisers

Sprout Social

NOVEMBER 26, 2024

We’ll also share tips on how to fit these guidelines smoothly into your strategy so your content stays compliant, authentic and on-brand. In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. DO: Be crystal-clear. Keep it simple.

Gen Z

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. Answer: To enhance your video content creation, consider the following tips: Tips for taking better videos 1. The language model is based on content from MarTech embedded on top of ChatGPT.

User-Generated

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. From engagement metrics to paid social metrics to customer support metrics, this resource guide has it all. You need to know what works for your audience and what does not.

Key Performance Indicator

Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. To give direction to your social media marketing efforts and get clarity on what success looks like. To give direction to your social media marketing efforts and get clarity on what success looks like.

Social Media Marketing

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. This ensures you’re able to refine your audiences, optimize your content and achieve more reliable results across multiple regions. What is a global social media marketing strategy?

Social Media Marketing

Buffer Marketing

AUGUST 26, 2024

Remember when social media content was limited to Facebook statuses and, er, “pokes?” It seems bizarre now, given how much you can do with social media today. With the ever-growing list of platforms releasing new features daily, it's an exciting time to build a following online — but it's not an easy one.

Social Media Marketing

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. The influencer gets a unique affiliate link or discount code to share with their audience.

Influencer Marketing

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

Customers.ai

DECEMBER 4, 2024

Growth hacking is all about getting creative, working smarter (not harder), and using data-driven tools and strategies to grow your list faster than you ever thought possible. We’ve got 24 email list growth hacks to get you started. The easier the process, the more likely people are to hit that “Sign Up” button.

CRM

Buffer Marketing

DECEMBER 5, 2024

How have my followers grown this month? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. We've made it our mission to help you make better decisions about when, how, and what to post.

Analytics

Buffer Marketing

FEBRUARY 17, 2025

But how do you prove it? So, they need more explainers behind your marketing strategy. You need to add not just the engagement metrics but also prove you’ve made informed decisions to get the value of money & resources. Their social media reporting dashboard needs to focus more on execution.

Transform

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more.

Whitepaper

SocialPilot

JANUARY 21, 2025

Its your one-stop solution to track, measure, and optimize campaigns across platforms like Instagram, Facebook, X, and LinkedInall in real-time. It gives you a snapshot of your posts’ performance, audience engagement, and even follower growth. You get real-time insights, allowing you to make data-driven decisions.

Analytics

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. These courses are much more flexible than cohort-based courses, but there’s little to no accountability or community learning present. Almost all social platforms create courses designed to ace its algorithms and learn more about all its features.

Social Media Marketing

Hubspot Marketing

JULY 12, 2024

OK, now that I got that off my chest, let’s get into the top six. Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value. showing others how to use their favorite products). showing others how to use their favorite products).

Branding

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns. MarTechBot now has 10+ personas to provide more targeted responses.

Whitepaper

Hootsuite

OCTOBER 18, 2024

The more specific your plan is, the more effective it will be. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Keep it concise. Social media is always changing! What is social media marketing?

Social Media Marketing

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. Remember when Google was the go-to for all your searches? Those days are slipping away. Because its seamless.

SEO

Scoop.it!

JULY 18, 2024

So, let’s dive into what it is and how you can implement it to maximize engagement, conversions, revenue, loyalty, and ROI. Benefits of using content segmentation Here’s how segmenting your audience and content can drive business success. You need to do what your competitors are doing: deliver tailored, personalized marketing messages.

Gen Z

Hubspot Marketing

MAY 8, 2025

Advertising is how businesses promote themselves and what they sell to their audience members. Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more. Table of Contents How effective is social media advertising? The cherry on top? Think about your budget.

Advertisers

Hubspot Marketing

JULY 25, 2024

If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change. Whether it’s trained ad avatars or hyper-personalized video scripts, these technologies are irreversibly changing how we create content and engage with our audiences.

Transform

Hootsuite

OCTOBER 16, 2024

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. Should we post more or less often next month? and many, many more. What are TikTok analytics tools?

Analytics

Marketing Insider Group

SEPTEMBER 3, 2024

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. To be successful on social media, use data-informed strategies and follow best practices for each platform. Its algorithm strongly emphasizes and rewards following trends and creating short and engaging videos. population.

Gen Z

AWeber

MAY 15, 2025

Ever wondered how people earn passive income online, even while they sleep? The best part: you dont need a product, an existing audience, or tech skills to get started. Plenty of beginners become successful affiliates every yearby following a clear strategy, not just luck. What is Affiliate Marketing and How Does It Work?

Affiliate Marketing

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. We answer everything from which platforms and trends have the most potential, to actionable advice brands should follow when scaling a program.

Gen Z