Buffer Marketing

APRIL 3, 2024

There’s a reason Facebook has been around for more than two decades — and kept growing every single year.    But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU). 

User-Generated 108

User-Generated Social Media Marketing Millennials Analytics 108

Hubspot Marketing

MAY 16, 2024

Kieran and I recently dove deep on how we calculate Search TAM in an episode of Marketing Against the Grain. After all, paid advertising gets more expensive as it scales. A year from now, you’re not going to be spending $200K per month and getting twice as many leads. It's key to diversify before that point.

CMO 108

CMO User-Generated Advertising Advertisers 108

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. Research has found that 44% of marketers have generated leads through LinkedIn, 39% through Facebook, and 30% through Twitter. How can you streamline the process? The number one most common theme that I see?

Thought Leadership 107

Thought Leadership Real Estate User-Generated Food 107

Backlinko

MAY 22, 2024

This strategy emphasizes exceptionally high-quality content that outshines existing resources, resulting in increased website traffic and people linking back to it. This strategy emphasizes exceptionally high-quality content that outshines existing resources, resulting in increased website traffic and people linking back to it.

Inbound Marketing 89

Inbound Marketing Transform Social Media Marketing Digital Marketing 89

Sprout Social

APRIL 25, 2024

A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Download the template 2.

Social Media Marketing 104

Social Media Marketing Key Performance Indicator Influencer Marketing Management 104

Digital Marketer

APRIL 4, 2024

Did you know there are about 200 Facebook Ad metrics? But how do you know which ones are really worth your constant attention? Let’s find out… Every Facebook Advertiser Struggles with Metrics You are not the only one who is lost in the maze of Facebook ad metrics. Let’s dive in… Are my Facebook Campaigns Profitable?

Price 97

Price Advertising Advertisers Key Performance Indicator 97

SocialPilot

JANUARY 21, 2024

A lot has been said about how Facebook’s algorithm hinders brands’ organic reach on the platform, but what can be done about it? Therefore, the solution lies in the Facebook sponsored posts, which is a combination of both organic and paid. In this guide, we will show you how to get the most out of a boost post on Facebook.

Analytics 99

Analytics Management Branding Promotion 99

Hubspot Marketing

MAY 13, 2024

You spend countless hours editing video content to perfection, writing the perfectly optimized blog post, and putting together the absolute best resources for social media … only to realize that you still have to convince people to actually view your content. Here are my no-fluff, actionable tips for how to get there yourself.

Promotion 102

Promotion Analytics SEO Education 102

Search Engine Land

MAY 20, 2024

From Facebook to Reddit to X, the talk of the Internet in blogging has been the utter wasteland of decimated traffic patterns caused by Google updates. How did we get to this point? Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight.

Gen Z 119

Gen Z SEO Millennials Energy 119

SmartBrief - Marketing

MARCH 7, 2024

Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages. Avoid generalized, overly broad messages.

Marketing 115

Marketing Marketers Place Influencer Marketing 115

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him?

Digital Marketing 94

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 94

Search Engine Land

JUNE 29, 2023

Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Marketers and advertisers need a strong understanding of how Facebook ranks content in order for them to make informed decisions about their campaigns to achieve maximum visibility and engagement.

Advertising 100

Advertising Advertisers Product Search Marketers 100

Hubspot Marketing

APRIL 18, 2024

My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the workplace. It’s the age of AI, and our job as marketers is to keep up. Translation: AI is good news for social media marketers.

Transform 121

Transform Social Media Marketing User-Generated Management 121

Hubspot Marketing

OCTOBER 9, 2023

I thought she’d be the perfect person to ask how nonprofit organizations can tap into the power of social. It also doesn’t hurt that it’s free to get started. As a nonprofit, your resources may be limited. Johnson’s team wears many hats (as many nonprofit employees do), and that includes managing BGCGW’s social media strategy.

User-Generated 117

User-Generated Promotion Branding Management 117

Hubspot Marketing

FEBRUARY 16, 2023

Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Check out this helpful guide to learn more about calculating social media ROI. Let's dive in.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

OCTOBER 6, 2022

When setting up a paid Facebook ad, there are a lot of boxes to be checked. If we're being honest, it can get a little confusing. To help simplify the process for you, we're breaking down the step-by-step process of running an ad on Facebook. Why advertise on Facebook? With more than 2.9 With more than 2.9

Advertising 145

Advertising Advertisers User-Generated Management 145

Hootsuite

DECEMBER 8, 2022

How do you know the “right” number of engagements to expect on your social posts? This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Keep reading to learn more about the process of social media benchmarking. How to find social media benchmarks.

Real Estate 121

Real Estate Entertainment Retail Analytics 121

Hubspot Marketing

JANUARY 17, 2024

Whether you're setting up a brand new Facebook Page for your brand, or just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users. 13 Facebook Business Page Tips 1) Don't create a personal profile for your business. It should be easy enough, right?

Real Estate 114

Real Estate Promotion User-Generated Analytics 114

Hubspot Marketing

NOVEMBER 3, 2023

In this article, we’ll explore what a marketing report is and how to build one, and we'll spotlight some examples. Marketing Reporting Marketing Reporting Examples How to Create a Marketing Report Create Your Marketing Report Today Marketing reports vary depending on what data you’re reviewing and the purpose of each report.

Marketing 120

Marketing Marketers Analytics Energy 120

Hubspot Marketing

MAY 16, 2023

The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

AWeber

APRIL 11, 2024

Fortunately, you don’t have to wonder how to get noticed on social media because we’ve got answers for you in the guide below. You’ll find their tips and success stories below, along with 23 ways to increase your brand awareness on platforms such as Facebook, Instagram, and YouTube. What is social media brand awareness?

Non-Profit 77

Non-Profit Branding Entertainment PR 77

Hootsuite

MARCH 2, 2023

After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Bonus: Save time and download 20 free, customizable Instagram DM templates for your brand , including greetings, partnership requests, FAQ responses, replies to complaints, and more.

Analytics 133

Analytics Shoppers Communications Shipping 133

Hubspot Marketing

JANUARY 13, 2023

Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. Let's start with defining a lead.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Search Engine Land

MARCH 20, 2024

However, many companies don’t have those resources. If this is what you’ve been doing, stop and schedule some time with the paid social team to address the following: If you can edit and write new copy, your platforms should be aligned on key phrases and approaches. Share results and how the findings can impact each channel.

Marketing 104

Marketing Marketers eCommerce SEO 104

Hootsuite

DECEMBER 15, 2022

Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. What is a lookalike audience on Facebook?

Advertising 145

Advertising Advertisers Management Social Media Marketing 145

Hootsuite

MAY 3, 2023

There’s way more to real estate than showing houses and negotiating deals. And if you want to keep your client pipeline full, you need to know how to generate leads in real estate. Below, let’s dive into the different ways to get real estate leads, where to find them, and how to convert them into happy clients.

Real Estate 95

Real Estate Transform User-Generated Education 95

Hootsuite

OCTOBER 19, 2021

If you’re managing social accounts on Facebook, Instagram, or both, you can likely benefit from the management dashboard that is Facebook Business Suite. Let’s look at how Facebook Business Suite can help your business and when you might need to add other tools into the mix. What is Facebook Business Suite?

Marketing 133

Marketing Marketers Management Analytics 133

Hubspot Marketing

APRIL 10, 2023

Are people still using Facebook? Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps. While Facebook is the most popular social media platform for people over the age of 25, Instagram, TikTok, and YouTube are the most popular among ages 18-24. We asked 600+ U.S.

Gen Z 144

Gen Z Millennials User-Generated Branding 144

Hootsuite

NOVEMBER 7, 2022

In this post, we’ll answer the question of how social media algorithms work. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. How do social media algorithms work? Social media algorithms are the backbone of all social networks.

Social Media Marketing 137

Social Media Marketing SEO Management Branding 137

Rock Content

APRIL 29, 2024

You can work with influencers, run a Facebook page, make TikTok videos, or take other steps to connect to your audience. More than 4.95 More than 4.95 Then, set up a consistent social media schedule and start to get to work. But, social media marketing varies. Here are a few tips to help you do so.

Social Media Marketing 78

Social Media Marketing Marketing Marketers SEO 78

Buffer Marketing

JANUARY 18, 2024

" Here’s everything you need to know about using LinkedIn Premium to build your personal brand , increase engagement, and grow your following. " " Here’s everything you need to know about using LinkedIn Premium to build your personal brand , increase engagement, and grow your following. 

User-Generated 112

User-Generated Analytics Price Customer 112

Hootsuite

SEPTEMBER 21, 2020

Organizations are often run by small teams and volunteers, with resources and budgets stretched thin. Fortunately, there are several tools and resources available for nonprofits on social media. Most platforms, including Facebook, Instagram, and YouTube, offer support and special features for eligible nonprofits.

Non-Profit 145

Non-Profit Social Media Marketing Promotion Food 145

Hubspot Marketing

MARCH 3, 2023

Businesses build communities — or implement community management tactics at their companies — to build authentic relationships among their audiences, both external (customers, followers, etc.) and internal (employees, vendors, partners, etc.) and internal (employees, vendors, partners, etc.) What is the purpose of community management?

Management 145

Management User-Generated Analytics Branding 145

Hootsuite

JANUARY 3, 2023

Adding Facebook alt text to your posts is a great way to make your content more accessible and discoverable. To help you get started, here’s how and why to add alt text to your Facebook posts (plus a few examples of great alt text in action). Bonus: Get the Facebook advertising cheat sheet for 2022.

User-Generated 116

User-Generated Place Advertising Advertisers 116

Buffer Marketing

MAY 8, 2024

This happens organically and authentically when you give your followers a peek behind the curtain of your life.    Let’s get into how affiliate marketing works, how you can join an affiliate program as an influencer, and some tips to kickstart your affiliate marketing strategy.  

Affiliate Marketing 73

Affiliate Marketing Marketing Marketers User-Generated 73

AWeber

MAY 19, 2022

We asked them for their best tip on how to grow an email list with social media right now. These are the proven, under-the-radar stuff that actually works - the same tactics these influencers have used to grow their audiences to hundreds of thousands of followers and email subscribers. We say they can amplify each other.

User-Generated 136

User-Generated Promotion eBook Place 136

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. Whether you’re a seasoned pro or someone who is just getting started with influencer marketing, these statistics will be your guiding star, showing you the path to success. billion USD in 2023. billion USD in 2023.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99