Buffer Marketing

SEPTEMBER 12, 2023

That’s particularly true for businesses and employees active on LinkedIn. Employee advocacy is the term LinkedIn has long used to describe what I’ll be unpacking in this article (“empowering your employees to share smart, quality content with their own social networks” is their definition). Increased sales.

Branding 108

Branding Transform User-Generated Analytics 108

Hubspot Marketing

APRIL 18, 2024

Your AI social media content assistant can help you with LinkedIn content, X content, Facebook content, and even the captions that support your post on Instagram. Chatbots powered by AI are taking the lead on direct messaging experiences for brands on Facebook and other Meta properties to offer round-the-clock assistance.

Transform 100

Transform Social Media Marketing User-Generated Management 100

Buffer Marketing

JANUARY 4, 2024

Algorithms tend to favor posts without external links, as evidenced by experiments showing better performance for linkless posts on platforms like Instagram, TikTok, Snapchat, and LinkedIn. It’s considerate of the experience of your audience : Social media users generally prefer not to switch between platforms.

Transform 120

Transform Finance Copywriting Shoppers 120

Buffer Marketing

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might. That depends on which plan you go for.

User-Generated 103

User-Generated Analytics Price Customer 103

Hootsuite

APRIL 13, 2020

Resource: How to Use Facebook Live Video: A Guide for Marketers. Longer durations and larger file sizes may experience longer processing times. . Facebook carousel video ads: Recommended size: At least 1080 by 1080 pixels (1:1 aspect ratio). Facebook Instant Experience (IX) video: Recommended size: 1200 by 628 pixels.

Transform 144

Transform Promotion Social Media Marketing Advertising 144

Sprout Social

FEBRUARY 6, 2023

You can also create personalized experiences by running retargeting ads to convert past visitors or abandoned carts. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

User-Generated 101

User-Generated Social Media Marketing eCommerce Communications 101

Lynton Web

FEBRUARY 21, 2024

Yet, posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. From there, Friendster was born in 2001, and LinkedIn in 2002. Lingo you use on Instagram may not resonate with the more business-minded audience on LinkedIn. The platforms are also largely used for communication.

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

Buffer Marketing

JANUARY 18, 2024

It’s not the first time I’ve tried out LinkedIn Premium — but it is the first time I’m approaching the platform’s paid subscription as a creator.    But, after nabbing my dream role at Buffer , my goals on LinkedIn shifted. It just might. That depends on which plan you go for.

User-Generated 62

User-Generated Analytics Price Customer 62

Hootsuite

SEPTEMBER 9, 2020

You can also direct them to a customized Instant Experience. Carousel ads. No whimsical horses on this kind of carousel. A Facebook carousel ad lets you include up to 10 images or videos, each with their own link, all in one ad. With ads, you can direct users to your Facebook Page or your website. Keep things simple.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Analytics 52

Analytics B2C Social Media Marketing User-Generated 52

Search Engine Land

MARCH 1, 2024

These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape. Breakdown of SERPs accuracy, authoritativeness and overall quality in relation to search intent Let’s dive into a searcher’s journey.

Non-Profit 137

Non-Profit User-Generated SEO Analytics 137

Buffer Marketing

APRIL 24, 2024

LinkedIn’s Ad Library is a little less detailed but can still provide a lot of inspiration for your paid content. Cost and resources required Organic social media is generally considered "free," as there are no direct costs associated with posting content.

User-Generated 67

User-Generated Health Social Media Marketing Thought Leadership 67

Buffer Marketing

JANUARY 4, 2024

Algorithms tend to favor posts without external links, as evidenced by experiments showing better performance for linkless posts on platforms like Instagram, TikTok, Snapchat, and LinkedIn. It’s considerate of the experience of your audience : Social media users generally prefer not to switch between platforms.

Transform 52

Transform Finance Copywriting Shoppers 52

Sprout Social

MAY 18, 2023

Share data visualizations from the piece as a carousel paired with key takeaways. Write with accessibility in mind Social media copywriting with accessibility in mind ensures an inclusive experience. Using all caps might make screen readers interpret the word as an acronym, disrupting the content experience. Avoid all caps.

Copywriting 127

Copywriting Transform Thought Leadership Customer Journey 127

Calvyn Lee Blog

MAY 21, 2022

If you still remember, I share LinkedIn Marketing Lab’s certification before? Both study guides LinkedIn Marketing Fundamental & LinkedIn Marketing Strategy ). Approximately 3 days ago, I saw LinkedIn Marketing Solution come out a fresh course LinkedIn Marketing Content and Creative Design. Engagement.

Thought Leadership 130

Thought Leadership Marketing Marketers Whitepaper 130

Hootsuite

NOVEMBER 30, 2020

To help you create the content you need to drive engagement, we’re adding Stories and carousel posts to the roster of formats supported within Hootsuite. Like Stories, Instagram carousel publishing will soon be available to all plan types. Source: Hootsuite. Source: Hootsuite. Engage more efficiently with Inbox. Source: Hootsuite.

Transform 119

Transform User-Generated Management Analytics 119

Hootsuite

MAY 3, 2023

Use your perspective and experience to help other members or answer their questions. You create a free, helpful resource and promote it on your social media and website. To access the full resource, people must enter their email, and then the resource will be sent to their inbox. Here’s how a lead magnet works.

Real Estate 93

Real Estate Transform User-Generated Education 93

Digital Marketer

AUGUST 1, 2022

Creating Core Content is resource intensive, so how do you fill in the gaps in your content calendar? Hygiene Content allows you to create the quantity of content you need to be present and relevant in the highly competitive content marketing world without draining your resources or becoming a full-time content marketer. Core Content.

Content Marketing 79

Content Marketing Finance Marketing Marketers 79

Hootsuite

MAY 8, 2023

You could experiment with memes – if that’s appropriate for your brand voice. LinkedIn LinkedIn is the place to connect with corporate, industrial, and commercial clients. People announce professional life changes like big moves and new jobs on LinkedIn. It provides resources for independent brokers.

Social Media Marketing 88

Social Media Marketing Gen Z Education Health 88

Hootsuite

MAY 30, 2023

Source: Goldstein Immigration Lawyers on Facebook Customer service Your social media profiles are part of your customer service experience whether you think of them that way or not. Or, experiment with social media advertising to really ramp up leads. How law firms are using Instagram: Describing new laws with swipeable carousel posts.

Law 79

Law Social Media Marketing Entertainment Gen Z 79

Customers.ai

AUGUST 29, 2022

Without a funnel, you could be stuck in Donkey Land forever, doing sales outreach and lead nurturing manually and ultimately wasting valuable time and resources. You can apply the same strategy and tactics to digital marketing channels like Twitter and LinkedIn. How to Build a Social Media Sales Funnel Step #1: Awareness.

Customer Journey 103

Customer Journey Entertainment Social Media Marketing User-Generated 103

Hootsuite

FEBRUARY 9, 2023

The free resource includes recommended photo dimensions for every type of image on every major network. Take advantage of free tools and resources It’s almost always best to hire a photographer or graphic designer to create custom content for your brand. Prioritize accessibility Not everyone experiences visual content the same way.

Transform 115

Transform User-Generated SEO Fashion 115

Sprout Social

AUGUST 31, 2022

Consider your brand’s goals, resources, current content types, your audience, your competitors and the industry you’re in. Achievable: Do you have the necessary resources (time, budget, creatives, etc.) Consider adjusting your content mix based on your goals, resources, budget or brand identity. to achieve your goals?

Management 103

Management Product Key Performance Indicator Health 103

Hootsuite

OCTOBER 29, 2019

LinkedIn image sizes. The free resource includes recommended photo dimensions for every type of image on every major network. Also remember that images that consist of more than 20% text may experience reduced delivery, due to Instagram’s rules around text in images. Resource: More tips on creating great Facebook cover photos.

Promotion 112

Promotion Customer Management 112

Hootsuite

OCTOBER 29, 2019

LinkedIn posts with images have a 98% higher comment rate on average. The free resource includes recommended photo dimensions for every type of image on every major network. Take advantage of free tools and resources. But if your budget is tight, or you’re in need of a few extra tools, there are countless resources available.

SEO 110

SEO User-Generated Food Analytics 110

Welcome Software

JULY 17, 2023

Now take the broad topic and add specificity around: Price Problem Industry Location Situation Experience Personas Target audience If you’re an expert in the topics you’re writing on, you become the reference. Tips Analytics tools Advice Resources Frameworks Case studies Templates Guides 2. Here’re some of the options: 1.

eBook 40

eBook Customer Journey Analytics Price 40

Welcome Software

JULY 17, 2023

Now take the broad topic and add specificity around: Price Problem Industry Location Situation Experience Personas Target audience If you’re an expert in the topics you’re writing on, you become the reference. Tips Analytics tools Advice Resources Frameworks Case studies Templates Guides 2. Here’re some of the options: 1.

eBook 40

eBook Customer Journey Analytics Price 40

Sprout Social

FEBRUARY 8, 2023

But they control a very important part of the delivery experience—the box. To celebrate, they posted their “Top Moments of 2022” as a carousel and video post. Mayo Clinic Nursing keeps it light Going to the hospital is never a fun experience. Others have more niche audiences, like the Department of Natural Resources.

Manufacturing 87

Manufacturing Transform Entertainment Law 87

Hootsuite

SEPTEMBER 29, 2020

LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. It shows you what’s working and what’s not—allowing you to shift resources and tactics to be more effective. After all the time, money, and resources put in—what’s the return? Employee trust.

Health 145

Health Social Media Marketing Analytics Digital Marketing 145

Hootsuite

SEPTEMBER 21, 2020

Organizations are often run by small teams and volunteers, with resources and budgets stretched thin. Fortunately, there are several tools and resources available for nonprofits on social media. Create channels and groups where people can engage, share resources, and stay informed about issues that matter to them.

Non-Profit 145

Non-Profit Social Media Marketing Promotion Food 145

Hootsuite

APRIL 4, 2023

The platform is primarily visual, so it’s the place for a carousel of photos and videos. They presented a carousel of cute canines, then added a fundraising link to the post. That’s great for user experience but makes reaching donors difficult with organic posts. Instagram’s audience is concentrated between 18 and 34-year-olds.

Non-Profit 97

Non-Profit Gen Z Real Estate Fashion 97

SocialPilot

FEBRUARY 5, 2024

They support the brand out of their own will and share their personal experience. Allocate these resources wisely for different activities and collaborations. So, give influencers the freedom to use their own voice and experience to make the content more genuine. This collaboration approach is expected to increase in the future.

Influencer Marketing 96

Influencer Marketing Marketing Marketers Entertainment 96

Adobe Experience Cloud Blog

NOVEMBER 14, 2016

The marketing budget and resources for Tier 2 accounts would be slightly lower, followed by Tier 3. A website doesn’t need to and shouldn’t be a standardized experience for everyone. On LinkedIn, for example, you can easily target people who work in specific companies natively within its interface. The top tier, (e.g.

Thought Leadership 134

Thought Leadership Communications Price Education 134

Rock Content

JUNE 19, 2023

Without a holistic approach in tow, you risk creating an unbalanced user experience which can damage trust and confuse your audience. For instance, you might learn that LinkedIn works better for generating email list subscribers and Instagram works better for directing quality traffic to your website.

User-Generated 80

User-Generated Social Media Marketing Manufacturing eCommerce 80

Hootsuite

NOVEMBER 18, 2019

LinkedIn ads can help your business reach a powerful professional audience. Not only are LinkedIn members influential, they also have two times the buying power of the average web crowd. A recent revamp of LinkedIn’s advertising platform, Campaign Manager, has added a few new tools to the LinkedIn marketer toolbox.

Advertising 111

Advertising Advertisers Whitepaper Education 111

Rock Content

MARCH 28, 2024

According to Elizabeth Tucker , product lead at Google: “This update involves refining some of our core ranking systems to help us better understand if webpages are unhelpful, have a poor user experience or feel like they were created for search engines instead of people.” We recommend reading it if you want to learn more.

User-Generated 52

User-Generated SEO Transform Law 52

Lynton Web

DECEMBER 21, 2021

Use various resources like blogs, ebooks, infographics, social media and videos (see below) to deliver your messages. The importance of a quick and solid customer support experience hasn’t waned — more than half of customers expect a response within 10 minutes to any marketing, customer service or sales inquiry.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52