Sprout Social

MARCH 5, 2024

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Copywriting 102

Copywriting Education Energy Health 102

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? What is an open-source CDP?

Customer 67

Customer Price User-Generated Customer loyalty 67

Hubspot Marketing

JANUARY 18, 2023

While progress is slow and not always linear, the good news is there are many resources intended to help give LGBTQ entrepreneurs a leg up. Resources for LGBTQ+ Entrepreneurs. The organization also offers many educational and networking opportunities, events, and resources. NLGCC (National LGBT Chamber of Commerce).

Education 117

Education Communications Place Marketing 117

Hubspot Marketing

JANUARY 17, 2023

Mastering the elimination of render-blocking resources will help diagnose this problem. But there’s another often-overlooked perpetrator in play: render-blocking resources. If you’ve optimized your page performance in WordPress and are still experiencing problems, render-blocking resources may be the culprit. Image Source.

Management 142

Management SEO Place 142

Hubspot Marketing

FEBRUARY 1, 2024

You don’t want random employees to access this private info, so the best approach is for the human resources (HR) department to password protect that particular file. Here’s how to do it: Password Protect on Windows Step 1: Open Document From within Excel, open an existing spreadsheet or create a new one.

Place 100

Place Management Product 100

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Meridian is an open-source MMM that aims to support teams in developing models that provide deeper insights into marketing outcomes and decision-making.

Marketing Mix 108

Marketing Mix Marketing Marketers Price 108

Martech

APRIL 23, 2024

In 2022, the brand opened its first five retail stores. We were looking last year to solve a really big problem as we scaled globally, and that was how with limited resources we could address post-purchase experience,” said Breanna Moreno, True Classic’s VP of customer experience. and the in-order rate is up 22.5%.

Shipping 90

Shipping Retail Customer Journey Analytics 90

AWeber

FEBRUARY 7, 2024

So instead of opening an email, seeing an overwhelming block of text and sending your email to the trash folder, they’ll read and click. Studies have shown a welcome email can generate 320% more revenue per email , 4 times higher open rates than other emails, and 5 times higher click-through rates than promotional emails.

Email Marketing 104

Email Marketing Marketing Marketers Energy 104

Martech

NOVEMBER 21, 2023

But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. And yes, data is your guiding light, especially when resources are scarce. You’ve heard the standard guidance — prioritize, automate and use data. It’s good advice.

Key Performance Indicator 104

Key Performance Indicator Copywriting Marketing Marketers 104

Buffer Marketing

APRIL 11, 2024

  Conserve your people resources Depending on people sure feels nice, but it doesn’t always work well.  But they are an increasingly precious resource. The "who can I ask" mindset further depletes people resources that are already struggling.   Limited staff resources.   Knowledge gaps.

Energy 106

Energy Marketing Marketers Direct Mail 106

Search Engine Land

MARCH 28, 2024

It is never wise to plan a launch close to yearend or during the summer as many employees have vacation or the entire office shuts down for a week or even a month, negatively impacting resource availability. Remind them that many local markets do not have the resources for reviews and functional tests.

SEO 87

SEO User-Generated Management Search Marketers 87

Buffer Marketing

FEBRUARY 27, 2024

Many have resources you can learn from (think podcasts , events, and workshops with industry veterans and other experts) and even channels that can help you earn from your work and land partnerships with brands (if monetization is your goal.) Networking with your creator peers is far from the only benefit these communities offer.

Gen Z 91

Gen Z Branding Influencer Marketing Fashion 91

Hubspot Marketing

AUGUST 2, 2023

Reduced Risk of Resource Overload Projects share a pool of finite resources. The more projects happening simultaneously, the bigger the resource drain and the greater the risk of resource overload. Gantt charts offer a way to compare process resource needs and make adjustments that help keep projects on track.

User-Generated 74

User-Generated Management Customer 74

Search Engine Land

MARCH 19, 2024

Notability reflects the impact or recognition in a specific field, while transparency emphasizes openness about who is behind the content or business. A resource that is hyper-relevant topically and geographically will be more powerful. Putting Google to one side, trust is the cornerstone of business success.

PR 137

PR User-Generated SEO Digital Marketing 137

Search Engine Land

MARCH 4, 2024

Cookies, the tool used to collect and share data on user behavior as they move across the open web, are the foundation of the adtech ecosystem and provide the data that powers the majority of all behavior and audience targeting. Google’s decision to kill the cookie effectively put a ticking clock on the current state of digital advertising.

Advertising 116

Advertising Advertisers Marketing Strategy Customer 116

Digital Marketer

MAY 18, 2023

Talking openly about mental health can: Provide Resources. Signposting different mental health resources can let people know there are options. Whether for themselves or their loved ones, discussing the options helps make people aware that these resources exist and gives them the confidence to reach out. Reduce Stigma.

Health 79

Health Marketing Marketers Promotion 79

Hubspot Marketing

FEBRUARY 28, 2024

Why Career Cushioning is Hot Right Now I mentioned inflation and layoffs as primary reasons why people are keeping their career options open. My LinkedIn feed feels pretty reflective of this data given the number of people who are “Open to Work” after a layoff or ready for a career change. increased by 3.1% compared to January 2023.

Promotion 105

Promotion Place Branding Marketing 105

Search Engine Land

MARCH 13, 2023

In addition to these services, Microsoft is also offering healthcare providers access to its extensive network of partners and resources. The open beta is available in United States, Australia, India, Germany, France, Canada, and the United Kingdom. Good to know. Good to know.

Health 86

Health Advertising Advertisers Personalized Marketing 86

Search Engine Land

OCTOBER 16, 2023

Gary pointed to an obscure and assumedly non-commercial Porsche car resource ranking without links (he did not specify the keyword or URL), but is the same possible if you’re targeting high-value, high-volume commercial phrases? This should be common knowledge by now, but often it is not. You’re lead-gen for car insurance?

Non-Profit 117

Non-Profit Transform SEO PR 117

Rock Content

MARCH 1, 2024

But that darned opening paragraph just won’t come together. In fact, focusing furiously on that opening paragraph can drive the other, more fully formed, parts of your article right out of your head. Often, the very process of writing out the body of your article, for example, can add clarity to the problem of the opening.

Transform 82

Transform Content Marketing Marketing Strategy Product 82

Search Engine Land

SEPTEMBER 25, 2023

In the past, bloated resources and laggy connections often held up websites. Most resources are compressed by default and many plugins handle image compression, cache deployment, etc. What this means for technical SEOs Once a “resource” (i.e., is requested, how long will it take for the site to begin delivering that resource?

SEO 121

SEO User-Generated Shipping Customer 121

Hubspot Marketing

AUGUST 15, 2023

As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate. Tracking email opens allows us to determine whether our subject lines are resonating with our audience. With the rollout of Apple iOS 15's new privacy protection features , our open rates are in jeopardy.

Email Marketing 112

Email Marketing Digital Marketing Product Place 112

Scoop.it!

FEBRUARY 15, 2024

If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. With effective email marketing strategies, you can increase your email open rates and click-through rates, resulting in more traffic to your site.

Email Marketing 93

Email Marketing Manufacturing User-Generated Marketing 93

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. Email: Track open and click-through rates, subscriptions, and spam complaints through your email marketing software. Look for automation features.

Direct Mail 115

Direct Mail Finance Marketing Marketers 115

Hubspot Marketing

SEPTEMBER 25, 2023

MindMeld, which offers models and frameworks compatible with Python, has pre-made conversational AI "blueprints" for business scenarios that virtual assistants or service reps might commonly handle via instant messaging, including online banking support, home assistant tasks, online food ordering, and human resources questions. Source Wit.ai

Transform 107

Transform Price User-Generated CRM 107

Neil Patel

MARCH 4, 2021

The metrics shocked me: 88% open rate and 56% click-through rate! I believe you can get up 88% open rates on your Facebook Messenger bot campaigns. You can send downloads (like resources and content upgrades) via Messenger. Bots can help us as marketers get higher open rates, clickthrough rates, leads, and sales.

Email Marketing 143

Email Marketing User-Generated SEO Customer 143

Search Engine Land

MARCH 5, 2024

But other metrics depend on how users interact with the page once it’s been opened. First Contentful Paint (FCP): This tells you whether there are render-blocking resources that prevent page content from appearing. If you load this resource more quickly then the First Contentful Paint will happen sooner.

User-Generated 110

User-Generated Analytics SEO 110

Hubspot Marketing

NOVEMBER 29, 2023

Additionally, they host webinars and virtual open days to engage with prospective students and answer their questions by highlighting the high demand for healthcare professionals. If you possess modern facilities, laboratories, or other resources that provide exceptional learning opportunities, feature them prominently. Image Source 4.

Education 87

Education Gen Z eBook Marketing 87

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? So adopting something as open-ended as AI is harder,” she says. Instead of knowing how to use AI for one or two things, you open the door for wider adoption.

User-Generated 112

User-Generated Marketing Marketers CMO 112

Hubspot Marketing

MARCH 4, 2024

Bluesky was designed as an open-source social media app built on a decentralized infrastructure (called the AT Protocol) and funded by Twitter co-founder Jack Dorsey. Open source means the code is available for anyone to see (or even tinker with). Do we have the resources to sustain this presence?" That’s a mouthful.

Analytics 81

Analytics Management Promotion Branding 81

Hubspot Marketing

DECEMBER 12, 2023

Opened the Kimono An incredibly creepy way of saying someone shared information, "opened the kimono," might be better replaced with such simple phrases as "told," "shared," "revealed," or even just "said." For Example He opened the kimono about his new book. >> For Example Let‘s utilize all our resources. >>

Transform 100

Transform Finance Communications Customer 100

Campaign Monitor

MARCH 21, 2024

The welcome journey Welcome emails — boasting the highest open and engagement rates in an email series — are the messages subscribers expect to see in their inboxes, especially after subscribing or making their first purchase from your brand. Don’t expect readers to spend too much of their time scrolling through your resources pages.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Search Engine Land

JANUARY 16, 2024

Second, the lower-volume pages succeeding at converting users should carry some insights on what’s working that you should try to replicate – or amp up with additional resources. In this example, I was able to deliver the client some pretty eye-opening data: What does it show you? Get the daily newsletter search marketers rely on.

SEO 113

SEO Thought Leadership Price Product 113

Hubspot Marketing

AUGUST 29, 2022

On top of that, it can also be challenging for Black entrepreneurs to find mentorship, resources, and even community with other business owners with their shared experiences. Thankfully, there are cities where Black entrepreneurs, past, present, and future, thrive and have access to the resources and support they need.

Finance 93

Finance Product Branding Marketing 93

Sprout Social

DECEMBER 5, 2023

As a self-described ethnically diverse woman in corporate America, she feels fortunate to have people in her life who advocated for her dreams and opened doors to opportunities. Because three-quarters of the corporate social industry is white, it’s likely that most people who see social media job openings are also white.

Millennials 122

Millennials Education Social Media Marketing Management 122

AWeber

JANUARY 9, 2024

For example, if someone downloads a free resource on your website or clicks on a link in your email, it can trigger a preset series of emails that encourages them to engage further, sign up for a free trial, or make a purchase. 3 - Send valuable, irresistible content Want to get your subscribers excited about opening your emails?

Customer 91

Customer Copywriting Email Marketing User-Generated 91

Rock Content

JANUARY 26, 2024

Marketing leaders whose brands rely on SEO should consider allocating resources to testing other channels in order to diversify.” It’s time to crack open our toolboxes and get curious. As expected, there is no literature on this specific subject, but I found Wil Reynolds’ posts eye-opening. Undeniably, the landscape is shifting.

SEO 98

SEO Analytics Branding Marketing 98