Hubspot Marketing

NOVEMBER 15, 2024

Let’s chat about how this approach can help you accomplish more with your campaigns. Benefits of Holistic Marketing How to Apply a Holistic Marketing Approach 3 Tips for a Strong Holistic Marketing Strategy For a long time, companies divided operations into discrete business units. Table of Contents What is holistic marketing?

CMO

Hubspot Marketing

JULY 23, 2024

Instead, I should have learned the psychology behind great ads, which can provide simple tips anyone can use to make an ad more effective. Each of the ads was shown to thousands of Aussies, and the KFC team measured how many clicks each individual ad received. We’re wired to prefer scarce resources over abundant resources.

Promotion

Hubspot Marketing

NOVEMBER 26, 2024

And how can we create content they’re actually interested in? How to Overcome This Challenge Rachael Samuels , director of social media at Sprout Social , believes dedicating time, resources, and headcount towards social media is vital for long-term success. Where's our audience hanging out now? These are all fair questions.

Social Media Marketing

Martech

DECEMBER 9, 2024

See more about how marketers are using MarTechBot here. After that, how to improve prompts to get even better answers from me. Prompt: What are some tips for taking better videos to use for content creation? Answer: To enhance your video content creation, consider the following tips: Tips for taking better videos 1.

User-Generated

Martech

OCTOBER 25, 2024

As you read through, consider which ones fit your needs and how to put them to work for your team. Example : Start with an initial reminder a week or two out, then send another reminder closer to the date with details on what to expect or how to prepare. Dig deeper: 3 tips to maximize your ROI at events 4.

Education

Hubspot Marketing

JANUARY 17, 2025

When our marketing team began discussing how to strategically incorporate AI into our workflows, we knew we wanted big results. With limited resources and unlimited possibilities, we needed to hone in on which AI applications would deliver the biggest impact. But what and how? Heres how the process worked.

Transform

Hubspot Marketing

JANUARY 8, 2025

So, its no surprise you landed here to discover how you can better optimize your social media budget this year. Lets talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach. Pro tip: It also wouldnt hurt to run your plans by the sales team.

Social Media Marketing

Buffer Marketing

FEBRUARY 3, 2025

For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources. How we analyzed the data To provide meaningful insights, our data scientist Julian analyzed 10.2 This metric is the clearest indicator of how actively audiences engage with content.

Branding

Hubspot Marketing

OCTOBER 22, 2024

After years of struggling to prepare reports for my marketing campaigns, I discovered how AI reporting can truly transform the process — and empower creativity with data-backed strategies. So, while you know how well a campaign performed, you don’t have enough proof to tie it to the results achieved. I’ve been there too. Siloed data.

Analytics

Buffer Marketing

AUGUST 7, 2024

So whichever camp you fall into — whether you're a brand seeking advice on how to find the right person to amplify your message or a budding influencer/creator researching how to get in front of brands — this article is for you.  Of course, verify the authenticity of influencers' followers and engagement.

Influencer Marketing

Martech

JANUARY 7, 2025

LLMs, more than traditional search engines, are host to conversational queries, like How can I protect my business from ransomware attacks? Make sure youre working with pillar pages linking to in-depth blogs like How CRM helps sales teams close deals faster. Integration challenges and how to overcome them.

SEO

Hubspot Marketing

NOVEMBER 4, 2024

Table of Contents How to Use AI for Marketing Analytics Tools for Marketing Analytics How to Use AI for Marketing Analytics Marketers are using AI in many ways: content creation, automation, efficiency and speed, and more. Depending on what I’m researching, a “trusted resource” might be as simple as a company website.)

Analytics

Hubspot Marketing

NOVEMBER 7, 2024

But what does that really mean, and how do you put it into practice? As a result, they end up stretching their resources too thin and fail to create sustainable growth. But how do you set up a system that consistently delivers results, while still balancing your current channels and marketing strategy? Here’s how to approach it.

Inbound Marketing

Hubspot Marketing

NOVEMBER 19, 2024

Let’s chat about how you can learn about B2B buyers and how market research can equip you and your team for success. B2B Market Research vs. B2C Market Research If B2B market research is how you understand companies as consumers, then B2C market research is how to discover the same details from consumers themselves.

Market Research

Buffer Marketing

JUNE 26, 2025

This living resource curates every original data report we've published, from platform-specific trends to posting strategies that actually work. How we calculate engagement rate: (Total Interactions ÷ Total Impressions) × 100 Average → The sum of all engagement rates divided by the number of posts.

User-Generated

Buffer Marketing

JULY 11, 2024

For seasoned creators on TikTok, Instagram, and X (Twitter), that posting frequency probably sounds like a breeze compared to how often you have to create content to maintain your reach. To help spark some ideas on how to approach each prompt, I've added some examples from my Buffer teammates. I get it: I’ve been there.

Branding

Martech

MARCH 17, 2025

This is the efficiency paradox: the tipping point at which more tools and tactics stop driving results and instead create friction, wasted effort and diminishing returns. Even the best tech or tactics can only drive meaningful results when actively leveraged by a dedicated resource or team. What’s being underutilized?

Marketers

Hubspot Marketing

JULY 11, 2024

Here are four of our favorites, along with practical tips, examples, and resources. Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. The rest is history.

Transform

Hubspot Marketing

OCTOBER 3, 2024

But what practical marketing applications does AI have for brand tracking — and how accurate is it? In a recent Marketing Against the Grain episode , Kieran and I used HubSpot as a test case to explore how generative AI tools like ChatGPT and Claude could streamline brand tracking. Measure aided brand awareness.

Branding

Hubspot Marketing

NOVEMBER 20, 2024

In this guide, I’ll share tips for running a risk assessment in five easy steps. Types of Risk Assessments How to Conduct a Risk Assessment for Your Business Free Risk Assessment Template What is a risk assessment? It helps businesses understand the threats they face and determine how best to manage or reduce those risks.

Manufacturing

Litmus

OCTOBER 17, 2024

In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel? Anatomy of a modern email marketing funnel How to build an email funnel Industry-specific email funnels & examples What is an email marketing funnel?

Email Marketing

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. To break this cycle, companies must rethink how they measure martech’s impact, align team objectives and build internal support for martech investments. Marketo), into a single solution.

Transform

Litmus

SEPTEMBER 25, 2024

this guide, you’ll learn: The core ideas behind lifecycle marketing Key strategies for each stage of the customer journey How to use personalization for maximum impact Tactics tailored to different industries Real-world examples to inspire your campaigns What is lifecycle marketing? What is lifecycle marketing? What are the lifecycle stages?

Management

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Let's get into them all.

Social Media Marketing

Search Engine Land

SEPTEMBER 11, 2024

Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. brands, I’ve developed seven essential tips for creating impactful technical SEO audits. brands, I’ve developed seven essential tips for creating impactful technical SEO audits.

SEO

Hubspot Marketing

JULY 12, 2024

That being said, how can you reap the benefits of online communities? I’ll dive into that in this post and walk you through how to build an online community, with advice from experts who have successfully done it themselves. How do they interact with brands and content online? Identify the ideal audience for your community.

Management

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. It improves staff recruitment , retention , and engagement.

PR

Hubspot Marketing

DECEMBER 4, 2024

Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to.

Education

Hubspot Marketing

NOVEMBER 13, 2024

Last year I did audits of multiple ecommerce websites, and found the same opportunities for improvement over and over again from the perspective of how brands can do a better job of converting more of their ideal consumers who are part of underrepresented and underserved communities.

eCommerce

Customers.ai

DECEMBER 4, 2024

Whether it’s a discount, an exclusive guide, or a downloadable resource, offering something valuable in exchange for an email is a surefire way to boost signups. Forget the tired, slow, “set-it-and-forget-it” methods of building your email list. when your sales team is pumped about all the new leads you identified but you’re just a chill guy.

CRM

Hubspot Marketing

DECEMBER 23, 2024

I spoke to several marketing experts to understand how they are integrating AI into their core stack and what areas there are still room for improvement. Lets explore their top learnings and some key tips for making the most of AI in your MarTech strategy. So, instead of trying to dodge it, think about how you can make the most of it.

Transform

Sprout Social

JULY 23, 2024

I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. Others consider social to be the tip of the spear that drives success across all channels, and rely on social intelligence to inform their entire business strategy. I talk to brands at every stage.

Management

Vertical Response

JULY 29, 2024

Clear goals help prioritize tasks and allocate resources, ensuring every team member knows their target. By defining what success looks like and how it will be measured, you set your team up for a focused and effective marketing effort. Need a clear way to plan for a marketing campaign?

Key Performance Indicator

Hootsuite

DECEMBER 4, 2024

Keep reading for her expert tips on understanding your audience and actionable steps to help you master the art of reading the (virtual) room. When we’re talking about financial literacy, we need to understand what concepts resonate with our audience and how they consume information,” says Li.

Non-Profit

Vertical Response

JANUARY 4, 2025

Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results. Learn how they revamped their sign-up process, segmented their audience, and implemented automated email workflows to transform their seasonal marketing results.

Email Marketing

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Here’s how to structure your welcome series effectively: Email 1: Immediate, engaging, value-focused intro message. Link directly to valuable resources or product pages. Educational resources such as quick-start guides or how-to videos.

Non-Profit

Hubspot Marketing

JANUARY 20, 2025

How do you run a root cause analysis, and what tools can you use to do it effectively? RCA offers a framework to better understand how organizational components work together and how it can improve. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires dont work out.

Management