Businesses Grow

NOVEMBER 18, 2022

As I write this, rumors are rampant that Twitter has cut so much staff that the app is disintegrating and may not survive. I think there is a chance Twitter could go away. Many years ago, I wrote a book called The Tao of Twitter , which became the best-selling book on Twitter (over four editions). I miss that.

Education 145

Education Entertainment Communications Place 145

Buffer Marketing

SEPTEMBER 18, 2023

Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Bluesky is a decentralized social network created by Jack Dorsey, the former Twitter CEO who started it while still in the role.

Promotion 124

Promotion Energy Communications Customer 124

SocialPilot

FEBRUARY 5, 2024

Among this vast landscape of social media platforms, Twitter stands out prominently. With nearly 556 million monthly active users, Twitter influencer marketing has emerged as a focal point for connecting brands with their audience. This figure demonstrates the effectiveness of Twitter influencer marketing.

Influencer Marketing 94

Influencer Marketing Marketing Marketers Entertainment 94

Rock Content

MAY 24, 2023

If you are following the Twitter saga , you know that Elon Musk bought the platform and has made controversial changes to say the least on the microblogging site. Mastodon and Bluesky are among the possible replacements for the model used by Twitter. Will this be the next big app of the time?

Digital Marketing 97

Digital Marketing Advertising Advertisers Promotion 97

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Martech

APRIL 20, 2023

He is also founder of ConvinceAndConvert.com, one of the world’s most popular online resources for marketers and business owners. LinkedIn: Jeanne Bliss (26K followers) Twitter: @JeanneBliss (25K followers) Website: Customer Bliss James Dodkins James is Pegasystems’ GTM Excellence, Customer Service & Sales Automation Director.

Customer 106

Customer Non-Profit Transform Thought Leadership 106

Hubspot Marketing

OCTOBER 28, 2022

Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side of content creation easier for digital creatives. The app was founded by social media personality Jasmine Rice and her Twitter mutuals Khoi Le and Jerry Meng as an alternative to OnlyFans. Image source.

Finance 123

Finance User-Generated eBook Entertainment 123

Buffer Marketing

APRIL 11, 2024

  Conserve your people resources Depending on people sure feels nice, but it doesn’t always work well.  But they are an increasingly precious resource. The "who can I ask" mindset further depletes people resources that are already struggling.   Limited staff resources.   Knowledge gaps.

Energy 107

Energy Marketing Marketers Direct Mail 107

Neil Patel

AUGUST 31, 2021

Luckily, Twitter trending topics are an up-to-the-minute resource for staying on top of what’s hot. What Are Twitter Trending Topics and How Do They Work? What Are Twitter Trending Topics and How Do They Work? Twitter trending topics are based mainly on Twitter’s algorithm.

Marketing 137

Marketing Marketers User-Generated Target Market 137

Sprout Social

NOVEMBER 25, 2020

In this resource, you’ll find all our essential guides to paid social advertising. Running ads on Facebook is different than on Twitter, so your strategy should be unique as well. Twitter advertising strategy. Don’t forget about Twitter! We’ve got you covered with our Twitter advertising guide.

Advertising 141

Advertising Advertisers Customer Journey Management 141

Hubspot Marketing

JANUARY 13, 2023

Featured Resource. Featured Resource. Featured Resource. Social media platforms make it easy to guide your followers to take action, from the swipe up option on Instagram stories to Facebook bio links to bitly URLs on Twitter. Featured Resource. Twitter Lead Generation. Featured Resource.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Sprout Social

APRIL 27, 2020

Resources for communicating during the coronavirus crisis. Find all of Sprout's resources to help teams and social managers navigate their response to COVID-19. Updates to Twitter times to post. Updates to Twitter times to post. Twitter patterns of usage have remained slightly more consistent pre- and post-COVID response.

Entertainment 145

Entertainment Retail Health Communications 145

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. The brand was quickly called out on X (formally Twitter) and LinkedIn for going against the brand values of its clients.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Hootsuite

NOVEMBER 23, 2020

Sharing curated content shows you care about providing information and resources rather than just building your list and making sales. By sharing only the best content out there so your followers know that when they come across a resource on your feed, it’s worth reading. Focus on more of those resources in future posts.

Social Media Marketing 145

Social Media Marketing Content Marketing Management Marketing Plan 145

Rock Content

APRIL 17, 2023

The new documentation from the Google Search Center provides several guidelines on the type of content that the ratings system’s algorithm is looking for and was posted on April 12 on the official Google Search Twitter account. games, movies).

SEO 95

SEO Digital Marketing Product Management 95

Hootsuite

MARCH 2, 2023

Save your customer support team time and resources Automating your DMs can save your customer support team time and resources. View this post on Instagram A post shared by Heyday by Hootsuite (@heydayai) How to automate DMs on Twitter The best way to automate DMs on Twitter follows the same method as Instagram: Use a chatbot.

Analytics 131

Analytics Shoppers Communications Shipping 131

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. Social media video marketing statistics.

Social Media Marketing 141

Social Media Marketing Marketing Marketers B2C 141

Scoop.it!

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. An HCM system can play a crucial role here by centralizing learning content and enabling employees to access development resources, making it easy for people to advance their skills.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. Choose based on your time and resources How much time can you commit for social media marketing and management?

User-Generated 99

User-Generated Social Media Marketing eCommerce Communications 99

Buffer Marketing

NOVEMBER 16, 2023

X, formerly known as Twitter, has gone through a lot of changes since its ownership changed hands in November 2022. So much has happened with this paid tier known as X Premium (RIP Twitter Blue) that it can be overwhelming for users considering it to go through and understand if it’s right for them. Just subscribed to Twitter?

Price 117

Price Analytics Finance Social Media Marketing 117

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Food 108

Food Industry Insights Management Communications 108

Buffer Marketing

FEBRUARY 22, 2024

X (formerly Twitter) and LinkedIn have built-in features for creating lists (though you’ll need LinkedIn Premium’s Sales Navigator, a paid-for service, for the latter — here’s how ). " "I just checked out your Twitter, and you hate bananas. Can I ask why? I'm really curious."

PR 105

PR Management Customer Social Media Marketing 105

Businesses Grow

JUNE 19, 2023

” He is a trusted and beloved resource in his profession. We need trusted resources more than ever to help us discern the truth. Further Personal Branding Resources I’ve been studying and writing about the patterns of personal branding for many years. Follow Mark on Twitter , LinkedIn , YouTube , and Instagram.

Education 139

Education Branding Content Marketing Place 139

Businesses Grow

APRIL 17, 2023

By comparison, more people in the age group use Discord than Twitter or LinkedIn. But Discord is very different from other social platforms like Facebook or Twitter. Another resource to dig into this more fully is my book Belonging to the Brand. Follow Mark on Twitter , LinkedIn , YouTube , and Instagram.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Buffer Marketing

OCTOBER 23, 2023

Twitter/X Blocking Bing Search Twitter/X has blocked Bing from crawling its content, potentially affecting search visibility. Enhanced User Verification In a bid to combat bots, Twitter/X is introducing payment, phone, and ID verification along with a $1/yr fee for new users. Read more That's it for updates!

Gen Z 82

Gen Z Affiliate Marketing User-Generated Law 82

Businesses Grow

NOVEMBER 14, 2022

They pointed to these freelance advantages: Flexible resources. Ah, Twitter. I have always loved Twitter. Follow Mark on Twitter , LinkedIn , YouTube , and Instagram. . A research report showed that 71 percent of in-house marketers and 68 percent of agencies are outsourcing their content needs to freelance creators.

Education 129

Education Digital Marketing Branding Content Marketing 129

Martech

OCTOBER 28, 2022

Some might say digital marketing for an SMB is just as hard as creating the company product, thanks to ever-changing platforms, resources, content demands, and time constraints. For me, it’s a resource thing, I don’t have the resources to generate content in a timely manner. “ Time and resource constraints.

Digital Marketing 133

Digital Marketing Advertising Advertisers Shopper Market 133

Hootsuite

SEPTEMBER 8, 2020

81% of Twitter users who don’t get a response from a company will not recommend that company to their friends. For example, when users Tweet customer service issues to the main @BestBuy Twitter account or to @GeekSquad, @BestBuySupport jumps in to take over the conversation. Source: TELUSsupport on Twitter. Good morning!

Customer 145

Customer Shoppers Branding Management 145

Hubspot Marketing

MAY 7, 2021

Throughout the last few months, Twitter's been experimenting with a new feature called Twitter Spaces. Now, as Clubhouse's user base continues to grow , and marketers begin to experiment there, many brands with solid Twitter followings are also beginning to pay more attention to the brand possibilities of Spaces.

Marketing 141

Marketing Marketers Promotion Branding 141

Businesses Grow

APRIL 12, 2023

Click here to listen to episode 270 Resources mentioned in this show TikTok Advertising book Blog post: Why hate is good for business Ocean Spray cranberry juice case study Mark Schaefer is the executive director of Schaefer Marketing Solutions. Follow Mark on Twitter , LinkedIn , YouTube , and Instagram.

Social Media Marketing 91

Social Media Marketing Education Advertising Advertisers 91

Exposure Ninja

AUGUST 4, 2022

All you need are strong resources written or created by SEO experts. New resources are being created all the time and the best way to find them is via a search engine like Google. This is the first resource on the list to consider SEO from a copywriting point of view and the site includes some excellent introductions to copywriting.

SEO 98

SEO Copywriting Analytics Digital Marketing 98

Buffer Marketing

APRIL 7, 2022

Revue is an online publishing platform aimed at writers and publishers that Twitter acquired in 2021. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. The Week Ahead Horoscope 2.

eCommerce 119

eCommerce Analytics Advertising Advertisers 119

Hubspot Marketing

APRIL 25, 2022

And, in the last year, Clubhouse’s popularity has started to wane as other platforms, like Twitter via Twitter Spaces, dabble with audio chats. Twitter Spaces. Launched in 2020, Twitter Spaces is Twitter’s answer to Clubhouse. Is Marketing on Clubhouse Valuable?

Gen Z 108

Gen Z Influencer Marketing Social Media Marketing Finance 108

Hubspot Marketing

MAY 16, 2023

billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Platforms like Facebook , Twitter , and LinkedIn are often called “networking” platforms because they allow user accounts to interact with each other in a variety of different ways. Do you have resources for creating graphics or videos?

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

illumin

DECEMBER 8, 2023

With this speedy growth, it’s easy to overlook the many benefits of managed service and to ignore the potential it has for marketers concerned with brand safety or without the resources to appropriately manage their campaigns from start to finish. By utilizing managed service, teams can free up resources for other marketing priorities.

Management 52

Management Advertising Advertisers Industry Insights 52

Sprout Social

MARCH 15, 2021

Twitter is known for its always-changing trending topics. Over the last few years, Twitter has continued to refine how trending topics work by adding different layers of context to the way they display on desktop and mobile. How Twitter trending topics work. How Twitter trending topics work. Personalize your trend page.

Promotion 127

Promotion User-Generated Advertising Advertisers 127