The Fastest Growing Social Media Platforms of 2023 [New Data]
Hubspot Marketing
APRIL 10, 2023
Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps. When looking at the generational increase, the number of Boomers who'd used TikTok grew by 164%, showing again that they're catching on to many viral Gen Z trends and apps. Boomers are also getting in on the action.
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