Buffer Marketing

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. A content calendar is the place where you slot your social media posts. It shows what content will go live, when, and on which social media platform. What types of social media posts did you enjoy creating the most?

Social Media Marketing

Hootsuite

NOVEMBER 21, 2024

In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content. In some cases, long form is required—like, for example, a blog post explaining the pros, cons, and best practices for short vs long form content. What is short form content?

Social Media Marketing

Sprout Social

MARCH 28, 2025

Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Trying something new can feel uncertain, especially when it comes to video. What are trial reels on Instagram? Lets break down exactly what trial reels are and how to use them.

User-Generated

Buffer Marketing

FEBRUARY 3, 2025

For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources. million posts published to X and Threads in 2024, breaking down their engagement rates, trends, and strengths. million posts published to X and Threads throughout all of 2024 using Buffer.

Branding

Sprout Social

OCTOBER 10, 2024

But times have changed. These shifts may feel sudden, but they’re the result of small changes happening constantly over longer periods of time. General social media networks General social media networks are what most people think of when they picture traditional social platforms. What is a social media network?

Gen Z

Hubspot Marketing

JANUARY 8, 2025

Data analytics and reporting: This includes evaluating post-level metrics (e.g., Learning and development: This includes training new hires, offering continued education courses , and upskilling based on AI best practices or other emerging trends. As a content pro (and former social media manager), Ive got you covered.

Social Media Marketing

Sprout Social

NOVEMBER 4, 2024

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly.

Whitepaper

Hubspot Marketing

NOVEMBER 26, 2024

Is it Instagram? Sprinkle in a few fickle social algorithms, and you’ve created one of the most complicated recipes of all time. How to Overcome This Challenge Rachael Samuels , director of social media at Sprout Social , believes dedicating time, resources, and headcount towards social media is vital for long-term success.

Social Media Marketing

Hubspot Marketing

JULY 30, 2024

Want to succeed on Instagram but struggling to see success and meet your business goals? For most business owners, the secret ingredient isn't strategy — it's time management. You likely know that consistent, frequent posting is key, but that’s now coupled with the need to create more complex content, like Reels.

Product

Buffer Marketing

AUGUST 26, 2024

Remember when social media content was limited to Facebook statuses and, er, “pokes?” ” Even a few years later, cutting-edge content was limited to a blurry photo with an oversaturated filter on Instagram.   In summary: text posts aren’t going anywhere.  Short-form video ? A carousel?

Social Media Marketing

Buffer Marketing

SEPTEMBER 11, 2024

It makes sense: Buffer is a fully transparent company , so we’re spoilt for choice when it comes to content about how we work — a luxury many employees don’t have. Posts should offer useful findings or applicable recommendations.” How can you help your audience learn and grow?

Entertainment

Buffer Marketing

NOVEMBER 4, 2024

Instagram 5. While it's useful to see the sheer volume of users each site has, it doesn't necessarily mean the one with the biggest user base is the best for your brand. If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. WhatsApp 3. Telegram 8.

Branding

Marketing Insider Group

JANUARY 14, 2025

Even the best content will fail without a clear understanding of your audience. When you reach the right audience, you can boost engagement, build stronger connections with potential customers, and achieve higher returns on investment. Image Source Conversely, failing to target correctly can waste time, money, and resources.

Thought Leadership

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. Keep reading to get into the best competitor analysis tools for social media. 8 of the best social media competitor analysis tools for 2024 1. More of a visual learner? Clear data.

Analytics

Buffer Marketing

AUGUST 7, 2024

In a report by CreatorIQ , 55 percent of TikTok users state that they trust a brand more when it's shared by a creator – and we can assume the same rings true for other platforms. Data like this proves that influencer marketing is a valuable strategy for brands looking to reach a large, engaged audience. 

Influencer Marketing

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertising

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. You want your influencer partnerships to feel natural and engaging.

Gen Z

Buffer Marketing

JULY 11, 2024

  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.   For starters, it gets a little easier every time you post. The more often you post, the easier it is. 

Branding

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. What is employee advocacy?

PR

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media.

Analytics

SocialPilot

JANUARY 16, 2025

Remember when Google was the go-to for all your searches? Thats nearly one in four people choosing Instagram, YouTube, TikTok, Quora, Reddit, or Pinterest over a traditional search engine. According to a recent report by the New York Times, TikTok is the new search engine for Gen Zs. Those days are slipping away. Lets dive in.

SEO

Sprout Social

DECEMBER 2, 2024

Whether you work with a smaller group of reliable influencers or with hundreds at once, depends on the resources you have to manage those relationships. Many leading brands rely on influencer marketing to raise awareness about their products, build brand recognition and increase their overall sales. What is influencer outreach?

Influencer Marketing

Hootsuite

DECEMBER 4, 2024

When it comes to social media marketing, the most successful campaigns (think: a viral YouTube series about financial literacy that garnered over 1.5 The importance of knowing your audience Sometimes, posting on social media can feel like you’re screaming into the void. That’s where understanding your audience comes into play.

Non-Profit

Sprout Social

APRIL 8, 2025

Much like Instagram and TikTok, Pinterest videos are designed with the mobile experience in mind. For example, videos on Instagram and TikTok frequently rely on trending sounds or songs. For example, videos on Instagram and TikTok frequently rely on trending sounds or songs. What is a video Pin?

Shoppers

Buffer Marketing

OCTOBER 1, 2024

This is probably going to age me, but remember when adding a link to an Instagram Story required you to have at least 10,000 followers? Thankfully these days, it's a whole lot easier with Instagram's link sticker — and you can use it no matter how many followers you have. What are Instagram Story link stickers?

Promotion

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? Each time someone uses the link or code to purchase, the influencer earns a percentage of the sale. What is affiliate influencer marketing?

Influencer Marketing

Buffer Marketing

NOVEMBER 12, 2024

Half a million followers across platforms is no mean feat — and certainly not bad for someone who started posting on Instagram for fun.  From photographer to photographed As a budding photographer, Gigi took to Instagram in her teens to share her work. Then the time came for me to apply to colleges.

Branding

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. And it likely isn’t to you, either.

Manufacturing

Hubspot Marketing

JANUARY 22, 2025

When we hear the word organic, we usually think natural, pure, and unaltered. To be honest, while I recognize times are tough, Im still an old-school inbound marketing purist at heart. When I think about it, its really the idea of inbound marketing I first learned from HubSpot back in 2013 as a wee marketer.

Gen Z

Buffer Marketing

MAY 5, 2025

You're spoiled for choice when it comes to Facebook ads — from images and videos to carousels and collections, there’s a format (and placement) for just about every goal. Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand. 

Advertisers

Buffer Marketing

DECEMBER 5, 2024

Which type of content performs best? Which times make the most sense to post? I've collected a bunch of my favorite ones in this post.   Here's a breakdown of the best social media analytics tools, both free and paid.   The best social media analytics tools for marketers 1.

Analytics

Martech

MARCH 12, 2025

Using data to make inflation-smart marketing decisions In times of inflation, gut feelings won’t cut it. Using data to make inflation-smart marketing decisions In times of inflation, gut feelings won’t cut it. With this clarity, you can allocate resources more effectively when every dollar counts. Processing.

Transform

SocialPilot

DECEMBER 18, 2024

On the surface, Instagram Reels vs. Story is a debate that many social media users have a hard time understanding. Despite their similarities, Instagram Stories and Reels are different in their reach. Instagram Story Instagram Stories are short-lived videos or slide shows attached to your Instagram display picture.

Entertainment

SocialPilot

JANUARY 21, 2025

Its your one-stop solution to track, measure, and optimize campaigns across platforms like Instagram, Facebook, X, and LinkedInall in real-time. It gives you a snapshot of your posts’ performance, audience engagement, and even follower growth. Think of it as a real-time report card for your social media strategy.

Analytics

Buffer Marketing

JULY 29, 2024

Or a neat behind-the-scenes moment you’ve just shared via Instagram Stories or on Twitter/X? If you’re not sharing all that in a YouTube Community Post, you’re missing a trick.  Here's how → What are YouTube Community Posts?   Who is eligible for YouTube Community Posts?

Analytics

Hootsuite

OCTOBER 18, 2024

In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media.

Social Media Marketing

Buffer Marketing

AUGUST 21, 2024

You’ll work through the material in real time with other students and your instructor(s). Cohort courses are best when you want a structured and communal learning experience. Self-paced courses are a better choice when you have a busy schedule and want to learn independently. Some of these courses are free.

Social Media Marketing