Rock Content

APRIL 15, 2024

Although content marketing is a key part of any successful ongoing marketing strategy, making sure your content really hits the mark is especially important when it comes to SaaS marketing. SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity. Here’s what you need to know.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Marketing Insider Group

JULY 31, 2023

In the world of Software as a Service (SaaS), there are two main types you’ve probably heard of: Vertical SaaS and Horizontal SaaS. Horizontal SaaS , and learn what these terms mean, explore their differences, and figure out which one is the best fit for your business and its growth. But what are they?

Non-Profit 78

Non-Profit Price User-Generated Manufacturing 78

Search Engine Land

APRIL 2, 2024

A successful SaaS onboarding experience does two things: Quickly helps new users overcome a product’s learning curve. This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth. Now, apply this concept to your SaaS product.

Customer 86

Customer Real Estate Health Customer Journey 86

Chief Martec

FEBRUARY 27, 2024

For 12 years, I’ve been told that SaaS in general — and martech in particular — is going to dramatically consolidate. For context, 2023 was a brutal year for SaaS companies, as customers sought as many opportunities as possible to reduce spend by cancelling unnecessary app subscriptions.

New Technology 98

New Technology Management Product Customer 98

Scoop.it!

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. Why Account-Based Marketing is Becoming More Popular in SaaS The SaaS market is proliferating, and competition is increasing. According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023.

Customer 104

Customer Analytics Marketing Marketers 104

Hubspot Marketing

SEPTEMBER 26, 2023

When it comes to software-as-a-service (SaaS) offerings, these plans must account for the recurring nature of SaaS solutions. Here’s what you need to know about SaaS marketing plans, what sets them apart from traditional frameworks, and how your company can create a plan that drives revenue. How much are they willing to spend?

Marketing Plan 92

Marketing Plan Gen Z User-Generated Price 92

Search Engine Land

MAY 15, 2023

“We’re at around 100,000 monthly organic traffic, but we cannot sustain the SERP positions and conversions…” “We are at 530,000 monthly organic traffic, but our growth has become stagnant and we’re unable to scale up…” I hear plenty of similar SEO concerns from SaaS companies. What might have been the issue?

SEO 120

SEO Customer Acquisition User-Generated Customer Journey 120

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). For "supply chain" keywords, imagine selecting terms for a company providing SaaS solutions.

Customer Journey 117

Customer Journey SEO Logistics Customer 117

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. They’re called software as a service (SaaS). that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? Updated on October 26, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. They’re called software as a service (SaaS). that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? Updated on October 24, 2023. 46 min read Gmail. You know them.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Search Engine Journal

DECEMBER 15, 2022

Read this guide to fully understand the difference between SaaS enterprise and B2B. The post What Is Enterprise SaaS? Running large-scale SEO campaigns, handling PPC or social campaigns for large enterprises? With Examples) appeared first on Search Engine Journal.

SEO 122

SEO 122

Zumvu

JANUARY 3, 2024

Software as a Service (SaaS) has become an integral part of the modern business landscape, revolutionizing the way companies operate and deliver value to their customers.

Marketing 52

Marketing Marketers Customer 52

Rock Content

NOVEMBER 19, 2023

Software as a service, or SaaS , is a huge industry that grows more each year. In fact, the SaaS industry is worth over $195 billion. This growth means that those in the SaaS industry need to be aware of statistics and trends that shape the future and can help them stay ahead of competitors.

Customer Acquisition 52

Customer Acquisition Price Customer loyalty Customer 52

Search Engine Land

JULY 7, 2023

With more startups than ever entering the market, it is becoming more difficult for SaaS brands to cut through the noise. There is a lot more that SaaS brands can do to elevate their performance. There is a lot more that SaaS brands can do to elevate their performance. It is not enough to set and forget campaigns.

Branding 97

Branding Advertising Advertisers Communications 97

Search Engine Journal

JUNE 8, 2022

A good SaaS homepage will drive conversions and improve your business as w whole. The post SaaS Homepage SEO: Keywords, Linking & More appeared first on Search Engine Journal. Read on and learn how to optimize yours.

SEO 121

SEO 121

Search Engine Journal

JANUARY 18, 2023

Discover 7 actionable SEO tips to grow your SaaS network. The post A Guide To Enterprise SEO Strategy For SaaS Brands appeared first on Search Engine Journal.

SEO 100

SEO Branding 100

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. Topics covered in SaaS content are often technical.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130

Industrial Marketer

MARCH 30, 2021

Manufacturing SaaS products are becoming more and more popular as manufacturers develop their Industry 4.0 In the front of the house, there is an accelerated adoption of more “traditional” SaaS products, such as CRMs, to help manage sales and accounting functions. But manufacturing SaaS products are also taking.

Manufacturing 105

Manufacturing Customer Management Product 105

Search Engine Journal

MARCH 7, 2023

Check out this four-step SaaS SEO strategy to keep a leg up on your competition and ultimately come out on top. The post SaaS Seo: A Four-Step Strategy For Growth appeared first on Search Engine Journal.

SEO 98

SEO 98

Search Engine Land

JUNE 7, 2023

SaaS companies can target these prospects by producing a wide range of content types and topics, which provides a unique opportunity to find link prospects across a wide range of niche topics. This list provides methods to identify link opportunities based on the type of content typical for SaaS brands.

PR 95

PR SEO Thought Leadership User-Generated 95

Rock Content

NOVEMBER 22, 2023

Running a SaaS company differs from running a regular B2C or B2B brand. One primary example of this is email marketing , which looks far different for a SaaS company than other types of businesses. It’s much more complex to run a successful email marketing campaign with a SaaS product, which is why so few brands rely on it.

Email Marketing 52

Email Marketing Marketing Strategy B2C Marketing 52

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. And SaaS marketers are getting better at all of the above in 2020. And it’s not just us—you can do the same comparison with any SaaS brand that’s been in the landing page game for a long time. The Big Problem: SaaS Marketers Are Converting Less.

Copywriting 145

Copywriting eBook eCommerce Customer Journey 145

Rock Content

NOVEMBER 20, 2023

AI tools is a tech solution that has transformed the operations of businesses in various industries for good, including SaaS. A Pain Intelligence report shows that a whopping 76% of SaaS companies worldwide have now adopted AI! Join us as we explore the benefits of WriterAccess SaaS AI tools for your business.

Transform 52

Transform User-Generated SEO Digital Marketing 52

Zumvu

OCTOBER 6, 2023

Launching a B2B SaaS startup is no small feat. In the beginning, you need robust marketing strategies to hit the ground running and generate business

SEO 104

SEO Marketing Strategy Marketing Marketers 104

Rock Content

NOVEMBER 21, 2023

The Software as a Service (SaaS) business model is maturing into one of the most sustainable. However, SaaS brands face unique challenges when it comes to marketing. This article will cover some social media marketing strategies that work for SaaS B2B. B2B SaaS brands can use that to ensure the right people see their content.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Branding 143

Branding Transform Promotion CRM 143

Search Engine Journal

JULY 24, 2023

Check out successful case studies in of link building in the SaaS industry, so you can design and implement a highly effective link building program. The post An Essential Guide To SaaS Link Building (+Examples) appeared first on Search Engine Journal.

SEO 77

SEO 77

Search Engine Journal

MAY 27, 2022

Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals. The post Important KPIs To Measure For An Organic SaaS Campaign appeared first on Search Engine Journal.

SEO 118

SEO Analytics Marketing Marketers 118

Zumvu

MAY 25, 2022

Propelled by the increase in demand for cloud-based services over the previous two years, Software as a Service, or SaaS for short, remains one of the most competitive markets in 2022.

Marketing 98

Marketing Marketers 98

Martech

JANUARY 13, 2022

Today, AI-powered search and experience company Lucidworks announced a new SaaS search platform, called Springboard. The post Lucidworks announces new SaaS search platform, Springboard appeared first on MarTech.

Customer 105

Customer Product Marketing Marketers 105

Chief Martec

JANUARY 18, 2022

This week’s aggregated data gift is the 2022 SaaS Management Index released by Zylo, a SaaS management platform. SaaS management platforms such as Zylo, Torii, Blissfully, Proactiv, BetterCloud, etc., Instead, business units manage 66% of their own SaaS spend, a 22% increase. About 1 in 5. respectively.

Energy 122

Energy CRM Management Product 122

OnPassive Marketing

MAY 27, 2022

Influencer marketing is a powerful strategy to promote software-as-a-service (SaaS) products. Influencer marketing can be used for SaaS products such as online courses, consulting services, and software applications. Here are three types of influencers to consider when marketing your SaaS product.

Influencer Marketing 77

Influencer Marketing Product Marketing Marketers 77

Search Engine Journal

MARCH 16, 2023

What makes a great SaaS PPC campaign? The post How To Build A SaaS PPC Campaign That’s Built To Last appeared first on Search Engine Journal. Check out these recommendations to ensure your account is built to last.

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Rock Content

NOVEMBER 15, 2023

SaaS (software as a service) landing pages are essential tools in any marketer’s arsenal. What sets apart a successful SaaS landing page? This article explores the science behind high-converting SaaS landing pages, looking at industry trends. Let’s dive in.

Transform 52

Transform Market Trends Analytics Branding 52

Zumvu

SEPTEMBER 8, 2022

With several SaaS companies fighting to leverage the huge market — competition in any niche is unavoidable. The global Software-as-a-Service market will be valued at $307.3 Billion by 2026.

Customer 98

Customer Marketing Marketers 98

Marketing Insider Group

JANUARY 4, 2021

SaaS (software as a service) businesses may find it even more overwhelming. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. What works for one SaaS company may not work for the next. You have to think lean and mean.

Marketing Strategy 143

Marketing Strategy Thought Leadership SEO Marketing 143

Search Engine Journal

MARCH 31, 2022

What's unique in content marketing for SaaS? The post SaaS Content Marketing: A Complete Guide [eBook] appeared first on Search Engine Journal. How can you incorporate it into your own strategy? Find out in our latest ebook.

eBook 98

eBook Content Marketing Marketing Marketers 98