Ann Handley

NOVEMBER 18, 2023

this week when writing sales copy for the dust jacket of my new book. But you will probably write sales copy to market something you create. Is “love” the goal? Any sales copy should sound like the product it’s promoting. Your goal is to appeal to the skimmers & scrollers. (We Buy something.

Transform 196

Transform Communications Promotion Customer 196

Tiecas

APRIL 5, 2024

The hurdles in industrial marketing strategy for manufacturers can seem daunting because the long and complex sales cycles involve many stakeholders, from engineers to purchasing and executives. An industrial marketing strategy defines your goals, audience, and content mix. See Content Preferences of Engineers and Industrial Buyers.

Marketing Strategy 92

Marketing Strategy Manufacturing Thought Leadership Marketing 92

Search Engine Land

APRIL 15, 2024

Our goal here should be to create well-optimized, people-first content. Step 1: Goals What is your goal for this content? Creating a well-considered goal is essential. The goal is what you are aiming at. To strengthen goals, follow a simple process called “The Five Whys.” Ask, “So what?”

Customer loyalty 116

Customer loyalty SEO User-Generated Product 116

Digital Marketer

APRIL 16, 2024

But, how many of you are working closely with your head of sales to ensure that the opportunities you help generate actually convert into paying clients? Ultimately, if you want to be seen as a successful marketer, you’re going to have to show that marketing is driving sales. The benefits of a systematic sales process are clear.

Non-Profit 91

Non-Profit Price Customer Acquisition Management 91

Martech

APRIL 12, 2024

Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals. This involves setting clear goals, defining key performance indicators (KPIs) and continuously monitoring and adjusting strategies based on data-driven insights.

Management 107

Management Product Key Performance Indicator CMO 107

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Transform 97

Transform eCommerce Retail Marketing Automation Platform 97

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return. Your CTA can garner their focus on you without any hint of intrusive and sales-y feeling.

User-Generated 119

User-Generated Social Media Marketing Analytics Customer loyalty 119

SmartBrief - Marketing

FEBRUARY 26, 2024

Compelling numbers Email marketing continues to prove itself as an effective sales and marketing tool. OptinMonster ) Define your goals, objectives and audience The first step in the development of an effective email newsletter is to map the program to existing sales and marketing goals. That is a 40x ROI.

Email Marketing 110

Email Marketing Retail Communications Digital Marketing 110

Tiecas

MARCH 15, 2024

Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. Provides Direction: A roadmap acts as your compass, ensuring all marketing efforts move towards clearly defined goals.

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Martech

APRIL 29, 2024

They’ll tell you that in fields like marketing and sales, where the payoff isn’t always immediate, you’ve got to put in the work first. I’ve been there — getting so caught up in the daily grind that I lost sight of the end goal. Now, the activity-first crowd can sometimes take it too far. Two words: Middle.

Transform 70

Transform Analytics Communications Branding 70

The LeadG2 Blog

MARCH 12, 2024

In this episode, we’re exploring how a solid inbound marketing and sales enablement initiative can help salespeople better figure out the areas they are looking to target. We ask questions like: How do you align an inbound marketing initiative with your overall business goals?

Inbound Marketing 96

Inbound Marketing Marketing Marketers Marketing Strategy 96

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. The old scoring models of equating a certain number of page views or downloads with a threshold that boasts sales readiness is outdated.

Transform 120

Transform Communications CRM Marketing Strategy 120

Businesses Grow

MARCH 11, 2024

The value of a brand community As a marketing professional, your ultimate goal is to create customers. Direct transactions (sales) are usually troublesome in a community. And if they are relevant, their brand is heading in the right direction — a leading indicator of new product success and sales. Here are ten ideas.

Branding 113

Branding Customer loyalty PR Influencer Marketing 113

Search Engine Land

MARCH 22, 2024

Updating the developer documentation so that it now more clearly identifies and renames business goals for easier navigation and understanding: Standard Performance Max is now referred to as Performance Max for online sales or lead generation. Get the daily newsletter search marketers rely on.

Retail 97

Retail Search Marketers Product Marketing 97

Martech

DECEMBER 8, 2023

Establish a primary goal The first step is obvious but no less essential to building a successful brand strategy: Define a clear goal that will guide your efforts. Is your goal to achieve a certain revenue target? Regardless of your goal, you must drop it like an anchor to keep your strategy from drifting into unknown waters.

Branding 137

Branding Energy Customer Product 137

SocialPilot

APRIL 15, 2024

Set your goals and plan your campaigns well Brands can explore new functionalities and come up with brand campaigns that are goal-driven. Your ultimate aim is sales, but you could experiment with focusing more on brand awareness and give sales a second lead. There can be two approaches. Both the approaches are fine.

Customer 95

Customer Social Media Marketing Analytics User-Generated 95

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Martech

FEBRUARY 7, 2024

HubSpot, of course, is one of many widely used platforms for marketing and sales. It actively moves deals forward based on AI interpretations of call outcomes, making your sales process more efficient and data-driven. For a deeper dive into specific use cases for AI in sales and marketing, check out our recent AI webinar below.

Transform 127

Transform CRM Finance Communications 127

Martech

MARCH 21, 2024

Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. Your goals should be measurable and directly tied to your company’s key business objectives. Sales and marketing alignment. This sets the course for your entire AI-driven strategy. ROI measurement.

Transform 111

Transform Analytics CMO CRM 111

Martech

JANUARY 22, 2024

Bridging the gap: Aligning digital marketing and revenue goals Finding the right path for marketing success with your agency’s client begins by understanding their definition of success. Clients benefit more when the agency thoroughly grasps their organization’s sales goals.

CRM 108

CRM Digital Marketing Customer Acquisition Communications 108

Hubspot Marketing

DECEMBER 1, 2023

SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals. The most important metrics web analysts track are sales, leads, and conversions. What better way to compare email marketing and SEO than to assess how each will help marketers meet their goals?

Email Marketing 98

Email Marketing SEO Marketing Marketers 98

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 52

Manufacturing Inbound Marketing User-Generated Transform 52

Martech

DECEMBER 11, 2023

Sales executives and marketers are caught in a Catch-22 that says we need more marketing activity because we have more sales resources — we have more sales resources, so we need more marketing. As a result, sales organizations have added enormous headcounts of SDRs and BDRs. How did we get here?

Marketing 120

Marketing Marketers Management Place 120

Hubspot Marketing

SEPTEMBER 29, 2022

Businesses use KPIs to figure out whether they are reaching their top goals. These performance indicators help teams work toward set outcomes and solve issues that stand in the way of those goals. And employees use KPIs to understand how their individual efforts contribute to project, team, and organizational goals.

Key Performance Indicator 143

Key Performance Indicator Customer Acquisition User-Generated Health 143

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Influencer marketing has grown beyond getting a viral moment. unique users in the UK.

Influencer Marketing 100

Influencer Marketing User-Generated Key Performance Indicator Analytics 100

Martech

FEBRUARY 2, 2023

This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.

Customer 134

Customer Key Performance Indicator Manufacturing Customer Acquisition 134

Martech

SEPTEMBER 18, 2023

Companies with multiple sales pipelines can experience greater forecasting accuracy now that HubSpot allows users to manage goals and forecasts across all pipelines. Analyze and improve sales email sequences to close more deals using two new sequence reporting metrics.

User-Generated 125

User-Generated Shipping Education CRM 125

Search Engine Land

MARCH 27, 2024

Understanding marketing mix models The marketing mix model empowers marketers to analyze how various marketing strategies influence sales and forecast future results. In essence, MMMs split the drivers of sales into factors (e.g., price, product attributes, distribution, promotional actions) and external issues (e.g.,

Marketing Mix 109

Marketing Mix Marketing Marketers Price 109

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? It ensures that the martech you already invested in — and may buy in the future — supports and actively enhances the company’s goals and customer experience (CX). Misalignment with business goals. Inefficient processes.

Transform 115

Transform CMO CRM Fashion 115

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. We explore strategies to evolve from a sales-driven startup to a mature, profitable company. On the way home The goal: attain initial and long-term profitability.

Customer Acquisition 109

Customer Acquisition Customer Customer Marketing Marketing 109