Jeff Bullas

MARCH 5, 2023

They’re investing in AI content tools that help entrepreneurs to scale, manage and control their businesses. Why do you need AI content tools? The ultimate goal of content marketing is to drive profitable customer action, such as sales, subscriptions, or lead generation. This is where AI content tools come in.

Energy 196

Energy Content Marketing SEO Management 196

SMEI

JANUARY 16, 2024

What is a GPT and how can it enhance my sales and marketing productivity? Idea Generation and Brainstorming : If you’re facing writer’s block or need creative ideas, GPT can generate multiple concepts or write-ups in a short time, helping in brainstorming sessions.

Transform 130

Transform User-Generated Marketing Marketers 130

Martech

FEBRUARY 7, 2024

Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. Why focus on having the best AI integrations?

Transform 128

Transform CRM Finance Communications 128

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization.

Customer 117

Customer User-Generated Price Promotion 117

Martech

APRIL 11, 2024

So I thought I’d use it to test Google Gemini, OpenAI ChatGPT and Perplexity AI. The answers weren’t profound and didn’t explain why these were the technologies to use. Many people will use Gemini because many people use Google, but it has no draw beyond that. It has a summary and is footnoted with sources.

CRM 128

CRM Marketing Automation Platform Retail Customer Journey 128

Digital Marketer

JANUARY 11, 2024

In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into 2024, it’s increasingly clear that an over-reliance on AI could be the very thing that undermines your career as a marketer.

Digital Marketing 93

Digital Marketing Marketing Marketers Communications 93

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. They are just as interested in making sales, if not more so, than the sellers themselves. Here are six marketing strategies to help you grow your sales on Amazon in 2024.

Marketing Strategy 126

Marketing Strategy Shoppers eCommerce Advertising 126

Search Engine Land

APRIL 19, 2024

The more titles/descriptions used in an RSA, the more ad variations there are for Google’s algorithm to use. Keyword insertion This is a really useful way of making your ads more relevant and improving your quality score. It should not be used in every circumstance, as it can get messy when overused.

Shipping 107

Shipping User-Generated Advertising Advertisers 107

Search Engine Land

MARCH 6, 2024

As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience. Paid search in an AI-driven world Effective ads attract the right audience, enhance brand visibility and sustain business growth on platforms like Google and Bing.

User-Generated 122

User-Generated Transform Advertising Advertisers 122

Businesses Grow

FEBRUARY 19, 2024

My speech on AI First, allow me to say humbly and honestly that I’m no expert in AI. I can say with authority, however, that I am a student of AI, and I’m good at distilling complex ideas like artificial intelligence into the essential issues that matter to a business. AI will surround us like the air we breathe.

Food 128

Food Education eCommerce Branding 128

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. On a recent episode of the Artificial Intelligence Podcast hosted by Paul Roetzer and Mike Kaput, the hosts referred to an interview of Sam Altman on a site called Our AI Journey. AI is not the doom of marketing Let me be clear.

Non-Profit 83

Non-Profit Law Transform Marketing 83

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads.

Marketing Automation Platform 125

Marketing Automation Platform Customer Journey Marketing Marketers 125

Martech

OCTOBER 19, 2023

Feeling overwhelmed by AI? You are very much not alone: 70% of marketers feel inundated by the rapid pace of AI’s development and incorporation into their marketing strategies, according to a survey by SOCi. Well, 42% said they haven’t received any formal training on AI and its applications in marketing. Why isn’t it helping?

User-Generated 118

User-Generated B2C Analytics Advertising 118

Hubspot Marketing

DECEMBER 8, 2023

62% of business leaders across industries have invested in AI to help their employees. But how does AI stack up when it comes to customer experience specifically? Keep reading to learn how to leverage AI-driven customer experiences — and why you should. Meanwhile, 64% say AI helps make customer interactions more personalized.

Customer 105

Customer Gen Z User-Generated Analytics 105

Martech

MARCH 19, 2024

” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” Understanding the customer.

Customer 110

Customer Analytics CRM Product 110

Hubspot Marketing

MARCH 19, 2024

I think Miss.Excel ( a company that offers Microsoft Excel courses ) is a great example of using short-form videos on Instagram. They’re driving more sales on social media than in past years, and almost half of the marketers responding to our survey will increase their investments in social media shopping tools this year.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. This article explores six types of AI use cases in marketing, each offering a unique contribution.

User-Generated 142

User-Generated CMO Marketing Marketers 142

SmartBrief - Marketing

MAY 3, 2024

on May 1, AI was touted in much of the OOH hardware, and in the front- and back-end technology in some of the software platforms. The topic of AI’s impact on the OOH industry, from data gathering to creatives, to design and to delivery and engagement measurement, felt like it was being overhyped.

Advertising 74

Advertising Advertisers Market Segmentation Analytics 74

Search Engine Land

MARCH 13, 2024

” Advantage+ creative optimizations. Advantage+ creative optimizations also enable advertisers to generate multiple ad variations dynamically, tailoring them to each individual’s preferences for maximum effectiveness. Advertisers can now upload a hero image to the center of their Advantage+ catalog ads. Reminder ads.

Shoppers 117

Shoppers Advertising Advertisers eCommerce 117

Martech

APRIL 11, 2024

The evolution of martech: From automation to AI As marketing technologists, we’ve lived through our fair share of technology explosions. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more.

Manufacturing 132

Manufacturing Marketing Marketers CRM 132

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

Transform 115

Transform Marketing Marketers Traditional Marketing 115

Rock Content

MARCH 18, 2024

Artificial intelligence (AI) and automation have taken the world by storm and changed the way people’s workflows look from start to finish. AI and automation simplify data analysis, audience engagement, and content reach. Combined with human creativity and expertise, they unlock limitless potential for your brand.

Content Marketing 95

Content Marketing Marketing Marketers Analytics 95

Martech

OCTOBER 5, 2023

Half of human marketers say their fellow humans do better with a creative brief than our artificial intelligence rivals. Proving that humans (mostly) recognize the work of other humans, 54% picked the image created by AI alone, and 61% selected the image that had been produced by AI with human input. Way to go, humanity.

Advertising 119

Advertising Advertisers Management Product 119

Martech

DECEMBER 11, 2023

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. An open system allows marketers to make decisions based on how they work, enhancing and expanding marketing strategy and creativity.

Customer Journey 114

Customer Journey CRM Marketing Marketers 114

Search Engine Land

FEBRUARY 23, 2024

Create a robust first-party data strategy LinkedIn recommends setting up a strong framework for collecting and using first-party data. Start with a broad approach and conduct A/B testing on the same ad creative with diverse audiences to ensure your message is resonating.

Finance 120

Finance Health CRM New Technology 120

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Many other studies support this and yet the technology continues to be used by law enforcement agencies and private enterprises.

Transform 90

Transform Law User-Generated Analytics 90

Search Engine Land

MARCH 19, 2024

It combines all of Google Ads’ channel options together in one campaign and uses Google’s AI (Gemini) to optimize budgets and ad serving across all channels based on performance. Imagine the learnings you could glean from the rapid testing and data collection of AI applied to your Google Ads! And why not?

Retail 104

Retail Advertising Advertisers Product 104

Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Well, I bet you have tested a lot of AI features this year. Enter our Top 5 AI Tools for Marketing in 2024. Canva (for image editing) ?

Transform 81

Transform Price CRM User-Generated 81

Search Engine Land

SEPTEMBER 19, 2023

There’s no denying that AI has the potential to transform how we live, work, and play. You’ve probably used AI tools like ChatGPT for efficiency and creativity, but other AI solutions can enhance your understanding of customer data and improve your marketing campaigns. hours of real-world voice data.

Transform 128

Transform Customer Journey Digital Marketing Advertising 128

Martech

JANUARY 11, 2024

“A lot of B2B businesses are embracing the idea of running email marketing while, historically, they’ve relied on more of a full sales team to get the word out about their business. In the B2B use case, emails don’t carry the risk of interrupting a prospect during a busy work day. We’d like to know how it’s been for you.

Customer Journey 130

Customer Journey Email Marketing Marketing Marketers 130

Martech

SEPTEMBER 18, 2023

John Leonelli is head of sales, B2B Americas, at Babbel, a company that provides subscription-based language learning software and an e-learning platform. We spoke at HubSpot’s Inbound conference where he gave us a sales-side view of working with marketing, what tools are important to him, what he worries about and the impact of AI.

Manufacturing 123

Manufacturing CRM Copywriting Marketing 123

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API.

Shoppers 118

Shoppers Finance User-Generated Advertising 118

Hubspot Marketing

JUNE 5, 2023

AI has undoubtedly upended the way professionals across the organization work. Advances in artificial intelligence (AI) are offering new ways for marketers to create more effective and engaging content. From automating content creation to improving personalized recommendations, AI is reshaping the content marketing landscape.

Marketing Plan 120

Marketing Plan SEO Management Product 120

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. This is just one way to leverage AI tools into your day-to-day workflow as a blog writer.

Transform 112

Transform User-Generated Marketing Marketers 112

Martech

SEPTEMBER 22, 2023

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. Depending on your role and level of experimentation over the past nine months, your view of generative AI can range from “it’s just a shiny object” to “these are transformational opportunities and threats.” That’s changing rapidly.

Marketing Automation Platform 119

Marketing Automation Platform CRM Transform User-Generated 119

Martech

APRIL 4, 2023

As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike. Creative work at agencies. “In-house

User-Generated 115

User-Generated Communications Management Analytics 115

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. What is AI?

Transform 116

Transform User-Generated Analytics Market Trends 116