Search Engine Land

MAY 13, 2024

What matters is how you distribute it to the right people through the right channels. So, how do you reach your target audience and achieve content marketing success? LinkedIn is often the top choice for B2B marketers, as it’s a professional network with over 700 million users.

Whitepaper 117

Whitepaper Thought Leadership User-Generated Key Performance Indicator 117

Neil Patel

MARCH 15, 2021

Is email marketing dead? With all the talk of video, artificial intelligence, virtual reality, and chatbots, it sometimes seems like email is long past its prime. But if you think email is dead, you’re missing out on the real metrics. Despite the rise of social, people use email more than other platforms. Why is that?

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

AWeber

NOVEMBER 28, 2023

You know email marketing is a super effective way to nurture leads, turn them into paying customers, and retain existing customers. But achieving your goals requires sending emails consistently and frequently — likely at least once per week. And coming up with that many email marketing campaign ideas is tough.

Email Marketing 87

Email Marketing eCommerce Marketing Marketers 87

AWeber

MARCH 28, 2023

Imagine this: Your best email content is delivered automatically to your audience at the perfect time. That’s the power of email automation. So, to help you get a better grasp on email automation, why it’s important and how it can help you get the incredible results you want, here’s a quick guide to email automation and how to use it.

Shipping 90

Shipping Place eBook Email Marketing 90

Customers.ai

AUGUST 29, 2022

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. So how can you create a social media sales funnel and start automating revenue generation? What is a social media sales funnel?

Customer Journey 103

Customer Journey Entertainment Social Media Marketing User-Generated 103

AWeber

NOVEMBER 22, 2023

Pro marketers struggle with the same thing, but successful ones have learned a few secrets along the way and know how to market efficiently. How do coaches find clients? So, how does a small business market its coaching services efficiently? This lets them market more consistently and creatively!

eBook 93

eBook Marketing Plan Influencer Marketing Marketing 93

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. Why pay attention to the creator economy?

Branding 128

Branding Logistics Influencer Marketing Affiliate Marketing 128

Duct Tape Marketing

FEBRUARY 13, 2024

Smart Strategies: How to Get Leads That Convert written by Shawna Salinger read more at Duct Tape Marketing Leads are the fuel that drives the growth of every business. In this post, I’ll show you how to get leads through strategic messaging, increasing your visibility, and a systemized approach. How do I generate leads for free?

Real Estate 74

Real Estate Whitepaper Transform Communications 74

Many Chat

APRIL 29, 2022

Instagram has become a haven for sales opportunities that allow you to sell, sell, sell from the comfort of wherever you are, and to pitch yourself to a limitless audience made up of over a billion active monthly users. Of its latest new additions, sales features have been integrated into the mix. Create a catalog.

eCommerce 98

eCommerce Price Promotion Product 98

Sprout Social

FEBRUARY 3, 2022

This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Drive sales and revenue.

Customer 133

Customer Copywriting Marketing Marketers 133

Customers.ai

DECEMBER 27, 2023

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. So let’s dive into the world of lead enrichment – what it is, its significance to businesses, and how AI is helping “lead” the charge for better data. Enter lead enrichment. What is Lead Enrichment?

Transform 113

Transform CRM User-Generated Management 113

Search Engine Land

SEPTEMBER 19, 2023

How Google Ads uses deceptive patterns Deceptive patterns refer to an entire class of unethical design techniques. Though it seems like a benign management tool, its crafty design subtly shapes user behavior, contributing to $224 billion for the tech giant last year alone. This setting is not immediately visible from the Location section.

Management 142

Management Advertising Advertisers Price 142

Search Engine Land

SEPTEMBER 11, 2023

Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market. Or let’s say you have a new solution, such as a CRM or a mobile app, that you want to introduce to the market. You want to show people how awesome your solution is and how it can solve their problems.

SEO 142

SEO User-Generated Energy Promotion 142

Customers.ai

JANUARY 17, 2024

At the heart of it, we are seeing 10 key trends in 2024: Loss of Cookies Privacy & Data Changes Email Constraints Purpose-Driven Marketing Generative AI & Content Creation Video Content is Still Here AI-Based Personalization Advanced Data Analytics Agile Marketing Partnership Marketing Let’s dive a bit deeper into each of these trends.

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Hubspot Marketing

SEPTEMBER 7, 2022

Over the past year, the strategies that businesses rely on to attract, engage, and delight customers have started to break. Over the past year, the strategies that businesses rely on to attract, engage, and delight customers have started to break. This has always been a problem, but it’s gotten worse over the past few years.

Customer 138

Customer CRM Customer Journey Education 138

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. You can put anything there. But should you? People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. Today we’re being more direct.

PR 127

PR SEO Place Promotion 127

Hubspot Marketing

FEBRUARY 14, 2024

Naturally, the AI project management tool you select will depend on how you want to use it, but this article should give you a solid guide for choosing the right AI project management tool for you. I’ve included my review of each tool, how I found it, the AI features, the price, and who I think it’s best for. It was a lot.

Management 119

Management Price User-Generated CRM 119

AWeber

MAY 3, 2022

Global retail ecommerce sales are currently estimated at about $5695 billion, and anyone who wants a piece of that needs to have a great ecommerce strategy. Leverage the power of email marketing. Email marketing has been proven to provide ample benefits for ecommerce. Just make sure that you use the right email tools.

eCommerce 118

eCommerce Marketing Strategy Social Media Marketing User-Generated 118

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Social media has given brands and businesses a platform to engage with their customers. What is social selling?

Education 129

Education Real Estate User-Generated Place 129

Search Engine Land

DECEMBER 11, 2023

After that, how you can improve prompts to get even better answers from me. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Formulate 10 engaging over-arching campaign ideas to promote Indoor Plant Month: Answer: Certainly! I am the first generative AI chatbot for search marketers.

Promotion 104

Promotion B2C Retail Direct Mail 104

Hubspot Marketing

JULY 26, 2022

DuoLingo has amassed over 4.5 Canva's Design School provides value to its users by teaching them how to create engaging images with minimal design experience and without complicated software. Her TikTok account is famous for her skits that show how she deals with rude customers — all of whom she calls "Karen.". duolingo ??

Content Marketing 145

Content Marketing Marketing Marketers User-Generated 145

Digital Marketer

SEPTEMBER 11, 2023

As a marketing pro, you know how tough it can be to capture the attention of potential clients and keep them. To be successful, you have to position yourself as a true marketer—who happens to love digital marketing. In fact, the term was introduced back in 1990, around the time the first search engine (Archie) was launched.

Neuromarketing 104

Neuromarketing Digital Marketing Marketing Marketers 104

Buffer Marketing

JULY 25, 2023

Newsletters, as we know them, have been around for a really long time (even longer if you think back to pre-email times). Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences.

Fashion 95

Fashion Affiliate Marketing Communications Social Media Marketing 95

Hubspot Marketing

APRIL 4, 2024

How much does Instagram influencer marketing cost? How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger impact? billion in 2016.

Influencer Marketing 111

Influencer Marketing Branding Gen Z Marketing 111

Backlinko

FEBRUARY 20, 2024

Affiliate marketing is a great way to monetize your site’s traffic – but with hundreds of affiliate programs to choose from, how do you decide which ones are worth your time? So, save yourself hours of research, bookmark this list, and use it when you need fresh ideas on lucrative affiliate programs to join.

Affiliate Marketing 89

Affiliate Marketing CRM Price User-Generated 89

Hubspot Marketing

JANUARY 10, 2024

The video gave an overview of the concept, then went in-depth about how that looks on Facebook with vibrant examples, really helping a visual learner like me. I'll go through the basics of how retargeting works , explain how you can use it to support your larger marketing goals, and outline an example of a Facebook Ad retargeting campaign.

User-Generated 107

User-Generated Advertising Advertisers Product 107

Hubspot Marketing

SEPTEMBER 19, 2023

The Benefits of Kickoff Meetings 4 Types of Kickoff Meetings How to Run a Successful Kickoff Meeting 6 Kickoff Meeting Best Practices What is a kickoff meeting? It’s like a GPS helping you reach your destination. Let’s learn more about it. Table of Contents What is a kickoff meeting? The Benefits of Kickoff Meetings 1.

Energy 111

Energy Communications Logistics Management 111

Martech

MAY 23, 2023

Staying ahead of marketplace trends Keep a close eye on emerging trends and anticipate their impact on your team’s work over the next 12 to 24 months. Shift focus to long-term planning Develop the capacity to pull yourself out of the weeds and move towards more of a planner/advisor role. However, at some point, this shifts.

Communications 108

Communications Marketing Marketers New Technology 108

Hubspot Marketing

NOVEMBER 25, 2022

But without a clear Instagram marketing strategy in place, you may find yourself struggling to grow your audience, post content consistently, or generate quality engagement. Over 90% of small businesses struggle with these common social media challenges. Read this guide to help you tackle the platform. Let’s dive in. Image Source.

User-Generated 121

User-Generated Marketing Marketers Promotion 121

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), So how do you avoid these mistakes? TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Neil Patel

JUNE 10, 2021

How do you find these sites? Here’s how to turn their backlink success into yours. When done right, it can give you the upper hand over your competitors while growing your authority. These are all powerful backlinks helping me grow my domain authority, website traffic, and sales. Can your business afford to wait?

Place 139

Place Digital Marketing Content Marketing Branding 139

Search Engine Land

AUGUST 31, 2023

How trust is built There’s a trust equation that includes three important components leading to trustworthiness: Credibility : Do you have the knowledge or capability to execute or provide relevant information. “I For example, we’ll hear of other agencies: Locking clients into long contracts with no out clauses.

Promotion 129

Promotion SEO Management Communications 129

Neil Patel

JUNE 23, 2020

And with only 12% of sales taking place online , you can expect there to be massive growth in the years to come. But how do you market it? How do you grow your traffic? And, most importantly, how do you get sales? Introducing E-Commerce Unlocked. Lesson #2: Sales Channels. Lesson #1: Getting Started.

B2C 145

B2C SEO Marketing Marketers 145

Litmus

OCTOBER 3, 2022

Email footers are like bookends—they appear at the end of your email content and keep it neatly contained. . Effective email footers have a lot of moving parts—unsubscribe links, addresses, promotional content, and social media handles. What’s an email footer? An email footer is the bottom-most portion of your email.

Shipping 97

Shipping Customer Promotion Branding 97

Sprout Social

JANUARY 12, 2022

In this guide, we’ll show you how it’s done. In this guide, we’ll show you how it’s done. How to build a word of mouth marketing strategy: 8 tactics and examples. See how that works? What is word of mouth marketing, anyway? The not-so-hidden power of word of mouth advertising.

User-Generated 133

User-Generated eCommerce Shoppers Promotion 133

Buffer Marketing

APRIL 10, 2024

Get started for free → How to make money on Instagram Jump to a section: Partner with brands on sponsored content Livestream and earn Badges from fans Offer paid subscriptions Sell your own products and services Take up affiliate marketing Sell digital products Develop and teach a course Join Instagram’s Creator Marketplace 1.

Affiliate Marketing 102

Affiliate Marketing Non-Profit Finance Promotion 102