Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. Keep scrolling to discover the key insights from the State of Marketing report!

Influencer Marketing 91

Influencer Marketing Marketing Marketers SEO 91

Martech

JANUARY 26, 2023

Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. I even had the IRS coming after my dad for sales tax that I failed to report properly.” Today he is CEO and revenue operations strategy consultant of Union Square Consulting.

CRM 112

CRM Marketing Marketers Global Marketing 112

Customers.ai

MARCH 30, 2023

Sales prospecting is more important than ever which means sales prospecting software is more important than ever. Manual sales prospecting is a thing of the past. That’s why we’ve put together this list of Sales Prospecting Software for 2023. That’s why we’ve put together this list of Sales Prospecting Software for 2023.

CRM 98

CRM Price B2C User-Generated 98

Lynton Web

DECEMBER 21, 2023

In an era where digital transformation is critical, integrating tools like HubSpot and Stripe is a pivotal step for businesses aiming to streamline operations and enhance customer engagement. How Does the HubSpot Stripe Integration Work? Let's dive in to see how.

Transform 59

Transform CRM Customer Journey Management 59

Hubspot Marketing

JANUARY 13, 2023

Marketing qualified leads are contacts who've engaged with your marketing team's efforts but aren't ready to receive a sales call. Sales Qualified Lead (SQL). Sales-qualified leads are contacts who've taken actions that expressly indicate their interest in becoming paying customers. We talk about more strategies later.).

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Martech

APRIL 10, 2024

Marketing this then becomes a conversation, not a sales pitch. Here are some B2B tech brands that are getting it right: HubSpot: HubSpot’s social media presence is a masterclass in infusing humor and personality into B2B marketing. Move beyond traditional sales tactics. Business email address Sign up now Processing.

Product 111

Product Transform User-Generated Management 111

Lynton Web

OCTOBER 19, 2023

Embarking on a journey with HubSpot can be a game-changer for businesses looking to streamline their operations and enhance customer engagement. Let's dig into some insightful tips and practices that can elevate your HubSpot experience, ensuring that every feature and tool is utilized to its utmost potential.

Inbound Marketing 64

Inbound Marketing Analytics Management CRM 64

Spiralytics

MAY 1, 2023

One of the widely recognized options for such software is Hubspot because of its features that benefit businesses of all sizes. Some of the notable companies that have used Hubspot include GoFundMe, Agoda, Spenmo, and more. In this blog, we will be covering all the necessary steps you need to take when migrating to HubSpot.

CRM 98

CRM Price User-Generated Analytics 98

Hubspot Marketing

NOVEMBER 15, 2023

According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Why building the right strategy will lead to solid ROI, doing so can be complex and time consuming. Learn and iterate Lastly, continuously assess and refine your strategy based on any new data and feedback.

Transform 82

Transform Key Performance Indicator Analytics User-Generated 82

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. Why did we choose these KPIs?

Product 131

Product Customer Acquisition Key Performance Indicator Customer Journey 131

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. Content Assistant streamlines content creation for marketing and sales teams. Content Assistant streamlines content creation for marketing and sales teams. This tool aims to make HubSpot’s software more interactive and user-friendly. Writing emails.

User-Generated 98

User-Generated CRM Marketing Marketers 98

Hubspot Marketing

SEPTEMBER 18, 2023

You're also probably tired of being bogged down with manually collecting and reporting data. Fortunately, artificial intelligence can blend with data science in many ways to make your job as a marketer easier without neglecting essential practices like data reporting. Even better, you don't have to know how to code to use it.

User-Generated 94

User-Generated CRM Analytics Management 94

Sprout Social

JUNE 28, 2023

At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

CRM 106

CRM Marketing Marketers Customer Journey 106

Search Engine Land

FEBRUARY 15, 2024

The strategies leveraged to do this can vary based on your target customer, company, and industry. Retargeting strategy Tailoring your content to match where your leads are in their journey is important, Waddington said. Below is a summary of the insights she shared. What is lead generation? Downloaded a particular document.

CRM 115

CRM User-Generated Advertising Advertisers 115

Hubspot Marketing

SEPTEMBER 22, 2023

With 86% of business owners and marketing managers having embraced SMS marketing in the past year, it's clear that it's become an integral part of marketing strategies. Check out HubSpot's newest AI tools. >> Sales Marketing to sales handoff : seamlessly transfer leads or prospects from the marketing team to the sales team.

User-Generated 107

User-Generated Key Performance Indicator Communications Marketing 107

Lynton Web

NOVEMBER 9, 2023

As an Elite HubSpot Partner, we analyze, interpret, and provide actionable insights through digestible reporting to drive our clients' success. Our Role in Reporting and Our Monthly Scorecards When it comes to HubSpot reporting , our responsibilities are vast and varied. Let’s explore our approach.

Key Performance Indicator 59

Key Performance Indicator Customer Acquisition User-Generated eBook 59

Backlinko

MARCH 11, 2024

Another 22% claim it’s not automated at all – Ascend2 Extent of Multi-Channel Marketing Strategy Automation Share of Marketers Fully 5% Mostly 21% Partially 29% Very little 23% Not at all 22% Pricing is considered as a key factor by 53% of marketers when deciding on a marketing automation tool. billion 2022 $5.19 billion 2023 $5.86

Customer Journey 101

Customer Journey Marketing Automation Platform Marketing Marketers 101

Hubspot Marketing

JULY 29, 2022

According to a 2021 HubSpot Blog Marketing Trends Report , 69% of marketers surveyed say they use automation in their marketing role. In a 2021 state of marketing automation report , 58% of B2B professionals say the number one tactic that most amplifies the success of their marketing automation tool is quality data.

CRM 98

CRM Marketing Marketers User-Generated 98

Martech

DECEMBER 12, 2023

When we work with clients for HubSpot training, for instance, they’re frequently shocked at just how much HubSpot can do. When we audit their HubSpot portal, we often find broken or inefficient setups built by people on their team who didn’t receive the training they needed to get the most out of the platform.

Marketing 127

Marketing Marketers New Technology Management 127

Lynton Web

SEPTEMBER 21, 2022

If you’ve just signed on with HubSpot (or you’re considering the purchase), you and your leadership are probably excited about the possibilities this platform can provide — everything from streamlining workflows to growing and scaling your business with successful marketing and sales campaigns. Why is HubSpot Onboarding Important?

Transform 98

Transform Communications CRM Place 98

Lynton Web

SEPTEMBER 22, 2023

HubSpot, a leading CRM platform, offers Operations Hub , a tool to meet this need. Ops Hub is not just an add-on but a robust vertical tool built on HubSpot's CRM platform, offering different tiers to suit the specific needs of your business. These features enable you to generate insightful reports that guide your business strategies.

CRM 64

CRM Customer Management Marketing 64

Hubspot Marketing

AUGUST 3, 2022

Prioritizing Marketing, Sales, and Success Alignment. Automating Data Collection and Reporting. According to the HubSpot Blog’s 2022 Marketing Trends Report , roughly 17% of marketers currently integrate automation or artificial intelligence as part of their marketing strategy. Automating High-Value Actions.

CRM 123

CRM Retail Customer Journey Market Trends 123

Rock Content

MAY 3, 2024

Using e-books in content strategy is nothing new. For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy.

Transform 85

Transform Key Performance Indicator User-Generated Education 85

Martech

JUNE 14, 2023

64% of B2B marketers consider AI to be valuable in their marketing strategy 80% of marketers in 2020 already had chatbots as part of their customer experience strategy. 64% of B2B marketers consider AI to be valuable in their marketing strategy 80% of marketers in 2020 already had chatbots as part of their customer experience strategy.

Finance 138

Finance Price Influencer Marketing Marketing 138

Lynton Web

JANUARY 5, 2023

With marketing attribution reporting, you can analyze how effective your marketing teams’ various campaigns and assets are. The goal of marketing attribution is to help your marketing department see how their campaigns — paid ads, email, website visits, content, referrals, search — impact a sale. Types of Attribution Reports.

Marketing 98

Marketing Marketers User-Generated Digital Marketing 98

Unbounce

MARCH 10, 2022

You’d much rather spend your precious time serving clients and growing your sales, right? Whether you wanna automate weekly tasks (like reporting— ugh ), improve your ability to address and fulfill your clients’ needs, or get help landing more clients, let’s take a closer look at some of the most useful PPC tools on the market.

Copywriting 131

Copywriting Price CRM Management 131

Neil Patel

OCTOBER 25, 2021

For this reason, spending time and money on sales and marketing-related tasks is never time wasted. In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and helping you generate more revenue. If so, HubSpot fits the bill. If so, HubSpot fits the bill.

CRM 131

CRM User-Generated Digital Marketing Management 131

Hubspot Marketing

MARCH 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Beauty retailer Ulta reported an 18.2% increase in sales from 2021 to 2022 with annual revenue exceeding $10 billion for the first time in the company’s history.

Retail 100

Retail Analytics Advertising Advertisers 100

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Regardless of where your content lives or lands, there are two unifying features that define a good content marketing strategy — relevancy and quality. a sale, new customer, conversion, etc.).

Content Marketing 135

Content Marketing Customer Journey Marketing Marketers 135

Sprout Social

JULY 14, 2023

Organizations are constantly looking for strategies to increase leads, customer satisfaction and revenue. An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated.

Key Performance Indicator 76

Key Performance Indicator Marketing Marketers Communications 76

Martech

JANUARY 22, 2024

Clients benefit more when the agency thoroughly grasps their organization’s sales goals. Here are key lessons from my agency career that have helped me form stronger relationships with clients and their internal teams in marketing, sales and RevOps. This leads to a more strategic campaign optimization throughout the buyer funnel.

CRM 110

CRM Digital Marketing Customer Acquisition Communications 110

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Customer Journey 99

Customer Journey User-Generated CRM Analytics 99

Hubspot Marketing

DECEMBER 13, 2022

On top of racing to the finish with end-of-year reports, campaigns, and project memos, you're also in the thick of annual planning for the new year. About this Data: These insights are based on data aggregated from 158,000+ HubSpot customers globally between November 2021 and November 2022. Without further adieu, let's dive in.

Branding 112

Branding Manufacturing Health Retail 112

Hubspot Marketing

FEBRUARY 23, 2024

The HubSpot team also found that 50% used video formats on TikTok, Reels, YouTube Shorts, and more to keep up with the demand for fast, bite-sized content. It’s all about improving over and over, so don’t be afraid to adjust your strategy, take advantage of insights, and match your marketing to your audience. He’s onto something.

Direct Mail 90

Direct Mail Marketing Marketers Transform 90

Customers.ai

MARCH 16, 2023

Are you tired of spending hours on end every day, tediously trying to manage and grow your sales? Sales automation tools can help you streamline and optimize your sales process, so you can focus on what really matters – closing more deals. sales outreach automation platform. sales outreach automation platform.

CRM 97

CRM User-Generated Management Communications 97

Neil Patel

JULY 12, 2021

Marketing automation is not a nice-to-have strategy you can ignore — the industry is expected to be worth more than 25 billion dollars by 2023. Here are a few ways to add it to your strategy. All you have to do is look at the reports and keep a finger on the pulse. The good news? Use Customer.io

CRM 145

CRM Price User-Generated Marketing 145

Hubspot Marketing

FEBRUARY 16, 2023

Plus, hear from experts at Talkwalker, Socialinsider, Casted, Brandfolder, LiveChat, Sprout Social, MarketingLabs, Rakuten Advertising, and HubSpot to learn how to leverage those channels to increase engagement and drive sales. Which social media tactics or strategies have the best ROI? Let's dive in. What is social media ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145