SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return. And then plan social media posts and CTAs to help you achieve these goals.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Martech

FEBRUARY 6, 2024

While an aggressive sales strategy is critical in the early stages, long-term profitability requires balancing customer acquisition and lifetime value. We explore strategies to evolve from a sales-driven startup to a mature, profitable company. On the way home The goal: attain initial and long-term profitability.

Customer Acquisition 115

Customer Acquisition Customer Customer Marketing Marketing 115

Tiecas

MARCH 15, 2024

Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. You are not alone if you don’t have a documented strategy or roadmap.

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Businesses Grow

MARCH 11, 2024

Isn’t that ALWAYS the most important question in marketing? The value of a brand community As a marketing professional, your ultimate goal is to create customers. Direct transactions (sales) are usually troublesome in a community. But their most important metric is engagement. Here are ten ideas.

Branding 119

Branding Customer loyalty PR Influencer Marketing 119

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Decoding Price Strategy: The Bedrock of Business Success The world of commerce spins around the axis of pricing strategy. What Defines a Pricing Strategy? Let’s delve deeper.

Price 80

Price Shipping Promotion Customer Acquisition 80

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. HubSpot, of course, is one of many widely used platforms for marketing and sales. AI is incredibly good at gathering and analyzing huge volumes of customer data. Take HubSpot and Lavender AI, for instance.

Transform 130

Transform CRM Finance Communications 130

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. To provide you with a framework to influence thoughts and behaviors in the future, here’s a step-by-step framework to help you build a modern brand strategy.

Branding 140

Branding Energy Customer Product 140

Search Engine Land

APRIL 15, 2024

Our goal here should be to create well-optimized, people-first content. Step 1: Goals What is your goal for this content? How does this fit into your overall SEO strategy and SEO planning ? Creating a well-considered goal is essential. The goal is what you are aiming at. Ask, “So what?”

Customer loyalty 119

Customer loyalty SEO User-Generated Product 119

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Ad creation Display advertising is a big part of an awareness-based strategy, so it’s important to craft ads that are both visually compelling and effectively show your brand’s value.

Marketing Strategy 112

Marketing Strategy Marketing Marketers Shipping 112

SmartBrief - Marketing

FEBRUARY 26, 2024

Compelling numbers Email marketing continues to prove itself as an effective sales and marketing tool. For starters, email is still the most important source of information, particularly at the start of every day. As a result, sales and marketing should be in alignment regarding objectives ranging from content to calls-to-action.

Email Marketing 115

Email Marketing Retail Communications Digital Marketing 115

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Martech

APRIL 12, 2024

Product managers are responsible for defining a product or product line’s strategy, roadmap and features. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

Management 111

Management Product Key Performance Indicator CMO 111

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. Why did we choose these KPIs?

Product 132

Product Customer Acquisition Key Performance Indicator Customer Journey 132

Martech

DECEMBER 14, 2023

Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? They should be strategic assets, a vital and consistent part of your overall business strategy. The importance of alignment The importance of this alignment can’t be overstated. Misalignment with business goals.

Transform 121

Transform CMO CRM Fashion 121

Hubspot Marketing

DECEMBER 1, 2023

If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals.

Email Marketing 103

Email Marketing SEO Marketing Marketers 103

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. Key Takeaways Marketing KPIs are essential for measuring the effectiveness of marketing strategies, optimizing campaigns, making informed decisions, and ensuring responsible allocation and ROI of marketing spend.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Martech

JANUARY 22, 2024

Bridging the gap: Aligning digital marketing and revenue goals Finding the right path for marketing success with your agency’s client begins by understanding their definition of success. Clients benefit more when the agency thoroughly grasps their organization’s sales goals.

CRM 112

CRM Digital Marketing Customer Acquisition Communications 112

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. This makes them more aligned with the sales team, serving as a bridge between potential clients and sales reps. But is it marketing or sales to blame?

Marketing 122

Marketing Marketers Customer Journey Traditional Marketing 122

Martech

MARCH 21, 2024

Define your goals and priorities Before integrating AI into your MOps, you must clearly define your objectives. This sets the course for your entire AI-driven strategy. Your goals should be measurable and directly tied to your company’s key business objectives. Sales and marketing alignment. ROI measurement.

Transform 120

Transform Analytics CMO CRM 120

SocialPilot

APRIL 15, 2024

What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But if your followers fail to convert, the entire marketing strategy becomes pointless. There are obviously some shortcomings in your social media strategy that prevent you from getting customers. But don’t worry.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Hubspot Marketing

MARCH 19, 2024

And, if a short-form video doesn't pack all the information a person needs to convert, it usually forces marketers to point out the most important facts that will make viewers eager to learn more. However, whether you’re new to selling on social or improving your strategy, you won’t be successful without building trust.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Martech

NOVEMBER 1, 2023

75% of retail and ecommerce SMBs say they rely heavily on holiday customers to hit their annual revenue goals. 73% of all SMBs surveyed attribute more than one-quarter of their annual sales to the holiday period. 58% of retail SMBs say that holiday customers are “extremely important” to the overall success of their business.

Shoppers 124

Shoppers Retail eCommerce Digital Marketing 124

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy.

Conversational Marketing 129

Conversational Marketing Real Estate Marketing Marketers 129

Customers.ai

JANUARY 24, 2024

Even companies with mountains of accurate, precise data need the right lead nurturing strategy. So that’s what we’re going to talk about today: How to create a better lead nurturing strategy for your X-Ray contacts! Why is lead nurturing strategy important? Why is a lead nurturing strategy important?

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Rock Content

MARCH 11, 2024

It is wise to routinely reassess your content marketing strategy and ROI for many reasons. Loyalty translates into sales and customer retention. It’s true you may not see an instant jump in revenue or sales arise from a few content marketing efforts. It’s not to increase your sales immediately.

Content Marketing 95

Content Marketing Key Performance Indicator Marketing Marketers 95

Scoop.it!

OCTOBER 5, 2023

More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy. Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow. A study by Alterra Group found that 97% of marketers said ABM had a higher ROI than other marketing strategies.

Customer 105

Customer Analytics Marketing Marketers 105

Customers.ai

JANUARY 26, 2024

It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. By capturing site visitor data, marketing and sales teams can build warm lists, expand and enhance remarketing campaigns, and reach high-intent shoppers in ways they never could.

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

FEBRUARY 2, 2023

This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.

Customer 140

Customer Key Performance Indicator Manufacturing Customer Acquisition 140

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Partner Marketing 112

Partner Marketing Manufacturing Thought Leadership Marketing 112

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Martech

MAY 15, 2024

Define the goals of your marketing and what success looks like Is your primary focus on increasing leads, growing brand awareness or creating customer loyalty? It’s important to have a clear vision of what you’re chasing so that you can properly align tools to support the journey. Here are a few ways to find your “just right.”

Customer loyalty 69

Customer loyalty New Technology Price Product 69

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. It helps you understand the competitive landscape, identify areas for innovation or improvement and formulate strategies to outperform competitors. Let’s dive into some more key benefits.

Price 90

Price Market Segmentation SEO Market Research 90

Martech

MAY 18, 2023

It’s important to have a solid strategy in place for attracting and engaging qualified attendees to ensure that your virtual event is a success. By doing so, you can tailor your lead-generation activities and follow-up strategies to maximize their effectiveness and drive better results for your company.

Thought Leadership 103

Thought Leadership CRM Promotion Place 103

Customers.ai

NOVEMBER 29, 2023

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack. For years, B2B sales teams have relied on tools like Demandbase, ZoomInfo, and Clearbit to identify who has visited their site. What is B2B Outbound Sales? B2B Outbound Sales FAQs What is B2B Outbound Sales?

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Search Engine Land

JANUARY 23, 2024

Smaller budgets, limited data and an emphasis on quick ROI mean that SMBs can’t simply replicate the strategies of big brands. Enterprises vs. SMBs: Differences in PPC strategy Budget One of the biggest differences between SMBs and larger organizations is the amount of money/budget available to them.

Advertising 107

Advertising Advertisers Shipping Marketing Mix 107

Buffer Marketing

JANUARY 3, 2024

   About a year in, I was seeing consistent enough sales that I decided to invest about $200 in buying some cards and envelopes in bulk (to improve my margins from printing on demand), some equipment to help me fold cards faster, and some packaging and shipping supplies.

Manufacturing 106

Manufacturing Key Performance Indicator Retail Shipping 106