Sprout Social

JANUARY 3, 2022

To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Find customer pain points and goals.

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Hubspot Marketing

JUNE 24, 2022

Having a digital presence is critical for any business looking to reach new audiences. But when you're first starting out as a business owner, expanding your digital reach can feel overwhelming — where to even begin? Plus, hear from HubSpot's Director of Advertising on getting the most out of Google Ads as a new business owner.

SEO 127

SEO Customer Acquisition Advertising Advertisers 127

Sprout Social

OCTOBER 19, 2023

When done right, monitoring can uncover low-hanging ways to improve your overall business. When in doubt, consider talking to your sales and customer success teams as well. Linking it all together with a reputation monitoring tool Realistically, businesses can’t track each and every digital conversation manually.

CRM 93

CRM Management PR Customer 93

Hootsuite

SEPTEMBER 14, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity. Monitor topics related to your business, brand, or industry.

Analytics 102

Analytics Social Media Marketing Law Product 102

Rock Content

JULY 10, 2023

If you’re ready to use content pillars in your social media strategy, read on to learn five ways you can uncover topics that are in line with your audience and the unique value your business offers. If you get a positive response, continue testing similar questions or conduct a deeper dive into each question to uncover sub-pillars.

Affiliate Marketing 68

Affiliate Marketing User-Generated Digital Marketing Education 68

Search Engine Land

SEPTEMBER 25, 2023

In the ever-evolving business and marketing landscape, understanding your customer journey map is more of a necessity than a luxury. Discovery of untapped opportunities By analyzing the journey, you may uncover gaps in your SEO strategy or what your competitors might have missed. Why define your customer journey map?

Customer Journey 127

Customer Journey SEO Customer Logistics 127

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing 25 ChatGPT Prompts for Business 27 ChatGPT Prompts for Content Creation and Social Media 9 ChatGPT Prompts for Analytics 25 ChatGPT Prompts for Email Campaigns 25 ChatGPT Prompts for Resume 11 ChatGPT Prompts for E-Commerce 23 ChatGPT Prompts for Customer Service 20 ChatGPT Prompts for Sales What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Sprout Social

MAY 15, 2024

Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals. Defining clear objectives and KPIs aligned with your overall business goals.

Social Media Marketing 89

Social Media Marketing Communications User-Generated Management 89

Use Insider

SEPTEMBER 12, 2023

By comprehensively mapping out every touchpoint, interaction, and decision, marketers gain a deeper understanding of the customer’s motivations, preferences, and pain points throughout their engagement. By pinpointing these pain points, marketers can strategically address them, improving customer satisfaction and retention.

Customer Journey 52

Customer Journey Analytics Customer Marketing 52

Hubspot Marketing

MARCH 29, 2023

Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.

Market Research 145

Market Research Marketing Marketers Price 145

Hubspot Marketing

NOVEMBER 15, 2023

Data-driven decision making is used in almost all areas of business, especially marketing. In this section, we’ll go over how marketers, sales professionals, and service professionals can leverage data to their advantage. Data-Driven Decision Making in Sales 1. For Marketers Source 1.

Transform 82

Transform Key Performance Indicator Analytics User-Generated 82

AWeber

DECEMBER 5, 2022

Email is your most powerful digital tool for sales. That beats out sales from social and direct mail, making email your most effective sales tool. There’s a strategy for creating a sales email that actually gets results. Not sure how to create an effective sales email? Write email copy that gets a sale.

Customer 94

Customer Shipping Direct Mail Copywriting 94

Martech

SEPTEMBER 21, 2023

In business, we often assess contacts based on how they will — or will not — support what we’re promoting. Another benefit is the ability to uncover hidden insights about an organization’s corporate culture. That nugget of wisdom is gold for sales. Business email address Subscribe Processing. Registration is free.

Communications 105

Communications Management Customer Promotion 105

CXL

JULY 25, 2022

CTA testing is paramount because it’s not always obvious what needs to happen for your business. That action might be to: Download an ebook or guide; Sign up for a free trial; Register for an upcoming webinar; Browse products in your online store; Book a sales demonstration. CTAs are a critical component of marketing material.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Rock Content

JANUARY 8, 2024

Have you ever wondered why some businesses thrive while others struggle? In the business world, a well-planned marketing strategy can be the difference between failure and success. It’s like a roadmap guiding your business toward its objectives, uncovering the most efficient paths, and helping you avoid unexpected roadblocks.

Marketing Plan 74

Marketing Plan Key Performance Indicator Marketing Marketers 74

Search Engine Land

APRIL 23, 2024

In a world of sophisticated SEO, over-engineered pivot tables, fancy formulas and similar basically become more fake busy work. Business-generating topics Ranking for all the top-of-the-funnel keywords in your space is a great start. But, those terms alone often don’t move the needle for long, drawn-out, complex sales cycles.

Transform 107

Transform SEO CRM Customer Acquisition 107

Search Engine Land

NOVEMBER 14, 2023

SEO and PPC professionals are all in the business of driving more traffic to websites. These actions are vital to your business, such as sales or engagement with content. Join the thousands of leaders, who were just like you, that have increased their business profit from our training” (for B2B). SUBSCRIBE See terms.

Price 107

Price eCommerce Manufacturing SEO 107

Hubspot Marketing

NOVEMBER 14, 2022

This post is a part of T he Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. Are times tough for most small businesses? That’s an even taller order. All signs point to yes.

Thought Leadership 94

Thought Leadership Customer Acquisition CRM Communications 94

Marketing Insider Group

NOVEMBER 30, 2021

Blog introductions that directly address customer pain points make you relatable to your readers. Rather than just diving right into the ways they should do it, you can start by saying something like: “Converting customers isn’t easy,” or “Many businesses create great content but struggle to get customers to take the next step.”.

Customer 138

Customer Product SEO Content Marketing 138

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. There is a massive amount of social media data available today, and businesses are eager to tap into it. But if you aren’t factoring in meaningful social media data, you will miss crucial insights. Take Airbnb.

PR 78

PR Health Analytics Price 78

Hubspot Marketing

JANUARY 20, 2023

Install heat map tracking software, like Hotjar or Crazy Egg , on your landing pages to uncover blockers and fix those. You can use social media or industry-specific communities for research to understand your users’ pain points. billion searches per day — and that’s an important distribution channel for any business.

eBook 135

eBook CRM User-Generated Marketing 135

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Applying these insights impacts your business strategy in two ways: 1. Social listening plays a vital role in this area.

Customer 105

Customer Transform Communications Promotion 105

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis?

Branding 125

Branding Customer Key Performance Indicator Fashion 125

Search Engine Land

AUGUST 8, 2023

Socializing the metrics that matter in your business. An inside-out business will broadcast what they want to say. Client persona workshops In your organization, you’ll have colleagues who interact directly with customers, like sales or customer service teams. Any behavioral insights e.g., pain points, push points etc.

SEO 88

SEO Customer Journey PR CRM 88

Hubspot Marketing

FEBRUARY 8, 2024

I’ll also share some out-of-the-box marketing strategies for growing your dental business. As a business with offices across the U.S., A report by B2B SaaS Reviews says 52% of customers consider businesses with an average review rating of four out of five stars suspicious. Optimize your Google Business Profile for local search.

Transform 110

Transform User-Generated Marketing Marketers 110

Martech

FEBRUARY 25, 2022

This may involve leaders within marketing and leaders from other teams, such as sales, who request work from marketing. If you have leaders opposed to the change, try and uncover what’s behind their reservations. Pilot teams can feel messy, but a lot of learning is uncovered from the process of doing, not just planning.

Transform 96

Transform Marketing Marketers Global Marketing 96

Search Engine Land

JUNE 16, 2023

Content marketing is one of the best investments your business can make because a successful content hub is a gift that keeps giving. Motivations and pain points. This exercise might uncover previously unconsidered aspects of your buyer persona. Hobbies, interests, and lifestyle choices.

Whitepaper 95

Whitepaper eBook User-Generated B2C 95

Hubspot Marketing

NOVEMBER 29, 2022

This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. One in three businesses are already citing “slowed growth” as a top challenge going forward.

CRM 103

CRM Thought Leadership Customer Acquisition Customer 103

Sprout Social

MAY 25, 2022

Want to speed up internal comms and uncover valuable customer insights at the same time? Our Salesforce integration empowers your social, sales and support teams alike. We’ll also highlight how the integration streamlines tasks across your entire business. Earn (and track) more social sales. The good news?

CRM 106

CRM Whitepaper B2C Analytics 106

Marketing Insider Group

MARCH 18, 2021

based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. Nearly ninety-two percent of marketers 1 in U.S.-based

Social Media Marketing 143

Social Media Marketing Marketing Strategy Thought Leadership B2C 143

Hootsuite

AUGUST 2, 2022

There’s no question that a customer experience strategy is key to business success in today’s market. Never fear – your friendly neighborhood business blogger is here! In this post, you’ll uncover: What a customer experience strategy is. To uncover this, first identify your competitive keywords.

Customer 77

Customer Customer Journey Retail Social Media Marketing 77

Hubspot Marketing

NOVEMBER 1, 2022

There are so many different KPIs any marketer might use to measure success, including sales, web traffic, follower growth, conversion rate, or brand awareness. Here, we spoke with executives at LinkedIn, G2, and HubSpot to uncover which KPIs matter most to them in 2023. But which ones matter most to leadership?

Key Performance Indicator 104

Key Performance Indicator Customer Acquisition Marketing Marketers 104

Duct Tape Marketing

JUNE 26, 2023

10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. What are their pain points? But, today I'm not just going to define it for you. Create one.

Marketing Strategy 75

Marketing Strategy Non-Profit Key Performance Indicator Price 75

Exposure Ninja

AUGUST 9, 2023

Dive into the hearts and minds of your target audience to understand their needs, pain points and desires. Uncover valuable insights about their preferences, behaviours and expectations. Ensure Relevance : Align your objectives with the overall business strategy to drive meaningful impact.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Lynton Web

APRIL 7, 2022

Creating an ICP will help you get really deep into a type of company’s issues so you can focus your messaging on their pain points and goals and then target that messaging to all the people involved in making buying decisions within that company. Pain points/challenges. Company size. Service limitations. Customer bases. Annual revenue.

Place 59

Place Marketing Strategy Customer Product 59

Martech

JANUARY 23, 2023

What loss aversion can do It appeals to a basic human need to avoid pain — here, losing out on something important. A study by psychologist Daniel Kahneman has shown that the pain of losing is psychologically twice as powerful as the pleasure of gaining. That’s why avoiding loss can be a potent motivating force. Get MarTech!

Email Marketing 107

Email Marketing Price eCommerce Customer Acquisition 107

Marketing Insider Group

FEBRUARY 10, 2020

What would you think if I said I had the secret to making sales? But, there’s no easy trick to successful sales. The secret to keeping your sales pipeline full comes down to simply understanding other people and genuinely meeting them on their own level. A copywriting trick maybe? Quick Takeaways. Image source: [link].

Copywriting 102

Copywriting Customer Advertising Advertisers 102