salesforce 
Martech
APRIL 15, 2024
Salesforce is in advanced talks to buy Informatica, according to published reports. The deal would add to Salesforce’s cornucopia of abilities, arming it with powerful data managing tools and more AI technology. If the Informatica deal goes through, it would be the 75th business purchased by Salesforce. Why we care.
Martech
FEBRUARY 20, 2024
Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) The post Salesforce rolls out new edition of Marketing Cloud for small businesses appeared first on MarTech.
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Martech
NOVEMBER 28, 2023
Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace. This will provide joint customers with a streamlined purchasing experience and enable them to leverage AWS credits for Salesforce purchases.
Martech
SEPTEMBER 20, 2023
There was a huge outage of Salesforce services today following an internal permission change. This is about our public cloud access service,” Shanmugam Chinnasamy, SVP of Salesforce Sales Cloud Engineering, said during a video call with customers. Wide effects on Salesforce cloud services. In your inbox.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?
Martech
JUNE 8, 2023
“AI is the new UI,” said Salesforce President Sarah Franklin at the Salesforce Connections marketing and commerce event in Chicago this week. There will be an additional cost for Salesforce customers adopting these generative AI features. ” Franklin believes this vision will become a reality very soon.
Martech
JULY 12, 2023
Salesforce is increasing its prices by an average of 9% next month, the company announced yesterday. Dig deeper: Salesforce: AI is the new UI The new pricing will go into effect globally for new customers and existing customers purchasing new clouds in August 2023. This is the company’s first price hike in seven years. Why we care.
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When making media decisions, marketers need to get — and show — results for everything they do. As budgets come under more scrutiny, it’s never been more important to get a handle on your media — and ultimately make everything you do more effective. It’s also an opportunity to innovate, lead, and rethink the way your company uses media.
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Happier customers. Higher revenue. A healthier bottom line. Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. You'll learn: Tips for inspiring your own strategy.
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In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments.
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