Search Engine Land

JULY 23, 2024

Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Marketing Insider Group

JULY 7, 2025

High-quality content: Ranks better in search results Earns more backlinks Establishes authority in the market Drives sustainable organic traffic Partnering with a term paper writer service can help businesses maintain quality standards while scaling content production. White papers build credibility and generate high-quality leads.

Whitepaper 79

Whitepaper Content Marketing Transform Thought Leadership 79

Marketing Insider Group

JANUARY 6, 2025

Fresh, relevant content consistently improves SEO performance and draws in users looking for answers. Examples include links to relevant articles, offers for free consultations, or downloadable whitepapers. Blog posts can incorporate both high-volume keywords and long-tail phrases that align with what your audience is searching for.

Inbound Marketing 118

Inbound Marketing Whitepaper Education User-Generated 118

Martech

DECEMBER 10, 2024

Think of GEO as SEOs smarter sibling. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets. These include blogs, videos, whitepapers and other resources that generative models can cite directly.

Transform 137

Transform Whitepaper User-Generated CMO 137

Backlinko

NOVEMBER 18, 2024

A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. Whitepapers: In-depth reports or guides on the topic with detailed information. Analyze the Top-Competing URLs Start with an SEO competitor analysis and review the top-ranking URLs for your primary keyword. What Is a Content Brief?

Whitepaper 99

Whitepaper SEO Content Marketing Product 99

Scoop.it!

OCTOBER 31, 2024

However, you can also achieve similar results by creating in-depth monthly reports, quarterly surveys, annually updated whitepapers, or any other resource that will demonstrate your credibility and present your target audience with insights they can’t get anywhere else. Well, if you have the resources, then sure — you can go for it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Marketing Insider Group

MAY 6, 2025

Formatting your content in a way that matches the buyer journey, e.g., video demos, comparison guides, and whitepapers. B2B SaaS SEO Your brilliant insights won’t matter if no one can find them. SEO is the only strategy whose results compound over time. But SEO is what keeps your brand discoverable at scale.

Marketing Strategy 96

Marketing Strategy Whitepaper Thought Leadership SEO 96

Hubspot Marketing

JUNE 30, 2025

After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

Management 112

Management Inbound Marketing Marketers Marketing 112

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. Experienced bloggers also write longer articles. The majority of content marketers with 10+ years of experience write long form guides. It’s ironic that the less experienced a marketer is, the less likely they are to get help from an editor.

Marketers 69

Marketers Marketing Whitepaper Content Marketing 69

Hubspot Marketing

FEBRUARY 25, 2025

HubSpot ) Website/blog/SEO (search engine optimization) is returning the biggest ROI for more marketers. MOFU Webinars, case studies, whitepapers, comparison guides, and emails. Our recent research shows that short-form video channels like Reels and YouTube Shorts, influencer marketing, and SEO remain the top targeted channels.

Transform 100

Transform Marketers Marketing Gen Z 100

Animalz blog

JULY 22, 2025

During her eight-year run at Square, she transformed a one-person blog into a 40-person global team spanning editorial, SEO, social, and web strategy. 07:24) Mallory explains a key change: moving from traditional SEO to “Organic Discovery.” The SEO team came in to my organization. And then from there social came in.

SEO 57

SEO Customer Journey Thought Leadership Place 57

Welcome Software

MAY 7, 2025

Boosts your SEO rankings Another thing that content repurposing is good for is improving your visibility on search. Don’t forget to think about other marketing formats too, like white papers, out-of-home marketing campaigns, one-pagers for events, and so on. Or even better: multiple pieces of content.

Transform 52

Transform Whitepaper Management Marketing Strategy 52

Animalz blog

APRIL 5, 2025

So, youve done all the work of carefully crafting SEO content. But now you need to know which SEO KPIs you should track to measure its performance. In this guide, well show you the 9 SEO KPIs we track when measuring the performance of the SEO content we create for our clients. We understand.

SEO 67

SEO User-Generated Non-Profit Transform 67

Orbit Media Studios

JUNE 24, 2025

Good : toolkits, reports, case studies, free downloads, assessments, quizzes, cheatsheets Bad : ebooks, long whitepapers, webinars, generic info, contact us Some gifts have higher perceived value than others! Personality Images of faces make the site more human and more personal.

Law 111

Law Transform Whitepaper CMO 111

Neil Patel

JULY 11, 2025

For example, a blog post targeting a tech-savvy decision-maker might use data-driven language and offer downloadable whitepapers, while a persona representing a time-strapped small business owner might respond better to skimmable tips and quick how-to videos. Table of Contents Key Takeaways What Is A User Persona?

CRM 66

CRM Whitepaper Analytics Education 66

SocialPilot

MARCH 26, 2025

Channels like PR, SEO, paid ads, and social media accord your brand the chance to own its space and rise above the competition. Lets explore how to calculate the share of voice of your brand across channels SEO, social media, PR, and advertising. You can publish blogs, white papers, or case studies demonstrating your expertise.

PR 45

PR Whitepaper User-Generated Advertisers 45

Hubspot Marketing

MARCH 5, 2025

When this happens, you must rely on engagement metrics, such as form fills, whitepaper downloads, etc. For example, if thats SEO, well collect data on the volume and growth of sessions, clicks, click-through rates, and organic-generated conversions. Semrush is great for SEO and competitor research related to SEO.

Analytics 75

Analytics Customer Acquisition CRM Marketers 75

Set Up

FEBRUARY 25, 2025

Actionable Steps: Develop content like blogs, webinars, and whitepapers that address Client pain points and position you as a thought leader in a discipline or industry. Use SEO to optimize content for discoverability and long-term lead generation. Developing reliable, evergreen content will lead to growing audiences.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Lusha

DECEMBER 9, 2024

Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media. SEO: Don’t Get Lost in the Crowd You’ve created amazing content, but now you need to ensure people can find it.

CRM 52

CRM Whitepaper eBook User-Generated 52

Welcome Software

OCTOBER 31, 2024

Users who are reading blog posts should be guided towards longer form or more expansive content like longer-form videos or white papers since they’re in more of an exploratory or discovery phase. This is where you want to optimize the web experience to steer them towards getting in contact with your team.

Whitepaper 52

Whitepaper eCommerce Content Marketing Customer 52

Hootsuite

OCTOBER 18, 2024

Optimize your profiles (and content) for search Never heard of social SEO ? This last point especially will help you avoid any tension when your colleagues want to know why you haven’t posted their case study/whitepaper/blog post to TikTok yet. It’s time to learn. It’s not in the strategy, Linda!

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Power Digital Marketing

JUNE 3, 2025

Leverage Content Marketing to Attract High-Intent Leads Create valuable content such as whitepapers, case studies, and blog posts addressing industry pain points. Utilize SEO and Paid Search for Demand Capture Target high-intent B2B keywords to attract decision-makers searching for solutions.

Key Performance Indicator 52

Key Performance Indicator Outbound Marketing Whitepaper Thought Leadership 52

Tiecas

JULY 23, 2024

Some of the most effective approaches include: Search Engine Optimization (SEO): Enhancing website visibility in search engine results to attract potential customers actively seeking solutions. Industrial marketing agencies leverage a variety of lead generation tactics that cater to the specific needs of the manufacturing industry.

Manufacturing 52

Manufacturing Whitepaper Marketers Marketing 52

Unbounce

JANUARY 6, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. Content downloads : Offering ebooks, whitepapers, and other resources. Lets do it. Product promotion : Highlighting specific products or services.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Orbit Media Studios

JANUARY 22, 2025

SEO and keyword analysis (using a keyword gap report) Website and content marketing analysis (using the sitemap.xml file) Messaging and positioning analysis (using screenshots of homepages) So, a little bit of everything. Several SEO tools that have these kinds of competitive analysis reports. Finally, AI makes SEO recommendations.

Branding 69

Branding SEO Whitepaper CMO 69

SocialPilot

APRIL 23, 2025

Earned links and SEO boost: When PR campaigns gain momentum on social media, they often attract blog mentions, media coverage, and external site links. Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise.

PR 40

PR Branding Whitepaper Thought Leadership 40

SocialPilot

JULY 16, 2025

Shubham Davey, an SEO copywriter shared his first-hand experience testing different LinkedIn content formats. Break down white papers or complex research into bite-sized, engaging visuals. He found that documents and carousels consistently outperformed other post types in terms of reach and engagement on LinkedIn.

Thought Leadership 45

Thought Leadership Transform Industry Insights User-Generated 45

SocialPilot

JUNE 26, 2025

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. Support SEO and Blog Strategy with Video: YouTube videos can help you enhance blog posts, improve on-page SEO, and increase time spent on site. Value-first content builds trust and strengthens your brand’s credibility over time.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Welcome Software

APRIL 25, 2025

Consider local business terminology, cultural references, and optimize for German-language SEO" Readability and accessibility Readability is one way to encourage more engagement with your content, and so is accessibility (something which can often be forgotten). Instead, you'll end up with over-optimized content for search engines.

Transform 40

Transform Whitepaper User-Generated Manufacturing 40

Exposure Ninja

DECEMBER 12, 2024

But forget everything you know about traditional SEO – we need to go deeper. Where traditional SEO aims to rank pages that answer questions, AI tools want to answer questions directly. This means your traditional SEO foundation needs to be rock-solid. The shift is seismic. Gemini 2.0)

Thought Leadership 52

Thought Leadership User-Generated Whitepaper Marketers 52

Trade Press Services Newsletter

JULY 10, 2025

B2B marketers have long relied on press releases to generate visibility, boost SEO, and position their brand as a credible player. Too many links or links used only for SEO will likely trigger rejections. Optimize release content for SEO by using relevant short- and long-tail keywords naturally. Excessive promotional language.

Whitepaper 218

Whitepaper Transform Thought Leadership Manufacturing 218

Search Engine Land

JULY 26, 2024

My digital marketing company uses technical SEO checklists and evergreen guides straight from our blog to help customers make decisions. Always think of SEO Focus on user intent: Tailor your content to match your audience’s queries and needs. These blogs also provide them with standalone value, earning our brand more authority.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Marketing Insider Group

MAY 19, 2025

Many students, especially those who have worked with a research paper writing service or received helpful feedback from professors, already know how to refine their writing for clarity and engagement. SEO and Research Go Hand in Hand SEO (Search Engine Optimization) is the backbone of content marketing.

Content Marketing 52

Content Marketing Transform Whitepaper Marketers 52

Animalz blog

MAY 22, 2025

Matt Hummel VP of Marketing at Pipeline360 June 17, 2025 Matt reveals how Pipeline360 turned whitepaper delivery into a one-to-one ABM engine. From global alignment to SEO cleanup, this episode is packed with tactical lessons for content-led growth. Her mantra: create value, not noise and she shows how to do it.

Content Marketing 57

Content Marketing Whitepaper Marketers Marketing 57

Animalz blog

JUNE 10, 2025

Brian Kitch (07:23): Leader of Mural’s SEO content program, mentioned for his contributions. whitepapers and find out how to set the new benchmark for your industry. Is it that you’re focused on more like SEO kind of optimized content? We had a really robust SEO content strategy that you guys worked with.

Whitepaper 62

Whitepaper Education Communications Branding 62

Exposure Ninja

JULY 18, 2025

Website optimisation used to focus only on traditional Search Engine Optimisation (SEO). This included implementing on-page SEO best practices, securing backlinks , and ensuring top technical performance. With the right SEO strategy in place, your website was well-positioned to rank at the top of Google or Bing.

User-Generated 52

User-Generated PR SEO Transform 52

Animalz blog

JULY 8, 2025

Because Zapier has this long legacy, again predating me, of not only a really high value, respected, beloved blog, but also an SEO program where we were able to scale these programmatic pages to drive insane levels of growth. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry.

Thought Leadership 62

Thought Leadership CMO Product User-Generated 62