Search Engine Land

MAY 3, 2024

We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages.

User-Generated 121

User-Generated SEO Price Customer 121

Martech

MAY 6, 2024

Prompt: Can I use lead scoring for existing customers? Answer: Yes, lead scoring can be used not only for new leads but also for existing customers. This allows you to identify high-value customers who may be more likely to make additional purchases or become advocates for your brand.

Customer 88

Customer Communications Product Management 88

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Customer 127

Customer Transform Thought Leadership Law 127

Martech

MAY 1, 2024

Experience management (XM) platform Qualtrics this week launched a new Strategy & Research Suite focused on collecting customer feedback to optimize customer experiences. It also announced new solutions to optimize in-store, online and call center customer experiences. Reaching the customer.

User-Generated 105

User-Generated Price Management Customer 105

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

Law 114

Law Customer loyalty Advertising Advertisers 114

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. Table of contents: What is a chatbot builder?

Customer 106

Customer Non-Profit Real Estate Transform 106

Martech

JANUARY 30, 2024

Artificial intelligence (AI) has emerged as a game-changing force for revolutionizing customer experience (CX). This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience.

Transform 142

Transform Customer Customer Journey User-Generated 142

SmartBrief - Marketing

MARCH 5, 2024

When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. This dynamic is especially true for franchise and service-based businesses where employees are in customer-facing roles. And guess what?

Market Trends 96

Market Trends Customer Product SEO 96

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” People-first content template (Make a copy) People-first content: A writing process What follows is a six-step process for creating SEO-friendly content that is people first. Step 1: Goals What is your goal for this content?

Customer loyalty 133

Customer loyalty SEO User-Generated Product 133

Martech

FEBRUARY 5, 2024

They’re useful, and we use the return data in our email program, customer profiles and product development B. 8 reasons why brands send surveys and review requests Marketers are probably more curious to learn what other people are thinking than anybody else in your company. But what about the recipients? What’s in it for them?

Shipping 132

Shipping Email Marketing CRM Product 132

Martech

APRIL 16, 2024

And you’ve probably been wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Milliseconds?

Customer Journey 118

Customer Journey Marketing Marketers Customer 118

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. We spoke with marketers from Cox Automotive and Sobeys about charting their own paths forward and how they’re finding ways to connect with customers in this complex landscape.

Analytics 128

Analytics Customer Journey User-Generated Customer loyalty 128

Search Engine Land

JANUARY 12, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. ” ‘Disappointing’ Justin Lincoln, Digital Advertising Manager at Closed Loop, reported a similar experience. They don’t respond to emails either. The whole process has been brutal.”

Advertising 143

Advertising Advertisers Search Marketers Customer 143

Search Engine Land

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

Law 101

Law Customer loyalty Advertising Advertisers 101

Sprout Social

APRIL 29, 2024

Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. But how do you know which online reputation service is the best fit for your needs? What is a reputation management service?

Management 93

Management Branding PR Food 93

Martech

JANUARY 23, 2024

Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community. When I think about what really contributed to that, I see it as part of our core value proposition.” Do I need to wait?’”

eCommerce 120

eCommerce Price Shoppers Customer 120

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Reliability.

Customer 138

Customer B2C Transform Customer Journey 138

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? What matters is that you reach your customers when they need to be reached, with the right experience. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Milliseconds? Even faster?

Customer Journey 104

Customer Journey Marketing Marketers Customer 104

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 110

Transform Manufacturing Pharmaceutical Analytics 110

Search Engine Land

FEBRUARY 6, 2024

Digital PR for SEO is about the online reputation of a company and its products/services, customer journey touchpoints, and garnering share of the company’s information across various platforms. To see proof of this, ask ChatGPT Plus who someone is and what they specialize in. Integrated SEO and PR.

PR 126

PR SEO Customer Journey Thought Leadership 126

Search Engine Land

APRIL 16, 2024

Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. Customer research. Customer research You’re undoubtedly doing some version of customer research (right?) SEO is turbulent right now.

SEO 129

SEO User-Generated Communications Search Marketers 129

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Gen Z 133

Gen Z Pharmaceutical Customer Acquisition Marketing 133

Lynton Web

JANUARY 12, 2024

When customers have a positive experience with a company, they’re likely to share their thoughts with an average of nine people. But they’ll share thoughts on negative experiences with about 16 people, nearly double the amount. Survey questions which are short and relevant to the customer’s recent interaction or experience.

Customer 105

Customer Communications Promotion Product 105

Search Engine Land

SEPTEMBER 25, 2023

Before embarking on a shopping journey, customers often find themselves in a state of awareness where a specific need or desire has sprouted in their minds. During the purchasing decision process, a customer navigates a rich landscape of exploration and contemplation. This leads to more impressions, traffic and increased brand loyalty.

Customer Journey 134

Customer Journey SEO Customer Logistics 134

Search Engine Land

APRIL 11, 2024

” “What else is there for people to also consider on a search for my brand? ” “Is this what they have been doing by matching all branded terms to keywords? ” “I’m thinking it’s why they have been matching brands to keywords for the last two years. ” What Google is saying.

Branding 125

Branding Advertising Advertisers Search Marketers 125

Martech

SEPTEMBER 11, 2023

Organizations that want happier customers should look holistically at the entire customer journey. Marketers need the big picture when it comes to customer experiences. That’s because all the individual actions that customers take are now seen in context within the entire journey. asked de Quintanilha.

Customer Journey 142

Customer Journey Transform Customer Food 142

Martech

MARCH 5, 2024

Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. One of those options would require me to wait in line, which rarely leads to a positive customer experience — let alone waiting for me to wonder why my monthly bill increased by $30 or so.

Price 113

Price Customer Branding Promotion 113

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Customer 106

Customer Health Retail Management 106

Buffer Marketing

FEBRUARY 9, 2024

How can we keep creating a unique customer support experience even as we get an increasing number of messages from customers?   Delivering exceptional customer support has always been at the core of Buffer’s mission.   What is a hospitality approach?     What is a hospitality approach? 

Customer 88

Customer Non-Profit Communications Food 88

Martech

NOVEMBER 29, 2023

More than half of Americans expect future improvements in customer service thanks to the integration of artificial intelligence. This despite perceived bad experiences in the past with AI-driven customer service. believe that the use of AI will improve customer service. Infobip survey. Why we care.

Customer 112

Customer Customer Journey Communications Marketing 112

Search Engine Land

APRIL 30, 2024

What you really need is an ad that smartly qualifies each click. The same applies to your serviceable available market (SAM), the segment of the TAM you can actually serve. Your serviceable obtainable market (SOM) includes prospects who are most likely to convert and who you should be targeting.

Transform 121

Transform Real Estate Finance Advertising 121

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Customer 110

Customer Transform Shipping User-Generated 110

Sprout Social

JANUARY 9, 2024

They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online. To create an exceptional customer experience, invest in your team’s social media personalization strategy.

CRM 124

CRM Retail Customer Journey Analytics 124

Hubspot Marketing

APRIL 14, 2023

If you're unfamiliar with ChatGPT , here's what you need to know. If you're unfamiliar with ChatGPT , here's what you need to know. What is ChatGPT? Write a minute-long advertisement script about [product, service, or company]." List [number] viral Instagram Reels ideas about [company, product, or service]."

Marketing 144

Marketing Marketers Analytics Influencer Marketing 144

illumin

FEBRUARY 22, 2024

As of February 2024, Prime will start airing commercials, leaving many television enthusiasts wondering if viewers continue to choose streaming services over traditional television options. What has many customers and advertisers apprehensive about Prime’s addition of ads is that users were given little choice in the matter.

Shipping 115

Shipping Price Advertising Advertisers 115

Search Engine Land

JANUARY 17, 2024

” Google has not confirmed what changes we can expect, but Marvin did add: “I do think Support is an area where LLMs/Google AI will be able to make big strides in improving experiences. ” “We map customers to the right specialist teams and sales channels to meet their service needs. .”

Advertising 128

Advertising Advertisers Search Marketers Customer 128

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Customer 85

Customer CRM User-Generated Manufacturing 85