Sprout Social

SEPTEMBER 12, 2024

What is content creation in social media? In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. We’ll also share content creation tools you can use to support your creativity.

Management

Martech

AUGUST 20, 2024

It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found. and global stocks by 30%.

Marketing

Martech

JANUARY 14, 2025

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. Give me leads. ” 3.

Customer

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? In this blog, we’ll explore how to optimize your email funnel to turn subscribers into lasting connections and loyal advocates: What is an email marketing funnel?

Email Marketing

Hubspot Marketing

SEPTEMBER 12, 2024

In this post, we dig into exactly what Point-of-Need advertising is and how you can use it to cut through the advertising noise and capture your audience’s attention when it matters most. What is Point-of-Need advertising and why does it matter? But here’s the problem: these channels are overcrowded, and the competition is fierce.

Advertising

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. What does an event marketing budget go toward? What’s your industry?

Event Marketing

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. Table of Contents What is holistic marketing? Marketing, sales, customer support, product development: each department was accountable to the company in total but operated within their own walls.

CMO

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. One of the biggest changes next year wont happen on customer touchpoints.

Customer

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Easy, right?

Price

Martech

AUGUST 23, 2024

The connection between employee experience (EX) and customer experience (CX) is well-documented, with both anecdotal evidence and statistical data supporting the correlation. Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction.

Customer

Marketing Insider Group

AUGUST 27, 2024

Surveys can provide direct feedback from customers, while focus groups offer deeper insights into customer perceptions and behaviors. What Your Market Needs Identifying market needs involves understanding the pain points and demands of your potential customers. The manufacturing space will have an estimated output of $35.2

Manufacturing

Martech

OCTOBER 15, 2024

But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customer

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up!

Customer

Martech

AUGUST 1, 2024

With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. ” McDonald’s encourages customers to interact less with their staff. Customers can place their orders even without entering the restaurant.

Email Marketing

Hubspot Marketing

NOVEMBER 5, 2024

Just like each player of the team needs to work together to score a touchdown, the parts of your B2B conversion strategy need to work in harmony to catch website visitors and turn them into paying customers. Table of Contents What is B2B conversion rate optimization? Instead, it’s the first impression of what your brand offers.

B2C

Trade Press Services Newsletter

AUGUST 1, 2024

No matter what the industry is, brand trust is instrumental to achieving sustainable business growth in the B2B marketplace. Brand Trust and Why It Matters Brand trust reflects the confidence that your customers and partners have in your business. Be upfront about your products, services, processes, and business practices.

Whitepaper

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. But don’t assume that if you already have a customer database there’s no need for a CDP. That’s not always true.

Customer

Martech

SEPTEMBER 6, 2024

What will we all be doing two, five or 10 years from now? These AI agents are set to revolutionize how we approach customer service , lead generation and even strategic planning. AI customer companions are just the beginning — soon, we might be brainstorming entire campaigns with our AI collaborators.

Transform

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. When running a professional services business, this approach will have to differ from the run-of-the-mill posts utilized by ecommerce brands. Start by identifying your ideal customer’s pain points.

Marketing Strategy

Hubspot Marketing

DECEMBER 10, 2024

Contrary to what you might think, startups have many SEO advantages. All of these businesses sell custom song lyrics prints. When you undertake keyword research, which well discuss later, you start to understand what your target audience is searching for and how you can best serve them. The primary purpose of marketing is sales.

SEO

Martech

OCTOBER 31, 2024

Organic search remains a key touchpoint in many customer journeys. Along with this shift, customers have raised their expectations. This data uncovers patterns in people’s queries — not just what they want, but how and why they’re looking for it. Search data can show you: The specific problems your customers are trying to solve.

Analytics

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. What are customer engagement metrics?

Customer

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. 2025 will be the year of the AI agent Marketers looking to integrate AI agents into customer experience now have several options. Adoption is already underway.

Customer loyalty

Martech

NOVEMBER 21, 2024

What’s more, AI is expected to play a big role in this year’s holiday spree, assisting in 19% of Cyber Week sales valued at $61 billion. trillion page views, and more than 200 million unique SKUs on the Salesforce Customer 360 platform. and account for almost a quarter of holiday purchases. billion global shoppers, 1.6

Retail

Marketing Insider Group

JANUARY 14, 2025

Social media is changing how businesses operate by giving them opportunities to connect with customers, build brand loyalty , and drive growth. This article will take you through some basics, like conducting audience research, segmenting your audience, and implementing actionable strategies to target potential customers.

Thought Leadership

Martech

OCTOBER 28, 2024

What once seemed like cutting-edge solutions have now lost their edge. These early bots relied on pre-programmed scripts to simulate conversation, automating basic customer service tasks and handling routine inquiries. While effective for simple, repetitive tasks, they lacked the ability to adapt to more complex customer needs.

Market Trends

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? What are the lifecycle stages? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Message: A specific message designed for the customer’s current stage (e.g.,

Management

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Making it easier for you to design and customize sites. And limit it to 15 characters or fewer so it’s easy for customers to type. Then, customize it to make it your own.

SEO

Martech

OCTOBER 24, 2024

As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? They allow marketers to experiment with genAI without overhauling their entire tech stack. GenAI tailors experiences based on customer behavior, increasing conversion rates.

Copywriting

Hubspot Marketing

NOVEMBER 4, 2024

Payne , an SEO and the CEO of Loud Interactive , who told me about the proprietary AI tools he uses: “What used to take us a month to do, we have programmed — it took us three months to program it — but we have now programmed to get done in about three hours.” A lot of marketers find that AI analytics tools are tremendous time-savers.

Analytics

Martech

JANUARY 2, 2025

Orange Apron Media, Home Depot’s RMN, launched a self-service platform for advertisers last October called Orange Access. Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. If it doesnt, the ads will alienate customers. This is likely to continue.

Retail

Martech

SEPTEMBER 13, 2024

Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up before you introduce the next big sale. While you want to appear regularly in a customer’s inbox, bombarding them with emails is not the way to go. Remember, you don’t want to dilute any promotions.

Email Marketing

Buffer Marketing

DECEMBER 3, 2024

For starters, Meta uses hashtags on Instagram to understand what your post is about and distribute it to the right audiences. You can ask your creator partners, affiliates, and customers to use specific hashtags while talking about you to track all UGC content easily (and without missing a beat!).

User-Generated

Hubspot Marketing

APRIL 4, 2025

Table of Contents Common Roadblocks to Implementing AI How to Drive Lasting AI Adoption Become Your Teams AI Champion Common Roadblocks to Implementing AI In my experience, AI implementation requires buy-in at every level from executives who need to sign off on tools to the individual contributors who actually use AI tools. Lets dive in.

Transform

Buffer Marketing

JULY 24, 2024

But what if you don’t have to do all that every single day? What if you could automate the mundane, repetitive tasks and focus on your core jobs that actually move the needle toward your return-on-investment (ROI) ? What is social media marketing automation (and why should you care)? And isn’t that the dream?

Social Media Marketing

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. A well-designed funnel turns casual browsers into loyal customers while reducing your acquisition costs.

Customer Journey

Martech

JULY 25, 2025

Worse still, paid tools and online services are also collecting this data. Worse still, paid tools and online services are also collecting this data. First-party data gathered through customer behavior (i.e., Zero-party data where customers voluntarily share preferences, needs or intentions. These days are almost over.

Digital Marketing