Aspiration Marketing

JANUARY 17, 2024

Are appointment-setting services only getting you unqualified leads? By leveraging key inbound marketing services within your digital marketing strategy, you can upgrade your marketing efforts and better convert prospects into customers. Are you tired of chasing cold leads down dead-end alleys?

Inbound Marketing 225

Inbound Marketing Place Digital Marketing Marketing 225

Aspiration Marketing

JANUARY 24, 2024

In the competitive software-as-a-service (SaaS) market, traditional lead generation methods often fall short. Cold calls and intrusive advertising generate limited results, leaving businesses struggling to fill their pipelines with qualified leads. The answer?

Inbound Marketing 215

Inbound Marketing Marketing Strategy Marketing Marketers 215

Aspiration Marketing

JULY 25, 2023

Are you a marketer or customer service manager looking to enhance your customer service skills? Let's explore how HubSpot Academy can help you enhance your customer service skills and elevate your marketing strategies to new heights. Fortunately, HubSpot Academy makes obtaining and improving these skills easier than ever.

Customer 207

Customer Management Marketing Strategy Marketing 207

Aspiration Marketing

MARCH 22, 2023

Obtaining customer feedback can be challenging at times, but that feedback is significantly helpful in improving your business–particularly when it comes to customer service. If you’re looking to gain valuable feedback from your customers, here’s what you need to know about creating NPS surveys in the HubSpot Service Hub.

Customer 222

Customer 222

Aspiration Marketing

JULY 18, 2023

In today's highly competitive business landscape, delivering exceptional customer service is crucial for success. Enter HubSpot Service Hub, a powerful solution designed to revolutionize customer service and support. Happy and satisfied customers become loyal advocates and contribute to long-term business growth.

Customer 215

Customer 215

Aspiration Marketing

AUGUST 15, 2023

CES (Customer Effort Score) surveys are a powerful tool for gauging customer experience and identifying pain points in the service process. Businesses can streamline their feedback management and unlock valuable insights by integrating CES surveys into HubSpot Service Hub.

Customer 174

Customer Management 174

Search Engine Land

FEBRUARY 23, 2024

Google is investigating a Local Services Ads bug that’s causing businesses to appear in search results for their competitors’ names. The issue comes just weeks after the platform started piloting branded Local Service Ads (LSA) called Direct Business Search. Really dislike this rollout with Local Services Ads.

SEO 120

SEO Branding Search Marketers Customer 120

Aspiration Marketing

APRIL 4, 2023

CSAT (Customer Satisfaction) Surveys are a tool used by businesses to measure the satisfaction of their customers with the products or services they receive. The HubSpot Service Hub enables users to easily create and use CSAT surveys, opening them to a world of opportunities.

Customer 191

Customer Product 191

Search Engine Land

APRIL 8, 2024

But what exactly defines a “quality” SEO service? This checklist outlines key elements to assess and improve the quality of your SEO services. Does price impact your service quality? No, price is not part of how customers would view the quality of your service. Is it solely about achieving results?

SEO 98

SEO Price Communications Copywriting 98

Search Engine Land

MARCH 6, 2024

LinkedIn started investigating the issue at 4.25pm ET on March 6, and managed to restore services as usual by approximately 4.45pm ET. Try going back to the previous page or see our Help Center for more information.” ” When did it start? What LinkedIn is saying.

Management 118

Management Search Marketers Marketing Marketers 118

Duct Tape Marketing

APRIL 2, 2024

Premium Pricing for Professional Services written by Shawna Salinger read more at Duct Tape Marketing Are you tired of the race to the bottom in pricing your professional services? Charging a premium elevates your services above the price wars but also transforms the very nature of your client relationships.

Price 70

Price Transform Customer loyalty Communications 70

Search Engine Roundtable

MARCH 8, 2023

Google announced yesterday that Google Local Service Ads now supports 70 service types across five new categories. The categories include education, people care, pet care, wellness and health care.

Health 119

Health Education 119

Search Engine Land

MARCH 4, 2024

Google confirmed it’s updating the verification process for Local Services Ads. The tech giant begun informing advertisers in specific sectors, like law services, about the update on March 4. This is the first of several steps we’ll take this year to improve protection for consumers and advertisers in Local Services Ads.”

Law 105

Law Advertising Advertisers SEO 105

Social Media Examiner

NOVEMBER 15, 2023

Struggling to put a price on your agency's marketing services? In this article, we'll explore how to price your marketing services effectively. How to Determine the Price Structure for Your Marketing Agency Pricing your services is one of the biggest marketing agency challenges.

Price 111

Price Marketing Marketers 111

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. When Universal Analytics services stop, you won’t be able to access or use any data or settings through advertiser, publisher, or other product integrations. What is changing?

Analytics 104

Analytics eCommerce Advertising Advertisers 104

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. What is customer service software? What is customer service software?

Customer 86

Customer CRM User-Generated Manufacturing 86

Search Engine Land

FEBRUARY 15, 2024

Meta is offering small businesses a new way to boost posts without having to pay a 30% service charge to Apple. What is the Apple service charge? It’s important to note that this service charge goes to Apple, not Meta. If these funds are added within the iOS app, an Apple service charge applies. Why we care.

Advertising 117

Advertising Advertisers Promotion Management 117

Hubspot Marketing

FEBRUARY 13, 2024

The industry manages much data, customer service, and daily trend analysis. You can group audiences through interests or types of services. Emails and SMS can be auto-generated based on events, data trends, or actions such as applying for a service. Loosely agrees, “Implementing AI in our firm elevated our service quality.

Finance 88

Finance Transform CRM Price 88

Sprout Social

FEBRUARY 8, 2024

If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. These tiers make it easy to provide all customers with speedy, reliable service regardless of the issue at hand, setting your team up to provide more quality customer service.

Customer 108

Customer Health Retail Management 108

Set Up

APRIL 16, 2024

HubSpot reported that “57% of Gen Z prefer short videos to learn about products and services.” Other services Clients needed agency marketing support on included: Media Planning and Buying Public Relations Branding/Identity (Though, this was less of a priority from previous years. are under 40 ( Statista ). Read about it here.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Martech

MARCH 6, 2024

LinkedIn started investigating the issue at 4.25pm ET on March 6, and managed to restore services as usual by approximately 4.45pm ET. The post LinkedIn restores service after global outage appeared first on MarTech. Try going back to the previous page or see our Help Center for more information.” When did it start? Get MarTech!

Management 75

Management Social Media Marketing Marketing Marketers 75

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Search Engine Land

JANUARY 25, 2024

Google is piloting a new SERPs feature called “highly rated” for Local Services ads (LSA). The featured ads include a thumbnail image, reviews, opening hours, duration of service, local service areas, and a call button so that users can easily contact the business.

Advertising 107

Advertising Advertisers Branding 107

Martech

SEPTEMBER 19, 2023

It also announced generative AI capabilities for Oracle Fusion Cloud Service. Simple Campaigns provides guidance on the creation of emails recommending a specific product, service or offer. ” GenAI for custom service. Oracle is offering a series of innovations to optimize customer service and improve agent productivity.

Customer 112

Customer User-Generated Market Segmentation Direct Marketing 112

Martech

SEPTEMBER 20, 2023

There was a huge outage of Salesforce services today following an internal permission change. As a result, customers were not able to access services for several hours. This is about our public cloud access service,” Shanmugam Chinnasamy, SVP of Salesforce Sales Cloud Engineering, said during a video call with customers.

Communications 113

Communications Customer Marketing Marketers 113

Hubspot Marketing

FEBRUARY 5, 2024

One financial company that understands this well is Wise , an international money transfer service I use. In this article, I will share five inspirational examples of effective marketing for financial services. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 93

Marketing Marketers User-Generated Influencer Marketing 93

Martech

FEBRUARY 16, 2024

The European Union’s Digital Services Act, aimed at preventing the spreading of illegal goods, services or content online, originally governed only very large online platforms reaching 10% or more of the E.U.’s The post EU Digital Services Act now applies to all but the smallest businesses appeared first on MarTech.

Advertising 117

Advertising Advertisers Branding 117

Social Media Examiner

JANUARY 24, 2024

Do you struggle to quantify the value of your services to clients? What you value in your life probably is different from how […] The post How to Show the Value of Your Agency Services appeared first on Social Media Examiner. Not sure how to measure value on every project? What Does Value-Economy Mean for Businesses?

Marketing 98

Marketing Marketers 98

Search Engine Land

FEBRUARY 12, 2024

Google is piloting branded Local Service Ads (LSA). Brands are automatically enrolled into this new ad type by default. To disable it, businesses can adjust the settings manually. Branded LSAs explained. This new ad type allows brands to show up in search results when someone directly searches for a brand or business. Why we care.

Branding 117

Branding Advertising Advertisers SEO 117

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. This is] an all-time low for Google Ads customer service.” We have no one to talk to’ Menachem Ani, founder of JXT Group, said there was a steep decline in customer service quality after the company restructured agency teams last April.

Customer 112

Customer Advertising Advertisers Marketing 112

Kuno Creative

MARCH 28, 2024

Kuno’s SEO audit services are often a critical aspect of these initial reviews and proposals, as they help shine a light on potential technical website issues that need addressing and resolution, identify potential gaps in content strategy, and, of course, seek ways to improve brand presence on search engine result pages (SERPs).

SEO 59

SEO Digital Marketing Marketing Strategy Branding 59

Search Engine Land

FEBRUARY 7, 2024

Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” ” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads.

Search Marketers 129

Search Marketers Marketing Marketers 129