Exposure Ninja

JUNE 27, 2025

Imagine AI Mode recommends services in your niche, but your brand doesn’t even get a mention. Or your audience asks ChatGPT for the “best [your service]” and gets directed straight to your competitors. Unless you’re actively optimising for AI Search , your competitors will be recommended, not you.

User-Generated

Exposure Ninja

AUGUST 11, 2025

Most AI Search interactions result in recommendations without generating trackable website visits. They pull recommendations from competitor sites, industry publications, user-generated content, and third-party review platforms. Conversely, poor performance in any single metric can undermine your entire AI Search presence.

Exposure Ninja

JULY 24, 2025

If so, they’re likely investing in AI Search Optimisation , which is how you ensure platforms like ChatGPT, Perplexity, Gemini , AI Overviews , and AI Mode directly mention your brand , recommend your products or services , and cite your content as a trusted source. What’s missing?”

User-Generated

Exposure Ninja

JULY 24, 2025

We’ve rounded up the six best AI Search Optimisation agencies that are helping businesses like yours get found on AI platforms like ChatGPT , Perplexity , Gemini and Google’s AI Overviews and AI Mode. How We Chose These Agencies AI Search Optimisation is evolving fast, and not every agency is truly delivering.

Thought Leadership

Exposure Ninja

JULY 11, 2024

This audit aims to take stock of how your search engine optimisation is performing and where it can be improved. Even if you think your SEO is good, an SEO audit can still help you find gaps that could get you even more visibility on search engines. What Is an SEO Audit? Why Do You Need an SEO Audit?

SEO

Exposure Ninja

JULY 11, 2025

Before, users turned to traditional search engines, browsed the results, and clicked through to find answers. To stay visible, your content needs to be cited as a trusted source within these AI-generated answers. AI-optimised content doesn’t mean writing like a robot. Want to get it right every time?

User-Generated

Exposure Ninja

JULY 18, 2025

Website optimisation used to focus only on traditional Search Engine Optimisation (SEO). Search engines continue to reward fast, well-structured websites with relevant content and established authority. This is where AI Search Optimisation comes in. This SEO foundation still holds value.

User-Generated

Exposure Ninja

JANUARY 16, 2025

To learn more about this revolution and evolution of search, download a copy of Semrush and Statista’s new report, Online Search After ChatGPT: The Impact of Generative AI , as discussed during the roundtable via the Semrush website. Generative Engine Optimisation (GEO) is changing the game entirely. Maybe you do.

SEO

Exposure Ninja

JULY 18, 2025

This makes sense for traditional Search Engine Optimisation (SEO) , where backlinks are a main measure of quality and authority. That’s more than just a missed backlink; it’s a missed chance to be featured in the AI-generated answer. But AI Search is changing things. Let’s see what this looks like in action.

Branding

Exposure Ninja

APRIL 7, 2025

Scalability : With the right hosting and optimisation strategies, WordPress sites can handle massive amounts of traffic without performance issues. This makes WordPress the top choice for lead-generating sites looking to grow. SEO-Friendly: WordPress is the strongest platform for Search Engine Optimisation (SEO).

eCommerce

Exposure Ninja

JULY 11, 2025

With traditional Search Engine Optimisation (SEO) , your strategy was straightforward: target the right keywords , build content around search intent, earn backlinks , then monitor rankings and clicks. Brand visibility in AI Search refers to how often and in what context your brand appears across AI-generated results.

Branding

Exposure Ninja

APRIL 25, 2025

It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock.

Content Marketing

Exposure Ninja

JULY 11, 2025

It takes the original query, breaks it down into multiple related searches behind the scenes, and then uses generative AI to create a conversational response. When your content is expertly written, well-structured, and aligned with what users are really asking, it can be selected and cited in Google’s AI-generated answers.

User-Generated

Exposure Ninja

MAY 16, 2025

The biggest driver behind changing search behaviour is generative AI. These AI-generated summaries now appear above organic results, leading to more zero-click searches and fewer visits to your site. It just means you need to add a new approach to your marketing strategy: Generative Engine Optimisation (GEO).

User-Generated

Exposure Ninja

JANUARY 30, 2025

Search engine optimisation (SEO) has come a long way since the days of keyword stuffing and snagging any old backlink. Search engines have become more sophisticated, prioritising intent and relevance over shortcuts (or black hat SEO ). This doesnt mean you need to abandon optimising for Google. But SEO isnt done evolving.

SEO

Exposure Ninja

JUNE 26, 2025

Welcome to the new reality of AI Overviews , where Google’s AI-generated summaries are fundamentally changing how people discover and evaluate financial services. AI Overviews are Google’s AI-generated summaries that appear at the top of search results — often before paid ads and organic listings.

Finance

Exposure Ninja

MAY 7, 2025

This means more people are getting answers directly on the search engine result page (SERP), without ever visiting a website. These AI-generated summaries appear at the top of the results page and pull information from multiple sources to answer user queries in a single, cohesive response. of searches in the U.S. When was World War 2?

User-Generated

Exposure Ninja

JUNE 27, 2025

Described by CEO Sundar Pichai as a “total reimagining of Search,” AI Mode replaces the familiar list of ten blue links in favour of a fully AI-generated answer built from multiple background searches and Gemini 2.5’s The result is an experience that feels more like a conversation than using a traditional search engine.

PR

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Brands should focus on retargeting and lead generation campaigns to make the most of existing audience behaviour.

Gen Z

Exposure Ninja

JUNE 23, 2025

This isn’t just about optimising for new search engines. Market Share in AI Search — Rather than focusing solely on Google rankings , we now need to track how often our brand appears in AI-generated recommendations compared to competitors. This metric reveals true share of voice in the conversations that matter most.

SEO

Exposure Ninja

DECEMBER 12, 2024

AI tools are becoming the default way people research products and services. But here’s the real kicker: if you’re not optimising for this shift, you’re about to lose big. Request a Free Review Your Secret Weapon: The GEO Game Plan Generative Engine Optimisation (GEO) is your key to winning in this new landscape.

Thought Leadership

Exposure Ninja

DECEMBER 11, 2024

Loading the Elevenlabs Text to Speech AudioNative Player… TL;DR Generative Engine Optimisation, or GEO, is about getting your content featured in AI responses, like when someone asks ChatGPT a question. What is Generative Engine Optimisation (GEO)? Pretty straightforward. GEO is completely different.

SEO

Hubspot Marketing

JUNE 18, 2025

McKinsey research backs up the value of analytics: Companies that effectively use analytics in service of marketing and sales performance are 1.5x That said, product-led growth doesn‘t happen overnight, especially if your product wasn’t built for self-service from the start. X player crushes this stat line - here's the bet”),” he said.

User-Generated

Exposure Ninja

JULY 18, 2025

AI Search is impacting the future of traditional search engines. But this shift doesn’t mean it’s time to abandon traditional Search Engine Optimisation (SEO). We’ll explain the differences between AI Search Optimisation vs traditional SEO and why you need both to stay visible in 2025 and beyond.

SEO

Exposure Ninja

MAY 16, 2025

With zero-click searches rising and AI-generated answers dominating search results , shouldn’t content marketing be dead by now? Download my free copy 6 Tips for Choosing the Right Content Marketing Agency Diverse Mix of Content Services The days of just blogging are long gone. Quite the opposite. Assess depth and originality.

Content Marketing

Jeff Bullas

JANUARY 10, 2023

Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Influencer marketing is one of the methods you can use to help generate and amplify eWOM. Many marketers are jumping on the influencer marketing bandwagon, mostly for raising brand awareness.

Inbound Marketing

Adobe Experience Cloud Blog

JANUARY 18, 2019

Lead Generation. A website helps you generate leads while you are asleep. You can optimize your website in the search engines to boost the chances of particular products or services being served up higher in search engine results pages (SERPs) , thus increasing your visibility with prospective consumers.

Thought Leadership

Exposure Ninja

JUNE 23, 2022

56% of marketers who leverage blogging say it’s effective and 10% say it generates the biggest return on investment. When recruiting digital marketing professionals to join your team, you should look for those who possess this general grounding and also excel in one to two specialist areas. b i llion in 2023.

Digital Marketing

Exposure Ninja

MAY 5, 2022

These rules are simple and easy to follow, and the result of well-optimised page titles and meta descriptions is more traffic to your website. In this short guide, we’ll teach you what page titles and meta descriptions are , why they’re so important for Search Engine Optimisation (SEO) and how you can optimise them like the pros.

SEO

Search Engine Land

NOVEMBER 8, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO

Exposure Ninja

MAY 26, 2023

Google is calling this new way of searching the “Search Generative Experience”, or SGE, which completely changes the way users will see search results. These snapshots are made up of a main generative AI text response, with three websites on the right-hand side, which the AI has used to corroborate its answer.

PR

Adobe Experience Cloud Blog

OCTOBER 22, 2012

But the power of content marketing can be broken into a number of different areas, from attracting natural visitors through Google & Social Media, to generating leads for your business and turning those leads into paying customers. The right content strategy can make a huge impact to your business. The Questions.

Content Marketing

Exposure Ninja

APRIL 17, 2023

They’re likely to buy your product or service for different reasons, and they’ll have different journeys and questions on route to purchase. For example, clear information about your product or service, and shipping cost/time. Organic traffic is driven by the content on your website and the keywords you have optimised for.

Digital Marketing

Exposure Ninja

JULY 8, 2022

Whether you’re operating as a one-man band or a full orchestra, selling more seats to your next gig is a crucial way of generating income — and increasing your chances of a standing ovation. Check out this blog if you’re looking for even more lead generation ideas. How Can I Increase My Sales Team’s Productivity?

Price

Exposure Ninja

MARCH 8, 2022

We suggest having a final list of between 25 and 50 keywords and phrases to optimise various website pages for or create content based around. If you put your keyword into a search engine and all the results are very informational, or unrelated to your business offering, then that keyword might not be for you. Landscaping. Lawnmowing.

SEO

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. Which Pages on Your Website Should You Optimise?

User-Generated

Econsultancy

JANUARY 28, 2022

It is about ensuring that your products, services and experiences are so good that those who have shopped with you before will return again and again in years to come. Here in the UK, leading supermarkets were able to ramp up their delivery and collection services almost overnight when the first Covid-19 lockdown hit.

eCommerce