Martech

APRIL 19, 2024

It’s one of the oldest debates in lead generation: quantity vs. quality. Marketers who are judged by the number of leads they generate will push for quantity. Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels.

Social Media Marketing 108

Social Media Marketing B2C Whitepaper Marketing 108

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!”

Manufacturing 52

Manufacturing Inbound Marketing User-Generated Transform 52

Hubspot Marketing

JANUARY 13, 2023

Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead. Soon, you’ll know exactly why inbound lead generation is much more effective than simply buying leads. What is a lead?

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. Start with a goal. Find a CMS tool.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Search Engine Land

APRIL 24, 2024

Looking to improve your PPC lead generation efforts? Customers trying to cancel services. By understanding these prospects’ search intent signals, you can precisely reach the hottest leads primed to convert to your product or service at key “action” moments. Customers seeking help or support.

Price 91

Price User-Generated Law SEO 91

Search Engine Land

FEBRUARY 16, 2024

Services sector. Yelp reported a record-breaking $793 million in advertising revenue from Services businesses in 2023, marking a 14% increase from the previous year. The Home Services category stood out in particular with a rise of 20% year-on-year in annual revenue growth. Get the daily newsletter search marketers rely on.

Retail 112

Retail Advertising Advertisers Place 112

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Write a minute-long advertisement script about [product, service, or company]." List [number] viral Instagram Reels ideas about [company, product, or service]."

Marketing 141

Marketing Marketers Analytics Influencer Marketing 141

Scoop.it!

FEBRUARY 15, 2024

That forces them to adopt cost-effective marketing strategies that can generate significant returns. Generates traffic to the site Email marketing is a powerful tool for small businesses to promote their websites. Helps you find quality leads Around 89% of marketers claim email is their primary lead-generating marketing channel.

Email Marketing 93

Email Marketing Manufacturing User-Generated Marketing 93

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it. Get more leads.

SEO 113

SEO User-Generated Promotion Email Marketing 113

Hubspot Marketing

APRIL 28, 2023

Visitors, leads, customers, and promoters are likely to visit your site, so you'll need several types of CTAs to get them to accomplish different goals. To help you turn visitors into leads, leads to customers, and customers to promoters, I've put together a list of CTAs to use for each audience.

Promotion 137

Promotion Place Product Customer 137

Digital Marketer

MARCH 25, 2024

Especially if you are in the home services or specialty services spaces where direct mail is 100% where you need to be, but don’t forget the QR code and UTMs and unique landing pages and geotargeted ads and email nurturing sequence for a holistic approach. A major — colossal, even — KPI is lead generation. Customers Oh!

Transform 84

Transform Key Performance Indicator Direct Mail CMO 84

Hubspot Marketing

JUNE 26, 2023

That's right – for well over a decade, content has been published on the HubSpot Blog to help hundreds of millions of readers discover best practices in the areas of marketing, sales, customer service, website development, agency work, and general business best practices. Audit existing blog metrics.

eBook 145

eBook SEO Real Estate Promotion 145

Search Engine Land

APRIL 23, 2024

Google allegedly prevented Yahoo Japan from accessing crucial technology required to generate targeted ad revenue from mobile searches from 2015 to 2022, according to Japan’s Fair Trade Commission (FTC). Google only changed its behavior after the FTC flagged the issues. Why we care. Similar accusations. Meanwhile, in the U.S.,

Advertising 80

Advertising Advertisers 80

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. You’ll get an updated definition of demand generation, along with the components of a successful demand generation strategy.

Inbound Marketing 120

Inbound Marketing Whitepaper Real Estate Non-Profit 120

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

Customer 108

Customer Transform Thought Leadership Law 108

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. It’s basically an abundance of warm leads that can be used for outbound lead gen.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Transform 78

Transform User-Generated Marketing Marketers 78

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Scoop.it!

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. For example, localized keywords like “ buy domain hk ” work excellently for web hosting service providers in Hong Kong. They’re ideal for driving interaction and building leads.

Content Marketing 85

Content Marketing Branding Marketing Marketers 85

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. When advertising on platforms like Google, you’re restricted to reaching people searching for your product or service.

eCommerce 107

eCommerce User-Generated Advertising Advertisers 107

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Transform 121

Transform User-Generated Analytics Market Trends 121

Search Engine Land

APRIL 1, 2024

These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase. Both aspects can lead to increased conversions and overall campaign success. Why we care.

Advertising 100

Advertising Advertisers Customer Management 100

Search Engine Land

APRIL 15, 2024

As a side note, while Google is at war with low-quality generic content, don’t feel like you can’t use AI tools to help. Just ensure you use these generative AI tools as an SEO assistant rather than create the whole article for you. Because a higher ranking will lead to more organic traffic to our site.

Customer loyalty 115

Customer loyalty SEO User-Generated Product 115

Search Engine Land

SEPTEMBER 19, 2023

With the rise of AI-generated search results, Google autocomplete keywords will become more visible – and potentially more damaging. The reputational risks of Google autocomplete and Search Generative Experience (SGE). This can lead to a widespread acceptance of misinformation, causing lasting reputational damage.

User-Generated 131

User-Generated Management Branding Product 131

Search Engine Land

FEBRUARY 7, 2024

Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” ” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads. Drop in leads. Why we care.

Search Marketers 129

Search Marketers Marketing Marketers 129

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. Top Lead Generation Content Types The best lead generation content types can help your business’s reach grow by leaps and bounds.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Marketing Insider Group

APRIL 8, 2024

Whether you’re in marketing , customer service, or any field in between, CustomGPT might just be the solution that both speaks your language and, more importantly, speaks to your audience. Understanding CustomGPT At its core, CustomGPT is a version of OpenAI’s famed Generative Pre-trained Transformer (GPT) models.

Transform 104

Transform Customer Management Communications 104

Martech

SEPTEMBER 19, 2023

It also announced generative AI capabilities for Oracle Fusion Cloud Service. Targeting Account generates target, engagement and content recommendations based on precious campaign success data. Multi-Step Nurturing provides guidance on nurturing leads over a longer sales cycle. ” GenAI for custom service.

Customer 110

Customer User-Generated Market Segmentation Direct Marketing 110

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

CRM 118

CRM Transform User-Generated Marketing 118

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. B2B marketers need to know the kinds of businesses that purchase their product or service. What is B2B content marketing?

Whitepaper 126

Whitepaper Content Marketing Thought Leadership Marketing 126

Use Insider

APRIL 19, 2024

We’ve been able to deliver faster, more personalized customer experiences using two-way conversations while generating more sales leads.” Leverage Generative AI for seamless conversational customer experiences With Insider, brands can also leverage Generative AI to automate two-way conversations.

Customer Journey 52

Customer Journey Customer User-Generated CRM 52

Duct Tape Marketing

FEBRUARY 13, 2024

Smart Strategies: How to Get Leads That Convert written by Shawna Salinger read more at Duct Tape Marketing Leads are the fuel that drives the growth of every business. Without leads, you don’t have clients. You’ll also understand how to use online lead generation to connect with your ideal clients.

Real Estate 75

Real Estate Whitepaper Transform Communications 75

Search Engine Land

FEBRUARY 2, 2024

With so much AI-generated content generated in the last year, it has become harder to distinguish whether a human wrote it unless there is a label. Ethical concerns in using generative AI By now, you’re likely familiar with generative AI and its various use cases, particularly in digital marketing.

User-Generated 114

User-Generated Finance SEO Law 114

OnPassive Marketing

JANUARY 19, 2024

It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. It’s a leap forward in search engines, harnessing the power of generative AI to provide users with more comprehensive and contextually relevant answers to their queries.

Transform 145

Transform User-Generated SEO Advertising 145

Tiecas

MARCH 11, 2024

A truly effective industrial website is a lead-generation engine, and your site’s strategic makeover must address the aesthetics and inner workings that drive potential buyers toward meaningful action. Generic, buzzword-laden messaging won’t cut it for industrial websites. On-time delivery guaranteed.” prominently.

Manufacturing 98

Manufacturing Transform Whitepaper Thought Leadership 98

Neil Patel

DECEMBER 17, 2021

Let’s face it: Every marketer on the planet wants more leads. We go to great extents to generate and capture those leads. In a market that is only getting more competitive, Facebook has more features and tools to help you drive qualified leads than you might realize. Why Facebook Lead Generation Matters.

User-Generated 139

User-Generated CRM Advertising Advertisers 139

Hubspot Marketing

MAY 11, 2023

That’s why many companies choose to outsource their SEO to an SEO agency/service. Table of Contents What do SEO services do? The Benefits of SEO Services How SEO Services Structure Their Prices Basic SEO Plan Pricing Enterprising SEO Plan Pricing How can you tell if an SEO service is worth it? Let’s dive in.

Price 115

Price SEO eBook Succession Management 115