Search Engine Land

FEBRUARY 29, 2024

Brands have focused most of their PPC budgets on these two search titans. This article explores how to leverage these additional search platforms to complement your existing PPC efforts and connect with customers throughout more touchpoints in their journey. For years, Google and Bing have dominated paid search.

Advertising 121

Advertising Advertisers Gen Z eCommerce 121

Search Engine Land

DECEMBER 15, 2023

The agency has coined this capability “Active Listening” and has been actively pitching this service it to advertisers, showcasing the feature on its website, reports 404. Why we care. Many are now speculating about potential repercussions, signaling a warning to the broader industry. .” ” Pitching the product.

Promotion 132

Promotion Price Advertising Advertisers 132

Search Engine Land

APRIL 4, 2024

PPCsurvey.com has just released a new State of PPC Global Report for 2024. PPC specialists from around the globe. Key priorities for PPC practitioners will likely include: Reducing wasted spend. PPC challenges. Nearly half of PPC specialists believe managing campaigns has become harder over the past two years.

Advertising 83

Advertising Advertisers User-Generated Search Marketers 83

Search Engine Land

JANUARY 9, 2024

Running an effective PPC campaign for your client is one thing, but building a successful relationship with them can be a different ballpark. Unfortunately, frictions like these can hinder the ability of both parties to help PPC campaigns succeed, adding further challenges to your already demanding position.

Communications 93

Communications Management Product Place 93

Search Engine Land

NOVEMBER 27, 2023

This approach also works for other indirect conversions, like those from social media, PPC ads or blog content. If you never have or haven’t asked the customer service and PR or branding teams for the data, you’re missing out on a gold mine. PPC data I left this for last because it involves the strategies we discussed earlier.

SEO 122

SEO PR Law eBook 122

Search Engine Land

JANUARY 23, 2024

PPC offers great opportunities for companies of all sizes to reach new customers. This article outlines the key differences between enterprises and SMBs when it comes to PPC and specific optimization tactics for maximizing ad spend. Localized geo-targeting Start by targeting your core service areas or a specific region.

Advertising 102

Advertising Advertisers Shipping Marketing Mix 102

Hubspot Marketing

DECEMBER 21, 2023

Pay-per-click (or PPC) marketing can feel like a daunting task. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. Completing PPC keyword research can ultimately lead to more conversions on your website and a positive return on your ad spend, which is why it’s worthwhile.

User-Generated 90

User-Generated Advertising Advertisers SEO 90

Sachs Marketing Group

DECEMBER 22, 2023

Understanding how to advertise your business online with PPC (Pay-Per-Click) ads can help you outperform your competition. PPC advertising allows you to display ads on various digital platforms, paying only when a user clicks on your ad. In this article, we explore how to advertise your business online effectively with PPC ads.

Advertising 79

Advertising Advertisers Key Performance Indicator User-Generated 79

Sachs Marketing Group

DECEMBER 6, 2023

What is PPC campaign management? PPC campaign management involves overseeing and directing pay-per-click advertising campaigns. If your PPC ads aren’t driving your target audience toward your business, you may need to invest in PPC campaign management. What is PPC Campaign Management?

Management 82

Management Advertising Advertisers Digital Marketing 82

Search Engine Land

AUGUST 31, 2023

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Product research One particular challenge for PPC practitioners is the struggle of not being a subject matter expert on every product, service, industry, or brand they work on.

Copywriting 130

Copywriting Management Product Advertising 130

SMA Marketing

APRIL 18, 2024

The higher you rank, the more visible you are to potential clients actively seeking legal services. Local Keyword Optimization People searching for legal services use specific keywords and phrases. Seeing real people speak about successful outcomes fosters trust with potential clients considering your legal services.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Search Engine Land

OCTOBER 16, 2023

We’ll have two Ask Me Anything-style “Ask the Search Engine Land Award winners” panels – one on the SEO side, moderated by me, and one on the PPC side, moderated by Editor Nicola Agius. agency is a finalist in four categories in 2023, after being a finalist in seven categories last year and winner of three awards in 2022.

Transform 133

Transform Non-Profit Health SEO 133

Hubspot Marketing

DECEMBER 15, 2023

PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? In the digital age, the key is to craft effective PPC landing pages that entice customers to stay, read, and follow the path you’ve carved — a customer journey from curiosity to conversion.

Price 102

Price Analytics Advertising Advertisers 102

Search Engine Land

FEBRUARY 22, 2024

One area where PPC advertisers now have to make strategic decisions is geotargeting – whether to let Google’s algorithms determine where ads are shown based on performance data or to set specific geographic targets manually. It covers factors like: Aligning targeting with product/service availability in different regions.

User-Generated 114

User-Generated Advertising Advertisers Product 114

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. It’s imperative that PPC practitioners stay up to date on new developments in the industry. WordStream , a digital marketing solution, has a newsletter covering PPC and SEO.

Retail 103

Retail Energy Advertising Advertisers 103

Sachs Marketing Group

JANUARY 5, 2024

PPC advertising offers unique advantages over other advertising forms. Unlike traditional advertising, PPC campaigns can be quickly adjusted for better performance, making them ideal for businesses looking to stay agile in a competitive online environment. What is PPC Advertising? Related: What is PPC Campaign Management?

Advertising 63

Advertising Advertisers Customer Acquisition User-Generated 63

Search Engine Land

SEPTEMBER 22, 2023

This article will dive into concrete ways PPC marketers can improve LTV using four levers. For example, if customer type A churns faster than customer type B, it’s likely that your service (or product) is not competitive/good enough for type A. Are you sending your PPC traffic to the best landing pages for example?

Real Estate 107

Real Estate Price Logistics CRM 107

Search Engine Land

JANUARY 26, 2024

The churn rate for professional services is 27%, per a Customer Gauge report. While professional services is a larger category than search agency work, turnover is likewise inevitable. Onboarding PPC clients Learn the business Sure, you won the business because you are an expert in search marketing. Congratulations!

CMO 91

CMO Management Search Marketers Product 91

Search Engine Land

DECEMBER 20, 2023

With the introduction of a paid support service in August, concerns arose among advertisers about the potential withdrawal of the free feature. Losing this service would make it more challenging to resolve problems affecting campaign performance and, consequently, ad revenue. What Google is saying. Stay tuned.”

Advertising 107

Advertising Advertisers Search Marketers Customer 107

Search Engine Land

MARCH 4, 2024

How will the absence of third-party cookies impact PPC campaigns? While keyword-based PPC advertising will remain unaffected, there will be an impact on programmatic display advertising. Remarketing is the main tool in the PPC toolkit that is likely to become more challenging in the cookieless future, at least initially.

Advertising 116

Advertising Advertisers Marketing Strategy Customer 116

Search Engine Land

DECEMBER 8, 2023

Having the right tools is crucial for agencies navigating the dynamic PPC landscape. Dig deeper: 11 free tools for PPC campaign management 3. It’s a tool that deserves more attention and recognition in the PPC community for its transformative impact on efficiency. Get the daily newsletter search marketers rely on.

Transform 116

Transform Analytics CRM Management 116

Hubspot Marketing

DECEMBER 8, 2023

The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. Snagging higher spots on SERPs can quickly boost traffic, and PPC strategies have been proven to increase conversion. 65% of small to mid-sized businesses run PPC campaigns.

Gen Z 91

Gen Z User-Generated eCommerce Finance 91

Search Engine Land

AUGUST 16, 2023

Julie F Bacchini, PPC expert and managing director of PPC Chat , told Search Engine Land that the move would have a significant impact on the marketing community: “For Twitter based communities, like PPC Chat, it is a serious blow to community interactivity. Yet now they are going to make it a paid service?

Management 90

Management Search Marketers Branding Marketing 90

Hubspot Marketing

DECEMBER 14, 2023

When you want to reach a global audience, turn to international PPC. PPC, or pay-per-click, campaigns have long been an effective way to get in front of your target buyer and drive traffic to your site. Table of Contents: What is international PPC? PPC means advertisers will pay a fee whenever someone clicks on their ad.

eCommerce 70

eCommerce Advertising Advertisers Promotion 70

Search Engine Land

APRIL 18, 2023

SEO or PPC? Like everything in marketing, it would be great if there was a simple answer to the SEO vs. PPC question. This improved visibility comes without the expensive costs per click of PPC. PPC, or pay-per-click, are the ads that appear on a page of search results (typically in premium positions).

SEO 101

SEO User-Generated Advertising Advertisers 101

Neil Patel

MARCH 26, 2021

However, there’s a lurking metric you might not be tracking: your PPC churn rate. If your PPC conversion rates are high, but your overall revenue isn’t, the issue might not be your ad. What is the elusive PPC churn rate, and, more importantly, why should you care? What Is PPC Churn Rate?

Customer loyalty 141

Customer loyalty User-Generated CRM Customer 141

Search Engine Land

APRIL 11, 2024

The label appears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: The feature is not clickable, and so the purpose of it is causing confusion amongst PPC marketers. First spotted. The new ad badge was first spotted by Anthony Higman, CEO of online advertising agency Adsquire.

Branding 101

Branding Advertising Advertisers Search Marketers 101

Search Engine Land

MARCH 8, 2024

Trends and hurdles are already taking shape for all PPC marketers in 2024. This was an area most PPC marketers only needed to know the basics in. Dig deeper: How generative AI is revolutionizing PPC 4. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles.

eCommerce 106

eCommerce Retail Manufacturing Marketing 106

Search Engine Journal

FEBRUARY 28, 2023

Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO. The post Chrome FLEDGE Update Provides Hope For PPC & SEOs appeared first on Search Engine Journal.

SEO 105

SEO 105

Marketing Insider Group

APRIL 10, 2023

And sellers using Fulfillment by Amazon logistics services sacrifice nearly half the revenue from each sale. And that begins with sharp, flexible PPC strategies. Be Smarter About Campaign Budget Allocation The typical SME spends $9,000 to $10,000 per month on PPC campaigns, or $108,000 to $120,000 per year.

eCommerce 112

eCommerce Logistics Retail Manufacturing 112

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. Dig deeper: 5 tips for creating a high-converting PPC landing page Get the daily newsletter search marketers rely on.

CRM 103

CRM Education Communications Branding 103

SMA Marketing

JANUARY 11, 2024

CPC is one PPC metric that helps measure user engagement when tracking the effectiveness of ads. PPC PPC stands for pay-per-click. Now, we talked about cost-per-click, which would fall under PPC. PPC is pay-per-click. It makes it easier for them to access the products and services they need.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Sachs Marketing Group

JANUARY 22, 2024

How is ranking different when comparing PPC vs SEO? Ranking in PPC involves bidding for ad placement, offering immediate visibility, while SEO focuses on organic ranking through content quality and keywords, requiring more time but offering long-term results. So, how is ranking different when comparing PPC vs SEO?

SEO 52

SEO Advertising Advertisers Digital Marketing 52

Sachs Marketing Group

JANUARY 1, 2024

Encourage your followers to share their experiences with your products or services. Providing exceptional customer service can also lead to positive mentions and recommendations. PPC: Improve Google Ads Quality Score Improving your Google Ads Quality Score is pivotal for pay-per-click (PPC) advertising campaigns.

Digital Marketing 82

Digital Marketing Real Estate User-Generated Marketing 82

Search Engine Land

FEBRUARY 13, 2024

Automation and AI have given us tools to reduce (often drastically) the time we spend on more tedious PPC tasks. What scope of services are you capable of offering to your clients? Dig deeper: 3 steps for effective PPC reporting and analysis Get the daily newsletter search marketers rely on. See terms.

Analytics 117

Analytics User-Generated Communications Advertising 117

Search Engine Land

SEPTEMBER 5, 2023

Whether in-house or at an agency, if you’ve been in PPC account management, odds are you’ve been asked some version of that question at least once. Getting alignment on your PPC projections Projections done well are a valuable service you can provide to your clients or leadership. “We want to hit {goal}.

CMO 131

CMO Communications Branding Analytics 131

Search Engine Land

FEBRUARY 15, 2024

What services do SEO agencies offer? What services do SEO agencies offer? Different agencies have different service models. This can include everything from an SEO audit to full-service offerings and more. SEO consulting Often, the vendor will provide SEO consulting services hourly or on retainer.

SEO 117

SEO Thought Leadership Education Management 117