TikTok’s Impact on Amazon: How Beauty and CPG Brands Are Winning
Power Digital Marketing
APRIL 7, 2025
One of the most intriguing trends to emerge is how TikTok fuels Amazon sales, as users see products on TikTok and then turn to Amazon to compare pricing, shipping, and availability before making a purchase. Brands that use targeted campaigns see higher conversion rates, particularly when highlighting Amazons fast shipping options.
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