Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements.

Direct Mail 115

Direct Mail Finance Marketing Marketers 115

AWeber

NOVEMBER 22, 2023

Then imagine you did it all on a shoestring budget in just a small amount of time each day. ? There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. However, if you’re running a one-person or small business, you can’t do all the marketing things all the time.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Sachs Marketing Group

DECEMBER 6, 2023

If your PPC ads aren’t driving your target audience toward your business, you may need to invest in PPC campaign management. Mastering this process, or hiring a PPC management company that has, can lead to significant business growth and a strong online presence. How Do PPC Campaigns Drive Business Growth?

Management 82

Management Advertising Advertisers Digital Marketing 82

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Image Source: Inc.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints.

Copywriting 104

Copywriting Education Energy Health 104

Hubspot Marketing

JUNE 24, 2022

Having a digital presence is critical for any business looking to reach new audiences. But when you're first starting out as a business owner, expanding your digital reach can feel overwhelming — where to even begin? Plus, hear from HubSpot's Director of Advertising on getting the most out of Google Ads as a new business owner.

SEO 127

SEO Customer Acquisition Advertising Advertisers 127

Sachs Marketing Group

FEBRUARY 5, 2024

SEO is a cornerstone for small businesses aiming to stand out in the vast digital marketplace. Through strategic optimization, businesses can attract more targeted traffic, enhance user experience, and increase conversion rates, laying the foundation for sustainable growth and competitiveness.

SEO 52

SEO Health Digital Marketing Advertising 52

Duct Tape Marketing

AUGUST 28, 2023

5 Effective Goal-Setting Tips for Small Business Owners To Save Time And Money written by John Jantsch read more at Duct Tape Marketing There's a constant, niggling question that haunts every small business owner: "Am I doing enough in my business?" Are you wasting money with your marketing efforts?

Transform 61

Transform Affiliate Marketing Marketing Strategy Marketing Plan 61

Search Engine Land

AUGUST 31, 2023

Many agencies are built on the backs of referrals; however, trust can be quickly eroded, leading to ongoing problems maintaining growth and building a healthy, self-sustaining business. Referrals to new prospects In your initial years of growth, your business may stem more from word of mouth than proactive business development.

Promotion 133

Promotion SEO Management Communications 133

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing.

Marketing 104

Marketing Marketers User-Generated Marketing Automation Platform 104

Hubspot Marketing

OCTOBER 20, 2022

Rebranding a business can be a smart and necessary step to growing a long-lasting business. However, when it comes to your brand or business blog, renaming your blog doesn't have to be. Will it be an extension of your business or its own project? Outgrowing a brand, or at least a brand name, is common. What are you doing?

Branding 145

Branding Food User-Generated SEO 145

Search Engine Land

JUNE 30, 2023

PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. So, before you start throwing money at Google Ads or Microsoft Advertising, read these five essential tips for PPC bidding on a budget. OK, open your eyes so you can continue reading, but don’t stop imagining.

Shipping 97

Shipping Advertising Advertisers User-Generated 97

Duct Tape Marketing

SEPTEMBER 4, 2023

Small Business Metrics to Track: Measuring Success The Right Way written by John Jantsch read more at Duct Tape Marketing Are you tracking the right metrics that truly measure your definition of success? Many entrepreneurs and small business owners operate by gut feel, but that's not a reliable gauge of actual success.

Key Performance Indicator 58

Key Performance Indicator Customer Acquisition Marketing Strategy Management 58

Sachs Marketing Group

JUNE 23, 2023

This could lead to decreased market share and, ultimately, a threat to the sustainability of your business. PPC Advertising for small businesses offers a targeted and cost-effective method to reach potential customers, but it requires research, optimization, and testing. What is PPC Advertising? First, it offers quick entry.

Advertising 76

Advertising Advertisers Analytics Management 76

Duct Tape Marketing

AUGUST 4, 2023

Don’t Be a Walmart: A New Perspective on Pricing and Value for Small Business Owners written by John Jantsch read more at Duct Tape Marketing Do you want to be a Walmart? No, I'm not talking about turning your small venture into a multinational retail corporation overnight. But herein lies the trap.

Price 59

Price Transform Retail Marketing Strategy 59

Marketing Insider Group

APRIL 17, 2023

Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank. In Ann Handley’s post , you’ll learn how to use AI as a tool instead of a shortcut, and gain some insider tips on out-writing the (robot) competition. No problem. What Is Brand Storytelling?

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023. until 2026? billion by that time frame.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Hubspot Marketing

DECEMBER 8, 2023

62% of business leaders across industries have invested in AI to help their employees. I really think this is a huge downside to using AI in customer service, and I don’t think many businesses can afford to lose their high-end customers due to situations like these," warns Cath. That number rises to 63% within the Gen Z demographic.

Customer 105

Customer Gen Z User-Generated Analytics 105

Animalz blog

MAY 2, 2023

SEO is the growth engine that powers many companies, so it’s worth paying particular attention to any new technology that might change the rules of search. GPT-4 is trained on a huge corpus of writing, but for many topics (like “top tips for CRM adoption”), generative AI will be drawing on the same tired skyscraper articles as everyone else.

SEO 145

SEO User-Generated Energy Health 145

Customers.ai

FEBRUARY 23, 2022

In today’s world, so many businesses are competing to garner more prospects, keep existing customers and create conversions. This guide takes you through the what’s, why’s and how’s of business text messaging. Business text messaging is at the forefront and our goal is to help you grow your business.

CRM 98

CRM Communications Customer loyalty Promotion 98

AWeber

OCTOBER 24, 2023

Have you ever dreamed of turning your expertise and passion into a successful coaching business? Or of ambitious coaches who’ve built 7-figure businesses over the course of several years. Yet, the rewards—like flexible work schedules, personal fulfillment, and the potential for growth—are too compelling to ignore. On a budget?

Non-Profit 84

Non-Profit Transform Price Health 84

Duct Tape Marketing

JUNE 12, 2023

The Top 5 Actions to Successfully Scale Your Small Business written by John Jantsch read more at Duct Tape Marketing The journey of growing your small business can be an exciting one, but also full of challenges. The more you know about them, the better you can serve them and, subsequently, scale your business.

Transform 70

Transform Customer Journey Price Analytics 70

Sachs Marketing Group

OCTOBER 14, 2022

To help you get started, we’ve gathered a collection of small business content marketing tips. Small Business Content Marketing. Small business content marketing is about creating and sharing content online to attract and retain customers. Is that all? Far from it!

Content Marketing 91

Content Marketing Customer Promotion Marketing 91

Martech

JULY 31, 2023

In this post, we will explore how strategic thinking is applied to accounts organization and communication, and we’ll detail common ABM strategies for you to apply to your accounts, to grow your business. This should align with your top-level business goals and values. The nomenclature is up to you!

Marketing Strategy 79

Marketing Strategy Logistics Direct Mail Marketing 79

Duct Tape Marketing

AUGUST 28, 2023

5 Time-Saving Tips for Busy Business Owners written by John Jantsch read more at Duct Tape Marketing There's a constant, niggling question that haunts every small business owner: "Am I doing enough in my business?" Instead, focus on the key strategies that align with your business goals and customer needs.

Transform 45

Transform Affiliate Marketing Marketing Strategy Marketing Plan 45

Duct Tape Marketing

AUGUST 15, 2023

It's a practical, actionable plan that should guide every decision and action within your business, including your marketing strategy. If you're a small business owner, it's vital to grasp this connection and ensure your marketing strategy is steeply aligned with your overall business vision.

Marketing Strategy 49

Marketing Strategy Marketing Marketers Communications 49

Hubspot Marketing

NOVEMBER 15, 2022

As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. To help you gather evidence that proves or disproves the possibility of outside impacts in Q4, here's a look at how businesses across industries entered the first month of it in October. Sample size.

Manufacturing 93

Manufacturing Health Education Inbound Marketing 93

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing.

Digital Marketing 122

Digital Marketing SEO Copywriting Email Marketing 122

Martech

OCTOBER 14, 2022

And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. Many business owners, CEOs and other decision-makers will find that the role of the CMO has evolved a great deal in recent years.

CMO 115

CMO Non-Profit Transform Advertising 115

Buffer Marketing

FEBRUARY 14, 2024

  Podcasts for the social enthusiast, aspiring or professional Soulcial Scoop If you are an entrepreneur keen to manage your business sustainably and successfully, then Soulcial Scoop by Katie Tovey-Grindlay is for you. It’s a treasure trove of insights for content creators looking to elevate their social media game. 

Entertainment 94

Entertainment Health Influencer Marketing Education 94

Hubspot Marketing

JANUARY 6, 2023

For our exclusive insider tips, keep reading. Pro tip: If you're unsure whether or not you're guilty of this, ask your teammates to specify a time frame within the body of their emails to help you keep track of priorities. Pro tip : Ask your colleagues for assistance when needed. Pro tip : Keep lines of communication open.

Management 117

Management Product Communications SEO 117

Neil Patel

APRIL 7, 2021

Hacking Growth. Once an unconventional approach, growth hacking refers to the process of using analyses and rapid tests to enact high-impact growth opportunities. In its pages, Godin discusses his approach to marketing and shares tips, tricks, how-tos, and success stories. It is also available in audio format.

Marketing 128

Marketing Marketers Transform Digital Marketing 128

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?” Everybody wins! Who do you think they’re going to call?

SEO 111

SEO Education User-Generated Entertainment 111

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? How can it help my business? Sadly, for many businesses, YouTube is just a place to host their videos. In short, for many businesses, YouTube is where their videos go to die.

Branding 101

Branding Gen Z Transform Education 101

DIY Marketers

MAY 15, 2022

But it’s hard to find a current list of the best small business Twitter chats. Well, you’re in luck, we’ve scoured Twitter and our community to find the most updated and best Twitter chats for small business. BizapaloozaChat covers low-cost marketing ideas on small business topics.

Manufacturing 52

Manufacturing Millennials Social Media Marketing Health 52

Hubspot Marketing

DECEMBER 18, 2023

The Benefits of Email Marketing Audits The Anatomy of an Email Marketing Audit How to Conduct an Email Marketing Audit Tips for Conducting an Email Marketing Audit What is an email marketing audit? I've also factored in tips about running audits in-house or as an external resource. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Digital Marketer

MARCH 16, 2023

Some articles also offer tips on building effective campaigns or optimizing sales funnels. How to Write a Sales Page 5 Ways to Drive Traffic and Sales with Short Videos Skills Development Articles: Several article titles offer advice and tips on developing marketing skills or building a marketing career path.

Copywriting 71

Copywriting Social Media Marketing Retail Digital Marketing 71