Zumvu

JANUARY 31, 2023

Want to maximize the potential of your social media campaign? Then you must ensure to choose the right brand ambassador for the job.

Branding 105

Branding 105

Martech

AUGUST 16, 2021

There are many ways to use social and media data to inform your marketing decisions. Join experts from Netbase Quid, who unveil how brands like Tesla, Lululemon and Nike found the secret of social and media data success by applying these insights to their business strategy and programs for maximum impact.

Health 107

Health Branding Marketing Marketers 107

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Social Media Marketing 124

Social Media Marketing Key Performance Indicator Marketing Marketers 124

Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

Succession Planning 127

Succession Planning Management Branding Promotion 127

Quikly

FEBRUARY 6, 2023

Social media platforms are great places for brands to connect with consumers. They’re also solid tools for leveraging consumer psychology.

Place 98

Place Branding Social Media Marketing Marketing 98

Buffer Marketing

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small. How do they keep it up?

Social Media Marketing 81

Social Media Marketing Communications Product Promotion 81

Adobe Experience Cloud Blog

MARCH 11, 2019

Social media never changes. But one constant has plagued social media since its birth: the challenge of tracking marketing impact and ROI. Thankfully, as platforms have evolved, so have the tools we use to analyze our social media marketing campaigns. Social media analytics at every stage.

Analytics 132

Analytics Thought Leadership Social Media Marketing Education 132

Neil Patel

JANUARY 12, 2021

In this social media age, creating shareable content is essential. If you haven’t created Boomerangs for your social media marketing campaigns, it’s never too late to start. As you already know, when it comes to social media marketing , a lot goes into creating the right content on any platform.

Social Media Marketing 117

Social Media Marketing Marketing Marketers User-Generated 117

Econsultancy

DECEMBER 1, 2021

As such, our November roundup remains largely focused on Christmas and Black Friday campaigns as retailers battle it out for a cut of what is set to be a record festive consumer spending spree. Renowned charity Women’s Aid has released a brand-new campaign called Spot The Abuse. Let’s get started. Twitter: Twitter Blue.

Gen Z 52

Gen Z Health Retail Millennials 52

Sprout Social

JANUARY 2, 2019

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. How to use this social media marketing plan.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Plan Transform 111

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals.

Management 85

Management User-Generated Analytics Customer loyalty 85

Search Engine Journal

MARCH 3, 2021

On today’s episode of the SEJ Show, Brent Csutoras is joined by Thomas Kramer, Co-Founder, COO at Paladin Software & Measure Studio and Sarah Galvez, Director of Social Media and Audience Development at Biden for President.

62

62

Zumvu

JULY 6, 2021

Some marketers debate which campaigns drive more results - social media campaigns or email campaigns.

Email Marketing 52

Email Marketing Marketing Marketers 52

Sprout Social

OCTOBER 28, 2016

Running a event, campaign or contest is exciting for your social community. This week at #SproutChat we discussed the why and how of running a social media contest. A contest will undoubtedly provide a brand with more social media engagement and increased awareness. Benefits That Go Beyond Exposure.

Customer Journey 84

Customer Journey User-Generated Branding Customer 84

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6%

Social Media Marketing 111

Social Media Marketing B2C Whitepaper Marketing 111

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Yet, as paid media (i.e., The evolution of PPC into paid media PPC mainly aims to capture user intent.

Price 127

Price Advertising Advertisers Digital Marketing 127

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

Social Media Marketing 108

Social Media Marketing Key Performance Indicator Influencer Marketing Management 108

Marketing Insider Group

MAY 14, 2024

Behavior: Engagement with nonprofits, use of social media platforms, and other known actions To better understand your target audience, conduct surveys and focus groups. Social media posts, your website, email announcements, and print materials should all share the same information and voice.

Event Marketing 81

Event Marketing Marketing Plan Key Performance Indicator Logistics 81

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. Now, content creators can be found across all of the social platforms. This sentiment isn’t limited just to TikTok. and then generate an ad tag.

Branding 127

Branding Entertainment Advertising Advertisers 127

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work?

Transform 105

Transform Analytics User-Generated Management 105

Martech

MARCH 18, 2024

Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

Analytics 105

Analytics Email Marketing User-Generated Marketing 105

SmartBrief - Marketing

MARCH 7, 2024

One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. These key factors have driven the rise of dark social activity.

Marketing 108

Marketing Marketers Place Influencer Marketing 108

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a social ad?

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. B2B brands like Salesforce also listen closely to social media.)

Transform 124

Transform Entertainment Social Media Marketing Marketing 124

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media Marketing 112

Social Media Marketing Gen Z Health Marketing 112

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Enter: a media kit.   You need your media kit to be accurate, professional, and most importantly, unique — just like your content.

Influencer Marketing 98

Influencer Marketing Social Media Marketing Price Fashion 98

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Influencer Marketing 99

Influencer Marketing User-Generated Key Performance Indicator Analytics 99

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

User-Generated 117

User-Generated Social Media Marketing Analytics Customer loyalty 117

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care. Magic Studio.

Customer 116

Customer User-Generated Price Promotion 116

Sprout Social

MAY 7, 2024

By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation.

Branding 102

Branding Analytics Management Customer 102

The LeadG2 Blog

APRIL 25, 2024

Inbound marketing comprises nontraditional efforts to connect with potential customers already searching for services like yours, including non-interruptive channels like SEO and content marketing, social media posts, and organic marketing campaigns.

Inbound Marketing 106

Inbound Marketing Marketing Marketers Target Market 106

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. I replied, “Can you give me an idea of how involved the C-suite is with the social team?” I replied, “Can you give me an idea of how involved the C-suite is with the social team?” To me this was a red flag.

CMO 90

CMO Entertainment Communications Branding 90

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

User-Generated 126

User-Generated Marketing Marketers Advertising 126

Hubspot Marketing

DECEMBER 20, 2023

As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were. HubSpot Media’s Favorite Marketing Campaigns of 2023 The Barbie Movie Let’s start with the obvious: Barbie owned the first half of 2023. Check out the full run-down below. 11.17.23 #PinkFriday2 ?

Millennials 105

Millennials Shoppers User-Generated Marketing 105

Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promotion 103

Promotion B2C Retail Direct Mail 103

Social Media Examiner

MAY 1, 2024

Harnessing the Power of Agile Marketing In the rapidly evolving world of digital marketing, agencies and […] The post How to Improve Client Campaigns With Agile Marketing Strategies appeared first on Social Media Examiner.

Marketing Strategy 95

Marketing Strategy Marketing Marketers Digital Marketing 95