Social Media Content Strategy: A Quick Guide for 2023
Zumvu
JUNE 13, 2023
Without a powerful social media content strategy, marketing on social media can be a nightmare. Follow this simple step-by-step guide to create yours today.
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New White Paper: Breaking into Publishing – What It Takes to Write, Produce, and Market Your Book
Trade Press Services Newsletter
MARCH 7, 2024
Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. These outlets range from traditional mainstream media publications and on-air shows to being invited to speak as an expert on industry podcasts, at social media events and conferences, and even doing TED Talks.
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Best Practices for Podcast Guests: How to Make a Lasting Impression
Trade Press Services Newsletter
APRIL 4, 2024
Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Defining a clear objective shapes your strategy and ensures you get the most value out of the experience. When the show airs, it’s time to share your interview over social media, tagging both the host’s and podcast’s pages to ensure maximum exposure.
31 free social media templates that will elevate your workflows
Sprout Social
APRIL 25, 2024
There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.
What social media tasks to automate and what to personalize
Sprout Social
MAY 15, 2024
When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.
Social Media Marketing for Beginners: 10 Tips
Hootsuite
JANUARY 18, 2024
It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.
5 of the Best Content Curation Tools for Social Media Managers
Hootsuite
APRIL 25, 2024
In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. What are content curation tools? 1 Social Media Tool Create.
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Niche advertising: 7 actionable tactics for targeted marketing
Martech
FEBRUARY 22, 2024
More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. Understanding this specific demographic’s unique challenges, preferences and behaviors can guide you to tailor campaigns that truly resonate.
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A Beginner's Guide to Social Media for Solopreneurs
Buffer Marketing
APRIL 22, 2024
Enter social media. The social media challenge for solopreneurs Even those with limited social media experience understand that neglecting this marketing channel is a missed opportunity for sales and growth. Which social platforms should you choose? Solopreneurs can be excellent at their craft.
B2B content marketing: Driving success through strategic content creation
Martech
FEBRUARY 20, 2024
B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.
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10 ChatGPT prompts for digital marketers by Digital Marketing Depot
Martech
MARCH 27, 2024
This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts to the next level.
Here’s why PPC now looks more like paid social and what it means
Search Engine Land
FEBRUARY 8, 2024
One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Yet, as paid media (i.e., Yet, as paid media (i.e.,
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10 ChatGPT prompts for digital marketers by Digital Marketing Depot
Search Engine Land
MARCH 27, 2024
This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts to the next level.
How to build trust and loyalty in retail with reception marketing
Martech
FEBRUARY 28, 2024
Searches for comparison guides, ingredient overviews, brand and product reviews, etc. Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches. What does that research look like?
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7 Sure Fire Ways to Turn Social Media Followers into Customers
SocialPilot
APRIL 15, 2024
If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. But is that enough? But don’t worry.
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Nonprofits: Steal These Marketing Practices from Tech Startups
Buffer Marketing
APRIL 11, 2024
If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups. Which emails, social posts, or web pages are people viewing and interacting with? How are people finding out about you?
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The 5 Types of Social Media and Pros & Cons of Each (Research)
Hubspot Marketing
MAY 16, 2023
Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9
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Maximizing Sales with Social Media Shopping: A Comprehensive Guide
Rock Content
MAY 10, 2024
Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. But what is social commerce, and how can brands use it to drive conversions? But what is social commerce, and how can brands use it to drive conversions? What is social media shopping ?
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9 Killer Social Media Call-To-Action Examples
SocialPilot
JANUARY 21, 2024
Social media has too many things to offer to brands and users. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. A killer social media CTA can help you achieve all of these goals and maximize return.
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36 Digital Marketing Experts You Need To Follow On Social Media
SocialPilot
FEBRUARY 9, 2024
Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3.
Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]
Hubspot Marketing
DECEMBER 26, 2023
Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. Top Lead Generation Content Types The best lead generation content types can help your business’s reach grow by leaps and bounds.
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10 advanced social media copywriting best practices
Sprout Social
MAY 18, 2023
Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. What tone are competitors using?
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Find UK Instagram influencers to grow your brand
Sprout Social
APRIL 29, 2024
Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. With its visually stunning content and endless scroll of inspiration, the platform has become a major player in the UK social media landscape, particularly among the young.
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As lead gen grows on social media, marketers discuss what’s working
Martech
APRIL 19, 2024
Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6%
13 ways SEO and social media teams can work together
Search Engine Land
MARCH 6, 2024
One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. Here are 13 ways SEO and social media teams can work together to produce enhanced results: 1.
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How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach
Buffer Marketing
MARCH 21, 2024
If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. and repurpose that content to increase my LinkedIn visibility. Cost and time saving: Creating new blog content requires significant upfront investment.
Social media personalization: The opportunity and risks to consider
Sprout Social
JANUARY 9, 2024
According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data.
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Decoding generative AI: Top LLMs and the app ecosystems they support
Martech
APRIL 18, 2024
I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.
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The Innovator’s Guide to Inbound Content Marketing
Rock Content
APRIL 30, 2024
Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Fantastic marketing content answers important questions for your existing and potential customers. Here, we’ll go over what you need to know to create an amazing inbound marketing strategy.
20+ Podcasts You’ll Want in Your Feed in 2024
Buffer Marketing
FEBRUARY 14, 2024
They hit all the right points – accessibility, depth, and variety – and have cemented their top content format status. Each Tuesday, listeners can expect a mix of the latest social media news and engaging discussions with industry leaders to provide inspiration and practical advice.
Influencer marketing trends across industries
Sprout Social
MAY 9, 2024
The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.
B2B SaaS SEO: Mapping your keywords to the customer journey
Search Engine Land
OCTOBER 23, 2023
Crafting relevant content through a deep understanding of the customer experience is vital for enhancing SEO and fostering brand loyalty. Understanding SEO and content for a smooth customer journey 1. Use social media posts and public relations for brand and product awareness, linking to the website for SEO link building.
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An Ultimate Guide to Social Media Automation for Your Business
Spiralytics
FEBRUARY 7, 2024
However, there are several avenues where social media automation can be a game changer. From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. What is Social Media Automation? How Does Social Media Automation Work?
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Transforming content marketing lifecycles with AI
Martech
MARCH 22, 2024
AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. Keywordinsights.ai
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5 ways social media listening increases customer advocacy
Sprout Social
FEBRUARY 1, 2024
Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Social listening plays a vital role in this area. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand.
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Q1 Marketing Plays That'll Start Your Year Strong, According to State of Marketing Data
Hubspot Marketing
JANUARY 22, 2024
You have new goals to reach and new strategies to execute. But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Check out this helpful guide. Approach social media as an ecommerce platform. Double down on short-form video content.
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11 ChatGPT Prompts for Super-Optimized Copywriting
Marketing Insider Group
JANUARY 29, 2024
But it is an incredibly useful tool that can simplify our lives in the content creation arena. We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. They’re the pillars of any solid content marketing strategy.
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How to reach new audiences with multi-platform search advertising
Search Engine Land
FEBRUARY 29, 2024
With this in mind, any platform with a “search” bar could yield potential as part of a search advertising strategy. Dig deeper: Search universe analysis: A deep dive TikTok Known to most as a social media platform, TikTok has been making huge strides to disturb Google’s search dominance. Personalized content experience.
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How to market your coaching business: a guide to increasing clients and sales
AWeber
NOVEMBER 22, 2023
In this guide, we share pro marketing secrets and tips that will help you build a successful coaching practice on a budget in a very small amount of time each day. Be sure to bookmark this guide, which is packed with information that will help drive new clients your way for years to come. What industry do they work in?
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The 2024 Guide to Social Media Strategy for Executives
Hootsuite
DECEMBER 12, 2023
Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. right now).
B2B Digital Marketing: The Only Guide You’ll Ever Need
Marketing Insider Group
MAY 15, 2023
If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place! But you know what they say – nothing good comes easy.
A guide to multichannel marketing for one-person marketing teams
Search Engine Land
SEPTEMBER 15, 2023
But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Keep reading to learn how to build a multichannel marketing strategy as a one-person marketing team.
How To Create Content Pillars For Social Media (Using My Content Pillar Ideation Template)
Buffer Marketing
OCTOBER 16, 2023
Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. What is a content pillar?
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Online reputation management: Top 10 hurdles and how to overcome them
Search Engine Land
MAY 9, 2024
How the right strategy and different processes can defend your brand from potential threats. A sustainable strategy to protect your brand from generative AI issues is to control the input. User-generated content and Reddit Online reputation management needs to focus on what gets the attention online. Who will give the answers?
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