Martech

NOVEMBER 7, 2024

ABM platforms enabled marketers to peer into the crystal ball of intent data, identifying which accounts were in-market for solutions. In B2B, every marketing tactic — whether it’s demand generation or brand marketing — benefits from an account-based approach. This distinction is crucial. This process is far from simple.

Transform

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. By targeting a small group of similar accounts, teams can create tailored messages that resonate with multiple clients without the heavy resource demands of a 1:1 strategy.

Key Performance Indicator

Hubspot Marketing

NOVEMBER 26, 2024

Social teams of one are no longer enough to keep up with the demand.” But we can take steps to be proactive, stay informed, and adjust our content to meet new demands. Luckily, we’re at a point now where we can tap AI to help generate new content ideas if we’re feeling stuck. Creating content that generates leads.

Social Media Marketing

Martech

AUGUST 22, 2024

That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. It understands target personas across AI tools, offers real-time impact scoring for generated content and ensures uniform branding.

User-Generated

Martech

JULY 12, 2024

AI efficiency vs. authentic interaction Marketers are excited about generative AI because it empowers brands and content creators to brainstorm and expedite production in unprecedented ways. Offer the right solutions Building trust is about giving consumers the answers they’re looking for on their terms.

Branding

Martech

SEPTEMBER 19, 2024

Somebody in B2B needs to hear this today: AI isn’t a one-size-fits-all solution. Yet, while generative AI has made significant strides, it has a pronounced Achilles’ heel: AI mimics. AI-generated designs often struggle with adhering to brand guidelines and understanding subtle aesthetic principles. It doesn’t create.

PR

Martech

FEBRUARY 21, 2025

MMM offers a compelling solution for marketing and enterprise functions like finance and supply chain, which use these models to articulate return on investment and optimize strategies. Reflecting its growing importance in marketing analytics, Gartner found that 64% of senior marketing leaders have adopted MMM solutions. Processing.

Marketing Mix

Marketing Insider Group

JANUARY 6, 2025

Image source Educating Potential Customers Readers come to blogs to learn, research solutions, and find helpful tips. Keyword research tools and customer feedback provide direction on trending topics and high-demand information. Address readers concerns and guide them toward solutions. User intent plays a big role here.

Inbound Marketing

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Instead of relying on vendor-generated content, buyers train AI assistants to pull insights from peer networks, case studies and industry benchmarks. The time to adapt is now.

CMO

Martech

NOVEMBER 4, 2024

AI, everywhere Now that we’re all familiar with generative AI for text, it’s time to explore AI as a video generator. One of my favorite new tools is Shuffll, which claims to generate all kinds of video on demand using content from your website. This is a remarkable level of message customization to an audience of one.

B2C

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing

Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Growing demand: The martech landscape is rapidly evolving, with businesses increasingly relying on technology to enhance their marketing efforts. You’ll be able to bridge the gap between marketing objectives and technological solutions. Processing.

CMO

Martech

SEPTEMBER 10, 2024

These challenges have made automation an essential operational solution. At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. Plus, in-house solutions rarely add the capacity you truly need, particularly if you look at your workflows comprehensively.

Advertisers

Hubspot Marketing

NOVEMBER 7, 2024

The solution is to build a scalable distribution engine. In the early days, paid advertising drove about 50% of our demand, providing predictability. A great example of this is Genius.com, which became the top lyric site by adding user-generated content like annotations to song lyrics. At HubSpot, we followed a similar path.

Inbound Marketing

Martech

SEPTEMBER 6, 2024

We’ve come to the end of my series, “Decoding generative AI: A marketer’s guide to text-based and visual AI content.” Because this series focused on generative AI and content, I asked AI assistant Claude Sonnet to help co-create this article with me. Where is all this heading?

Transform

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Advertisers

Martech

AUGUST 14, 2024

Note: While this can be advantageous, be careful about over-relying on all-in-one solutions. Invest in leveraging APIs APIs can facilitate integration, and iPaaS (integration platform as a service) solutions can simplify this with pre-built connectors for popular platforms. Consider open-source alternatives for some functions.

Customer Acquisition

Martech

APRIL 9, 2025

Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Its the ability to handle complex, repetitive tasks at scale with fewer resources or tackle functions that once required specialized skills, like video or audio content generation. Recent U.S.

Transform

Martech

JANUARY 13, 2025

How can consumer demands for data privacy coexist with the realities of effective digital marketing? CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content. Dig deeper: U.S.

Law

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. Shifting from pilot projects to widespread implementation demands a strategic approach. Position genAI as both a people and tech solution, emphasizing training and upskilling to prepare your team for AI.

Transform

Sprout Social

SEPTEMBER 23, 2024

We also use Sprout’s AI Assist capabilities to draft social media posts and generate alt text faster, and use our AI-driven Social Listening to source performance insights and business intelligence in seconds. The most commercially well-known solutions are content creation tools, so that’s where they start.

Transform

Martech

OCTOBER 30, 2024

They’ve been kicking over tables trying to find a solution that will ease the pain and are willing to put up with a lot of crap because what you’re doing is working to help them progress. They want a reliable solution that consistently works. They’ll only consider your solution once it’s industry standard or they have no other choice.

Customer

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. Ive seen first-hand how businesses, marketers, and students grapple with the demands of evolving technology and the relentless pace of change.

Transform

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Typically, multiple people identify the need for a solution, conduct research and consult decision-makers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection.

CRM

Backlinko

JULY 15, 2025

Step 1: Align Your Content Strategy with Customer Awareness Levels Every content decision you make should map back to the customer awareness levels: Unaware Problem Aware Solution Aware Product Aware Most Aware This includes the topics you cover, formats you use, and where you publish. Make your solution the obvious choice.

Customer

Martech

JULY 10, 2024

To meet these demands, organizations are turning to modular content. This includes operating models, governance, skills and understanding key use cases for generative AI. Generative AI content creation and augmentation Ideate and create text, image, video and audio content. This article was co-authored by Rene Cizio.

Transform

Martech

MARCH 3, 2025

Yet, reversing an entire generation’s worth of thinking is no small task. The traditional methods of counting MQLs tracking form fills, content downloads and webinar registrations have become increasingly detached from revenue generation. Even those who do not yet have a clear solution recognize the current system is broken.

Transform

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. By providing valuable insights, you can attract potential contacts who are seeking solutions in your industry. For this prompt, try selecting the Demand/Lead generation expert. I am trained with MarTech content. Updated answer: Sure! Processing.

Whitepaper

Hubspot Marketing

NOVEMBER 14, 2024

In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. However, BTL marketing in practice feels more like a subset of demand gen — enabling demand gen’s strategy through tactical details and execution. Pro tip : I wouldn’t use generative AI to write full drafts.

Direct Mail

Martech

APRIL 7, 2025

Suddenly, Rachel isn’t just competing with other women for Nick’s attention she’s up against a social class system, generations of tradition and, most importantly, Nick’s formidable mother, Eleanor, who is actively working to push Rachel out. Email: Business email address Sign me up! Processing.

Customer

Backlinko

NOVEMBER 22, 2024

Key features include: AI-powered SEO workflow automation Data-driven SEO performance forecasting Custom reporting capabilities Large-scale content optimization Access to vetted SEO experts on demand “To say Semrush Enterprise will be a major timesaver is an understatement. Struggling to keep up with content demands?

SEO

Hubspot Marketing

SEPTEMBER 19, 2024

This often results in generic messaging, missed market opportunities, and diminishing conversions. We believe the solution lies in AI personalization tactics, which enable businesses to analyze and interpret vast amounts of customer interactions across large datasets.

Customer loyalty

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? And the numbers back it up: 87% of top-performing marketers combine brand and demand strategies.

Branding

Martech

MARCH 10, 2025

With increased automation, customers demand tailored experiences. “And even if it’s not you, tailoring solutions that will help them solve those problems.” According to Tudor: Companies using corporate gifting generated 30% more leads. “But your customers are still human. You’d Be human.

Direct Mail

Martech

NOVEMBER 20, 2024

Position-less marketing offers an innovative solution by creating a team of versatile, cross-functional marketers who can seamlessly shift between roles, ensuring faster, more cohesive marketing. Creative power: The same team member can generate assets on the spot for any channel.

Customer

Martech

SEPTEMBER 16, 2024

The AI-powered feedback explosion AI has the power to generate more valuable feedback aa well as analyze the vast amounts of feedback being created. The proliferation of chatbots and virtual assistants generates vast amounts of data that can be mined for insights. Many of the tools that generate this information also analyze it.

Law

Martech

AUGUST 4, 2025

With high demand for qualified prospects and lead generation a top mandate for most B2B marketing teams, the opportunity for abuse is significant. Fake leads typically fall into two categories: bot-generated form fills and fabricated prospect lists. It’s increasingly infiltrating B2B—primarily through fake leads.

Price