Martech

AUGUST 14, 2024

This is the second part of a series on using the 80%/20% rule to get the most from your martech stack. Do you have separate tools for email marketing, social media scheduling, and content planning? Note: While this can be advantageous, be careful about over-relying on all-in-one solutions. The first part is here.

Customer Acquisition

Martech

NOVEMBER 5, 2024

They’re looking for real solutions that meet their needs, not just a sale. To maximize your impact, three essential emails can help you stand out in the inbox and boost your sales potential. Let’s dive into these often-overlooked emails with examples to help you get started. How it’s used by the average customer.

Copywriting

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion

Backlinko

JULY 15, 2025

Step 1: Align Your Content Strategy with Customer Awareness Levels Every content decision you make should map back to the customer awareness levels: Unaware Problem Aware Solution Aware Product Aware Most Aware This includes the topics you cover, formats you use, and where you publish. Make your solution the obvious choice.

Customer

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand. as key triggers.

Management

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Many of her early-stage startup clients use below the line marketing tactics. Pick the right channels.

Direct Mail

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Transform

Martech

OCTOBER 14, 2024

Maybe because you’re so used to seeing or sending them that you don’t understand how they can undermine your email program and affect your relationships with your customers. I am enraged when I get image-only emails from top-level companies with stellar email track records. This next email — not so much.

Email Marketing

Marketing Insider Group

MAY 6, 2025

Who (or what company) is most likely to benefit from your solution? Quality Content As a B2B SaaS company, content is your most powerful trust-building tool when marketing. Your buyers are not just looking for a product; they want answers, insights, and solutions that will deliver. What are their job roles? How do you do it?

Marketing Strategy

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Backlinko

DECEMBER 6, 2024

Lets use a practical example to illustrate this. Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. For software as a service (SaaS) products, the marketing funnel might look like this: These examples use the same basic framework.

Customer Journey

Hubspot Marketing

JUNE 30, 2025

A social media coordinator is the top priority hire for 2025 in marketing teams, according to HubSpot’s 2025 State of Marketing. So if you aren‘t yet using social media marketing to your advantage, it’s time to start. Proficiency in using social media software (e.g., Bonus skills: HTML/CSS, Adobe Creative Suite.

Management

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. User Experience and Ease of Use No one has time for clunky, hard-to-navigate tools. Shopify’s App Store is packed with options.

eCommerce

Hubspot Marketing

DECEMBER 2, 2024

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. Creating and optimizing content that speaks to problems and solutions.

Customer Journey

Martech

JULY 26, 2024

Companies only use one-third of their martech capabilities. The challenge with martech utilization is that it focuses on the use of software instead of the value it creates for the company. Effectiveness is about doing the right things, which benefits the customer and makes a stronger business case. B2C, B2B and B2B2C).

Pharmaceutical

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content.

Transform

Hubspot Marketing

DECEMBER 30, 2024

I can then use these actionable insights to create or improve upon any content strategy. Equally, you might track your LinkedIn content's success or how well your email campaigns perform. You can then use the performance data to improve your content marketing strategy. Long story short?

eCommerce

Backlinko

JULY 10, 2024

Case in point: Two of our articles on Backlinko had cannibalization issues. In such cases, keyword cannibalization is less likely to be a significant issue. That’s why it’s not a case of keyword cannibalization. In cases of keyword cannibalization, these authority signals are divided between multiple pages.

SEO

Businesses Grow

DECEMBER 30, 2024

But there is one piece of advice he gave me that is remarkably useful to me in this overwhelming world of change, and I think it will help you, too. It was impossible to outline his talks as he took us on a jagged journey through his life and the fascinating people he met along the way. Let’s reveal that today.

Email Marketing

Welcome Software

APRIL 29, 2025

Email marketing: go with audience segments or go home. The more personalization you have per segment, the more successful your emails will be. however, the more personalization you have per email, the more work you have. However, there are some marketing slip-ups that can occur when AI isn't used right.

Email Marketing

Neil Patel

JUNE 25, 2025

The solution? Relationship marketing. I’ll show you how to use relationship marketing to create long-lasting customer relationships, attract loyal fans, and sustainably grow your business. Key Takeaways: Relationship marketing goes beyond transactions, prioritizing long-lasting customer connections.

Shoppers

Martech

FEBRUARY 27, 2025

Data-driven automated email nurturing can help B2B organizations engage with leads, creating a streamlined, scalable way to guide prospects through the sales funnel. Using data insights and automation, you can provide personalized, timely communication to nurture leads while saving time and resources. What is automated email nurturing?

Transform

Marketing Insider Group

AUGUST 26, 2024

Unlike traditional marketing, which typically focuses on immediate sales, demand gen emphasizes building long-term relationships and educating prospects, helping them understand the challenges they face and how the company’s offerings can solve those challenges. Optimize Your Campaign Align your marketing efforts with the sales team.

Manufacturing

Martech

MAY 8, 2025

These enhancements focus on the personalization and modeling components, aiming to improve the execution of marketing strategies using real-time data analysis and automated decision-making. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform

Customers.ai

DECEMBER 18, 2024

Its almost 2025 and that means its time to forget flashy designs, animated GIFs, and emails that look like they belong in a magazine. Plain text emails are in! Are plain text emails back? Last week at DTC Next @Melanie_Balke talked about using plain text emails. Are plain text emails the new 'it' girl?

eCommerce

Backlinko

MARCH 3, 2025

People actively searching for the solutions you provide. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. Including when theyre researching a problem, comparing solutions, or ready to make a purchase. Not random traffic. The best part?

SEO

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. Is this product trusted and used by others like me? Use case pages. Show how your solution compares to competitors. Something was off.

Customer Acquisition

Hubspot Marketing

NOVEMBER 6, 2024

Sending cold emails and scraping together lists for lead generation can be difficult because — let‘s face it — often, people don’t want to take the time out of their schedules to talk. What if you could reach your lead generation goals using methods that actually add value for your prospects? Use customer reviews in your pop-ups.

User-Generated

Backlinko

MARCH 26, 2025

If you publish writing, youd be crazy not to use artificial intelligence. Its like telling a carpenter not to use a drill. And for mediocre content, AI is the perfect solution. No matter what tool you use. For example, I used AI extensively to write this article. You can build a deck without one. But why would you?

eCommerce

Martech

JULY 18, 2024

we will be using AI simulations to make life-altering decisions such as buying houses or stocks. It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts. It uses artificial intelligence to optimize marketing messaging.

Shoppers

Lusha

JULY 21, 2024

Enter the Marketing Qualified Lead (MQL). It covers defining MQLs, setting criteria, and using scoring models to prioritize leads. Understanding Marketing Qualified Leads (MQLs) What is a Marketing Qualified Lead (MQL)? Content Downloads: Whitepapers, ebooks, case studies.

Whitepaper

Backlinko

JANUARY 31, 2025

Build Trust with Case Studies Case studies are your bread and butter of selling. Its especially helpful if you have a case study that addresses each clients specific needs. Case studies are versatile. Exchange free or discounted SEO work for case studies and testimonials. This is what I use. Another perk?

SEO

Customers.ai

DECEMBER 18, 2024

You’re using Customers.ai The real challenge – the part that separates good marketers from great ones – is figuring out what these visitors want, guiding them toward the right funnel, and turning them into legit leads who actually convert. Use display ads to drive them toward an introductory offer.

Whitepaper

Customers.ai

DECEMBER 19, 2024

Instead of just a name and email, youre layering in juicy details like job titles, company size, social media activity, and even what theyve browsed on your site. In this post, were gonna break down how to use contact enrichment to craft hyper-personalized campaigns that actually convert. Now, lets dig into the how.

CRM

AWeber

AUGUST 1, 2025

Dynamic content applications: Personalized product recommendations based on purchase history Location-specific information and event announcements Industry-relevant case studies and examples Behavioral trigger-based content blocks Storytelling in Newsletters Narrative Structure Stories create emotional connection and improve information retention.

Transform

Vertical Response

JANUARY 26, 2025

Analyzing subject line performance and employing A/B testing are essential strategies for optimizing email marketing efforts and improving open and click-through rates. Why Subject Lines Matter in Email Marketing Email subject lines are pivotal in determining the success or failure of a marketing campaign.

Email Marketing